Name: Matchmade
Author: Shark Punch

Customer Training

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Batch Management Software

Cross-Browser Testing

Functional Testing

Mobile App Development

PHP Frameworks

Product Analytics

Virtual Reality

Development

Learning Management

Online Proctoring Software

Education

Business Intelligence (BI)

Collaboration

Data Extraction

Emissions Management

Intellectual Property (IP) Management

Privacy Policy Generators

Enterprise

Accounting

Crypto Tax

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Compliance

HR Management

Payroll

Relocation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printing

Cloud Storage

Consulting and Advisory Services

DevOps

Distributed Denial of Service (DDoS) Protection

Fraud Detection

Integration Platform as a Service (iPaaS)

IoT Device Management

Mobile Identity

Network Performance Monitoring

Sensitive Data Discovery

Software Composition Analysis (SCA)

Storage as a Service (STaaS)

Time Series Databases

User Virtualization

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Landing Page

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Product Configuration

eCommerce Analytics

Sales

Cloud Infrastructure Entitlement Management

Cloud Security Posture Management

Secure Access Service Edge (SASE)

Secure Service Edge (SSE)

Security

Church Management

Construction Workforce Management

Financial Services CRM

Fleet Management

Geographic Information

Intelligent Document Processing

Internet of Medical Things

Vertical-Specific

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Matchmade is a platform provided by Matchmade Oy that aims to connect brands and advertisers with content creators and influencers for influencer marketing campaigns. It caters to businesses of all sizes, ranging from startups to enterprise-level companies. According to the vendor, marketing and advertising agencies, e-commerce companies, gaming and esports companies, fashion and beauty brands, as well as consumer product brands, can benefit from Matchmade's suite of tools and features.

## Key Features

**Influencer Discovery**: According to the vendor, Matchmade offers an influencer discovery feature that allows brands and advertisers to search and find relevant content creators and influencers based on various criteria such as audience demographics, engagement rates, content categories, and follower count.

**Campaign Management**: Matchmade provides a campaign management system that enables brands to create, launch, and manage influencer marketing campaigns efficiently. Brands can set campaign objectives, define campaign briefs, and establish campaign timelines within the platform.

**Performance Tracking and Analytics**: According to the vendor, Matchmade offers performance tracking and analytics features to measure the effectiveness and impact of influencer marketing campaigns. Brands can monitor key performance metrics such as reach, engagement, impressions, clicks, and conversions to assess the success of their campaigns.

**Content Rights Management**: Matchmade provides content rights management features to help brands secure the necessary permissions and rights to use influencer-generated content. The platform enables brands to establish guidelines and agreements regarding content ownership, usage rights, and exclusivity.

**Payment and Financial Management**: According to the vendor, Matchmade offers a payment and financial management system that simplifies the process of handling influencer payments and financial transactions. Brands can calculate and manage influencer compensation based on predefined rates, performance-based metrics, or negotiated terms.

**Collaboration Tools**: Matchmade provides collaboration tools for communication between brands and influencers, allowing them to discuss campaign details, share content drafts, and provide feedback.

**Detailed Influencer Profiles**: Brands can view detailed influencer profiles, including social media statistics, previous collaborations, and content samples, to make informed decisions on partnership opportunities.

**Advanced Filtering Options**: The platform provides advanced filtering options to narrow down the search results and find influencers that align with specific campaign requirements and target audience.

**Real-time Data and Analytics Dashboards**: Matchmade offers real-time data and analytics dashboards that offer insights into campaign performance, audience demographics, and content engagement.

**Streamlined Content Approval Process**: According to the vendor, Matchmade facilitates a streamlined process for content approval, ensuring compliance with legal and copyright regulations.

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

Matchmade

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Shark Punch

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Influencer Marketing Software

Matchmade

Overview

What is Matchmade?