Adobe Marketo Engage

Adobe Marketo Engage

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Top Rated
Score 8.3 out of 10
Top Rated
Adobe Marketo Engage

Overview

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex...
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Recent Reviews

Market with Marketo

10 out of 10
January 06, 2023
We use Marketo in our day-to-day responsibilities. Primary responsibilities include creation of emails, smart campaigns, campaign folders …
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How Adobe Marketo Engage Differs From Its Competitors

Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business
Nurturing leads: Adobe Marketo Engage can facilitate the goal of nurturing leads by providing lead scoring and segmentation capabilities, which allow organizations to target specific groups of leads with …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
Product launches - Educate target market and create awareness
Cross-Sell and Upsell - Achieve higher lifetime customer value by providing adjacent products and services
Lead Management - Nurture prospects through the buying …
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Impact on Wealth Management Companies

I've worked with clients in Wealth Management, and from my experience, the keys to success lie in the API tools and the flexible database structure (custom objects). The API allows information from the WM database to get to Adobe Marketo Engage. (Send it back with webhooks!) The custom …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We are sending out email newsletters to new, potential, and old customers so we can sell our product and service to them. We also do many different partner ad emails that go out for clients. We use Adobe Marketo Engage …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business Other
Sales outcomes include upgrading the product suite being used by existing customers, adding on additional features or services, demonstrating higher levels of engagement, increasing lead engagement …
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Using Marketo to Support Sales Goals

Launch Upsell Crosssell Service Leads Prospecting
Launching new products - communicating to customer base, upsell - trying to get contracts to grow bigger, cross sell - trying to get people to buy other products and services than they already have, customer service - welcome emails where people get …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business
We are trying to increase our lead generation, brand awareness, and customer engagement through Marketo. Each scenario is different, with different goals depending on the project we are working on.
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We primarily stick our net new leads into nurture programs and let them choose their adventure in terms of the messaging that they want to receive. Once a lead exhausts from nurture, the rest of our comms tend to be more …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
At the moment, its primary function is one-off and nurture emails - one-offs are helping us announce product launches to a wide audience (both customers and prospects) while nurtures are warming up net new leads. We've …
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Lessons for Success

so far, I have it with A/B testing on two different versions of an email. We are aiming at the click rate on which email will get more click.
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Special Use Case

I use the mobile option on the landing page. Which there no easy way in Marketo landing page setting to have easy mobile version. So what I did is the same element, different sizes, one check the desktop box, and the other check the mobile box.
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Onboarding Wisdom

Make sure you have a good relationship with Marketo support. Once for a while thing will not work and they took a really long time to fix it.
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Learning from the Community

They are really helpful. There a lot of time I am not sure am I setting up the smart list or the flow correctly to get the result I want. The community is always a good reference to look up and ask for a double check!
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Tips & Tricks

Always try! There always have a different way to make thing around to get the result you looking for. And always read the Marketo doc to understand the function better.
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Using Marketo to Support Sales Goals

Launch Upsell Crosssell Service Prospecting
The sales outcomes can be different from client to client. For some, it may be increased product sales, for others, it may be creating more advocates for a product that will then help sell more of the product. The platform does well with many options to …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Prospecting / New Business
Drive lead engagement.
Influence sales opportunities through Marketing campaigns.
Personalise web and email content to improve engagement/traffic/user experience.
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
Product launches - to increase awareness of new offerings to drive sales. Upsell - to increase transaction value. Cross-Sell - to increase conversions and transitions. Lead Management - to accurately track lead behavior …
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Using Marketo to Support Sales Goals

Launch Upsell Crosssell Service Leads Prospecting
For us, we work with profiles built out of Salesforce to enhance targeting. We can build Smart Lists in Marketo to target folks. I would say that we work on equal parts awareness as well as driving upsell/cross-sell opportunities. We are …
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Core Features Used

Channels Programs Email Templates Forms Landing Pages Smart Campaigns Lead Scoring Segmentation Lead Nurture Reporting/Analytics
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We want to increase lead generation using Marketo we are doing lead generation. We are running campaign for the existing database too. Marketo Engage has given us platform to create brand awareness.
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Customer Service Lead Management Other
I use Marketo on our prospecting initiatives mostly. I've used different email program types to execute our programs, either using the Nurture Program or just a simple email program. Both have their advantages and …
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Using Marketo to Support Sales Goals

Product Launches Upsell Cross-Sell Lead Management Prospecting / New Business
We use Adobe Marketo Engage for multiple purposes and multiple audiences. It is mostly used for prospecting / New business where we continually communicate with our prospect database in order to improve our pipeline …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Lead nurturing (869)
    8.5
    85%
  • List management (887)
    8.4
    84%
  • Email deliverability reporting (1499)
    7.9
    79%
  • Standard reports (872)
    7.5
    75%

Reviewer Pros & Cons

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Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Adobe Marketo Engage, and make your voice heard!

