December 13, 2019
Score 8 out of 10
MarketMuse is being used by our Digital Content Specialist to help assess our existing articles for opportunities to optimize them and to help provide a skeleton draft plan for upcoming articles. The main reason for using MarketMuse is to ensure we are delivering high-quality content that answers the questions people are asking about particular topics.
- It provides an invaluable heatmap comparing your article to top-ranking articles on the same topic.
- It gives you an idea of how many times a particular phrase should be mentioned in an article to be considered authoritative.
- Being nit picky, but I would love to have the AI use British English :P
- The Connect application very rarely provides internal link suggestions that are actually relevant.
I particularly enjoy using the various applications, Connect, Research, Questions, and Compete, to quickly run a published article and see where improvements are needed. The Compete application is very valuable in finding the highest authority articles on a particular topic. I then use these to discover if there is an aspect of the topic that I have missed or should provide a more in-depth discussion on.
Read Victoria Hoete-Dodd's full review
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.