Name: What Can MarcomCentral Do for You? | MarcomCentral
Uploaded: 2018-03-12T20:15:03.000Z
Duration: 1 min 46 s
Description: What Can MarcomCentral Do for You? | MarcomCentral

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Document Management

Enhanced 911 (E911)

File Sharing

Risk Management

Statistical Analysis

Enterprise

Accounting

Invoicing

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Management

Payroll

Recruitment Agency

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Lakehouse

Data Mapping

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

In-Memory Databases

Incident Response

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Log Management

Managed IT Service

Network Performance Monitoring

Password Management System

Release Management

SOA Application Gateways

Web Portal

WiFi Hotspot

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Appointment Scheduling

Audio Editing

Content Management

Customer Reference Management

Email Marketing

Email Testing

Marketing Automation

Product Sampling

Retail Media Advertising

Social Media Management

Social Media Marketing

Survey & Forms Building

Web Analytics

Marketing

Field Service Management

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation Services

Lead-to-Account Matching and Routing

Multichannel Retail

Sales Coaching

Sales Gamification

Social Commerce

Sales

Architecture

InsurTech

Laboratory Information Management

Legal Billing

OSS/BSS (Operations Support/Business Support)

Oil and Gas

Real Estate

Vertical-Specific

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### Digital Asset Management
Users consistently highlight MarcomCentral's digital asset management capabilities as a key strength, emphasizing its efficiency in organizing and distributing materials. The platform's user-friendly interface and customization options have garnered positive feedback, with users noting the time-saving benefits and enhanced user experience. While some users mention initial setup challenges and limitations in customization, overall, MarcomCentral's digital asset management functionality is viewed favorably for its ability to streamline workflows and improve access to a wide range of assets.

### Asset Customization and Personalization
Users consistently praise MarcomCentral's customization options and flexibility for creating tailored marketing materials. The platform's ability to generate customizable templates using Fusion Pro or Adobe Acrobat, as well as the new online tool, has been a major selling point. However, some users have expressed concerns about the platform's limitations in terms of mobile-friendliness and the time-consuming nature of customization. Despite these drawbacks, the security features that allow for targeted asset distribution to specific users have been highlighted as a valuable asset customization and personalization feature.

### Template Customization
Users appreciate the flexibility and user-friendly nature of MarcomCentral's template customization features. The ability to create custom templates tailored to specific needs has been highlighted as a significant advantage. However, some users have expressed concerns about the speed of editing templates and the responsiveness of customer support, particularly during weekends. Despite these challenges, the overall consensus leans towards the positive, with users acknowledging the endless possibilities for building templates that cater to both internal and external requirements.

### Marketing Collateral Distribution
Users unanimously praise MarcomCentral's streamlined marketing collateral distribution capabilities. They appreciate the platform's ability to efficiently distribute marketing materials to both internal and external audiences, saving time and resources. The customization options offered by MarcomCentral allow for tailored marketing collateral that resonates with different target markets, leading to more successful campaigns. Users highlight the ease of use and the variety of product solutions available to meet their personalized and static marketing material needs. Additionally, the platform's tracking features enable users to analyze asset usage and optimize distribution channels effectively.

### Marketing and Sales Integration
Users have expressed a range of opinions regarding MarcomCentral's marketing and sales integration capabilities. While some users praise its ability to streamline marketing procedures and enhance campaign success through tailored materials, others have raised concerns about limited API options and the inability to generate or re-generate orders from external systems. The platform's effectiveness in integrating sales and marketing efforts appears to be a point of contention among users, with some experiencing significant benefits while others encounter challenges in achieving full integration.

### User Experience and Accessibility
Users have expressed mixed opinions regarding MarcomCentral's user experience and accessibility features. While many appreciate the platform's flexible design tools and customizable templates, some have raised concerns about its lack of mobile-friendliness and limited customization options. Additionally, users have highlighted challenges with the admin portal and the availability of customer support resources. Despite these drawbacks, the platform's security features have been commended for their flexibility in targeting assets to specific internal and external users.

Users have made several common recommendations based on their experiences with MarcomCentral:

- Hiring content developers with programming and logic skills, as well as data savvy with a variable data and print background, is important to effectively utilize the platform's capabilities.

- Building a realistic timeline for setting up the portal is recommended. This includes allocating sufficient time and resources for a successful implementation.

- Improving the customization options of the tool to better suit the needs of the company is suggested. Users feel that additional customization features would make MarcomCentral more flexible and adaptable.

Difficulties with Site Access: Several users have experienced issues with logging in and accessing the MarcomCentral platform. They have reported encountering error messages or being unable to access their accounts, which has hindered their ability to use the platform effectively.

Limited API Options for Integration: Some reviewers have expressed frustration over the limited options for integrating MarcomCentral with other systems through APIs. This limitation has made it challenging for users to streamline their workflows and connect the platform with their existing tools and processes.

Frequent Downtime: Many users have voiced concerns about frequent downtime of the MarcomCentral platform. They have encountered instances where the system was unavailable or experienced significant slowdowns, resulting in disruptions to their work and productivity.

User-Friendly Platform: Users have found MarcomCentral to be a platform that is easy to use and adapt to their needs, saving them time by centralizing all their marketing materials. They appreciate the intuitive navigation and customization features that allow them to create templates meeting clients' and employees' requirements.

