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Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals …
Starting at $0
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What is Matomo Analytics?
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises…
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Pricing
Free download (open source)
$0
On Premise
Free 30 day trial
$0
Cloud
limited to 30 days
Essential
$9
Cloud
number of pageviews (monthly traffic)
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://matomo.org/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Matomo Piwik data comparison period - Insights
YouTube
Community Demo - Using Matomo Analytics in modern SharePoint with SPFx for page analytics
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Matomo Analytics?
Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Matomo Analytics Features
- Supported: Privacy Compliant Analytics
- Supported: Web, E-commerce, Intranet, App Analytics
- Supported: Customizable Dashboard
- Supported: Visitor's Journeys
- Supported: Goals and Conversion Tracking and Funnels
- Supported: Event Tracking
- Supported: Content Tracking
- Supported: Site Search Analytics
- Supported: Real Time Data Updates
- Supported: Strong Focus on Software Security & Full control of your data
- Supported: Wide Range of Free and Premium Features
- Supported: Form Analytics
- Supported: A/B Testing
- Supported: Heatmaps
- Supported: Sessions Recording
- Supported: Tag Manager
- Supported: Media Analytics
- Supported: Acquisition
- Supported: Ecommerce
- Supported: Custom Reports
- Supported: Visitors Behaviour
- Supported: Roll-Up Reporting
- Supported: White Label Analytics
- Supported: No data limits
Matomo Analytics Screenshots
Matomo Analytics Video
Matomo Analytics Visitors overview
Matomo Analytics Integrations
- WordPress
- Drupal
- WooCommerce
- Shopify
- vBulletin
- Magento Commerce
- Joomla
- phpBB
- Vanilla
- iOS/Android SDKs
- PHP
- Java
- Python
- SharePoint
- Overall 100+ integrations
Matomo Analytics Competitors
Matomo Analytics Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | All |
| Supported Languages | Over 55 languages |
Frequently Asked Questions
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.
Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.
Reviewers rate Usability highest, with a score of 9.
The most common users of Matomo Analytics are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(56)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals looking to gain a deeper understanding of their website performance and user behavior. Users appreciate Piwik Analytics' privacy options and open-source concept, which allows them to maintain control over their data.
One key use case for Piwik Analytics is analyzing website usage and visitor behavior. Users can easily install Piwik Analytics to fill the gaps in their current analytics reporting and gain quick and detailed views on how visitors interact with their projects. By tracking metrics such as point of entry, visitor demographics, and search keywords, Piwik helps users make informed decisions related to website performance and optimize their efforts accordingly.
Another important use case for Piwik Analytics is its role as an alternative to Google Analytics. Many users choose Piwik over Google services to manage site metrics for client sites or personal projects. With its depth of information and ownership of data, Piwik provides a valuable option for businesses who are concerned about their privacy or want more control over their analytics.
Matomo Analytics, in particular, offers additional features such as the funnel analysis and heatmap analysis. The funnel feature helps identify pages with high user drop-off rates, allowing users to optimize the subscription model or improve the user flow. Heatmap analysis highlights areas where UX design changes may be needed to prevent users from getting lost on the home page.
Overall, Piwik Analytics is a trusted tool for website owners and marketers who seek comprehensive insights into user behavior, website performance, and campaign activity. It fulfills various needs such as tracking active users, enhancing user experience, measuring website performance, recognizing visitor interests, and benchmarking system behavior. Regardless of whether it is used in marketing departments or by open-source projects, Piwik Analytics continues to provide reliable analytics while respecting user privacy.
Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.
User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.
Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.
Difficult Customization: Some users have found it challenging to create custom data sets for tiles/tabs and expressed frustration with the lack of clear instructions on how to do it. They mentioned that the process could be more straightforward and would benefit from additional explanations.
Lack of Help and Support: Several reviewers have mentioned difficulties in getting data to populate after clicking certain buttons, such as the 'WP-Piwik - SEO' button, and felt that the lack of help on the site was unhelpful and frustrating. They emphasized the need for more comprehensive documentation or support resources to assist users in troubleshooting issues.
Limited Features Compared to Competitors: Some users have expressed disappointment with Piwik's goals functionality, stating that other analytics packages offer more comprehensive features. They feel that Piwik falls short in providing advanced goal tracking capabilities, which are available in competing platforms.
Attribute Ratings
Reviews
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September 17, 2021
Awesome product
Score 10 out of 10
Vetted Review
Verified User
Matomo allows complete control over your data. The setup is super easy, and deploying Matomo on multiple websites is a piece of a cake.
June 02, 2021
Matomo delivers
Score 10 out of 10
Vetted Review
Verified User
I've described this above but Matomo compares very, very favourably with GA. This is personal opinion of course but the look and feel alone are much improved.
May 13, 2020
Matomo, on premise analytics
Matomo's analytics tools have functions like the free Google Analytics.
It is easy to learn and has a good implementation guide. So, it is good for learning web analytics.
Matomo has a good API and APU documentation too. It is possible to connect Matomo to a Dashboarding Service or customer -/- Data platform.
April 16, 2020
Why you should choose Matomo
The main and the most important advantage of Matomo to its competitors is cost. Solutions like Adobe Analytics might have more options for analysts but in the end, you need to pay extra which is not necessary for all the businesses. I would recommend Matomo to all the users that want to get started with the world of web analytics because they are a bunch of bugs they can find on their websites.
