Marin Software

Marin Software

Score 9.3 out of 10
Marin Software

Overview

What is Marin Software?

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing...
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Pricing

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What is Marin Software?

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Skai?

Kenshoo Infinity Suite is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

What is Oracle CX Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Product Details

What is Marin Software?

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts.

A free trial of this extensive platform is available. Marin Software maintains a client list with many familiar entitities, like GAP, Macy's, Comcast, Symantec, and many agencies as well.

Marin Software Competitors

Marin Software Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list with many familiar entitities, like GAP, Macy's, Comcast, Symantec, and many agencies as well.

StitcherAds and SunnyReports are common alternatives for Marin Software.

Reviewers rate Usability and Support Rating highest, with a score of 10.

The most common users of Marin Software are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 29)
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Score 10 out of 10
Vetted Review
Verified User
Kenshoo Search is definitely the most customizable auto bid tech for lease and sale, however Marin Software blows them out of the park when it comes to ease of use, customer support, and reports. If you have a fair number of cookie-cutter accounts with limited special issues, I’d choose Marin Software over Kenshoo Search.
Score 6 out of 10
Vetted Review
Verified User
  • Double Click
Double click is easier to use as it offers a couple of clicks syncing with Adwords, while the process with Marin is longer. Besides, you can do any changes in both DoubleClick and Adwords, it doesn't really matter, while it maters with Marin. Speed of Marin is also an issue sometimes. Mainly these are the things that Marin is worse at.
Vincent Misiewicz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account.
In both AdWords and Bing, the bulk editing and automated bidding features are less reliable and prone to error. The interfaces are also unnecessarily complicated and outdated.
While Google Analytics is a great tool, there are no features that tie true revenue data into these interfaces, limiting the amount you can really optimize around ROI.
Nikita Patel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We did platform reviews and decided we would stick with Marin after the recent updates. DoubleClick doesn't have the ability to use web queries as well as Marin and they also have trouble with customer service. Marin has shown plenty of improvement and we are excited to continue to see how well they do moving forward.
Score 8 out of 10
Vetted Review
Verified User
Marin pulls reports on a much faster basis than the previous bid management program I used. It also allows me to work faster with its bulk-editing capabilities, where I can raise bids, pause/activate campaigns, change destination URLS, etc, all within the UI.
Chad Gardner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
The agency I was working at primarily used Kenshoo, DoubleClick and Marin but would sometimes also work direct to engine. Having played multiple roles as an account manager and also the technical lead on the product/vendor team, Marin definitely stood out as my favorite.
Ashlee Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Marin Software stacks the highest against all the above listed products. It provides significant amounts of data for the account all in an easy to use user interface. While Acquisio provides a better KPI tool Marin provides more details at a faster rate. When using multiple channels such as Google and Bing, Marin makes it easier to pull all that information together.
Aigerim Kikimova, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I've used Doubleclick Search for bid management and account aggregation, but I prefer Marin as its bid management tool is way better and provides a better ROI. Marin also offers a back-end integration option as well as much better customer service. I felt that our account managers took care of us and helped with our business goals and objectives. They also provided helpful recommendations and met with us on a weekly basis to review our set up and go over any questions. They also provided training. Their contract was month-to-month which is extremely flexible.
Kelly Wagner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Marin has a much better, polished reporting output that is Client ready. The entire interface is also more user friendly and easier to look at, navigate and understand. The scheduled alerts and reporting make management a breeze in comparison. Marin however loses to Kenshoo when it comes into automated bidding implementation. Marin's bid automation is very confusing and frustrating to implement.
May 17, 2014

Marin

Score 8 out of 10
Vetted Review
Verified User
I have actually used both Marin and Omniture with the same client- both are beneficial in different ways. We used Omniture to pull in all revenue data as we didn't want Google to be pulling in rev info for privacy reasons.
Robert Frost | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Marin is very comparable to Kenshoo, and (for us anyway) quite a bit less expensive. Sure, Kenshoo has some additional features not offered by Marin that would be cool to have, but those features come at a hefty premium. Marin does everything we need it to do, at an acceptable cost.
Score 9 out of 10
Vetted Review
Verified User
I evaluated Kenshoo, Acquisio, and Efficient Frontier at the same time as Marin Software. While all platforms had unique capabilities and areas where their functionality purportedly outperformed the others - Marin seemed to achieve the right balance for all of our needs (i.e. filtering, tracking, bidding, reporting) and at the right price-point.
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