Centralized Marketing Materials: The platform enables users to create a suite of marketing materials for faculty and staff across the university, saving time and ensuring a professional look. Its variability accommodates various business requirements, offering product solutions for personalized, customized, and static marketing materials.

Flexible Design Tools: Users describe the user experience as truly digital and customizable. The flexible design tools enhance their experience, providing practical functionality.

Marcomcentral is a versatile tool that has been praised by users for its ability to streamline relationships with customers and solve internal challenges, making the company a valued partner. The platform offers a centralized hub for managing brand assets, ensuring consistency and centralization. It allows users to customize and cobrand materials, providing Human Resources Professionals with an efficient way to communicate benefits to employees. Additionally, Marcomcentral saves time for designers and clients by allowing them to choose or create their own marketing materials. With the help of the product's accommodating support team, companies can revamp their websites and easily track asset usage. Users have also reported that the software has solved their business issues related to retrieval and management of marketing materials, ultimately reducing operating expenses associated with marketing and account management. Furthermore, Marcomcentral's self-service resource feature enables clients to access and customize marketing materials efficiently, freeing up valuable design time. From creating versioned templates for dynamic content to controlling approvals and enforcing brand standards, this tool offers a comprehensive solution for various marketing needs. In summary, Marcomcentral serves as a powerful tool that helps businesses effectively manage their marketing assets, improve brand consistency, and enhance communication with internal teams as well as clients.

MarcomCentral is a marketing & brand asset management platform developed by the company formerly known as PTI Marketing Technologies, now MarcomCentral. The company is supported by Ricoh since December 2014.

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Digital Asset Management

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Digital Asset Management Software enables users to store, share, and control access to digital assets such as images and documents. Some products also enable image manipulation.

What Can MarcomCentral Do for You? | MarcomCentral

MarcomCentral Web2Print demo

Likelihood to Recommend

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So what exactly is MarcomCentral? And more specifically, what can MarcomCentral do for you and your organization? Watch the video to find out how MarcomCentral allows you to organize, customize, and distribute marketing and sales content, easily. Visit us at http://MarcomCentral.com to request a personal demo today!

DAM Features

Features commonly found in dedicated Digital Asset Management (DAM) Software.

Uploading assets

Ingestion of digital assets into a DAM platform can typically be made individually or in bulk and can occur through a native browser interface. Drag-and-drop features can streamline file ingestion.

Downloading assets

Downloads allow for role-based file conversions into multiple formats. Download settings can be configured to ensure compliance with licenses and copyrights. Assets may also be embedded into design files (like Adobe) for auto-updating other assets when versioning occurs.

Asset storage

Centralized storage capacity and accessibility for centralized storage of marketing and brand assets. These can be anything from documents, audio files, videos, images, creative files (Adobe, etc.), etc. Outdated assets can be archived.

Asset sharing

The ability to share and distribute assets with internal or external partners using sharing links attached to emails and messages, as well as portals. Data and assets can also be syndicated to third parties. Some DAMs enable asset publishing directly to end-user sites for more efficient distribution.

Asset search

Provides users with access to content and branded assets through filters and predictive keyword searches. Search filters may include file formats, date ranges, and metadata values. Advanced metadata and custom field options allow for assets to include unlimited details that allow for rich search parameters.

Tagging system

The ability to label assets with keywords makes them easier to find. Tagging can be automated and may offer bulk tagging capabilities.

Content editing

Templates and text editors facilitate the creation and publication of branded copy as well as asset cropping and modification. Version tracking should also be available for assets with duplicate names, along with their usage history. Some DAMs offer integration with editing tools so that high-fidelity edits can be made outside the DAM and automatically synced back as a new or updated version.

Embed codes

Blocks of HTML code that facilitate the inclusion of videos from third-party sources on websites.

Metadata

Descriptive information about data that can be indexed to assets to facilitate discovery and automation. This also allows asset use cases to be identified.

Collections

Enables users to create and share customizable asset collections with internal or external partners.

User access

Time or role-based access to stored and downloadable assets. This helps ensure that content is both up to date and accessible to only authorized individuals or groups for a predetermined amount of time.

DAM Integrations

Key integrations for Digital Asset Management can include out-of-box software integrations with CMS, CRM, PIM, Marketing Automation, etc.

DAM API

APIs act as an interface between apps and enable the creation of customized integrations that connect DAM platforms to other software. Digital assets can also be accessed and managed through other tools in a user's tech stack.

Workflow automations

Collaborative workflow with role-based permissions as well as tracking and monitoring of asset usage, requests, and assignments.

Related asset discovery

Automated ranking capabilities driven by metadata enable the quick discovery of assets related to those being visualized by users. The different assets that users have assigned to a particular product may also be displayed, facilitating connections between assets and products.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Data exportability

Data can be exported via a CSV or Excel file for further reporting and analysis outside of the tool.

Content analytics

Allow users to track digital asset usage and user engagement metrics across multiple channels.

Digital Marketing | Social Media | Advertising & Promotion

MarcomCentral 2022-03-08 16:05:31

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Business Development Manager

MarcomCentral 2018-03-09 11:05:09

Manager, Digital Marketing & Engagement | National Office

MarcomCentral 2018-03-23 11:55:25

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MarcomCentral

Overview

What is MarcomCentral?