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Pricing

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N/A
Unavailable

What is Adobe Marketo Engage?

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Entry-level set up fee?

  • Setup fee optionalOptional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

62 people want pricing too

Alternatives Pricing

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

What is Pardot?

Pardot is a marketing automation platform. Its key features include lead management, lead generation, social selling, and email marketing.

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Product Demos

Engagement Platform: Marketing Automation
04:38
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns and track results.

7.8Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.4Avg 7.6

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

7.7Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.3Avg 7.4

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.2Avg 7.4

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8Avg 7.4
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Product Details

What is Adobe Marketo Engage?

Adobe Marketo Engage, from Adobe since 2018, aims to help marketing teams drive demand and growth in their companies by delivering exceptional experiences in concert with sales at every stage of the customer journey.

The challenge these teams face is that everyone today expects a personalized experience whenever they interact with a company - they don’t have patience for generic marketing and the last thing they want is a cold call from sales. So to stay competitive, marketing teams are scrambling to understand customers better, so they can give them a better experience, because this is disrupting entire industries. And a big part of what’s needed is figuring out how marketing and sales can do a better job together.

The vendor states Adobe Marketo Engage redefines Marketing Automation by helping these companies bring together the customer data, content, automation and analytics needed for marketing and sales to coordinate engagement with customers that’s personalized and measurable at every touchpoint - and do it with efficiency and scale.

Adobe Marketo Engage Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores your leads in real-time and can trigger a timely sales call based on website or other activity - all integrated with your CRM.Screenshot of Marketo Moments - Stay in touch with your marketing efforts anywhere, anytime with a mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows can be built using drag-and-dropScreenshot of Perform sophisticated lead nurturing, without having to be a programmerScreenshot of Quickly understand the revenue influence of each program and channelScreenshot of Marketo Sales Insight filters out the noise, so reps can focus on what matters mostScreenshot of All areas of the platform can be accessed in one convenient placeScreenshot of Simply enter your login credentials, and the rest is automatic - no need to map fields, etc.

Adobe Marketo Engage Video

Adobe Marketo Engage Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS

Frequently Asked Questions

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Oracle CX Marketing, HubSpot Marketing Hub, and Pardot are common alternatives for Adobe Marketo Engage.

Reviewers rate Integration with Salesforce.com highest, with a score of 8.9.

The most common users of Adobe Marketo Engage are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews

(1-25 of 46)
Companies can't remove reviews or game the system. Here's why
Emily Thornton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • The trigger and batch workflow logic (smart campaigns) possibilities are endless and they are able to run in real-time without slowing down the instance (an issue I've seen with real-time automation in some other platforms)
  • SFDC integration is every 5 minutes - one of the fastest out there
  • Engagement streams - make it really easy to build and manage drip email nurture
Amanda Thomas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Tokens! Marketo has the capability to use tokens not only in emails, but in operational aspects like scoring. We review our scoring model on a yearly basis and going in and editing a token with a new applied score is so much easier than filtering through 50+ campaigns to find the scoring flow step and modifying from the smart campaign.
  • Reporting & Analytics. We use Marketo for reporting on email performance day-to-dayand on an quarterly basis to drive our changes in engaging our prospects & customers through email. We also set up subscriptions for the sales teams to receive weekly web activity reports for their territory.
  • Acquisition Programs and lead sourcing. It's so easy to know how someone comes in to your company with these in Marketo.
Ande Kempf | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Tokens: These are a scalable solution to pulling in data into emails, landing pages or marketo smart campaign flow steps.
  • Smart Campaigns: Very basic feature of Marketo, but I use them daily/hourly to run processes in Marketo
  • LaunchPoint: Marketo can integrate with many other MarTech apps. This feature helps with transferring data from one app to Marketo.
Score 6 out of 10
Vetted Review
Verified User
  • Reporting - It is easy to create and tweak reports to our needs
  • Smart Lists - The smart list feature is very thorough and can let you target anywhere from a broad to a narrow selection of leads
  • Email Campaigns - It is easy to create and schedule email campaigns
September 10, 2019

