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Mapp Digital

Mapp Digital

Overview

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by…

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Recent Reviews

TrustRadius Insights

Mapp Digital offers a range of use cases that cater to the needs of marketers and businesses seeking real-time customer insights. With its …
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BlueHornet Review

9 out of 10
December 16, 2014
We currently use BlueHornet to serve as our primary ESP. It helps address deliverability challenges we face day by day with a solid …
Continue reading
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Popular Features

View all 20 features
  • Email deliverability reporting (5)
    8.8
    88%
  • List management (5)
    8.5
    85%
  • WYSIWYG email editor (5)
    7.8
    78%
  • Mobile optimization (5)
    7.3
    73%
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Pricing

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N/A
Unavailable

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Mapp Digital Demo Request

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.2
Avg 8.5
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Product Details

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Mapp Digital Competitors

Mapp Digital Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

iContact and VerticalResponse are common alternatives for Mapp Digital.

Reviewers rate A/B testing and URL Validation highest, with a score of 9.

The most common users of Mapp Digital are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(20)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mapp Digital offers a range of use cases that cater to the needs of marketers and businesses seeking real-time customer insights. With its AI technology, Mapp Digital enables users to personalize their marketing efforts by delivering hyper-personalized messages to their target audience. This not only helps in optimizing customer engagement but also increases the chances of conversions.

One key use case of Mapp Digital is its integration with Blue Hornet, which allows users to execute Email Newsletter Campaigns seamlessly. Through this integration, marketers can effectively organize audience statistics and customer data, enhancing their ability to create targeted and relevant campaigns. Additionally, Mapp Digital's BlueHornet assists in addressing deliverability challenges by providing tools, customer support, and API functionality.

Another vital use case of Mapp Digital is its capability to migrate marketing efforts to digital channels. By leveraging the power of this platform, businesses can efficiently target their desired audience while avoiding wasted time and resources. Moreover, Mapp Digital proves to be an essential tool for sending batch marketing and transactional emails, ensuring that the right messages reach the right customers at the right time.

Furthermore, Mapp Digital allows for the tracking of multi-channel marketing campaigns, enabling users to gain valuable insights into the performance of their marketing strategies. With its quick calculation of segments/targets lists, marketers can effortlessly analyze campaign results and make data-driven decisions to optimize their future marketing efforts.

While BlueHornet serves as a beginner platform for email marketing and performs basic functions effectively, it may not be suitable for advanced email marketers due to certain limitations in reporting and support for relational data. Nonetheless, for those starting out in email marketing or looking for a user-friendly solution, BlueHornet proves to be a reliable choice.

In conclusion, Mapp Digital offers numerous use cases that empower marketers and businesses with personalized insights, efficient email campaign execution, migratory abilities to digital channels, precise tracking of multi-channel campaigns, and effective batch email sending. Whether for beginners or advanced email marketers, Mapp Digital and BlueHornet provide valuable solutions to enhance marketing strategies and optimize customer engagement.

Convenient and efficient email delivery: Users appreciate the ability to receive email content directly from their content provider in Blue Hornet, making it a convenient and efficient platform. This feature streamlines the process of accessing important information and saves users time. Personalized ad experiences: Blue Hornet offers a natural and personalized approach to ads, allowing each person to have a unique experience tailored to their preferences. By delivering targeted messages based on user data and behavior, Blue Hornet ensures that subscribers receive relevant content that resonates with them. Highly praised API functionality and reporting: The API functionality and reporting in Blue Hornet are highly regarded by users. These tools allow users without IT support to easily integrate their systems with Blue Hornet and access detailed analytics, enabling them to make data-driven decisions for their email marketing campaigns. Overall, these three pros highlight the convenience of receiving email content directly from providers, the personalized ad experiences offered by Blue Hornet, as well as the highly praised API functionality and reporting capabilities of the platform.

Glitchy Platform: Some users have experienced issues with broken links, glitches, and kinks in the Blue Hornet platform. These technical problems have made it difficult for users to navigate and use the system effectively.

Poor User Interface: Several users have found the Blue Hornet user interface to be poor and clunky. They have mentioned that the login button is difficult to find and that the overall interface is not as smooth and polished as they would like.

Inaccurate Reporting: Users have expressed frustration with inaccurate reports from Blue Hornet. They have found that the reporting tools for transactional messages are different from the rest of the system, causing difficulty in getting accurate reporting. Additionally, some users feel that the reporting capabilities of Blue Hornet are not up to speed compared to other ESPs.

Attribute Ratings

Reviews

(1-7 of 7)
Companies can't remove reviews or game the system. Here's why
Sachi Subaran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I work in an education management company as an admin support manager in the marketing department. As a direct customer faced company it is highly important for us to carry out hyper personalized marketing campaigns for our leads who are mostly students and working parents. This is where we got stuck, because carrying out such campaign are much costly and require in-depth insights to strategize. After a proper hunt for solutions we were introduced to Mapp Digital by a fellow E-commerce company we were dealing with. Mapp instantly helped us to get real-time hyper-personalized customer insights with their latest advancements in AI technology.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We were able to target the proper audience and avoid wasting time and resources since we used Mapp Digital to migrate our marketing efforts to digital channels. We're having a great time with it, and it's already made a significant impact on our company's sales and growth.
April 20, 2022

About Mapp Digital

Camilo Palacios | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It offers you to organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels. It will simply facilitate your decision making by offering you a unified vision, you have greater reach since you can reach your audience at any time, wherever you want it to be.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
MAPP Digital is good for sending e-mails and we are using it as the primary tool to send both batch marketing and transactional e-mails. MAPP Digital enables us to follow marketing multi-channel campaigns. Also, it helps us to quickly calculate some segments/targets list for some campaigns.
Score 4 out of 10
Vetted Review
Reseller
My company was a reseller of a number of email marketing platforms (ESP's.) BlueHornet was one of the platforms we resold. My role included determining which platform(s) was/were the best fit for a given prospect, demoing the platform(s), and once a deal was closed, onboarding the client, training the client, and supporting the client. This included consulting on strategy and email marketing best practices. BlueHornet was our "beginner" platform. While it performs the basics, we found it not suitable for advanced email marketers. It's primary limitations are reporting and the weakness of its support for relational data.
December 16, 2014

BlueHornet Review

Daniel Fox | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We currently use BlueHornet to serve as our primary ESP. It helps address deliverability challenges we face day by day with a solid backbone of tools, customer support and API functionality. It allows our company to engage our most active users by sub-segmentation, based on behavioral and psychographic information stored within the BlueHornet database.
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