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Mapp Digital offers a range of use cases that cater to the needs of marketers and businesses seeking real-time customer insights. With its …
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What is Mapp Digital?
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by…
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Popular Features
- Email deliverability reporting (5)8.888%
- List management (5)8.585%
- WYSIWYG email editor (5)7.878%
- Mobile optimization (5)7.474%
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What is Mapp Digital?
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the…
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What is Mapp Digital?
Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.
Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).
Mapp Digital Competitors
Mapp Digital Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
iContact and VerticalResponse are common alternatives for Mapp Digital.
Reviewers rate A/B testing and URL Validation highest, with a score of 9.
The most common users of Mapp Digital are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Mapp Digital offers a range of use cases that cater to the needs of marketers and businesses seeking real-time customer insights. With its AI technology, Mapp Digital enables users to personalize their marketing efforts by delivering hyper-personalized messages to their target audience. This not only helps in optimizing customer engagement but also increases the chances of conversions.
One key use case of Mapp Digital is its integration with Blue Hornet, which allows users to execute Email Newsletter Campaigns seamlessly. Through this integration, marketers can effectively organize audience statistics and customer data, enhancing their ability to create targeted and relevant campaigns. Additionally, Mapp Digital's BlueHornet assists in addressing deliverability challenges by providing tools, customer support, and API functionality.
Another vital use case of Mapp Digital is its capability to migrate marketing efforts to digital channels. By leveraging the power of this platform, businesses can efficiently target their desired audience while avoiding wasted time and resources. Moreover, Mapp Digital proves to be an essential tool for sending batch marketing and transactional emails, ensuring that the right messages reach the right customers at the right time.
Furthermore, Mapp Digital allows for the tracking of multi-channel marketing campaigns, enabling users to gain valuable insights into the performance of their marketing strategies. With its quick calculation of segments/targets lists, marketers can effortlessly analyze campaign results and make data-driven decisions to optimize their future marketing efforts.
While BlueHornet serves as a beginner platform for email marketing and performs basic functions effectively, it may not be suitable for advanced email marketers due to certain limitations in reporting and support for relational data. Nonetheless, for those starting out in email marketing or looking for a user-friendly solution, BlueHornet proves to be a reliable choice.
In conclusion, Mapp Digital offers numerous use cases that empower marketers and businesses with personalized insights, efficient email campaign execution, migratory abilities to digital channels, precise tracking of multi-channel campaigns, and effective batch email sending. Whether for beginners or advanced email marketers, Mapp Digital and BlueHornet provide valuable solutions to enhance marketing strategies and optimize customer engagement.
Convenient and efficient email delivery: Users appreciate the ability to receive email content directly from their content provider in Blue Hornet, making it a convenient and efficient platform. This feature streamlines the process of accessing important information and saves users time. Personalized ad experiences: Blue Hornet offers a natural and personalized approach to ads, allowing each person to have a unique experience tailored to their preferences. By delivering targeted messages based on user data and behavior, Blue Hornet ensures that subscribers receive relevant content that resonates with them. Highly praised API functionality and reporting: The API functionality and reporting in Blue Hornet are highly regarded by users. These tools allow users without IT support to easily integrate their systems with Blue Hornet and access detailed analytics, enabling them to make data-driven decisions for their email marketing campaigns. Overall, these three pros highlight the convenience of receiving email content directly from providers, the personalized ad experiences offered by Blue Hornet, as well as the highly praised API functionality and reporting capabilities of the platform.
Glitchy Platform: Some users have experienced issues with broken links, glitches, and kinks in the Blue Hornet platform. These technical problems have made it difficult for users to navigate and use the system effectively.
Poor User Interface: Several users have found the Blue Hornet user interface to be poor and clunky. They have mentioned that the login button is difficult to find and that the overall interface is not as smooth and polished as they would like.
Inaccurate Reporting: Users have expressed frustration with inaccurate reports from Blue Hornet. They have found that the reporting tools for transactional messages are different from the rest of the system, causing difficulty in getting accurate reporting. Additionally, some users feel that the reporting capabilities of Blue Hornet are not up to speed compared to other ESPs.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
May 03, 2022
The best AI based customer experience solution!
I work in an education management company as an admin support manager in the marketing department. As a direct customer faced company it is highly important for us to carry out hyper personalized marketing campaigns for our leads who are mostly students and working parents. This is where we got stuck, because carrying out such campaign are much costly and require in-depth insights to strategize. After a proper hunt for solutions we were introduced to Mapp Digital by a fellow E-commerce company we were dealing with. Mapp instantly helped us to get real-time hyper-personalized customer insights with their latest advancements in AI technology.
- Unifying all company customer data
- Automate marketing campaigns
- Generate AI based informative insights
- Integration aspects can be improved
- Company data security can be more prioritized
- Customer analytics can be more in-depth
- increased employee productivity
- Increased cost efficiency
- Increased efficient customer experience
93.33333333333334%
9.3
96.66666666666666%
9.7
93.75%
9.4
Mapp Digital offers a unique breadth of services which other software failed to offer. The AI based insights Mapp provides are very accurate and useful in order to create hyper-personalized re-marketing campaigns for our customers. Also, the customer experience analytics that Mapp offers are informative and helps us to take decisions based on those.
