The most accessible and straightforward platform for intelligent conversation
I hired Marchex for the operation of a third party to use and bring metrics for calls and texts received, thus seeking to improve the …
Marchex
Marchex
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What is Marchex?
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to…
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- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
What is Marchex?
Marchex is a mobile advertising analytics company that connects online behavior to real-world, offline actions. By linking critical touchpoints in the customer journey, Marchex’s products enable a 360-degree view of marketing effectiveness. Brands and agencies utilize Marchex’s products to transform business performance.
Marchex Call Tracking, an analytics platform for click-to-call, measures more than 250 million calls annually for brands and agencies worldwide. The platform includes channel-specific solutions, such as:
- Marchex Call Analytics for Search, a real-time solution that provides 100% attribution for every phone call from mobile search.
- Marchex Call Marketplace, an analytics-enabled mobile advertising network that delivers high-quality inbound phone calls.
Marchex Features
- Supported: Call Tracking
- Supported: Omnichannel Analytics Cloud
- Supported: Search Analytics
- Supported: Site Analytics
- Supported: Social Analytics
- Supported: Video & Display Analytics
- Supported: Call Marketplace
- Supported: Speech Analytics
- Supported: Local Leads
- Supported: Audience Targeting
- Supported: Dynamic Number Insertion
- Supported: Local Phone Numbers
- Supported: Toll-Free Phone Numbers
- Supported: Port Existing Numbers
- Supported: Visitor & Keyword Tracking
- Supported: Multi-Channel Call Attribution
- Supported: Call Data
- Supported: Call Recording
- Supported: Advanced Reporting
- Supported: IVR
- Supported: Call Scheduling
- Supported: Geo-Routing
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Marchex Technical Details
| Deployment Types | On-premise, SaaS |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Apple iOS, Android, Windows Phone, Blackberry, Mobile Web |
| Supported Countries | United States, United Kingdom, Australia |
| Supported Languages | English |
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Reviews and Ratings
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I hired Marchex for the operation of a third party to use and bring metrics for calls and texts received, thus seeking to improve the quality of service. We also guarantee how users write to us and what we can take advantage of in order to get involved and be accurate in missed opportunities.
- find and convert customers better
- Get data and perform better with conversations
- have conversational analysis to be consistent in delivery
- Lack of a feature with graphics
- Bad tool layout
- Difficulty communicating in other languages
Marchex is what enables our marketing agency to track phone calls for our client websites. The Marchex platform allows us to identify the number of calls coming in while offering details into the quality of those calls via recording and keyword transcription via call DNA. The service is fast and always working, and whenever I've had questions, the staff are responsive and friendly.
- Ability to track lead sources.
- Ability to qualify leads.
- Ability to quickly roll out new numbers/campaigns.
- The interface is dated.
- The interface is not intuitive, and takes time to get accustomed to.
June 24, 2019
Marchex Call Tracking Platform
Marchex was used to track phone calls from our Paid Search in Google, Bing, and Facebook. Code was set up on client websites to track the source of phone call leads to better optimize the clients' budgets to maximize ROI on their paid search efforts.
- Ease of set up
- Always available by phone
- Ease of reporting
- Although customer support is only a phone call away, trouble shooting was not their strongest area. There was usually only one person who could help with technical support and getting past the gate keepers to talk to that person was not easy.
- Salesmen were difficult to get in touch with. You think it would be easy to negotiate a contract to add more services but this proved to be a difficult task as well.
- Online reporting could use improvement. If you wanted to sift through data you had to download a spreadsheet to manipulate the data. Very little beyond simple reporting could be accomplished on their platform.
January 14, 2019
Enterprise Level Call-Tracking with Extra Fluff
Marchex is an enterprise-level call-tracking platform that provides the information you need from call tracking. The integrations are no-frills, but provide exactly what you need at a good price for enterprise. I have worked with clients in the hospitality industry that have tracked anything from direct-print to dedicated display ad placements, and off-page publications.
- Marchex does exactly what you need it to do. It allows businesses to quickly and effectively create online and offline call-tracking numbers to measure marketing performance.
- Marchex offers a variety of additional options, features, and capabilities outside of their core business model, which is call tracking. These business offerings appeal to smaller businesses, since they are primarily an enterprise-level call-tracking platform.
- Marchex allows you to listen and mark phone calls based on whether or not they lead to a conversion, if you business has the time to manage this process, it is an effective way to determine which source/mediums are providing the highest inside-conversion rate.
- They're more focused on high-end business and providing robust enterprise-level capabilities.
- Overall, having intro-pricing for local businesses with a transparent business model would be good.
- Hard to upsell clients on using Marchex when pricing isn't available on the website.
August 29, 2017
Call Tapping or Call Tracking. Marchex Delivers Both.
Will use more checks to create call tracking numbers for individual businesses. We use it across start agency however our entire company does not make use of this service. It is a simple set up that provides voice recording, time of call, length of call, and caller's number.
- Ease-of-use
- Clear voice recording
- Automatic labeling of dropped calls, voicemails etc.
- Reliable service
- Navigation is not intuitive
- Outdated appearance
We used marchex to determine which keywords drove phone calls
- call monitoring
- analytics
- provide actionable insights
- great customer service
- because I had a change in our team's contact person, I had to reexplain our business model and it took some time
- business model changed since I first worked with Marchex
December 12, 2014
A goes to Marchex
Marchex is a great call tracking and voice recording service we provide to our clients. We feature it on our directories. We purchase the 888 numbers and then forward them to our client's office lines. We have seen that the call tracking gives our listings more value because not only does it show the client the volume of calls, but it also gives the client the chance to listen to the inquires of prospective patients.
We also use it on our own site to listen to lead phone calls and to create better department policies.
We also use it on our own site to listen to lead phone calls and to create better department policies.
- Simple way to have an inside perspective on your clients
- Active way to track your leads and see your traffic
- Great for call quality assurance
- Good connection, very reliable
- It'd be nice if there was a standard voice recording disclaimer, instead of us uploading our own
- Is there an option to email the new voicemails to an email, I haven't figured out on how to set up that option
- There's been times where the calls are delayed, maybe the software is a little slow?
May 09, 2014
Marchex - A Must Have for Everyone
Marchex is being used as a tool for tracking the effectiveness of various ads and message for our clients. It is addressing the problem of missed opportunities and gauging the effectiveness of certain campaigns.
- Marchex is really great at recording calls. Our clients can see if there are any internal issues to address with their own employees and systems in place. Many clients believed that the message was the issue but once they were able to listen to their calls, they saw that they needed more internal training on closing leads and making sales.
- Marchex is a really great solution to gauge the effectiveness of a message and which medium was more effective in delivering that message. For instance, we can let our clients know if their sales pitch worked best for driving leads through radio, tv, internet, etc.
- Marchex can be a bit overwhelming at first because they offer so much. A very comprehensive downloadable how-to PDF would be great.