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Marketing Optimizer

Marketing Optimizer

Overview

What is Marketing Optimizer?

Marketing Optimizer is a marketing automation solution. Features include email campaign automation, lead management, lead selling, A/B testing of campaigns, and call tracking.

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Recent Reviews

TrustRadius Insights

Users of Marketing Optimizer have found the software to be highly effective in building and nurturing client relationships through various …
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Pricing

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Startup

$249

Cloud
per month

Growth

$499

Cloud
per month

Advanced

$799

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.marketingoptimizer.com/prici…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $249 per month
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Product Demos

Marketing Optimizer Demo

YouTube
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Product Details

What is Marketing Optimizer?

Marketing Optimizer Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users of Marketing Optimizer have found the software to be highly effective in building and nurturing client relationships through various communication methods, such as email. The platform's ability to analyze lead quality and retain new customers has been praised by users, helping businesses make data-driven decisions to improve their marketing strategies. With Marketing Optimizer, users can easily manage leads from different sources and technologies, consolidating them into a single platform for streamlined tracking and organization.

One key business problem that Marketing Optimizer solves is the ability to assign calls to specific salespeople. This feature allows businesses to closely monitor call backs and identify areas for improvement, ultimately increasing sales effectiveness. Additionally, the software's robust tools for client management have been commended, simplifying the process of tracking clients and their status without the need for cumbersome Excel spreadsheets. In industries such as real estate where leads are crucial, Marketing Optimizer has proven to be an excellent program for managing leads efficiently.

Marketing and sales managers have also benefited from using Marketing Optimizer to track and allocate marketing budgets effectively. The software's AIM system has improved communication and collaboration between departments, eliminating time-wasting finger-pointing when sales drop. Users appreciate the software's ease of use with an intuitive interface that is simple to learn even for beginners. The supportive staff at Marketing Optimizer is consistently commended for their availability and helpfulness in guiding users through the learning process. In terms of value, Marketing Optimizer offers comprehensive features at competitive pricing, making it a top choice among web-based CRM software options for businesses looking to streamline their marketing efforts.

Overall, Marketing Optimizer solves key business problems by providing powerful tools to build client relationships, analyze lead quality, manage leads efficiently, allocate marketing budgets effectively, improve communication between teams, and simplify data tracking and management.

Automated capabilities: Many users have praised Marketing Optimizer for its automated capabilities, which allow them to streamline their marketing processes. By automating tasks such as lead generation and reporting, users have been able to save time and reduce errors.

Comprehensive lead management: Several reviewers have highlighted the comprehensive lead management capabilities of Marketing Optimizer. Users appreciate features like lead assignment, automatic lead addition, and automatic reporting, which help them effectively manage their leads and track their progress.

User-friendly interface: The user-friendly interface of Marketing Optimizer has been mentioned by multiple customers as a positive aspect. Users find it easy to navigate the software and track clients efficiently. This intuitive interface helps them manage contracts effectively and stay organized in their marketing efforts.

Usability Challenges: Some users have found the usability of Marketing Optimizer to be initially problematic, especially when they were getting started. Although this was not a fault of the system itself, it reflects a learning curve for users. Once users become familiar with the software, these challenges no longer persist.

Limited Functionality in Email Feature: While the email feature of Marketing Optimizer is functional, some users feel that it lacks additional features. They believe that an upgrade would be beneficial to include more functionalities and enhance their overall experience with the software.

Lack of Significant Issues: According to one user who has been a customer for almost a year, there have been no significant issues encountered with Marketing Optimizer or its support staff. This suggests that while there may be minor concerns or improvements desired by some users, overall, they have had a positive experience without any major drawbacks or obstacles.

Sorry, no reviews are available for this product yet

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