Overview
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex…
Adobe Marketo Engage is without a doubt a great marketing automation tool
Best Automation and Lead Management software for Marketing
With Marketo, your business's marketing campaigns are handled professionally
Using Marketo to Support Sales Goals
Why Adobe Marketo Engage is Great for B2B
Improve your lead management with Adobe Marketo Engage
Boost Your Sales with Adobe Marketo Engage and Its Amazing Personalization Features
Promotes all products effectively through marketing campaigns
All in one Marketing tool, Adobe Marketo Engage
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
Marketo expertise is a career shaper
A wonderful versatile tool
A very powerful Marketing Automation and Digital Marketing Platform
Marketo... all you need
How Adobe Marketo Engage Differs From Its Competitors
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Tips & Tricks
Core Features Used
Favorite Features
Feature You Wished You'd Used Sooner
Help from the Community
Marketo Differentiators
Staying Organized
Lead Sourcing
Channels
Segmentation
Smart Campaigns
Forms
Email Templates
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
- Number of emails sent, delivered, clicked, opened, bounced, unsubscribed;
- Number of Inquiries by channel, type, source;
- First Marketing Inquiry;
- Cost per …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
- For upsell and cross-sell, Marketo allows you to built custom targeted lists and segment specific users
- For product launches, you can send out detailed messages to all of your customer base
- For customer service, you can use Marketo to send out …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
for all of the above the key is automation at scale. Marketo is excellent at this and far superior to other tools.
Using Marketo to Support Sales Goals
Lessons for Success
Special Use Case
Onboarding Wisdom
Learning from the Community
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Essentially, …
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Using Marketo to Support Sales Goals
Cross-Sell and Upsell - Achieve higher lifetime customer value by providing adjacent products and services
Lead Management - Nurture prospects through the buying …
Impact on Wealth Management Companies
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Lead nurturing automation (924)8.888%
- List management (946)8.888%
- Email deliverability reporting (949)8.181%
- Standard reports (931)7.878%
Reviewer Pros & Cons
Video Reviews
4 videos
Pricing
What is Adobe Marketo Engage?
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
Entry-level set up fee?
- Setup fee optionalOptional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
What is OutboundEngine?
OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 7.6WYSIWYG email editor(890) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 7.7Dynamic content(867) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(845) Ratings
Users can test dynamic content prior to launching a campaign.
- 8.1Landing pages(907) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 7.9A/B testing(893) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 7.8Mobile optimization(865) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8.1Email deliverability reporting(949) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.8List management(946) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9Triggered drip sequences(856) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 8.8Lead nurturing automation(924) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8.8Lead scoring and grading(899) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 8.7Data quality management(897) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 8.7Automated sales alerts and tasks(852) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 7.5Calendaring(710) Ratings
The software helps users maintain a calendar of all marketing activities.
- 8.4Event/webinar marketing(838) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 7.5Social sharing and campaigns(538) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.3Social profile integration(375) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.3Dashboards(893) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 7.8Standard reports(931) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.4Custom reports(886) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.5API(809) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 8.5Role-based workflow & approvals(687) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Customizability(833) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.1Integration with Salesforce.com(810) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.6Integration with Microsoft Dynamics CRM(273) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 8.2Integration with SugarCRM(175) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Adobe Marketo Engage?
Adobe Marketo Engage Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Adobe Marketo Engage Screenshots
Adobe Marketo Engage Video
Adobe Marketo Engage Integrations
Adobe Marketo Engage Competitors
- Oracle Marketing
- HubSpot Marketing Hub
- Salesforce Marketing Cloud
- Mautic (open source)
- Pivian Marketing Cloud
- Act-On Software
- LeadSquared
- CallidusCloud LeadRocket (discontinued)
- Experiture Marketing Platform
- Porch Group Media
- Constant Contact Lead Gen & CRM
- Dynamic Yield
- Right On Interactive
- GreenRope
- Sugar Market
Adobe Marketo Engage Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS |
Adobe Marketo Engage Downloadables
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2603)Attribute Ratings
- 9Likelihood to Renew146 ratings
- 9Availability25 ratings
- 9Performance30 ratings
- 8Usability98 ratings
- 8.8Support Rating89 ratings
- 6.7Online Training29 ratings
- 10In-Person Training12 ratings
- 10Implementation Rating37 ratings
- 6Configurability6 ratings
- 7Product Scalability10 ratings
- 1.7Ease of integration9 ratings
- 8.2Vendor pre-sale6 ratings
- 8.2Vendor post-sale7 ratings
- 7.3Email Marketing2 ratings
- 9.1Lead Management1 rating
- 4.5Reporting & Analytics1 rating
- 9.1CRM Integration1 rating
- 9.4Professional Services3 ratings
- 7.9Contract Terms and Pricing Model4 ratings
Reviews
(1-25 of 658)- Custom templates for marketing campaigns, email customization and advanced tracking capabilities.
- Has almost every feature you may ever need. So no need to look for other marketing solutions.
- Very good and intuitive dashboard and displays all the tracked data at one place so you can easily optimize your campaigns.
- Costly. But since you're getting all the features that you may need to run you campaigns, there is nothing to complain about.
