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Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals …
Starting at $0
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What is Matomo Analytics?
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises…
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Pricing
Free download (open source)
$0
On Premise
Free 30 day trial
$0
Cloud
limited to 30 days
Essential
$9
Cloud
number of pageviews (monthly traffic)
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://matomo.org/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Matomo Piwik data comparison period - Insights
YouTube
Community Demo - Using Matomo Analytics in modern SharePoint with SPFx for page analytics
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Matomo Analytics?
Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Matomo Analytics Features
- Supported: Privacy Compliant Analytics
- Supported: Web, E-commerce, Intranet, App Analytics
- Supported: Customizable Dashboard
- Supported: Visitor's Journeys
- Supported: Goals and Conversion Tracking and Funnels
- Supported: Event Tracking
- Supported: Content Tracking
- Supported: Site Search Analytics
- Supported: Real Time Data Updates
- Supported: Strong Focus on Software Security & Full control of your data
- Supported: Wide Range of Free and Premium Features
- Supported: Form Analytics
- Supported: A/B Testing
- Supported: Heatmaps
- Supported: Sessions Recording
- Supported: Tag Manager
- Supported: Media Analytics
- Supported: Acquisition
- Supported: Ecommerce
- Supported: Custom Reports
- Supported: Visitors Behaviour
- Supported: Roll-Up Reporting
- Supported: White Label Analytics
- Supported: No data limits
Matomo Analytics Screenshots
Matomo Analytics Video
Matomo Analytics Visitors overview
Matomo Analytics Integrations
- WordPress
- Drupal
- WooCommerce
- Shopify
- vBulletin
- Magento Commerce
- Joomla
- phpBB
- Vanilla
- iOS/Android SDKs
- PHP
- Java
- Python
- SharePoint
- Overall 100+ integrations
Matomo Analytics Competitors
Matomo Analytics Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | All |
| Supported Languages | Over 55 languages |
Frequently Asked Questions
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.
Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.
Reviewers rate Usability highest, with a score of 9.
The most common users of Matomo Analytics are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals looking to gain a deeper understanding of their website performance and user behavior. Users appreciate Piwik Analytics' privacy options and open-source concept, which allows them to maintain control over their data.
One key use case for Piwik Analytics is analyzing website usage and visitor behavior. Users can easily install Piwik Analytics to fill the gaps in their current analytics reporting and gain quick and detailed views on how visitors interact with their projects. By tracking metrics such as point of entry, visitor demographics, and search keywords, Piwik helps users make informed decisions related to website performance and optimize their efforts accordingly.
Another important use case for Piwik Analytics is its role as an alternative to Google Analytics. Many users choose Piwik over Google services to manage site metrics for client sites or personal projects. With its depth of information and ownership of data, Piwik provides a valuable option for businesses who are concerned about their privacy or want more control over their analytics.
Matomo Analytics, in particular, offers additional features such as the funnel analysis and heatmap analysis. The funnel feature helps identify pages with high user drop-off rates, allowing users to optimize the subscription model or improve the user flow. Heatmap analysis highlights areas where UX design changes may be needed to prevent users from getting lost on the home page.
Overall, Piwik Analytics is a trusted tool for website owners and marketers who seek comprehensive insights into user behavior, website performance, and campaign activity. It fulfills various needs such as tracking active users, enhancing user experience, measuring website performance, recognizing visitor interests, and benchmarking system behavior. Regardless of whether it is used in marketing departments or by open-source projects, Piwik Analytics continues to provide reliable analytics while respecting user privacy.
Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.
User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.
Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.
Difficult Customization: Some users have found it challenging to create custom data sets for tiles/tabs and expressed frustration with the lack of clear instructions on how to do it. They mentioned that the process could be more straightforward and would benefit from additional explanations.
Lack of Help and Support: Several reviewers have mentioned difficulties in getting data to populate after clicking certain buttons, such as the 'WP-Piwik - SEO' button, and felt that the lack of help on the site was unhelpful and frustrating. They emphasized the need for more comprehensive documentation or support resources to assist users in troubleshooting issues.
Limited Features Compared to Competitors: Some users have expressed disappointment with Piwik's goals functionality, stating that other analytics packages offer more comprehensive features. They feel that Piwik falls short in providing advanced goal tracking capabilities, which are available in competing platforms.
Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
September 17, 2021
Awesome product
Score 10 out of 10
Vetted Review
Verified User
We used Matomo as a default service to analyze and optimize web traffic on platforms we deploy. The software is usable by any person of the company, from developers to customers managers. It helps us understanding what goes well or not on the analyzed websites and improve the navigation experience.
- Simplicity of installation
- Simple to use
- Complete
- User interface
- Usability
- API
- Open-source
- Understanding our platforms' problems
- Improving customer experience
Matomo allows complete control over your data. The setup is super easy, and deploying Matomo on multiple websites is a piece of a cake.
May 13, 2020
Matomo, on premise analytics
Matomo is in use by marketing, web analytics, big/small data and development and test Departments as our web analytics tool. It is free, on-premise with a stack of analytics possibilities. The possibility to run Matomo server on-premise is its USP. As an open-source tool, Matomo is a good way to get insights of websites.
- USP: On premise Hosting
- No license costs Initial ( paid plugins available)
- Basic Analytics and Dashboard functions
- GDPR conform cause in premise Hosting
- Only 3 free custom parameters ( paid plugins to upgrade available)
- No cloud Hosting possible
- Not recommended for large companies
- Measuring Intranet communities safty
- GDPR conform
- Fast and easy to integrate
- On premise
Matomo's analytics tools have functions like the free Google Analytics.
It is easy to learn and has a good implementation guide. So, it is good for learning web analytics.
Matomo has a good API and APU documentation too. It is possible to connect Matomo to a Dashboarding Service or customer -/- Data platform.
April 16, 2020
Why you should choose Matomo
We are using On-Premise hosting. With the help of the funnel in Matomo, We figured out in which pages we have lost most of the users so it helps us to redesign the subscription model of the user on the website and we had more subscribers later on. another help that I can mention is the Heatmap, after implementing Heatmap in our portals we understood we need to change UX design and don't let users lost on the home page.
- On-Premise Setup
- Heatmap
- Funnels
- Collects too much information
- Website is not user friendly
- Charts and graphs are not very intuitive
- Gather information from visitors and turn them to customers.
- Provide automatic PDF and Excel Export for our customers.
- Easy setup helped us to save time in our implementation phase.
The main and the most important advantage of Matomo to its competitors is cost. Solutions like Adobe Analytics might have more options for analysts but in the end, you need to pay extra which is not necessary for all the businesses. I would recommend Matomo to all the users that want to get started with the world of web analytics because they are a bunch of bugs they can find on their websites.
July 21, 2017
Piwik let's you own your data!
We used it in a couple of places where Google Analytics was limited in ways we could measure how people were using our website. It also provided a better depth of information and we also appreciated owning our data to use as we pleased.
- Access to the raw data, and allowing us the ability to customize as needed.
- Painless install, for the most part. It was nice to be able to customize the interface.
- I really love the mobile app, which make it easy to get insights on the go.
- A perfect replacement for Google Analytics for us when we needed to know we were in control of the data.
- I feel the upgrade process could be smoother.
- Sometimes the speed in the backend is a bit slow.
- I'd like to see the realtime get more detailed, and the design to be rethought, maybe with more real-time summaries.
- It's hard to quantify exact ROI Piwik has provided us, but I can say I could not have the insights we have without it.
Most services do not give us the fine control over our own data. They have access to information they are choosing not to share with us, notably IP addresses. Even if it's anonymized (last digits dropped), we should have the access to this data!