Name: Mapp Intelligence, powered by Webtrekk
Rating: 10 (3 reviews)
Author: Mapp Digital

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Beta Testing

Innovation Management

No-Code Development

Product Analytics

Version Control

Development

Learning Management

Student Management

Education

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Demand Planning

Enterprise Asset Management

Enterprise Content Management

Environmental Health and Safety (EHS)

Internal Communications

Enterprise

Accounting

Anti-Money Laundering (AML)

Merger and Acquisition

Travel Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employer of Record (EOR)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Cloud Storage

Data Center Cooling

Data Center Networking

Fraud Detection

Function as a Service (FaaS)

Graph Database

Integration Platform as a Service (iPaaS)

LAN Switches

Network Operating Systems

Network Performance Monitoring

Object Storage

Open-Source Database

Rack Servers

Storage as a Service (STaaS)

Value-Added Resellers (VARs)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Video Conferencing

Professional Services

Customer Relationship Management (CRM)

Lead Management

Sales Incentive Compensation Management

Trade Promotion Management

Sales

Data-Centric Audit Protection (DCAP)

Database Security

GDPR Compliance

Security

Apparel

Clinical Data Management

Clinical Trial Management

Interior Design

Lease Management

Online Ordering

Simulation

Warranty Management

Vertical-Specific

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Tealium

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Mapp Intelligence, powered by Webtrekk, is a Customer Intelligence Platform that the vendor claims can optimize digital marketing strategies and enhance customer engagement. According to the vendor, the platform offers advanced analytics and reporting capabilities, enabling businesses to track and analyze customer behavior across various digital channels. It is said to be suitable for medium-sized and larger companies that engage in cross-channel marketing and want to leverage data-driven insights to enhance their customer engagement strategies. Marketing professionals, data analysts, e-commerce companies, digital agencies, and media and publishing companies are among the professions and industries that the vendor suggests can benefit from this platform.

**Key Features:**

**Advanced Analytics**: According to the vendor, Mapp Intelligence offers advanced analytics capabilities to track and analyze customer behavior across multiple digital channels. It is said to provide detailed insights into website traffic, user engagement, conversion rates, and campaign performance.

**Cross-Channel Tracking**: The platform enables businesses, according to the vendor, to track customer interactions across various digital channels, including websites, mobile apps, email campaigns, and social media. This is said to allow for a comprehensive view of the customer journey and facilitate cross-channel marketing strategies.

**Real-Time Data Collection**: According to the vendor, Mapp Intelligence collects data in real-time, providing businesses with up-to-date information on customer behavior and campaign performance. Real-time data is claimed to enable timely decision-making and the ability to react quickly to changing market conditions.

**Customer Segmentation**: The platform, as claimed by the vendor, allows for the segmentation of customers based on various criteria, such as demographics, behavior, and engagement. This segmentation is said to enable businesses to target specific customer segments with personalized marketing campaigns.

**Conversion Funnel Analysis**: According to the vendor, Mapp Intelligence provides conversion funnel analysis, allowing businesses to identify areas of improvement in the customer journey and optimize conversion rates. It is claimed to help identify bottlenecks, drop-off points, and areas where customers are most likely to convert.

**A/B Testing**: The platform, as stated by the vendor, supports A/B testing, allowing businesses to test different variations of their marketing campaigns and website content. This is said to help determine the most effective strategies and optimize marketing efforts.

**Campaign Performance Tracking**: Mapp Intelligence, according to the vendor, enables businesses to track the performance of their marketing campaigns in real-time. It is claimed to provide detailed metrics and reports on campaign reach, engagement, conversions, and ROI, allowing for data-driven campaign optimization.

**Data Visualization**: The platform, according to the vendor, offers data visualization tools, including customizable dashboards and reports, to present data in a visually appealing and easily understandable format. This is said to help users gain actionable insights from complex data sets.

**Mobile App Tracking**: Mapp Intelligence, as claimed by the vendor, allows businesses to track and analyze user behavior within mobile apps. It is said to provide insights into app usage, user engagement, and conversion rates, helping businesses optimize their mobile app strategies.

**Email Campaign Analysis**: According to the vendor, the platform provides in-depth analysis of email marketing campaigns, including open rates, click-through rates, and conversion rates. This is claimed to help businesses optimize their email marketing strategies and improve campaign performance.

Essential

Professional

SALESmanago

Blueshift empowers brands to engage customers on a 1:1 level by turning data into actionable insights across channels. It combines a customer data platform, AI-based decision-making, and a cross-channel marketing hub so brands can deliver personalized, real-time experiences.

Blueshift

Mapp Intelligence, powered by Webtrekk

Customer Data

Likelihood to Recommend

Support Rating

<span>Mapp Digital is one of the largest independent digital marketing technology companies in the world. Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.

Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. The company is headquartered in San Diego, with European Operations in Munich, and R&amp;D and sales/customer support centers in Paris, London, San Francisco, Raleigh, N.C., Kraków, Tel Aviv, Stockholm, Copenhagen, Milan, Madrid, Peking, Ontario and Sydney. Mapp has more than 3,000 customers including some of the top brands in the world across a broad range of industries.</span>

Mapp Digital

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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Webtrekk Digital Intelligence Suite 2020-02-26 02:16:45

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Near real time

3rd party

Party data

3rd party tools

Real time

Near real

C level

Tag management

Home

Customer Data Platforms (CDP)

Webtrekk (Mapp) Intelligence is in use across the whole organization and across our customers' organizations. The focus of Webtrekk is web analytics. We are measuring e.g. page loads, events, campaigns, view time, forms and eCommerce in apps and websites. Another use case is marketing automation which is built into Webtrekk Data.

Good visualization in reports for marketing and c-level.
Part of the big picture Mapp Suite (Engage Intelligence Aquire).
Integrated tag management.
No sampled data.
It is possible to combine 90% variables and metrics.

Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
Webtrekk should build better click-path-analysis and journeys.

Get insights into your web data.
Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
1 tool for over 20 apps and 100 websites.

AT Internet, Adobe Analytics and Google Data Studio

Tealium iQ Tag Management System, Tealium AudienceStream, Adobe Dynamic Tag Management (DTM), Google Data Studio, Matomo Analytics (formerly Piwik), Microsoft Power BI, MicroStrategy Analytics, Tableau Online

Mapp Intelligence, powered by Webtrekk

Overview

What is Mapp Intelligence, powered by Webtrekk?