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Mapp Digital

Mapp Digital

Overview

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by…

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Recent Reviews

TrustRadius Insights

Mapp Digital offers a range of use cases that cater to the needs of marketers and businesses seeking real-time customer insights. With its …
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BlueHornet Review

9 out of 10
December 16, 2014
We currently use BlueHornet to serve as our primary ESP. It helps address deliverability challenges we face day by day with a solid …
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Popular Features

View all 20 features
  • Email deliverability reporting (5)
    8.8
    88%
  • List management (5)
    8.5
    85%
  • WYSIWYG email editor (5)
    7.8
    78%
  • Mobile optimization (5)
    7.3
    73%
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Pricing

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N/A
Unavailable

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Mapp Digital Demo Request

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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.1
Avg 8.2

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.1
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

8.2
Avg 8.5
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Product Details

What is Mapp Digital?

Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and FLXone (a DMP product).

Mapp Digital Competitors

Mapp Digital Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

iContact and VerticalResponse are common alternatives for Mapp Digital.

Reviewers rate A/B testing and URL Validation highest, with a score of 9.

The most common users of Mapp Digital are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(20)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Mapp Digital offers a range of use cases that cater to the needs of marketers and businesses seeking real-time customer insights. With its AI technology, Mapp Digital enables users to personalize their marketing efforts by delivering hyper-personalized messages to their target audience. This not only helps in optimizing customer engagement but also increases the chances of conversions.

One key use case of Mapp Digital is its integration with Blue Hornet, which allows users to execute Email Newsletter Campaigns seamlessly. Through this integration, marketers can effectively organize audience statistics and customer data, enhancing their ability to create targeted and relevant campaigns. Additionally, Mapp Digital's BlueHornet assists in addressing deliverability challenges by providing tools, customer support, and API functionality.

Another vital use case of Mapp Digital is its capability to migrate marketing efforts to digital channels. By leveraging the power of this platform, businesses can efficiently target their desired audience while avoiding wasted time and resources. Moreover, Mapp Digital proves to be an essential tool for sending batch marketing and transactional emails, ensuring that the right messages reach the right customers at the right time.

Furthermore, Mapp Digital allows for the tracking of multi-channel marketing campaigns, enabling users to gain valuable insights into the performance of their marketing strategies. With its quick calculation of segments/targets lists, marketers can effortlessly analyze campaign results and make data-driven decisions to optimize their future marketing efforts.

While BlueHornet serves as a beginner platform for email marketing and performs basic functions effectively, it may not be suitable for advanced email marketers due to certain limitations in reporting and support for relational data. Nonetheless, for those starting out in email marketing or looking for a user-friendly solution, BlueHornet proves to be a reliable choice.

In conclusion, Mapp Digital offers numerous use cases that empower marketers and businesses with personalized insights, efficient email campaign execution, migratory abilities to digital channels, precise tracking of multi-channel campaigns, and effective batch email sending. Whether for beginners or advanced email marketers, Mapp Digital and BlueHornet provide valuable solutions to enhance marketing strategies and optimize customer engagement.

Convenient and efficient email delivery: Users appreciate the ability to receive email content directly from their content provider in Blue Hornet, making it a convenient and efficient platform. This feature streamlines the process of accessing important information and saves users time. Personalized ad experiences: Blue Hornet offers a natural and personalized approach to ads, allowing each person to have a unique experience tailored to their preferences. By delivering targeted messages based on user data and behavior, Blue Hornet ensures that subscribers receive relevant content that resonates with them. Highly praised API functionality and reporting: The API functionality and reporting in Blue Hornet are highly regarded by users. These tools allow users without IT support to easily integrate their systems with Blue Hornet and access detailed analytics, enabling them to make data-driven decisions for their email marketing campaigns. Overall, these three pros highlight the convenience of receiving email content directly from providers, the personalized ad experiences offered by Blue Hornet, as well as the highly praised API functionality and reporting capabilities of the platform.

Glitchy Platform: Some users have experienced issues with broken links, glitches, and kinks in the Blue Hornet platform. These technical problems have made it difficult for users to navigate and use the system effectively.

