Overview
What is Marin Software?
Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing…
Marin Software is expensive and intuitive
Marin Software - alternative to DoubleClick
Marin Software Optimized Review
Marin Saves Time and Money
Marin is easy to navigate for reporting on larger clients!
Probably best if you're managing high volume accounts
Newbie Review
Marin is Good Not Great
Solid tool, but a lot of room for improvement..
Efficient, User-Friendly Paid Search Management Platform with Tolerable Shortcomings
Marin Software review
Marin Software - Can't be worse than DoubleClick or Kenshoo, right?
Marin Software Review
Marin Software - Money Well Spent
Old search guy's thoughts
Pricing
What is Marin Software?
Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social…
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- Free/Freemium Version
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Alternatives Pricing
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What is Maropost Marketing Cloud?
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track…
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What is Marin Software?
Marin Software Competitors
Marin Software Technical Details
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(64)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Marin Software has proven to be a valuable tool for agencies and businesses across various industries. For example, both ethology and a smaller agency have utilized Marin Software for client bid management, reporting, and account optimizations. These features have enabled them to save time and tailor campaigns to meet the specific needs of their clients. Vistaprint and MediaCom have also benefited from Marin Software's optimization capabilities, campaign management tools, and reporting functionalities for their search campaigns. Clients often choose Marin Software to maintain control over their data and benefit from lower fees compared to other platforms. The software's ability to manage campaigns, keywords, ads, bidding, ad positions, destinations, and budgets across departments provides convenience and efficiency. Additionally, Marin Software streamlines the management of SEM campaigns across multiple accounts with its automation features. Users appreciate the flexibility of the bid rules and reporting functionality within Marin Software, as it allows them to easily manipulate the platform to suit their specific needs. This has not only helped them save time but also reduced the reliance on multiple interfaces for bulk uploading and optimizations.
Easy-to-use Interface: Users have consistently praised Marin Software for its easy-to-use and intuitive user interface, with multiple reviewers stating that it allows them to quickly and efficiently perform tasks. The simplicity and efficiency of the interface were highlighted as advantageous features. Flexible Reporting Capabilities: Numerous reviewers have commended Marin Software's reporting capabilities for their flexibility, providing an in-depth analysis of the account at various levels. This feature was specifically mentioned by several users who appreciated the ability to customize views, create custom columns, and set dimensions and labels for filtering campaigns on a daily basis. Effective Conversion Tracking: Many users have highlighted Marin Software's ability to track conversions effectively as a strength. This feature was seen as a valuable tool for improving campaign performance and cost savings. Several users praised the system's bidding strategies based on position, conversions, or revenue as helpful tools in achieving better results.
Long Support Ticket Delays: Users have experienced long delays in getting their support tickets addressed, with some users mentioning that Marin's customer support could be more responsive and that account representatives and upper management were not always helpful in dealing with business-impacting issues.
Missing Data After Updates: Random missing data occurs after updates, causing frustration for some users who found errors in the system without clear explanations of what went wrong during uploads.
Difficulties in Pulling Reports: Pulling reports in the user interface can be difficult, especially when dealing with large reports or making changes to the user interface. Some users have experienced slow load times and updates, leading to delays in accessing important information.
Users have made several recommendations based on their experiences with Marin software. The most common recommendations are to improve the pricing structure of the software to lower fees. Users suggest using the software for businesses that do not have a large client with a huge eCommerce business. They also recommend that the software work on building out its social reporting and streamlining reporting and automation processes.
Furthermore, users find the user experience (UX) of Marin software to be bulky, cluttered, and frustrating to navigate at times. However, they value the smart sync capabilities of the software, which saves time and helps manage Google and Bing accounts effectively.
Overall, users recommend trying the software as it is an easy-to-use tool that brings everything together in one place. They suggest considering the size and complexity of the account being managed before using the software. Users also recommend utilizing the support and resources provided by Marin, such as scheduled reporting and custom support.
For smaller companies with lower spend requirements, users find Marin software great. They suggest using the chat feature or calling for urgent issues. They also recommend regularly speaking to the account manager and arranging calls with the Centre of Excellence Team to improve PPC account management.
Users suggest considering if the software is suitable for mid to large-sized businesses with developed SEM programs. They also recommend utilizing the dimensions options for tagging and organization of initiatives and accounts. While evaluating platforms, users think Marin should be considered as it continues to improve its offerings.
To solve frustrations and save time, users recommend giving Marin software a try. It is recommended for managing a large number of accounts or accounts that require conversion tracking, attribution modeling, or remarketing.
Users find Marin's customer support great and appreciate its easy-to-use interface for accessing campaign information quickly. They suggest voicing concerns to representatives and their superiors to find solutions to problems.
Moreover, users think Marin is a powerful tool for managing search advertising and recommend it for those who need a more sophisticated tool. They suggest watching the tutorial and training videos for better understanding.
In conclusion, users have provided valuable recommendations to improve Marin software's pricing structure, reporting capabilities, user experience, and support services.
Attribute Ratings
Reviews
(1-4 of 4)Marin Software - Money Well Spent
- Marin Software provides an in depth analysis of the account across all levels. Users can determine where search metrics came from based on device level, campaign level, keyword level and more. This is a strength for Marin Software because it allows users to find all the data it needs on an easy to use user interface.
- Marin Software successfully tracks conversions for the account. If the tracking codes are implemented correctly the user can find all the data they need from any conversion point they want. This is a strength for Marin Software because this is a solution that a lot of other paid search software don't offer.
