TrustRadius
Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services. Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.https://dudodiprj2sv7.cloudfront.net/product-logos/WE/Tx/PRJ7TEK2O1XF.pngMeh-rapostWe use Maropost across our entire organization, which is comprised of media and e-commerce brands. It is used to deploy emails, which drive traffic back to our sites, promote other products, promote branded/partnership content, and drive sales. It is helpful in that the many subaccounts allow for all of our brands to live in one platform. Additionally, the service is malleable and works for media and e-commerce, unlike many other ESPs.,Sends email. Very basically. That is it. Really.,Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually. There is no attrition reporting at all. Segmentation takes a really long time. If you want to construct multiple audiences, good luck. It takes forever. UI is not intuitive. Many buttons are placed too closely or in the wrong places. There is no true "test send" feature. Any opens or clicks recorded from the test (while QA-ing proofs, for example) will be recorded.,1,Lack of data and information about our users that we can use to get smarter in our segmentation hurts us in that we lose branded deals or partnerships. Takes too much time to export reports and gain attrition reporting information, manually preparing reports is not a good use of time for anyone on our team.,Klaviyo,1 to 5 million,Both,AsanaMaropost - great for email marketingWe use Maropost Marketing Cloud to carry out our marketing campaigns across multiple channels including email, social, and search. It gives us the creative freedom to build out actual marketing automated machines that consistently give us qualified leads and buyers while also helping us keep current members engaged with the brand and reducing churn.,Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need. Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.,The platform itself isn't at first intuitive. While we were given an account executive for success, the initial set up and onboarding process was not entirely great. We were left wondering where to click and lost amongst the general best practices on how to use the platform and how to get up to speed quickly. Email Drag and Drop Builder: EXTREMELY wonky. It's best if you know you're own HTML, CSS for email creation or use the option to upload your own templates. I should mention that they were planning on making the drag and drop feature better, but I'm not sure if that was ever completed.,7,Helping to reduce Churn by an estimated 20%. Email deliverability was at 99.6% Email open rates were north of 20%,100,000 to 250,000,B2C,Salesforce Marketing Cloud Email Studio, Infusionsoft, ClickFunnels, WordPress, Facebook for Business, Google Ad Manager, Google Analytics, Google Ads (formerly AdWords)New to Maropost and very happy!We switched to Maropost July 1, 2015 - so it's still new for us. We looked at 6 or more ESPs and Maropost came to the top. Their system had everything we needed and more. Our main focus is daily e-mails and email automation. We currently send approximately 10 million a month and sometimes as many as 5 different versions a day for our different segments. The switch to Maropost has saved us significant time in our daily set up process, which was one of our goals for the switch.,Support was a big issue for us. Our last provider was lacking in this area. My favorite part of Maropost is the on-line chat. I thought it was just a novelty at first - but we use it all the time. Part of that reason is that we are still new - we asked for our work to be checked when we set up something new. Never hurts to have more eyes! Again Support. Our implementation team has been available to us from day one and are still available for our stupid user questions! It's nice to have that back up. Ease of use. We had every member of our team review the possible ESPs. Maropost would not have been chosen if the system had been difficult to navigate. We love how simple it is. Feedback - think something can be better in the Maropost system? Send an email with your suggestion and be amazed when it's implemented a few days or weeks down the road.,We are only 2 months into this product, so we have really just been using the basics. Daily emails, a few tests and we will be testing with personalization soon. We got this product up and running pretty quick. The only complaint I heard from our IT department was an issue transferring our large list. 1.2 million and this was resolved quickly.,8,Increased efficiency has allowed us to free up our designer for other projects. This is a big plus! I've mentioned customer support already - but I can't tell you how important that is to us. Not waiting days for an answer helps keep things moving forward.,,1 to 5 million,B2C
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Maropost
4 Ratings
Score 4.6 out of 101
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Maropost Reviews

Maropost
4 Ratings
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Score 4.6 out of 101
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February 07, 2019

Maropost Review: "Meh-rapost"

