TrustRadius: an HG Insights company

Maropost Marketing Cloud

Score4.3 out of 10

9 Reviews and Ratings

Get a Demo

What is Maropost Marketing Cloud?

Maropost, headquartered in Toronto with offices in New York, London, and Delhi, offers an enterprise level email marketing and automation platform for email-centric campaigns and total customer lifecycle management via an automated workflow. It features social networking "listening" to keep track of all mentions across familiar spaces like Facebook and Twitter, dashboard reports and analytics to help make sense of data from emails and web activity, a survey / form builder, and custom landing pages for a seamless customer experience from seeing your email to visiting the site. Maropost also offers consulting services. Maropost grew quite rapidly in 2014 (500%), with growth expected to continue. Their software supports the campaigns of well-known organizations, including Mastercard, Volvo, Jaguar, Samsung, Prada, and others.

Categories & Use Cases

Media

Screenshot of Main Maropost Dashboard
Screenshot of 360° View - Customer Dashboard
Screenshot of A/B Campaign Report
Screenshot of Built In Image Library
Screenshot of Campaign Report

1 / 5

Screenshot of Main Maropost Dashboard

Key Features

Learn about the best (and worst!) features Maropost Marketing Cloud has to offer, as determined by TrustRadius' reviewers.
Based on 9 ratings of Maropost Marketing Cloud's features
View all features

Top Performing Features

  • URL Validation

    This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

    Category average: 9

  • Link Tracking

    This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

    Category average: 8.9

  • Image Validation

    This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

    Category average: 8.5

Areas for Improvement

  • Ability to test dynamic content

    Users can test dynamic content prior to launching a campaign.

    Category average: 7.6

  • List management

    This involves creating, filtering, editing, merging and de-duping lists of contacts.

    Category average: 8.3

  • Dashboards

    Users can create, customize and share dashboards, which provide an overview of the most important metrics.

    Category average: 8

Reviews

What users are saying about Maropost Marketing Cloud.
View all reviews

All I can say is BUYER BEWARE. These people are not to be trusted

Michael Rozbruch
CEO (Chief Executive Officer) in Marketing at Roz Strategies (1-10 employees employees)

Pros

  • I can't think of one thing that Maropost did well.

Cons

  • The Sales Department shouldn't promise the customer what support can't deliver on.
  • They should also brush up on some ethics courses. It's appalling to me how they conduct business. Buyer beware.

Return on Investment

  • Negative ROI - Maropost cost my company tens of thousands of dollars of my teams time trying to get their product to perform as it was promised to work.

Other Software Used

ClickFunnels, Keap (formerly Infusionsoft), Twilio SendGrid Email API

They're not trying to be all things to all marketers. They do e-mail.

Incentivized
Nicholas KouvatsosView profile
Marketing Director in Marketing at Global Publishing, Inc. (11-50 employees employees)

Pros

  • Maropost is an E-mail Service Provider first and foremost. They don't try to be all things to a marketer, so they're focus is on e-mail and e-mail deliverability.
  • Our average open rate climbed from about 10-12% to 30-40% since moving to Maropost from iContact.

Cons

  • They still need some work on their drag and drop e-mail builder. It's a bit clunky and not as customizable as I'd like to see.
  • I'd like to see some more features in the "Journeys" area. Something at least one of their competitors does is have something that would equate to in Maropost as "Journey Merge Fields." These are not fields that are merged from the contact record, but instead merged in from the Journey itself. This would be extremely helpful in creating large journeys where most of the content is consistent, but every once in a while something needs to be changed, and instead of opening all of the e-mail campaigns inside that journey to update that little bit of content, it can just be updated in one place and the new information would merge into all of the e-mail campaigns.

Return on Investment

  • I haven't measured directly, but with 2-3x as many customers opening my e-mails, I'd say it's at least doubled my revenue from e-mail marketing.
  • It costs a little more, but the increased revenue has been worth it.

Alternatives Considered

iContact and Infusionsoft by Keap

Other Software Used

Basecamp, Microsoft Office 365, Adobe InDesign, Zoom

The Marketing Software Made for Marketers

Verified User
Executive in Corporate (1-10 employees employees)

Pros

  • Campaign builder.
  • Drag and drop email builder.
  • Integrations.

Cons

  • It has more features than I know how to keep up with.

Return on Investment

  • Driving more MQLs.
  • More opportunities.
  • More marketing attributed revenue.

Replace it with Maropost Sales Cloud

Verified User
C-Level Executive in Product Management (1-10 employees employees)

Pros

  • Maropost is particularly strong in the customization aspect. As a sales person, I love using MSC because I can customize everything from A-Z.
  • The features are endless, a personal fav is the Journey's feature with Marketing Cloud.
  • Client support is quick to respond.

Cons

  • Integrating payment within Maropost? It's not a huge deal, I just love the customization that they do, I wish they handled payment as well.

Return on Investment

  • It took a while for sales to reach what it is, but the move to Maropost Sales Cloud definitely spiked our return.

Maropost - The Nadir - A service so bad, it prompted me to leave my first online review

Verified User
Manager in Marketing (51-200 employees employees)

Pros

  • The drag-and-click interface has a lot of potential.

Cons

  • Absolutely awful integration and API support.
  • Absolutely unhelpful outsourced Customer Service.
  • Extremely bad-faith business tactics that are very close to the line that separates a business from a scam.

Return on Investment

  • No positive return. After 4 months of struggling to get it integrated (using internal resources and evening outsourcing to an expert web developer service with no success), we are now attempting to end our contract even though we will lose our invested resources.

Alternatives Considered

Mailchimp

Other Software Used

Mailchimp, WooCommerce, TaxJar

Related Products

Products similar to Maropost Marketing Cloud that may also meet your needs.
All comparisons
AWeber
CompareLearn more
Klaviyo
CompareLearn more