- Marin Software allows the user to set up alerts based on activity in the account. For example, if the user wants a notification every time revenue drops they can set that up in the user interface. This is a strength for Marin Software because this solution allows the user to be on top of their account at all times.
- Marin Software could better implement the tracking code notifications so that the user knows they were implemented correctly. However, the user should be double checking on their work so this is a minor need for improvement.
- Marin Software could better implement pulling reports in the user interface. Sometimes it is hard to pull dates using the reporting tool.
- Marin Software could create more consistency between the tabs.
- Marin Software has provided a positive impact for our overall business objectives regarding increased employee efficiency. It allows each employee to make more informed decisions for the account as well as double/triple check their account set up.
- Marin Software has provided a positive impact for our overall business objectives regarding client engagement. We have been able to keep our clients more informed and in return they have provided valuable information for the account.
- Marin Software has provided a positive impact for our overall business objectives regarding account accuracy. We are able to tell more specifically where search metrics such as conversions are coming from which has had a positive impact on our account.
- Daily campaign management such as bid adjustments and negative keywords
- Conversion tracking - one or multiple points
- Return on Investment
- To track multiple conversion points across Google and Bing.
- To determine which devices are successful and if we should continue use or not
- To raise spend year over year
- To develop KPIs across the account
- On smaller clients to ensure we are spending their money in the correct way
- For keyword expansion and search query performance reports to determine which search queries are pulling in conversions.
- Price
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Analyst Reports
- Implemented in-house
- Learning the software
- Transferring large amounts of data
- Determining important KPIs
- Convincing large clients it is worth the expense
- Negative Keyword Research
- Performance Reporting specifically View Builder
- Marin Enterprise Certification
- ROI
- Conversion Set Up
- Synchronization and Posting
Natalia's Review
- One platform to manage Google, Yahoo, MSN, Facebook pay per click accounts
- Ability to automate PPC optimization
- Advanced reporting and access for clients dashboards
- Easier optimization concepts
- Ability to connect to second tier search engines
- Ability to easily find link between SEO and SEM efforts
- Decreased cost per lead
- Ability to identify conversion opportunities
- Employee effiency
- cost per lead/sale optimization
- identifying opportunities for expansion
- increasing number of leads/sales
- ability to track facebook leads/costs
- seo metrics being presented in an easy to understand fashion
- link between seo and ppc
- transparency with clients
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
- Vendor implemented
- training of users
- understanding of work flow, processes
- Reporting
- Optimization folders and logic
- link between seo and ppc
Marin Software: Efficiency In A Box
- Consolidation of multiple accounts. Google, Bing, other...all in one place. This is why reporting is based out of Marin. One data source vs. many.
- Bid management for financial goals. Setting a cost-per-conversion goal allows Marin to maximize conversions by adjusting bids up and down. Performance increases are amazing!
- Reporting. Flexibility of reports is pretty cool.
- Support. They are addressing this currently, and things seem to have improved lately, but we were experiencing long delays in getting support tickets addressed.
- New Google Shopping campaigns will not even show in the tool. Old PLA campaigns are fine however.
- Random missing data. Typically this happens after an update, but we've seen data missing in various clients. Usually logging a support ticket and having Marin Support rerun a backend process resolves the issue.
Cost: We were able to negotiate a decent % of spend rate, but standard rates can be fairly high, especially when compared to other tools, with the exception of Kenshoo.
- Positive: Increased efficiency for sure.
- Positive: More comprehensive reports.
- Negative: Fees come off our bottom line. We've been able to pass through a portion of the fees to clients, but only a handful. The rest is lost revenue.
- Reporting
- Bid Management
- Account Consolidation
- Using Web Query reports to forecast account spend and adjust daily.
- Use exported CSV reports to import into our homegrown reporting tool.
- Extensive bid management automation.
- Facebook management (if we'd ever get a client who wants to advertise there).
- Using their Revenue Connect tool to add adMarketplace campaigns.
- Baidu/Yandex campaigns.
- Price
- Product Features
- Product Usability
- Positive Sales Experience with the Vendor
- Vendor implemented
- Implemented in-house
- Adoption by employees
- Tracking setup for Google Analytics
- Bidding setup
- Onboarding process was super easy
- Reporting is awesome
- Segmenting data
- Bulk uploading
- Bidding
- Dynamic Actions
- Facebook campaigns
Marin Software Review Breakdown
- Marin does a nice job managing both Google and Bing.
- Marin has a nice bid optimization tool to either bid to position or bid for conversions for example.
- Marin makes it easy to quickly make changes in a bulk sheet and upload and be all set.
- The social tool needs a little improvement, like for managing Facebook and Twitter, they are a little lacking. I have used some social tools that have better features.
- A better way to push everything live when we need it, not just during the nightly sync.
- Marin can be slow at times when trying to pull a large report, possibly need better servers.
- Our overall ad position has increased.
- Our CTR has also improved with Marin.
- Our ad spend has increased as well.
- Managing Search campaigns.
- Tracking Outcomes.
- Building campaigns.
- Managing cross channel campaigns.
- Tracking several outcomes.
- Creating custom columns to find data for our client.
- We might try out social campaigns.
- Set up a numeric value to our outcomes.
- Conversion optimized bidding.
- Product Usability
- Prior Experience with the Product
- Third-party Reviews
- Vendor implemented
- It took time to upload the large accounts
- It was a little slow uploading these large accounts, the system was bogged down
- Not everyone knew Marin so it took a little while to get everyone up to speed.
- The filter option is very easy to use
- Bulk uploads
- Updating campaign budgets
- Setting up tracking codes
- Bidding folders
- Optimizing for conversions