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Matomo Analytics

Matomo Analytics
Formerly Piwik

Overview

What is Matomo Analytics?

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises…

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Recent Reviews

TrustRadius Insights

Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals …
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TrustRadius Insights
TrustRadius Insights

Awesome product

10 out of 10
September 17, 2021
We used Matomo as a default service to analyze and optimize web traffic on platforms we deploy. The software is usable by any person of …
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Matomo delivers

10 out of 10
June 02, 2021
We use Matomo Analytics in the Marketing department. We made this choice after the latest ruling on data protection by the EC. Since data …
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A useful open-source tool

Matomo is very useful and provides simple analytics. I use Matomo as a local aternative for Google Analytics and it always shows me great …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Free download (open source)

$0

On Premise

Free 30 day trial

$0

Cloud
limited to 30 days

Essential

$9

Cloud
number of pageviews (monthly traffic)

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://matomo.org/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Matomo Piwik data comparison period - Insights

YouTube

Community Demo - Using Matomo Analytics in modern SharePoint with SPFx for page analytics

YouTube
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Product Details

What is Matomo Analytics?

Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.

It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.

This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.

It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.

Matomo Analytics Features

  • Supported: Privacy Compliant Analytics
  • Supported: Web, E-commerce, Intranet, App Analytics
  • Supported: Customizable Dashboard
  • Supported: Visitor's Journeys
  • Supported: Goals and Conversion Tracking and Funnels
  • Supported: Event Tracking
  • Supported: Content Tracking
  • Supported: Site Search Analytics
  • Supported: Real Time Data Updates
  • Supported: Strong Focus on Software Security & Full control of your data
  • Supported: Wide Range of Free and Premium Features
  • Supported: Form Analytics
  • Supported: A/B Testing
  • Supported: Heatmaps
  • Supported: Sessions Recording
  • Supported: Tag Manager
  • Supported: Media Analytics
  • Supported: Acquisition
  • Supported: Ecommerce
  • Supported: Custom Reports
  • Supported: Visitors Behaviour
  • Supported: Roll-Up Reporting
  • Supported: White Label Analytics
  • Supported: No data limits

Matomo Analytics Screenshots

Screenshot of Customizable dashboardScreenshot of ReferrersScreenshot of Mouse scroll HeatmapScreenshot of Web page HeatmapScreenshot of A/B testingScreenshot of Form Analytics overviewScreenshot of Goal and Ecommerce FunnelsScreenshot of Ecommerce Analytics: measure product views, add to carts, orders and moreScreenshot of Acquisition and Search Engines and search keywords reportsScreenshot of Metrics and reports over time for accurate historical reportsScreenshot of Real-time visitors mapScreenshot of Visitor Profile helps you to understand your visitors’ individual behaviour by summarising and listing your visitors’ visitsScreenshot of Transitions gives you a report that shows the things your visitors did directly before and after viewing a certain page.

Matomo Analytics Video

Matomo Analytics Visitors overview

Matomo Analytics Integrations

Matomo Analytics Competitors

Matomo Analytics Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Linux, Mac
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll
Supported LanguagesOver 55 languages

Frequently Asked Questions

Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options. Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.

Google Analytics, Adobe Analytics, and Hotjar are common alternatives for Matomo Analytics.

Reviewers rate Usability highest, with a score of 9.

The most common users of Matomo Analytics are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(56)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals looking to gain a deeper understanding of their website performance and user behavior. Users appreciate Piwik Analytics' privacy options and open-source concept, which allows them to maintain control over their data.

One key use case for Piwik Analytics is analyzing website usage and visitor behavior. Users can easily install Piwik Analytics to fill the gaps in their current analytics reporting and gain quick and detailed views on how visitors interact with their projects. By tracking metrics such as point of entry, visitor demographics, and search keywords, Piwik helps users make informed decisions related to website performance and optimize their efforts accordingly.

Another important use case for Piwik Analytics is its role as an alternative to Google Analytics. Many users choose Piwik over Google services to manage site metrics for client sites or personal projects. With its depth of information and ownership of data, Piwik provides a valuable option for businesses who are concerned about their privacy or want more control over their analytics.

Matomo Analytics, in particular, offers additional features such as the funnel analysis and heatmap analysis. The funnel feature helps identify pages with high user drop-off rates, allowing users to optimize the subscription model or improve the user flow. Heatmap analysis highlights areas where UX design changes may be needed to prevent users from getting lost on the home page.