- There is no other missing functionality or problem with it.
- Automate the whole process which saves our time and help us to get high quality leads.
- Has all the features that a marketing tool needs some of which are lead monitoring and management and email customization.
- Affordable and reliable compared to other marketing solutions.
- The website loads slowly and sometimes become unresponsive.
- Sometimes you may not get high quality leads but it can be avoided by configuring it correctly.
- Great templates available for your campaigns and the templates can be customized to meet your marketing needs.
- It has almost all the features and tools to meet your marketing needs.
- Shows very detailed analytics.
- Takes a while to set it up and configure though after configuring it, there is no other issues.
- The emails sometimes land in the spam box due to the flagged ip.
- Apart from the issues mentioned above, every works very well.
Using Marketo to Support Sales Goals
- Program automation (templates, duplication, tokens)
- Lead Management tracking
- Lead Nurturing
- SFDC integration, sync and field management
- Event partner integration
- Event Calendar token - not enough features
- Lack of OOB landing page and email templates customization features
- Lack of SFDC analytic integrations and reporting
- Lack of design marketing and branding features
Improve your lead management with Adobe Marketo Engage
- It doesn't need any extra third-party platforms to handle basic lead routing automation.
- You have complete control over the details of your campaign.
- The software's layout exudes simplicity.
- Sometimes it lags.
- More complicated setup and disorganization of lists.
- Almost limitless possibilities for campaign automation.
- Sequential and event based marketing.
- Strong anti spam safeguards.
- It's agonizingly slow to use at times.
- The UI is in dire need of a refresh.
- Requires exhaustive training.
Promotes all products effectively through marketing campaigns
- Its user behavior tracking is excellent.
- Complex dataset allow for intriguing data models.
- It makes email marketing easier to set up and analyze.
- The spam leads and reasons provided are extremely lacking in detail.
- Must be set up by a platform expert.
- Icons desperately need updating immediately.
All in one Marketing tool, Adobe Marketo Engage
- No code UI, enables faster and better implementations. Drag n drop email modules, easy logic implementation, and scheduling and a varieties in reporting.
- We can check the activity logs of each person in Marketo.
- Using APIs, Webhooks to make the tasks easier. As an example, we can change a particular field column from a imported list in Marketo through API. We can sink events data to&fro with event partners with Webhooks.
- Wide variety of tokens which helps in various ways one is highly personalized emails.
- Marketo tool is expensive and it's certifications are costly.
- Sometimes there are some CRM sync issues encountered and are to be solved manually.
Nurturing the leads through dedicated campaigns, actively tracking the activity logs of different leads and much more.
Enhance Your Overall Marketing Efforts With Adobe Marketo Engage
- I like its user-friendly and intuitive.
- Allow us to create personalized, targeted marketing strategies.
- Overall, improve the customer experience.
- A bit expensive, especially for smaller companies.
- Otherwise, all of the features are fantastic and simple to use.
A wonderful versatile tool
- Complex flows
- Form management
- Data value change based triggers
- I'd like to see Adobe Marketo Engage provide updated ready to use templates for emails and LPs
- AI would be a wonderful addition to their offerings
- Better account management
Adobe Marketo Engage for a Beginner
- Useful for many use cases
- Updated constantly
- A lot of functionality and integrations
- Bot filtering
- email templates could be more dynamic
Integration Provider.
- API Authentication is easy to manage. Issuing asynchronous credentials (Client ID & Identity codes) help managing authentications and permissions for our clients at their own pace and independently of their integration system's availability.
- Program steps and statuses - make it simple to define the lead's journey as a forward motion and hedge against potential update errors taking them "back."
- Duplicate management - too much room for allowing duplicate records, and from what we hear from our customers, de-duping can be cumbersome.
- Custom objects are complicated to build scalable integrations with.
Revolutionizing Marketing Efforts with Adobe Marketo Engage
- Email filtering
- content target customers
- account based marketing
- price
- configuration dashboard
- user roles
Adobe Marketo Engage Review
- As I mentioned, it definitely give us a little bit better insight of exactly not only WHO the customer is, but provides detailed Lead Scoring. It's much more helpful for us to see the full journey of somebody clicking through exact touch points on our website to lead them to where we want them to go to, and provide the best experience through the website, as well as through email. So if there are different domains or different reasons why they actually are our customers, like our returning students, we actually provide them with better insights into that.
- Easy way to set-up Programs, i.e. Welcome Series
- Marketo back-end user experience is lacking search capability and it's is outdated
- I've been a Marketo user for over a year because of the exposure to various platforms. I do think a big improvement could be made in the area of the user experience on the back-end user. It's definitely something that seems like it's being stuck in the very early 2000s. And yes, it's a very powerful tool. It has a lot of different little pockets that you can definitely tap into and I understand there was an upgrade just recently. I actually feel a small thing like uploading an image right now, it's an extra click, which as a marketing user, you do want to always limit the click. So now within the newer experience, it seems like it makes more obstacles for me to actually jump into the simple thing like uploading the image. Before the update it was little bit more clunky and was more boxy, but it was quicker. So I feel like Marketo could definitely improve upon overall structure and the UX just for the user.
