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What is MarketMuse?

MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

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Recent Reviews

TrustRadius Insights

MarketMuse has proven to be a valuable tool for digital content specialists and marketers across various industries. Users have found that …
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MarketMuse worth the splash!

9 out of 10
July 13, 2022
Our company uses MarketMuse to help curate a specific set of information gathering to help us process large amounts of data. This helps us …
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  • No setup fee
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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is MarketMuse?

MarketMuse is a content intelligence platform that helps users improve content quality. Its AI-powered platform increases organic presence, improves productivity, and drives revenue.

MarketMuse’s patented AI collects and analyzes content, prioritizes the best opportunities based on authority and ROI, generates initial drafts and builds industry-leading topic models so that the user can always write the best content on any topic.

MarketMuse can be tried for free to accelerate content research, creation, and optimization process, and so the user can publish faster and fearlessly.

MarketMuse Features

  • Supported: AI-Powered Content Data
  • Supported: Content Research
  • Supported: Content Writing
  • Supported: Content Optimization
  • Supported: Competitive Content Analysis
  • Supported: Link Building
  • Supported: User-Intent Tools
  • Supported: Content ROI Tools
  • Supported: Content Briefs

MarketMuse Screenshots

Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.

MarketMuse Video

Hear from co-founders Aki Balogh and Jeff Coyle as they introduce MarketMuse and their thought processes behind building this revolutionary AI-powered all-encompassing content platform. Want to learn more? Visit, and we'll help you out! Twitter: twitte...
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MarketMuse Competitors

MarketMuse Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

MarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

MarketMuse starts at $0.

Clearscope, BrightEdge, and Frase are common alternatives for MarketMuse.

The most common users of MarketMuse are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

MarketMuse has proven to be a valuable tool for digital content specialists and marketers across various industries. Users have found that the software helps them assess existing articles, identify optimization opportunities, and create draft plans for upcoming content. By utilizing MarketMuse, users are able to ensure the delivery of high-quality content that addresses specific questions people have about certain topics. This is particularly useful for planning blog topics and optimizing them for SEO. Additionally, the software aids in refining content by providing suggestions for internal and external link building. Users also appreciate MarketMuse's ability to help them identify the right and most unique keywords for their posts and blogs, contributing to improved on-page SEO. One of the standout features of MarketMuse is its visual data visualization, which effectively highlights important words and phrases that should be used more or less in the content. With these capabilities, content creators are able to pivot and discover new angles for their articles, ultimately increasing their SEO value. Overall, MarketMuse is seen as a reliable tool for quick and seamless optimization that saves time and effort while producing good quality content.

Comprehensive Keyword Analysis: Users have praised MarketMuse for its comprehensive keyword analysis feature, with multiple reviewers stating that it provides valuable suggestions for keyword positioning and similar keywords. This functionality allows users to optimize their content and improve search engine rankings.

Helpful FAQ List: Reviewers have found the FAQ list feature in MarketMuse to be helpful, enabling them to provide relevant and informative answers to commonly asked questions. This feature enhances the overall user experience by ensuring that users can easily access the information they need.

Invaluable Heatmap Feature: The heatmap feature in MarketMuse has been described as invaluable by a number of users. It offers visual feedback by comparing the user's article with top-ranking articles on the same topic, highlighting areas that need improvement such as keyword density and content organization. This helps users enhance the quality of their content and make data-driven decisions.

High Price: Some users have expressed that the price of MarketMuse is high, especially for small businesses. They believe that the cost should be more reasonable to make it accessible for a wider range of users.

Limited Connect Suggestions: Users have mentioned that the Connect application in MarketMuse rarely provides relevant internal link suggestions. This limitation hampers their ability to optimize their content effectively and improve their website's performance.

Lack of Free Trial or Freemium Version: Several reviewers have highlighted the unavailability of a free trial or freemium version for MarketMuse. This absence makes it difficult for potential customers to try out the platform before making a purchase decision, which could be a deterrent factor for some individuals or businesses.

Attribute Ratings


(1-7 of 7)
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Score 8 out of 10
Vetted Review
Verified User
  • Analysis/Breakdown of Content
  • Suggestions on how to Strengthen/Optimize Content
  • Content Briefs to create a good outline
  • User Interface can be made more friendly.
  • Can be pricey for small businesses.
Score 9 out of 10
Vetted Review
Verified User
  • Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
  • With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
  • Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.
  • Unavailability of free trial or freemium version to try the platform.
  • MarketMuse is highly priced, but the cost is worth the impact.
Score 10 out of 10
Vetted Review
Verified User
  • Content optimization
  • Keyword suggestions
  • Keyword density suggestions
  • Would be nice if the connect feature was domain swappable
  • A better way to save and import queries would be nice
  • Having some writing tool integrations would be nice
Victoria Hoete-Dodd | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • It provides an invaluable heatmap comparing your article to top-ranking articles on the same topic.
  • It gives you an idea of how many times a particular phrase should be mentioned in an article to be considered authoritative.
  • Being nit picky, but I would love to have the AI use British English :P
  • The Connect application very rarely provides internal link suggestions that are actually relevant.
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