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Product Details

What is MarketMuse?

MarketMuse is a content intelligence platform that helps users improve content quality. Its AI-powered platform increases organic presence, improves productivity, and drives revenue.

MarketMuse’s patented AI collects and analyzes content, prioritizes the best opportunities based on authority and ROI, generates initial drafts and builds industry-leading topic models so that the user can always write the best content on any topic.

MarketMuse can be tried for free to accelerate content research, creation, and optimization process, and so the user can publish faster and fearlessly.

MarketMuse Features

  • Supported: AI-Powered Content Data
  • Supported: Content Research
  • Supported: Content Writing
  • Supported: Content Optimization
  • Supported: Competitive Content Analysis
  • Supported: Link Building
  • Supported: User-Intent Tools
  • Supported: Content ROI Tools
  • Supported: Content Briefs

MarketMuse Screenshots

MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.

MarketMuse Video

Hear from co-founders Aki Balogh and Jeff Coyle as they introduce MarketMuse and their thought processes behind building this revolutionary AI-powered all-encompassing content platform. Want to learn more? Visit, and we'll help you out! Twitter: twitte...
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MarketMuse Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo


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Frequently Asked Questions

What is MarketMuse?

MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

How much does MarketMuse cost?

MarketMuse starts at $0.

Who uses MarketMuse?

The most common users of MarketMuse are from Small Businesses and the Accounting industry.

Reviews and Ratings




(1-3 of 17)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
MarketMuse isn’t used across all company units, but in most crucial departments we utilize it to optimize, create and plan content for marketing. We are able to identify the right and most unique keywords when creating posts and blogs with MarketMuse software.
  • Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
  • With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
  • Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.
  • Unavailability of free trial or freemium version to try the platform.
  • MarketMuse is highly priced, but the cost is worth the impact.
MarketMuse is well suited everywhere there is tons of online writing such as marketing field. I would recommend it to marketers that want to develop highly ranked web content with key specific keywords.
Score 10 out of 10
Vetted Review
Verified User
Review Source
MarketMuse is being used by my team to revamp content to get a broader SEO value. Appreciate the value it adds to content creation. Used two other content optimizers and MarketMuse is a nice alternative to traditional SEO content optimization tools. Being able to order content briefs and other stages of content development is just the icing on the cake.
  • Content optimization
  • Keyword suggestions
  • Keyword density suggestions
  • Would be nice if the connect feature was domain swappable
  • A better way to save and import queries would be nice
  • Having some writing tool integrations would be nice
For me MarketMuse really shines when revamping old content that has already been optimized with tools like yoast or rankmath. MarketMuse can add so much value to enriching the content beyond the technical issues most page optimization tools output. Using the tool one has to be careful of not keyword stuffing just to meet an optimization benchmark.
Victoria Hoete-Dodd | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
MarketMuse is being used by our Digital Content Specialist to help assess our existing articles for opportunities to optimize them and to help provide a skeleton draft plan for upcoming articles. The main reason for using MarketMuse is to ensure we are delivering high-quality content that answers the questions people are asking about particular topics.
  • It provides an invaluable heatmap comparing your article to top-ranking articles on the same topic.
  • It gives you an idea of how many times a particular phrase should be mentioned in an article to be considered authoritative.
  • Being nit picky, but I would love to have the AI use British English :P
  • The Connect application very rarely provides internal link suggestions that are actually relevant.
I particularly enjoy using the various applications, Connect, Research, Questions, and Compete, to quickly run a published article and see where improvements are needed. The Compete application is very valuable in finding the highest authority articles on a particular topic. I then use these to discover if there is an aspect of the topic that I have missed or should provide a more in-depth discussion on.
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.