MarcomCentral Review
Marcom Central is a great marketing program/tool if you are looking to improve the quality of your ads and campaigns. With all the digital …
MarcomCentral
MarcomCentral
MarcomCentral
Overview
What is MarcomCentral?
MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
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What is MarcomCentral?
MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
- About
- Tech Details
What is MarcomCentral?
MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.
MarcomCentral Video
What Can MarcomCentral Do for You? | MarcomCentral
MarcomCentral Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
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March 09, 2022
MarcomCentral Review
Marcom Central is a great marketing program/tool if you are looking to improve the quality of your ads and campaigns. With all the digital assets and ideas you get something that lifts up your creativity almost from the beginning and it helps to improve to get the best results of your ads.
- Content
- Ideas
- Advertising
- Marketing ideas
- More marketing ideas
- More concepts
- More videos
- Solutions by industry
- Trends and news
- Material
- Improved quality of content
- Better Worklfow
We chose this program to test it out and decided to keep it. It helped in many ways and improved the quality of our marketing and digital marketing work essentially. We noticed not only that our ads and content became better, but we also noticed that our know-how improved by adding valuable insights to our news.
March 23, 2018
Great product for centralizing marketing collateral
MarcomCentral is a great product for organizations of all size to use. It helps us to keep all of our marketing collateral organized and easy for internal staff to find and use. I'd recommend it to anyone.
- Organization / categorical structure for content
- Customizable templates for users who might not have design skills
- Clean, simple design
- The uploading process is a bit clunky
- Overall user experience from an admin side could be refreshed to be more modern and easier to use
- It has helped us with centralizing our assets to one location, saving time and money on staff searching for the marketing collateral they need.
March 22, 2018
MarcomCentral very trusted
The ability to offer on-demand/self-service branded, personalized, compliance-approved sales support materials to our sales professionals across our member banks has been invaluable and we continue to expand and leverage our usage of the system. It was used across the entire organization. Marcom Central addressed the problems to impact different levels of our advertising.
- I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.
- Customer service team; interactive outward-facing portal; ability to create new features if you request and fund them; easy to create simple, static templates
- I like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.
- I like that the MarCom Central software offers the capability to create customizable collateral for our distribution team.
- No significant cons to report. The product definition process can be a bit time consuming, but the bulk upload tools help with efficiency.
- I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).
- Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)
- Fully robust tool to help manage our internal assets, ability to customize digital assets or send them to print, a way to share assets across the entire enterprise in simple, easy user interface.
- Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.
- Very customizable and a lot of things you can accomplish in Marcom Central. They are always willing to help us work out any need we come up with and make it work in the system.
The thing I love most about this software is how easy it is to use. For someone not super-tech-savvy, it is so easy to set up products and display them in the catalog. It's user-friendly for our employees and customers too. They can easily navigate to whatever item they need without any issues!
March 09, 2018
MarcomCentral is a Marketing Departments Dream
We currently use MarcomCentral to provide online ordering portals for our customers. We build portals with only their products and brand the portals with their brand identity. We have had great successes in streamlining the ordering process for our customers. MarcomCentral also allows us to be much more efficient internally. It saves many steps in the order creation process and speeds up the production process as well.
- The best part of MarcomCentral is its flexibility to solve many unique problems for our customers. It gives us the ability to build solutions that truly allow our customers to operate more efficiently.
- The best admin feature that I use all day, every day, is the Bulk Operations feature. This allows me to manage entire portals through spreadsheets allowing me to create and manage massive amounts of products, users, and images very efficiently.
- The reporting feature is second to none as well. Our most successful customers are paying close attention to the ordering history of their products. This allows them to fight obsolescence and focus on the products that their teams or customers are truly using.
- A negative aspect of MarcomCentral is the lack of a true retail option. If you want to build a true retail e-commerce site, MarcomCentral probably isn't the right platform.
- Our ability to offer customers a very robust solution has increased customer retention and profitability.
- Our ability to increase volume without increasing overhead has also be a big win.
We compared MarcomCentral to the other key players in this space and determined it was the right fit for our mix of customers and the type of work they produce. If we were a different company with a different customer base we may have made a different decision. Ultimately, its ability to drive print, manage fulfillment and inventory products, and provide a bulk operations admin tool made it the clear choice for us.