Score 1 out of 10
Vetted Review
Verified User
Review Source
We use Maropost across our entire organization, which is comprised of media and e-commerce brands. It is used to deploy emails, which drive traffic back to our sites, promote other products, promote branded/partnership content, and drive sales. It is helpful in that the many subaccounts allow for all of our brands to live in one platform. Additionally, the service is malleable and works for media and e-commerce, unlike many other ESPs.
  • Sends email. Very basically.
  • That is it.
  • Really.
  • Reporting is awful, the metrics shown in the dashboard are not helpful, and to glean any useful information users need to export the reports manually. There is no attrition reporting at all.
  • Segmentation takes a really long time. If you want to construct multiple audiences, good luck. It takes forever.
  • UI is not intuitive. Many buttons are placed too closely or in the wrong places.
  • There is no true "test send" feature. Any opens or clicks recorded from the test (while QA-ing proofs, for example) will be recorded.
To be absolutely honest, I don't see why anyone would choose Maropost over the hundreds of other ESPs that are available. For e-commerce especially, there are so many more options with better functionality and features. For media wherein the goal is to drive traffic and simply send.an.email. nearly any other ESP would suffice.
I couldn't even recommend Maropost based on price as it is not cheap at all. It is very bare bones, and for the price, you could likely find something more premium.
Read this authenticated review
No photo available
January 28, 2019

User Review: "Maropost - great for email marketing"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Maropost Marketing Cloud to carry out our marketing campaigns across multiple channels including email, social, and search. It gives us the creative freedom to build out actual marketing automated machines that consistently give us qualified leads and buyers while also helping us keep current members engaged with the brand and reducing churn.
  • Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need.
  • Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.
  • The platform itself isn't at first intuitive. While we were given an account executive for success, the initial set up and onboarding process was not entirely great. We were left wondering where to click and lost amongst the general best practices on how to use the platform and how to get up to speed quickly.
  • Email Drag and Drop Builder: EXTREMELY wonky. It's best if you know you're own HTML, CSS for email creation or use the option to upload your own templates. I should mention that they were planning on making the drag and drop feature better, but I'm not sure if that was ever completed.
They're great at email marketing. It gave us the ability to send out the best emails we could to our list and make sure we were always getting healthy open rates and ctr's. Their analytics is also great and gave us the insight to make logical decisions on our next move.

The journey builder is very cool and gives you the ability to control your campaigns and move your list through funnels pretty much any way you can think of. While we chose to keep our sales processes in a separate CRM, Maropost served well in email communication and cross channel.
Read this authenticated review
Amy Kelly profile photo
September 02, 2015

User Review: "New to Maropost and very happy!"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We switched to Maropost July 1, 2015 - so it's still new for us. We looked at 6 or more ESPs and Maropost came to the top. Their system had everything we needed and more. Our main focus is daily e-mails and email automation. We currently send approximately 10 million a month and sometimes as many as 5 different versions a day for our different segments. The switch to Maropost has saved us significant time in our daily set up process, which was one of our goals for the switch.
  • Support was a big issue for us. Our last provider was lacking in this area. My favorite part of Maropost is the on-line chat. I thought it was just a novelty at first - but we use it all the time. Part of that reason is that we are still new - we asked for our work to be checked when we set up something new. Never hurts to have more eyes!
  • Again Support. Our implementation team has been available to us from day one and are still available for our stupid user questions! It's nice to have that back up.
  • Ease of use. We had every member of our team review the possible ESPs. Maropost would not have been chosen if the system had been difficult to navigate. We love how simple it is.
  • Feedback - think something can be better in the Maropost system? Send an email with your suggestion and be amazed when it's implemented a few days or weeks down the road.
  • We are only 2 months into this product, so we have really just been using the basics. Daily emails, a few tests and we will be testing with personalization soon. We got this product up and running pretty quick. The only complaint I heard from our IT department was an issue transferring our large list. 1.2 million and this was resolved quickly.
I would give Maropost an 8. The only reason it's not a 10 is because we are so new to the product, I'd like to take this survey again in a year. From what I have seen I think that Maropost will have done a good job of growing with us.
Read Amy Kelly's full review

Maropost Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (2)
3.5
Dynamic content (1)
7
Ability to test dynamic content (2)
8.0
Landing pages (1)
1
A/B testing (3)
4.0
Mobile optimization (2)
4.0
Email deliverability (3)
5.0
List management (2)
4.5
Triggered drip sequences (3)
4.5
Dashboards (2)
8.0
Standard reports (2)
8.0
Custom reports (2)
4.5

About Maropost

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services.

Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

Maropost Technical Details

Operating Systems: Unspecified
Mobile Application:No