Name: Maralytics
Author: Maralytics

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

AI Code Generation

Automation Testing

Beta Testing

Feature Management

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Demand Planning

Internal Communications

Knowledge Management

Quality Management

Supply Chain Visibility

Whistleblowing

Enterprise

Accounting

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Blockchain-as-a-Service (BaaS)

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Embedded Database

Encryption Key Management

Fraud Detection

IT Alert Management

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

OpenStack Cloud

Scale-Out Storage

Test Management

User Activity Monitoring

Value Stream Management

WAN Optimization

Web Content Filtering

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Enterprise Marketing Management

Grant Management Software

Livestream

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Sales Consulting

Sales Incentive Compensation Management

Sales Training

Sales

Agriculture

Inventory Management

Last Mile Delivery

Military and Defense

Online Ordering

Shipping

Vertical-Specific

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Document Locator

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Maralytics is a platform designed to assist businesses in tracking and optimizing their marketing efforts. According to the vendor, this tool enables businesses of various sizes to track, measure, and report on the return on investment (ROI) of their marketing activities. Maralytics caters to professions and industries such as retail, hospitality, entertainment, tourism, and e-commerce.

## Key Features

**Track Any Type of Campaign**: According to the vendor, Maralytics allows businesses to track and measure the effectiveness of different marketing campaigns across various channels, including traditional print campaigns, magazine promotions, email marketing campaigns, loyalty programs, and digital promotions.

**Integrates With Leading POS Systems**: Maralytics integrates with popular point-of-sale (POS) systems, marketing automation platforms, accounting software, e-commerce platforms, and more. The vendor claims that this integration provides businesses with a comprehensive view of their marketing data, enabling data-driven decision-making.

**Flexible Reporting Options**: Maralytics offers highly flexible reporting options, allowing businesses to generate personalized reports with ease. According to the vendor, these reports can be customized to present insights using visual graphs, detailed charts, or concise summaries, empowering businesses to analyze data, identify trends, and make informed decisions.

**Increase Retail Productivity**: The vendor states that Maralytics helps retail businesses increase productivity by tracking the effectiveness of promotions and identifying campaigns that drive purchasing behavior.

**Stay Ahead in Hospitality**: According to the vendor, Maralytics enables restaurants to stay ahead of competitors by tracking marketing efforts and gaining insights into customer acquisition.

**Optimize Entertainment Operations**: The vendor claims that Maralytics helps entertainment businesses optimize operations by seamlessly tracking marketing efforts and attracting a larger audience to events.

**Centralize Tourism Marketing Data**: Maralytics allows tourism businesses to centralize customer marketing data, make targeted offerings, and create specific deals and promotions to enhance customer engagement, according to the vendor.

**Enhance E-commerce Performance**: The vendor states that Maralytics enhances e-commerce sites by implementing data-driven growth strategies, tracking sales, promotions, and marketing campaigns to optimize performance.

**Smarter Decisions for Service-based Businesses**: According to the vendor, Maralytics helps service-based businesses gather insights on the most effective service promotions and identify trends for each marketing strategy, enabling smarter decisions and fostering growth.

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

Business

Premium

Piano Analytics

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.

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Maralytics

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Maralytics

Overview

What is Maralytics?