Score 9.1 out of 10


What is MarketMuse?

MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.
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Recent Reviews

MarketMuse worth the splash!

9 out of 10
July 13, 2022
Our company uses MarketMuse to help curate a specific set of information gathering to help us process large amounts of data. This helps us …
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Entry-level set up fee?

  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

What is MarketMuse?
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Product Details

What is MarketMuse?

MarketMuse is a content intelligence platform that helps users improve content quality. Its AI-powered platform increases organic presence, improves productivity, and drives revenue.

MarketMuse’s patented AI collects and analyzes content, prioritizes the best opportunities based on authority and ROI, generates initial drafts and builds industry-leading topic models so that the user can always write the best content on any topic.

MarketMuse can be tried for free to accelerate content research, creation, and optimization process, and so the user can publish faster and fearlessly.

MarketMuse Features

  • Supported: AI-Powered Content Data
  • Supported: Content Research
  • Supported: Content Writing
  • Supported: Content Optimization
  • Supported: Competitive Content Analysis
  • Supported: Link Building
  • Supported: User-Intent Tools
  • Supported: Content ROI Tools
  • Supported: Content Briefs

MarketMuse Screenshots

Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.

MarketMuse Video

Hear from co-founders Aki Balogh and Jeff Coyle as they introduce MarketMuse and their thought processes behind building this revolutionary AI-powered all-encompassing content platform. Want to learn more? Visit, and we'll help you out! Twitter: twitte...
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MarketMuse Competitors

MarketMuse Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

MarketMuse starts at $0.

Clearscope, BrightEdge, and Frase are common alternatives for MarketMuse.

The most common users of MarketMuse are from Small Businesses (1-50 employees).
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Reviews and Ratings


Attribute Ratings


(1-7 of 7)
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Score 8 out of 10
Vetted Review
Verified User
A lot of clients require SEO optimization to power their marketing strategy. Through research, we have found that MarketMuse is one of the best tools out there for quick and seamless optimization. The suggested keywords and content outline really help in improving the ranking of articles. It helps to save time and effort and produce good quality content.
  • Analysis/Breakdown of Content
  • Suggestions on how to Strengthen/Optimize Content
  • Content Briefs to create a good outline
  • User Interface can be made more friendly.
  • Can be pricey for small businesses.
For businesses that want to invest money in building a tech-empowered content team, MarketMuse is a clear winner. Once user gets the hang of it and the software starts adding value to the content, there is no going back. The amount of time saved along with results that outdo the competition is a boon.
HM Shuja | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use MarketMuse for planning my blog topic and optimizing it for SEO. I also use this software to compare my article to the other top-ranked competitors. It is good for FAQ writing too. I even use MarketMuse for Internal as well as External link suggestions. For every SEO-based marketer, it's a hard game to get top ranked on google to get audiences. MarketMuse is the problem solver in this arena. It provides the present status of the article and gives necessary suggestions to get ranked by necessary optimization.
  • Keyword position and similar keywords suggestion
  • Content Score and Optimizing Suggestion
  • Provide a FAQ list
  • Internal and External Linking Suggestion
  • There should be link sharing feature
  • Price should be more reasonable
As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.
Score 9 out of 10
Vetted Review
Verified User
Our company uses MarketMuse to help curate a specific set of information gathering to help us process large amounts of data. This helps us research large amounts of content in order to better help meet the needs of our clients ever changing demands.
  • Low cost
  • Handles large amount of data well
  • Customer service
  • Ability to modify some search criteria is limited
MarketMuse has assisted us with both researching vast amount of data on the web, as well as storing and presenting this information in a way that is readable to both internal and external personnel. It at times is difficult to apply specific filters within the search and may not meet the needs at all times.
Score 8 out of 10
Vetted Review
Verified User
MarketMuse was instrumental in a few of our divisions for refining their content. The primary objective of the software was to improve on-page keywords for SEO. MarketMuse was used to discover keywords used by competitors in similar content and monitor the number of instances of a key word or phrase in the document they were editing. MarketMuse does a great job visualizing these data, including important words and phrases not used that should be or not used enough. Through colors and links to competing/similar content, the content creators were able to pivot as they were refining their drafts. In some cases, the tool helped writers and editors discover additional angles to the stories or articles they were writing.
  • keyword discovery
  • competitive analysis
  • Visualization of data
  • Connecting directly to your CMS
  • Interface
  • Surfacing features more easily
This tool is extremely powerful for comparing your content to competitors. Additionally, as mentioned previously, the tool is also helpful for finding additional angles or elements to include in content as-you-write.
Score 9 out of 10
Vetted Review
Verified User
MarketMuse isn’t used across all company units, but in most crucial departments we utilize it to optimize, create and plan content for marketing. We are able to identify the right and most unique keywords when creating posts and blogs with MarketMuse software.
  • Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
  • With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
  • Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.
  • Unavailability of free trial or freemium version to try the platform.
  • MarketMuse is highly priced, but the cost is worth the impact.
MarketMuse is well suited everywhere there is tons of online writing such as marketing field. I would recommend it to marketers that want to develop highly ranked web content with key specific keywords.
Score 10 out of 10
Vetted Review
Verified User
MarketMuse is being used by my team to revamp content to get a broader SEO value. Appreciate the value it adds to content creation. Used two other content optimizers and MarketMuse is a nice alternative to traditional SEO content optimization tools. Being able to order content briefs and other stages of content development is just the icing on the cake.
  • Content optimization
  • Keyword suggestions
  • Keyword density suggestions
  • Would be nice if the connect feature was domain swappable
  • A better way to save and import queries would be nice
  • Having some writing tool integrations would be nice
For me MarketMuse really shines when revamping old content that has already been optimized with tools like yoast or rankmath. MarketMuse can add so much value to enriching the content beyond the technical issues most page optimization tools output. Using the tool one has to be careful of not keyword stuffing just to meet an optimization benchmark.
Victoria Hoete-Dodd | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
MarketMuse is being used by our Digital Content Specialist to help assess our existing articles for opportunities to optimize them and to help provide a skeleton draft plan for upcoming articles. The main reason for using MarketMuse is to ensure we are delivering high-quality content that answers the questions people are asking about particular topics.
  • It provides an invaluable heatmap comparing your article to top-ranking articles on the same topic.
  • It gives you an idea of how many times a particular phrase should be mentioned in an article to be considered authoritative.
  • Being nit picky, but I would love to have the AI use British English :P
  • The Connect application very rarely provides internal link suggestions that are actually relevant.
I particularly enjoy using the various applications, Connect, Research, Questions, and Compete, to quickly run a published article and see where improvements are needed. The Compete application is very valuable in finding the highest authority articles on a particular topic. I then use these to discover if there is an aspect of the topic that I have missed or should provide a more in-depth discussion on.
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
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