Overall, Piwik Analytics is a trusted tool for website owners and marketers who seek comprehensive insights into user behavior, website performance, and campaign activity. It fulfills various needs such as tracking active users, enhancing user experience, measuring website performance, recognizing visitor interests, and benchmarking system behavior. Regardless of whether it is used in marketing departments or by open-source projects, Piwik Analytics continues to provide reliable analytics while respecting user privacy.

Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.

User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.

Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.

Difficult Customization: Some users have found it challenging to create custom data sets for tiles/tabs and expressed frustration with the lack of clear instructions on how to do it. They mentioned that the process could be more straightforward and would benefit from additional explanations.

Lack of Help and Support: Several reviewers have mentioned difficulties in getting data to populate after clicking certain buttons, such as the 'WP-Piwik - SEO' button, and felt that the lack of help on the site was unhelpful and frustrating. They emphasized the need for more comprehensive documentation or support resources to assist users in troubleshooting issues.

Limited Features Compared to Competitors: Some users have expressed disappointment with Piwik's goals functionality, stating that other analytics packages offer more comprehensive features. They feel that Piwik falls short in providing advanced goal tracking capabilities, which are available in competing platforms.

Attribute Ratings

Reviews

(1-21 of 21)
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April 13, 2022

Matomo has the worst support that ignores and leaves their customers on their own

Verified User
Executive in Corporate
Computer Games Company, 1-10 employees
Score 1 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Initially, Matomo seems like a decent choice and alternative to GA. While I have not used GA, and only Matomo is a terrible alternative to GA. When you run a software product - customer service is everything, and with Matomo treating their customers terribly, their product is nothing. Stay from Matomo and find an alternative as we did.
September 17, 2021

Awesome product

Baptiste THIVEND | TrustRadius Reviewer
Baptiste THIVEND
Freelance Software Engineer
Open Source Politics (Internet, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If you want to analyze your web traffic without losing control on the analyzed data, Matomo is the tool you need. Can be self-hosted, privacy by design and active community are grounding reasons you should use Matomo as a premium tool of your technical stack.
June 02, 2021

Matomo delivers

Sven Kalbitzer | TrustRadius Reviewer
Sven Kalbitzer
Teamleader Marketing
SANHA GmbH & Co. KG (Building Materials, 501-1000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Matomo is a full-fledged website tracking and analytics tool. It offers everything and then a bit more that GA has to offer. I cannot conceive of any situation where this programme would be "less appropriate". You can use it for each and every website and do well with it. The data it provides includes everything you could wish for (country, IP, new user or not, actions taken, goals achieved etc.)
May 13, 2020

Matomo, on premise analytics

Verified User
Consultant in Professional Services
Consumer Services Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
As an on-premise analytics tool, Matomo is great and recommended for internal data measurement like intranet community data. Matomo could help to understand and test the usability of a website.
But big online eCommerce platforms should use an analytics product with more features like AT Internet, Adobe, Econda or Mapp. Matomo's filter and segmentations are very limited and the visualization is rudimentary, but it's safe and perfect for small websites, low budgets, or where strong GDPR guidelines are required.
April 16, 2020

Why you should choose Matomo

Alireza Hassani | TrustRadius Reviewer
Alireza Hassani
Business Intelligence Analyst
Mondia Group (Telecommunications, 201-500 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Our company provides subscription and payment services for mobile operators and we also launch our games and music portals for users. For measuring web analytics KPI, we use Matomo because its open-source and the privacy policies of Matomo are very clear and they don't send data to third parties which is very important for our company. None of our customers have any problem using Matomo as a web analytic tool.
For those who want to have advanced event analytics of apps and web at the same time, maybe it is not the best solution. they need to have an extra tool to track all the interesting events on the web and app.
December 21, 2018

Free analytics that you own

Cristian Bodnarasec | TrustRadius Reviewer
Cristian Bodnarasec
Senior Software Development Manager
eSilicon (Semiconductors, 501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Matomo is a great alternative for monitoring and tracking your web applications because:

  • It is free.
  • You own the data on a local database; with some SQL expertise, you can get customized reports easily.

It is not suited for you if:

  • You have the budget for software purchase and don't care where the data is stored.
  • You don't have some technical skills to install it or use the SQL for custom reporting(if needed).
July 21, 2017

Piwik let's you own your data!

