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Marin Software

Marin Software

Overview

What is Marin Software?

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing…

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Recent Reviews

TrustRadius Insights

Marin Software has proven to be a valuable tool for agencies and businesses across various industries. For example, both ethology and a …
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Marin Software Review

8 out of 10
December 12, 2014
Marin Software allows for easy management across multiple accounts with automation features like scheduling, bid automation, and reporting.
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Old search guy's thoughts

7 out of 10
December 04, 2014
I liked Marin Software at MediaCom as it really help me update and maintain my client accounts and campaigns. As a search specialist, I …
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Pricing

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What is Marin Software?

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Skai?

Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.

What is Oracle Marketing?

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Product Details

Marin Software Competitors

Marin Software Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list with many familiar entitities, like GAP, Macy's, Comcast, Symantec, and many agencies as well.

StitcherAds and SunnyReports are common alternatives for Marin Software.

Reviewers rate Usability and Support Rating highest, with a score of 10.

The most common users of Marin Software are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(64)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Marin Software has proven to be a valuable tool for agencies and businesses across various industries. For example, both ethology and a smaller agency have utilized Marin Software for client bid management, reporting, and account optimizations. These features have enabled them to save time and tailor campaigns to meet the specific needs of their clients. Vistaprint and MediaCom have also benefited from Marin Software's optimization capabilities, campaign management tools, and reporting functionalities for their search campaigns. Clients often choose Marin Software to maintain control over their data and benefit from lower fees compared to other platforms. The software's ability to manage campaigns, keywords, ads, bidding, ad positions, destinations, and budgets across departments provides convenience and efficiency. Additionally, Marin Software streamlines the management of SEM campaigns across multiple accounts with its automation features. Users appreciate the flexibility of the bid rules and reporting functionality within Marin Software, as it allows them to easily manipulate the platform to suit their specific needs. This has not only helped them save time but also reduced the reliance on multiple interfaces for bulk uploading and optimizations.

Easy-to-use Interface: Users have consistently praised Marin Software for its easy-to-use and intuitive user interface, with multiple reviewers stating that it allows them to quickly and efficiently perform tasks. The simplicity and efficiency of the interface were highlighted as advantageous features. Flexible Reporting Capabilities: Numerous reviewers have commended Marin Software's reporting capabilities for their flexibility, providing an in-depth analysis of the account at various levels. This feature was specifically mentioned by several users who appreciated the ability to customize views, create custom columns, and set dimensions and labels for filtering campaigns on a daily basis. Effective Conversion Tracking: Many users have highlighted Marin Software's ability to track conversions effectively as a strength. This feature was seen as a valuable tool for improving campaign performance and cost savings. Several users praised the system's bidding strategies based on position, conversions, or revenue as helpful tools in achieving better results.

Long Support Ticket Delays: Users have experienced long delays in getting their support tickets addressed, with some users mentioning that Marin's customer support could be more responsive and that account representatives and upper management were not always helpful in dealing with business-impacting issues.

Missing Data After Updates: Random missing data occurs after updates, causing frustration for some users who found errors in the system without clear explanations of what went wrong during uploads.

Difficulties in Pulling Reports: Pulling reports in the user interface can be difficult, especially when dealing with large reports or making changes to the user interface. Some users have experienced slow load times and updates, leading to delays in accessing important information.

Users have made several recommendations based on their experiences with Marin software. The most common recommendations are to improve the pricing structure of the software to lower fees. Users suggest using the software for businesses that do not have a large client with a huge eCommerce business. They also recommend that the software work on building out its social reporting and streamlining reporting and automation processes.

Furthermore, users find the user experience (UX) of Marin software to be bulky, cluttered, and frustrating to navigate at times. However, they value the smart sync capabilities of the software, which saves time and helps manage Google and Bing accounts effectively.

Overall, users recommend trying the software as it is an easy-to-use tool that brings everything together in one place. They suggest considering the size and complexity of the account being managed before using the software. Users also recommend utilizing the support and resources provided by Marin, such as scheduled reporting and custom support.

For smaller companies with lower spend requirements, users find Marin software great. They suggest using the chat feature or calling for urgent issues. They also recommend regularly speaking to the account manager and arranging calls with the Centre of Excellence Team to improve PPC account management.

Users suggest considering if the software is suitable for mid to large-sized businesses with developed SEM programs. They also recommend utilizing the dimensions options for tagging and organization of initiatives and accounts. While evaluating platforms, users think Marin should be considered as it continues to improve its offerings.

To solve frustrations and save time, users recommend giving Marin software a try. It is recommended for managing a large number of accounts or accounts that require conversion tracking, attribution modeling, or remarketing.

