Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing…
6 years of experience3 years of experience2 years of experience3 years of experience1 year of experience2 years of experience1 year of experience2 years of experience1 year of experience2 years of experience2 years of experience
Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social…
17 people also want pricing
Skai (formerly Kenshoo) is a cross-channel advertising solution for search marketing, social media and online advertising. The product aims to give advertisers and agencies the control and automation needed to make better investment decisions across search marketing and online advertising.
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Marin Software has proven to be a valuable tool for agencies and businesses across various industries. For example, both ethology and a smaller agency have utilized Marin Software for client bid management, reporting, and account optimizations. These features have enabled them to save time and tailor campaigns to meet the specific needs of their clients. Vistaprint and MediaCom have also benefited from Marin Software's optimization capabilities, campaign management tools, and reporting functionalities for their search campaigns. Clients often choose Marin Software to maintain control over their data and benefit from lower fees compared to other platforms. The software's ability to manage campaigns, keywords, ads, bidding, ad positions, destinations, and budgets across departments provides convenience and efficiency. Additionally, Marin Software streamlines the management of SEM campaigns across multiple accounts with its automation features. Users appreciate the flexibility of the bid rules and reporting functionality within Marin Software, as it allows them to easily manipulate the platform to suit their specific needs. This has not only helped them save time but also reduced the reliance on multiple interfaces for bulk uploading and optimizations.
Easy-to-use Interface: Users have consistently praised Marin Software for its easy-to-use and intuitive user interface, with multiple reviewers stating that it allows them to quickly and efficiently perform tasks. The simplicity and efficiency of the interface were highlighted as advantageous features. Flexible Reporting Capabilities: Numerous reviewers have commended Marin Software's reporting capabilities for their flexibility, providing an in-depth analysis of the account at various levels. This feature was specifically mentioned by several users who appreciated the ability to customize views, create custom columns, and set dimensions and labels for filtering campaigns on a daily basis. Effective Conversion Tracking: Many users have highlighted Marin Software's ability to track conversions effectively as a strength. This feature was seen as a valuable tool for improving campaign performance and cost savings. Several users praised the system's bidding strategies based on position, conversions, or revenue as helpful tools in achieving better results.
Long Support Ticket Delays: Users have experienced long delays in getting their support tickets addressed, with some users mentioning that Marin's customer support could be more responsive and that account representatives and upper management were not always helpful in dealing with business-impacting issues.
Missing Data After Updates: Random missing data occurs after updates, causing frustration for some users who found errors in the system without clear explanations of what went wrong during uploads.
Difficulties in Pulling Reports: Pulling reports in the user interface can be difficult, especially when dealing with large reports or making changes to the user interface. Some users have experienced slow load times and updates, leading to delays in accessing important information.
Users have made several recommendations based on their experiences with Marin software. The most common recommendations are to improve the pricing structure of the software to lower fees. Users suggest using the software for businesses that do not have a large client with a huge eCommerce business. They also recommend that the software work on building out its social reporting and streamlining reporting and automation processes.
Furthermore, users find the user experience (UX) of Marin software to be bulky, cluttered, and frustrating to navigate at times. However, they value the smart sync capabilities of the software, which saves time and helps manage Google and Bing accounts effectively.
Overall, users recommend trying the software as it is an easy-to-use tool that brings everything together in one place. They suggest considering the size and complexity of the account being managed before using the software. Users also recommend utilizing the support and resources provided by Marin, such as scheduled reporting and custom support.
For smaller companies with lower spend requirements, users find Marin software great. They suggest using the chat feature or calling for urgent issues. They also recommend regularly speaking to the account manager and arranging calls with the Centre of Excellence Team to improve PPC account management.
Users suggest considering if the software is suitable for mid to large-sized businesses with developed SEM programs. They also recommend utilizing the dimensions options for tagging and organization of initiatives and accounts. While evaluating platforms, users think Marin should be considered as it continues to improve its offerings.
To solve frustrations and save time, users recommend giving Marin software a try. It is recommended for managing a large number of accounts or accounts that require conversion tracking, attribution modeling, or remarketing.
Users find Marin's customer support great and appreciate its easy-to-use interface for accessing campaign information quickly. They suggest voicing concerns to representatives and their superiors to find solutions to problems.
Moreover, users think Marin is a powerful tool for managing search advertising and recommend it for those who need a more sophisticated tool. They suggest watching the tutorial and training videos for better understanding.
In conclusion, users have provided valuable recommendations to improve Marin software's pricing structure, reporting capabilities, user experience, and support services.