- It's very simplified, yet I feel like there's still lots of room for UX improvement and reporting. I think reporting would be another reason. It provided insights and you can kind of go and play with that, but I do think things could be done a little bit better.
Adobe Marketo Engage Review
- It particularly integrates with salesforce.com very well. I do enjoy that.
- You can find the history. It's easy to find activity history on an individual person.
- The filters are phenomenal and just the wealth of data.
- Lead Scoring
- Lead Nurturing
- Passing of info to Sales
- So that would be Marketo integration with Dynamics. So with Salesforce it's a 10 out of 10, and with Dynamics it's about a 4 out of 10. So there are several things that the dynamics version cannot do that the Salesforce version can do.
- The Native Sync with Dynamics...headache
Adobe Marketo Engage Review
- I think Marketo does a lot of things particularly well as it pertains to email and having the ability to really get very detailed and particular for very different use cases. It kind of has the ability to do everything. You have to learn how to do it yourself, but it does enable you to really do any sort of email marketing campaigns in any fashion, in any sort of journey that you need. So it's very customizable.
- I think training and ease of use. There's a very large learning curve. I think getting some of our marketers up and running on Marketo takes typically a very long process just to get them fully trained on even just sending emails. It's one of the more difficult ESPs I've ever used. It functions great and it has a lot of features available, but just learning all of those features takes a lot of time. I'm a power user and I've been on the product for six years now and there's still a lot about the product that I don't know and that I'm still learning. So I think you just have to have a very technical mindset to be able to use the product when a lot of people are more marketers and just not used to doing some more customizable really tech oriented roles.
If you can image it, you can do it!
- Automation is very powerful.
- If you can imagine it, you can do it in Marketo.
- Database is very intuitive and easy to set up.
- Visual flowcharts would be a nice addition.
- A more colorful UI.
- Better customer support.
Marketo: The only MA platform for the Enterprise Space
- Marketing automation
- Lead scoring
- Bulk Email
- Integrations
- Reporting
- Erase of use
- UI
- Connection with the rest of the Adobe quite of platforms
Hey Adobe Marketo Engage Users! Please don't read this!!
- Reporting
- Email programs
- Nurturing
- Flexibility of email and landing page template creations
- Event management
- Scoring and Lifecycle
- Please make the UI more user friendly
- Landing pages should have a 'Used By' and 'created by' details
- Tokens should have a 'used by' method to track back
- Spam leads and reasons need to be more detailed
- Spam trap in emails should be a default functionality
- Email scanners clicking email links should not be part of email performance or link performance reports
Best MAP for Enterprises
- Nurture campaign across services/product
- CRM integration
- Managing lead lifecycle management
- Lead scoring and ranking
- Customer email marketing
- Social media integration
- Google Analytics integration
- Ad performance reporting
- Social media reporting
Good interface with interesting set of capabilities
- Email editing
- Personalization
- Lead management
- Public web version of the emails as default (just like Mailchimp)
- Integration with other CRMs
One think worth noting is that, for some use cases, you're going to need basic web development skills (HTML, CSS, JavaScript).
Marketo - Best in Class
Marketo has a large platform eco-system and integrates well with many different applications. We currently integrate Marketo with Salesforce, Slack, On24, Splash, and others.
We use Marketo to move people through the buyer's journey with scoring and/or hand raising and move people into different revenue stages. This allows us to qualify prospects before passing them to sales.
We connect our routing/assignment with Salesforce which allows us to provide a seamless hand off to our sales team.
- Scoring - Marketo has a system that is flexible. It allows you to create a very customized scoring model.
- Buyers Journey - Marketo has many features that allow for you to create a customized buyers journey. Scoring, revenue stages, ability to 'stamp' data in various fields (for tracking) allows you to create a very specific buyers journey for your buyer.
- Integration with CRM - Marketo integrates really well with so many different applications. It's native sync with Salesforce makes it an even more powerful tool
- Because of its complexity and ability to be customized, Marketo has a longer learning curve and requires a dedicated admin.
If you need to customize your buyer's journey, create specific scoring, be able to trigger off of almost anything that you create, and be able to seamlessly integrate with your CRM, Marketo is the best tool.
Powerful too, not very user friendly
- Integrates with Salesforce
- List Segmentation
- The MSI email templates have trouble staying synced with gmail
- The UI is terrible, could be much easier to navigate, in my opinion
Marketo Engage > Any other platform
- Marketo has indepth reporting capability which helps you truly track your ROI for campaigns across all channels, email, social, events, tradeshows etc
- Once you have set up your segmentations and use dynamic content, you are able to be extremely targeted and personalized in your approach to engaging prospects. Increases opens, conversions and engagement all round
- I think there could be improvement in the ease of being able to report on the customer journey through their lifecycle stages. How long it takes for an anonymous user to go through each lifecycle stage until becoming a potential opportunity. It seems complicated to set up and could be more visually appealing.
- Personalization
- Integration with Salesforce
- Flexible Email Creation
- Detailed Email Nurtures with Various Triggers and Conditions
- It's a bit slow to use at times
- The UI could use a bit of a refresh