December 21, 2018
Free analytics that you own
We have used Google Analytics before for one of our online tools and we switched to Matomo for the other web applications we have. We did that because Matomo is free but mostly since we wanted us to own the data on these sensitive apps and not share it with third parties. Since we have the data locally, we can now apply machine learning techniques to improve the systems even more.
April 03, 2018
Matomo (formerly Piwik) review
July 21, 2017
Piwik let's you own your data!
Most services do not give us the fine control over our own data. They have access to information they are choosing not to share with us, notably IP addresses. Even if it's anonymized (last digits dropped), we should have the access to this data!
April 29, 2015
Piwik Analytics for those who know
Score 9 out of 10
Vetted Review
Verified User
I have used Google Analytics in the past and still do for our clients who wish to use it, although I am not absolutely familiar with its features. AWStats & Urchin of course analyze the raw server logs, but are not as feature rich or configurable as Piwik.
Score 8 out of 10
Vetted Review
Verified User
I have used Google Analytics, Site Catalyst, and Awstats as well as Piwik. There are some features that Google Analytics and Site Catalyst have that aren't available currently in Piwik, but most of those I don't currently need. Owning my data is more important to me than bells and whistles. Piwik is a modern analytics package that beats old school Apache log parsers like AwStats hands down.
December 18, 2014
Piwik: A perfect alternative to Google Analytics.
Score 8 out of 10
Vetted Review
Verified User
To be honest, I did not notice much of a difference between Piwik and Google Analytics, but I only provisioned the installation and added the users. Another team was processing the data from Piwik.
June 04, 2014
Rich Analytics with Open-Source Piwik
Score 8 out of 10
Vetted Review
Verified User
I have used a number of analytics products, including Google Analytics, Clicky and GoSquared. The winning feature of Piwik is the compact, rich data tables, which make it a good addition to the analytics mix. While I'm not throwing out the others, I've continued to find Piwik useful.
Score 7 out of 10
Vetted Review
Verified User
When we were initially evaluating the replacement for our AWStats setup the first alternative we looked at was Google Analytics. The main reason we started with the Google product was because, well, it's Google, plus I had used the Google Webmaster Tools kit at several other positions and thought that it might prove to be a good fit. The statistics worked out well, and the use of reporting and keywords for campaigns was great. The problem that we ran into that made us choose otherwise was the ease of integration into our current hosting platform infrastructure. Piwik allowed us to create the backend infrastructure and code the provisioning of the site to the dashboard into our own custom provisioning API without having to jump through the Google authentication hoops. Also, there are a large number of libraries available to allow us to use Piwik for generation of statistics for our own internal provisioning tools and to track our sales numbers based on specific API calls.
Score 9 out of 10
Vetted Review
Verified User
- Google Analytics,bing webmaster tools,Google Webmaster Tools
We are a pretty small company and even smaller Marketing shop. We use tools from both Google and Bing but have not had the financial freedom to explore additional tools out there. I have looked at Moz and would really like to evaluate that one at some point. For real hard-core Analytics, look into the Adobe products such as Business Catalyst. I had the opportunity to experience that for a little while at a previous employer.
May 28, 2014
Piwik - I liked it from the start!
Score 10 out of 10
Vetted Review
Verified User
- Moz,Google Analytics
Moz is not directly a competitor, but it lacked (and still lacks) Piwik integration. Compared with Google Analytics the most important advantage has been the different approach to Privacy, GA has long been not compatible with German law and data is not in your own hands. Second most important is the Presentation of Data. With Piwik I see in one second where I need many clicks with Analytics.
Score 8 out of 10
Vetted Review
Verified User
The customizable dashboard is useful so we can create different environments for employees. We have some data stewards who need to see all the data, but others only need to see certain widgets.
May 21, 2014
Piwik Review
Score 9 out of 10
Vetted Review
Verified User
Google Analytics
Score 8 out of 10
Vetted Review
Verified User
At the time we did try Google Analytics and Urchin, however, due to our need for the upmost privacy using a product hosted on Google was difficult to sell. If you are looking for something that you can maintain separately without giving your data to Google with most of the same functionality this product is perfect.
May 10, 2014
Piwik is awesome and Everyone should use it!
Score 10 out of 10
Vetted Review
Verified User
I've used both Piwik and Google Analytic. I still prefer Piwik for it's more user friendly interface compared to Google Analytic. For most users, Piwik would be sufficient to provide the statistics required for planning. Google Analytics has more functions that complicates matter and makes things more confusing. Most users would find a cheap, easy to implement option and more importantly, easier to manage option to be a better solution.
May 09, 2014
Easy to use, open source Web Analytics
Score 6 out of 10
Vetted Review
Verified User
- Google Analytics,omniture
Open Source, easier implementation.
May 06, 2014
Piwik review by Mike Tihonchik
Score 7 out of 10
Vetted Review
Verified User
I have used NewRelic in the past. Currently using Adobe Analytics.
Overall, Piwik provides big volume of advanced data (just like its bigger competitors). Being easy to setup and maintain, as well as being free, is a huge plus. I liked the idea that I could access analytics data in my local server's database (I have not seen that feature anywhere else).
Overall, Piwik provides big volume of advanced data (just like its bigger competitors). Being easy to setup and maintain, as well as being free, is a huge plus. I liked the idea that I could access analytics data in my local server's database (I have not seen that feature anywhere else).