Users find Marin's customer support great and appreciate its easy-to-use interface for accessing campaign information quickly. They suggest voicing concerns to representatives and their superiors to find solutions to problems.

Moreover, users think Marin is a powerful tool for managing search advertising and recommend it for those who need a more sophisticated tool. They suggest watching the tutorial and training videos for better understanding.

In conclusion, users have provided valuable recommendations to improve Marin software's pricing structure, reporting capabilities, user experience, and support services.

Attribute Ratings

Reviews

(1-25 of 29)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Kenshoo Search is definitely the most customizable auto bid tech for lease and sale, however Marin Software blows them out of the park when it comes to ease of use, customer support, and reports. If you have a fair number of cookie-cutter accounts with limited special issues, I’d choose Marin Software over Kenshoo Search.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Double Click
Double click is easier to use as it offers a couple of clicks syncing with Adwords, while the process with Marin is longer. Besides, you can do any changes in both DoubleClick and Adwords, it doesn't really matter, while it maters with Marin. Speed of Marin is also an issue sometimes. Mainly these are the things that Marin is worse at.
Vincent Misiewicz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account.
In both AdWords and Bing, the bulk editing and automated bidding features are less reliable and prone to error. The interfaces are also unnecessarily complicated and outdated.
While Google Analytics is a great tool, there are no features that tie true revenue data into these interfaces, limiting the amount you can really optimize around ROI.
Nikita Patel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We did platform reviews and decided we would stick with Marin after the recent updates. DoubleClick doesn't have the ability to use web queries as well as Marin and they also have trouble with customer service. Marin has shown plenty of improvement and we are excited to continue to see how well they do moving forward.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Marin pulls reports on a much faster basis than the previous bid management program I used. It also allows me to work faster with its bulk-editing capabilities, where I can raise bids, pause/activate campaigns, change destination URLS, etc, all within the UI.
April 29, 2015

Marin Software review

Harini Sridharan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We looked at a variety of top vendors and Marin had the best value among them. Marin was also the most responsive during the initial RFP process and provided us with great customer service during both integration and afterwards
Chad Gardner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
The agency I was working at primarily used Kenshoo, DoubleClick and Marin but would sometimes also work direct to engine. Having played multiple roles as an account manager and also the technical lead on the product/vendor team, Marin definitely stood out as my favorite.
Ashlee Anderson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Marin Software stacks the highest against all the above listed products. It provides significant amounts of data for the account all in an easy to use user interface. While Acquisio provides a better KPI tool Marin provides more details at a faster rate. When using multiple channels such as Google and Bing, Marin makes it easier to pull all that information together.
December 04, 2014

Old search guy's thoughts

Score 7 out of 10
Vetted Review
Verified User
Marin is a key player in the market for paid search, display and social. Its key competitors are Kenshoo and DoubleClick. I think that each provides specific value to their clients, but Marin offers a holistic value.
Aigerim Kikimova, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I've used Doubleclick Search for bid management and account aggregation, but I prefer Marin as its bid management tool is way better and provides a better ROI. Marin also offers a back-end integration option as well as much better customer service. I felt that our account managers took care of us and helped with our business goals and objectives. They also provided helpful recommendations and met with us on a weekly basis to review our set up and go over any questions. They also provided training. Their contract was month-to-month which is extremely flexible.
Kelly Wagner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Marin has a much better, polished reporting output that is Client ready. The entire interface is also more user friendly and easier to look at, navigate and understand. The scheduled alerts and reporting make management a breeze in comparison. Marin however loses to Kenshoo when it comes into automated bidding implementation. Marin's bid automation is very confusing and frustrating to implement.
May 17, 2014

Marin

Score 8 out of 10
Vetted Review
Verified User
I have actually used both Marin and Omniture with the same client- both are beneficial in different ways. We used Omniture to pull in all revenue data as we didn't want Google to be pulling in rev info for privacy reasons.
Robert Frost | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Marin is very comparable to Kenshoo, and (for us anyway) quite a bit less expensive. Sure, Kenshoo has some additional features not offered by Marin that would be cool to have, but those features come at a hefty premium. Marin does everything we need it to do, at an acceptable cost.
Score 9 out of 10
Vetted Review
Verified User
I evaluated Kenshoo, Acquisio, and Efficient Frontier at the same time as Marin Software. While all platforms had unique capabilities and areas where their functionality purportedly outperformed the others - Marin seemed to achieve the right balance for all of our needs (i.e. filtering, tracking, bidding, reporting) and at the right price-point.
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