April 27, 2022
The Best Service for SMBs at Mapp Digital.
We were able to target the proper audience and avoid wasting time and resources since we used Mapp Digital to migrate our marketing efforts to digital channels. We're having a great time with it, and it's already made a significant impact on our company's sales and growth.
- Whiteboards, segmentation tools, and statistics all designed for ease of use.
- Adding new features and enhancing the usability of the site on a regular basis.
- Clients can be easily transferred.
- It's lacking a worldwide campaign calendar (to export and share).
- Limits on statistics, no 2-way SMS, and a PB on stop/unsubscribe mean that the SMS tool is not extensive.
- This platform has shown to be a great fit for a wide range of clients with minimal email marketing experience.
- Small and medium-sized businesses can benefit from Mapp Digital.
84.44444444444444%
8.4
83.33333333333334%
8.3
86.25%
8.6
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
April 20, 2022
About Mapp Digital
It offers you to organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels. It will simply facilitate your decision making by offering you a unified vision, you have greater reach since you can reach your audience at any time, wherever you want it to be.
- Ads come naturally to each person
- You base your shopping model on specific audiences
- The database grows more and more and it is no longer so easy to perform tasks
- It needs your assessment and study time.
- It makes it possible to optimize sales strategies to achieve better results in your campaigns
- It has tools to manage contacts, send emails, and carry out automated campaigns
76.66666666666667%
7.7
63.33333333333333%
6.3
71.25%
7.1
- 4Thought Marketing Automation Services, AT&T Smart Cities and All Inclusive Marketing
The software integrates all the interactions of your leads with the marketing, sales, assistance, operations teams and much more, it is very easy to use and a system that is intuitive, you have newsletters sent when you carry out email marketing campaigns in a automated, can be linked with other platforms
April 19, 2022
MAPP Digital: Great support for easy all-in-one platform. Wondering how it gets better and better every year!
MAPP Digital is good for sending e-mails and we are using it as the primary tool to send both batch marketing and transactional e-mails. MAPP Digital enables us to follow marketing multi-channel campaigns. Also, it helps us to quickly calculate some segments/targets list for some campaigns.
- Easy to use
- User friendly segmentation tool, whiteboards and statistics
- Continuously adding new features and improving site usability
- No instant messenger
- A global campaign schedule is missing (to export and share)
- SMS tool is not comprehensive (limits on statistics, not possible to make 2-way sms, pb on stop / unsubscribe)
- Growing ROI
- No difficult to change way of working. Easy to adpat
41.11111111111111%
4.1
80%
8.0
53.75%
5.4
We haven't used anything similar. We tested several programs with the free-license option, so maybe it is not fair to compare them.
August 16, 2016
BlueHornet: The date you'd introduce to your parents. Nothing flashy, but gets it done.
My company was a reseller of a number of email marketing platforms (ESP's.) BlueHornet was one of the platforms we resold. My role included determining which platform(s) was/were the best fit for a given prospect, demoing the platform(s), and once a deal was closed, onboarding the client, training the client, and supporting the client. This included consulting on strategy and email marketing best practices. BlueHornet was our "beginner" platform. While it performs the basics, we found it not suitable for advanced email marketers. It's primary limitations are reporting and the weakness of its support for relational data.
- BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
- I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
- BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
- While the WYSIWYG editor is generally strong, BlueHornet has an Achilles Heel: The editor breaks attempts to use responsive design. With over 50% of email getting opened on mobile devices, this is a major stumble.
- The image library BlueHornet provides will frustrate users with a large library of imagery. 1) Accounts get a very small amount of storage. While this can be expanded, it would be better if it were unlimited. Storage is now so cheap, it is surprising to see it limited like this. 2) It is awkward to use. It does not allow folders for categorizing images by type. It would be a boon if it did.
- As I have seen in other reviews here, their reporting features are industry laggards. It is difficult to pull historical trend information without having to pull individual send reports and aggregate them all oneself.
- They have very limited support for relational data. While it is better than none, and I credit them for that, it has a ways to go to be competitive with the offerings of the true enterprise ESPs.
- BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
- It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
- I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
47.5%
4.8
63.33333333333333%
6.3
N/A
N/A
- CheetahMail, Salesforce Marketing Cloud Email, IBM Silverpop Engage, Maropost, Lyris HQ, Aurea List Manager (formerly Lyris LM), iContact and Adestra
As an email marketer for 12 years, I have significant experience using numerous ESPs. If you need true enterprise capabilities or full-service, I don't think BlueHornet is up to the task. If you are a SMB with more basic needs and a budget, BlueHornet can be a good choice. I would rank it in the middle of the ESP pack. If I were choosing an ESP and looking closely at BlueHornet, I would recommend looking at Adestra and Maropost as well. I think the three platforms are similar in features and capabilities. Adestra probably has the best support of the three, but the time zone difference (they are in the UK) can be a factor. Maropost's support is definitely the worst. All one gets is text messaging to an off-shore team. With Blue Hornet, you get a call a person on the phone.