MarketPlace Manager

MarketPlace Manager by MerchantSpring is a marketplace analytics and brand reporting tool aimed at streamlining brand management operations and client services. According to the vendor, this solution is designed to provide faster and more accurate insights into sales, traffic, conversion, pricing, and inventory across the entire portfolio. It is intended for use by marketplace agencies, ecommerce aggregators, brands, vendors, advertising agencies, and ecommerce consultants of various sizes. By using MarketPlace Manager, users can potentially save time on manual reporting and analysis.

Key Features

Multi-account E-commerce Performance: According to the vendor, MarketPlace Manager offers marketplace analytics and brand reporting to streamline brand management operations and client services. It aims to provide insights into sales, traffic, conversion, pricing, and inventory across the entire portfolio, potentially accelerating team success.

Advertising: The vendor claims that MarketPlace Manager allows users to monitor buybox win-rate in real-time and understand price and category performance against competition. It also aims to help resolve listing quality concerns and suppressions, potentially optimizing advertising strategies.

Alerts: MarketPlace Manager offers real-time notifications, according to the vendor, enabling users to make quick decisions and potentially mitigate adverse impacts to performance.

Traffic & Conversion: The vendor states that MarketPlace Manager enables users to identify consumer behavior at the channel and SKU level, measure uplift from content optimization, and assess trends at daily granularity. It aims to help optimize traffic and conversion strategies.

Sales Insights: MarketPlace Manager, according to the vendor, allows users to review sales by brand, category, or individual product level. It offers the ability to configure custom product groups and view linkages between operational constraints and sales velocity, potentially providing valuable insights for data-driven decision-making.

Accounting: According to the vendor, MarketPlace Manager provides instant access to Profit and Loss statements, enabling users to identify loss-making products and understand the reasons behind it. It also offers the ability to upload expenses for accurate financial analysis and reporting.

Operations: The vendor claims that MarketPlace Manager allows users to track and understand seller health, automate seller and product reviews, and manage out-of-stock risks to avoid lost sales. It aims to streamline operations and ensure smooth marketplace performance.

Pricing: MarketPlace Manager, according to the vendor, offers the ability to link advertising channels, including Amazon DSP, and evaluate performance with built-in metrics. It allows users to compare performance over extended time periods, potentially optimizing pricing strategies.

Competitor Analysis: According to the vendor, MarketPlace Manager provides insights into competitor performance and market trends. It aims to help users analyze competitor pricing, product assortment, and sales strategies to stay ahead of the competition.

Inventory Management: The vendor claims that MarketPlace Manager allows users to optimize inventory levels and avoid stockouts with real-time inventory insights. It aims to help track inventory performance and make data-driven decisions to improve operational efficiency.