Poor User Interface: Several users have found the Blue Hornet user interface to be poor and clunky. They have mentioned that the login button is difficult to find and that the overall interface is not as smooth and polished as they would like.

Inaccurate Reporting: Users have expressed frustration with inaccurate reports from Blue Hornet. They have found that the reporting tools for transactional messages are different from the rest of the system, causing difficulty in getting accurate reporting. Additionally, some users feel that the reporting capabilities of Blue Hornet are not up to speed compared to other ESPs.

Attribute Ratings

Reviews

(1-13 of 13)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Whiteboards, segmentation tools, and statistics all designed for ease of use.
  • Adding new features and enhancing the usability of the site on a regular basis.
  • Clients can be easily transferred.
  • It's lacking a worldwide campaign calendar (to export and share).
  • Limits on statistics, no 2-way SMS, and a PB on stop/unsubscribe mean that the SMS tool is not extensive.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use
  • User friendly segmentation tool, whiteboards and statistics
  • Continuously adding new features and improving site usability
  • No instant messenger
  • A global campaign schedule is missing (to export and share)
  • SMS tool is not comprehensive (limits on statistics, not possible to make 2-way sms, pb on stop / unsubscribe)
Score 4 out of 10
Vetted Review
Reseller
  • BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
  • I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
  • BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
  • While the WYSIWYG editor is generally strong, BlueHornet has an Achilles Heel: The editor breaks attempts to use responsive design. With over 50% of email getting opened on mobile devices, this is a major stumble.
  • The image library BlueHornet provides will frustrate users with a large library of imagery. 1) Accounts get a very small amount of storage. While this can be expanded, it would be better if it were unlimited. Storage is now so cheap, it is surprising to see it limited like this. 2) It is awkward to use. It does not allow folders for categorizing images by type. It would be a boon if it did.
  • As I have seen in other reviews here, their reporting features are industry laggards. It is difficult to pull historical trend information without having to pull individual send reports and aggregate them all oneself.
  • They have very limited support for relational data. While it is better than none, and I credit them for that, it has a ways to go to be competitive with the offerings of the true enterprise ESPs.
John Veit | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
  • I like the ability to receive my email content from my content provider directly in Blue Hornet.
  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
December 16, 2014

BlueHornet Review

Daniel Fox | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
  • It would be nice to see the API's functionality introduced into the web client.
  • The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
  • The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
Score 7 out of 10
Vetted Review
Verified User
  • Our account team is very good - they know the ins and outs of the platform and are able to help us whenever we need it.
  • The platform, while not that powerful, is relatively easy to learn on your own.
  • The platform is not as advanced as most of their competitors. Setting up and testing campaigns with more than one version can easily become cumbersome and inefficient.
  • Some tasks in the platform are a lot more difficult to complete than they should be.
November 26, 2013

Easy to Use Platform

Ben Dishler | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • Create emails.
  • Build lists.
  • Responsive email.
  • Tell you if your email will be flagged for spam.
  • The reporting features could be more robust and provide better reports. Items such as being able to see who forwarded an email, duration of email viewed and an overlay of the clicks on the actual email.
  • The price point could be lower or comparable to other EMS providers.
Hannah Kennedy | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
  • Offers an easy to learn platform. Great for beginners who aren't familiar with Email Marketing to understand and master.
  • Great dynamics. Allows you to offer your subscribers very personalized messaging with ease.
  • Fantastic testing capabilities. Subject line, content, and button testing is quite flawless with this ESP.
  • Reporting is not as up to speed as some other ESP's. Pulling accurate reports is a manual task. Doesn't allow you to exclude test/null campaigns when exporting results.
  • Many issues with the platform, such as broken click-through reporting, automated campaign reporting, etc.
  • Far behind other ISP's are far as third-party integration. Does not allow you integrate other platforms within this ESP, or pull your statistics within MS Excel.
Score 9 out of 10
Vetted Review
Verified User
  • It is very good support for all social media management, engagement, and posting. There are features that most other platforms do not offer (reposting and calendar views to name a few).
  • I am a big fan of Argyle. The only thing I would suggest is to add integration with LinkedIn Groups.
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