Verified User
Manager in Marketing
Internet Company, 11-50 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The best place to use Piwik is when you need complete control of your data including the IP addresses of your visitors. I have used it to identify troublemakers, and it's also great that you can use custom variables to identify users. It great to be able to see who is accessing the site, to see exactly what they are doing and make marketing and content decisions with this data.
March 18, 2015

Own Your Data, Know Your Users and Protect Their Privacy with Piwik

Stephan Miller | TrustRadius Reviewer
Stephan Miller
PHP Developer
Penton (Internet, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If Google Analytics is too complicated for you, than Piwik is probably not the best for you. If you are going to use Piwik like Google Analytics, at least you have control of your data. So I would recommend that. But if you are really into the stats on your website and don't mind getting your hands dirty, you can find no better analytics platform than Piwik.
June 04, 2014

Rich Analytics with Open-Source Piwik

Sharon Hurley Hall | TrustRadius Reviewer
Sharon Hurley Hall
Professional blogger, writer, journalist
Sharon Hurley Hall, Writer (Writing and Editing, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
This software can be installed manually or via a third party installer. Those less happy with coding may prefer to check availability of Piwik via the web host before choosing it as a preferred option. That aside, the important issue when choosing any analytics package is whether it tracks the range of data that you need. Piwik is very rich in this respect.
May 30, 2014

Piwik as an AWStats replacement for hosting platforms

Verified User
Engineer in Information Technology
Higher Education Company, 201-500 employees
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I found that implementation of the system overall was very easy and that providing custom URLs that hooked into a specific dashboard without requiring a login mechanism worked very well. This makes it easy to fold in a Piwik installation as a replacement within a hosting management system, such as CPanel.
May 29, 2014

Piwik Analytics - Funny name... Seriously good analytics!

Jeff Wallace | TrustRadius Reviewer
Jeff Wallace
Marketing Specialist - Marketing Technologist
Critical Business Analysis, Inc (Computer Software, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I would suggest Piwik Analytics to users that have a decent understanding of code and databases. I am not a coder, but I do have a good grasp of HTML, CSS, PHP, SQL and the how it is structured in relation to WordPress. If you are a novice, beginner or just starting out, you may find yourself in over your head very quickly.
May 28, 2014

Piwik - I liked it from the start!

Hendrik Schaper | TrustRadius Reviewer
Hendrik Schaper
Inhaber
Schaper Software (Information Technology and Services, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
If you want to easily track visitor behaviour anonymously on any website, and have the possibility to enhance the data by a good API, Piwik might be just the right thing for you. Piwik is an open source project, where participation is possible and welcome. By installing Piwik on your own server you will have all your statistical data in your own place and not in any cloud space of a third party company.
May 28, 2014

Web analytics platform for experts and beginners.

Verified User
Analyst in Marketing
Law Practice Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Piwik is useful for beginners to web analytics or those that have been using it for some time. It proivdes ready made reports and graphics that can get a point across easily, but also gives you a lot of raw data and allows you to dive deeper into the numbers if need be.
May 20, 2014

Piwik 1.8 - free analytics without giving your user data away.

Verified User
Team Lead in Information Technology
Government Administration Company, 10,001+ employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Depending on the type of analytics research you are trying to attain, there are situations when perhaps another product might be more suitable. In general, especially for the price, this product seems to have all your basic needs, you can see what's popular, and geo locate your users. It all depends on your company's particular needs, and a newer version might have more functionality than I worked with.
May 10, 2014

Piwik is awesome and Everyone should use it!

Maison Tan | TrustRadius Reviewer
Maison Tan
Assistant Manager of Communications
Weblogix (Internet, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I always recommend using Piwik as a secondary option to Google Analytics, especially since Piwik comes built in with graphs. For someone who needs to present weekly or daily numbers of website statistics to upper management, Piwik provides an easier solution compared to Google Analytics. The home page also provides an overview of data which the user can easily identify any needs or changes with one quick view.
May 06, 2014

Piwik review by Mike Tihonchik

Mike Tihonchik | TrustRadius Reviewer
Mike Tihonchik
Sr. Software Developer
NRG Energy (Financial Services, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I think the question whenever to pick or not to pick Piwik as an anlytics solution will largely depend on the skill-set of developers and current company's infrastructure. Obviously, Piwik has a vast amount of data available, comparing to the other big name analytic data providers, but I have worked in the company that preferred to host as little as possible on their servers, so Piwik would not be a good solution for them. Also, the price is a major factor. New Relic was super expensive, where Piwik was free (as far as I could remember)
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