Name: Matador
Author: Matador

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Matador is a conversational marketing automation platform designed to potentially revolutionize the sales strategy, customer experience, and efficiency of dealerships, according to the vendor. It utilizes AI-powered conversation intelligence and automation to potentially enhance the customer journey, automate tasks, and potentially drive more leads. Matador is said to be suitable for dealerships of all sizes, including independent and franchise dealerships. Professionals and industries that may benefit from Matador, according to the vendor, include automotive dealerships, sales and marketing managers in the automotive industry, customer service representatives in the automotive industry, service managers in the automotive industry, and automotive retailers.

## Key Features

According to the vendor, Matador offers the following key features:

**AI Customer Insight**: Matador potentially utilizes conversation intelligence to analyze conversations and provide tailored responses to potentially enhance the customer journey. It is said to use natural language processing to identify client intent and objections, potentially updating opt-in/opt-out preferences and lead scoring based on machine learning.

**Conversation Automation**: Matador potentially triggers curated workflows based on conversation analysis, potentially automating customer engagement. Customizable automation sequences can potentially be tailored to specific customer interactions and behaviors, automating tasks such as equity check-ins, win back denied work, and potentially increasing customer satisfaction.

**Conversation Acceleration**: Matador's on-site and off-site conversation acceleration features potentially aim to turn website visitors into customers. It potentially uses SMS messaging to engage with customers, providing appointment confirmations and reminders via SMS, Google Maps directions, and the potential for instant appointment re-booking via SMS.

**Automation Library**: Matador potentially offers an automation library with pre-built workflows for engagement, retention, sales, service, and marketing. Dealerships can potentially choose from a variety of automation recipes, including vehicle exchange programs, recall outreach, and missed sales appointment follow-ups.

**Matador Shield**: According to the vendor, Matador Shield potentially ensures TCPA compliance by providing daily updates on lead source CPA compliance. It potentially flags high-risk contacts, potentially keeping conversations compliant with CPA regulations, and potentially reducing the risk of human errors.

**Matador Extension**: Matador Reach, a browser extension, potentially allows users to text customers directly from their browser. It potentially syncs with the Matador account and CRM, potentially eliminating the need to navigate across platforms and providing access to chat histories and Matador's features directly from the CRM.

**Integrations**: Matador potentially integrates with popular CRM platforms such as DealerSocket, Elead, VinSolutions, One-Eighty, Activix, and PBS. This seamless integration potentially improves communication and engagement with customers by effectively funneling data.

**Mobile App**: Matador potentially offers a mobile app for on-the-go access to the platform. Users can potentially manage conversations and engage with customers using their mobile devices.


ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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What is Matador?