Marketo needs to improve on

Score 8 out of 10
Vetted Review
Verified User
  • Marketo's precise A/B email testing - one of the best feature as you have the ability to test multiple subject lines, address and many more
  • Marketo Community - Best places for people like me to start and solve an issue with all the experts
  • Marketo Smart Lists/Campaign - ability to create complex stuff with ease
September 09, 2019

My Review

Score 10 out of 10
Vetted Review
Verified User
  • Segmentation - create a better line of communication with our audiences
  • Lead nurture - Engagement programs are crucial for our business
  • A/B testing for emails
Cody Kimball | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • The automatic integration into Salesforce is a very useful feature, pending the system's ability to process the queue in an efficient manner. This is helpful in removing potential ETL/data engineering involvement.
  • Frankly I am really excited about the Adobe acquisition of Marketo because I foresee this enabling tracking with web pixels capturing behavior from the initial "anonymous behaviors" up through filling out Marketo forms and converting the lead into Salesforce.
  • Marketo's ability to provide insights and identify hot leads is also very useful in helping marketing automation and sales automation optimize their workflows.
Josh Hill | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Engagement Nurture programs are the best automated feature of Marketo. Once you set them up, they run by themselves and you can drag in content easily on a regular basis. Does take a bit of thought, which I've written about to make this easier.
  • Email Delivery reports (Email Performance Reports) - great tables of what occurred when sending an email or overall delivery rates.
  • Email 2.0 - the module system is a huge leap forward and if you can create a great Master Template, you can empower marketers to be self service and rapidly push out emails.
Score 7 out of 10
Vetted Review
Verified User
  • Guided landing page studio - once templates are created, landing pages are up and running in minutes
  • Lead scoring - makes it easier to automatize everything
  • Email 2.0 editor - great drag and drop functionality
August 21, 2019

Marketo is Great!

Score 9 out of 10
Vetted Review
Verified User
  • Smart lists - gave me the ability to learn more about the data in our company and how to best leverage that data
  • Forms - ability to automate a ton of campaigns for our stakeholders and gather more information about our members and prospects
  • channels and progression statuses - I was able to implement better reporting with this information
August 21, 2019

Highly intuitive.

Jennifer  Robertson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Ability to use Triggers: Other marketing automation platforms can't do that (like trigger an action off of a data value change). This is so powerful, and in my opinion it is necessary!
  • Unlimited fields: At least I haven't reach a maximum yet, but I'm sure if I went super crazy they might have something to say about it!
  • Ease of use: Marketo is intuitive, easy to navigate, and easy to do things quickly
August 20, 2019

Marketo Review

Score 8 out of 10
Vetted Review
Verified User
  • A/B email testing - It gives me the ability to test multiple subject lines and the date and time of when the email will be sent.
  • Marketo Community - I log into the community weekly for tips & best practices, troubleshooting help, or just to extend my knowledge of different features.
  • Smart Lists - It makes it easier to build programs based on persona or other specific attributes.
August 20, 2019

Fits in the box

Score 7 out of 10
Vetted Review
Verified User
  • Lead nurturing took a lot of energy and efforts off our team and helped us focus
  • Lead scoring gave the sales team important information on how to prioritize lead communication and followup
  • Email templates kept things easy to duplicate and avoided wasting time
August 13, 2019

Marketo Review

Score 8 out of 10
Vetted Review
Verified User
  • Smart Lists - with great ease, you can slice and dice your database with great precision.
  • Dynamic Content - although we don't use this feature very frequently, it is super easy to set up and allows to save a ton of time by only creating essentially one email for multiple audiences
  • Choices in flow steps - allows you to streamline the number of smart campaigns you have to build while still delivering different emails to different audiences. This has saved me tons of time.
August 09, 2019

Sharing is caring

Score 7 out of 10
Vetted Review
Verified User
  • Tokens, efficiency has been amazing!
  • Reporting, allows me to identify issues with programs built by the other side of our organization
  • Audit Trail - allows me to identify when someone might not know enough so I can reach out.
Mackenzie Warren | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Segmentations! You can build segmentations for the most common segments you use and this makes it so easy to create target lists for new campaigns.
  • A/B testing! This has allowed us to compare the performance of different subject lines and email designs and leverage the top performers for successful campaigns.
  • Salesforce integration! Without this, the ability for our Demand Gen team to align with Sales would be extremely difficult.
Score 10 out of 10
Vetted Review
Verified User
  • Programs because I can easily create a full marketing campaign in one folder that I can also duplicate.
  • Cloning anything I need to create a similar but new asset, campaign, or program.
  • Reporting that allows me to focus on an individual or a large audience. I can create a view of my ROI and my impact on the business from Marketo Analytics.
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