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Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals …
Starting at $0
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What is Matomo Analytics?
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises…
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Pricing
Free download (open source)
$0
On Premise
Free 30 day trial
$0
Cloud
limited to 30 days
Essential
$9
Cloud
number of pageviews (monthly traffic)
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://matomo.org/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Matomo Piwik data comparison period - Insights
YouTube
Community Demo - Using Matomo Analytics in modern SharePoint with SPFx for page analytics
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Matomo Analytics?
Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.
This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.
It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.
Matomo Analytics Features
- Supported: Privacy Compliant Analytics
- Supported: Web, E-commerce, Intranet, App Analytics
- Supported: Customizable Dashboard
- Supported: Visitor's Journeys
- Supported: Goals and Conversion Tracking and Funnels
- Supported: Event Tracking
- Supported: Content Tracking
- Supported: Site Search Analytics
- Supported: Real Time Data Updates
- Supported: Strong Focus on Software Security & Full control of your data
- Supported: Wide Range of Free and Premium Features
- Supported: Form Analytics
- Supported: A/B Testing
- Supported: Heatmaps
- Supported: Sessions Recording
- Supported: Tag Manager
- Supported: Media Analytics
- Supported: Acquisition
- Supported: Ecommerce
- Supported: Custom Reports
- Supported: Visitors Behaviour
- Supported: Roll-Up Reporting
- Supported: White Label Analytics
- Supported: No data limits
Matomo Analytics Screenshots
Matomo Analytics Video
Matomo Analytics Visitors overview
Matomo Analytics Integrations
- WordPress
- Drupal
- WooCommerce
- Shopify
- vBulletin
- Magento Commerce
- Joomla
- phpBB
- Vanilla
- iOS/Android SDKs
- PHP
- Java
- Python
- SharePoint
- Overall 100+ integrations
Matomo Analytics Competitors
Matomo Analytics Technical Details
| Deployment Types | On-premise, Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows, Linux, Mac |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Countries | All |
| Supported Languages | Over 55 languages |
Frequently Asked Questions
Piwik is an open source analytics platform that enables users to measure web and mobile apps as well as intranet portals. It protects the privacy of users through advanced privacy features and its approach to data ownership. Piwik offers On-premises and Cloud deployment options.
Available in over 50 languages, it is fully customisable and vendor-independent. Piwik offers over 70 integrations with Content Management Systems, Ecommerce solutions, Forums as well as other mobile and web platforms. Piwik users can access analytics through the Piwik web interface, as well as mobile apps on iOS and Android.
Reviewers rate Usability highest, with a score of 9.
The most common users of Matomo Analytics are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Piwik Analytics, also known as Matomo Analytics, is a versatile analytics tool that offers valuable insights to businesses and individuals looking to gain a deeper understanding of their website performance and user behavior. Users appreciate Piwik Analytics' privacy options and open-source concept, which allows them to maintain control over their data.
One key use case for Piwik Analytics is analyzing website usage and visitor behavior. Users can easily install Piwik Analytics to fill the gaps in their current analytics reporting and gain quick and detailed views on how visitors interact with their projects. By tracking metrics such as point of entry, visitor demographics, and search keywords, Piwik helps users make informed decisions related to website performance and optimize their efforts accordingly.
Another important use case for Piwik Analytics is its role as an alternative to Google Analytics. Many users choose Piwik over Google services to manage site metrics for client sites or personal projects. With its depth of information and ownership of data, Piwik provides a valuable option for businesses who are concerned about their privacy or want more control over their analytics.
Matomo Analytics, in particular, offers additional features such as the funnel analysis and heatmap analysis. The funnel feature helps identify pages with high user drop-off rates, allowing users to optimize the subscription model or improve the user flow. Heatmap analysis highlights areas where UX design changes may be needed to prevent users from getting lost on the home page.
Overall, Piwik Analytics is a trusted tool for website owners and marketers who seek comprehensive insights into user behavior, website performance, and campaign activity. It fulfills various needs such as tracking active users, enhancing user experience, measuring website performance, recognizing visitor interests, and benchmarking system behavior. Regardless of whether it is used in marketing departments or by open-source projects, Piwik Analytics continues to provide reliable analytics while respecting user privacy.
Open-source customization: Many reviewers have expressed appreciation for Piwik's open-source nature, as it has allowed them to customize and modify the platform to suit their specific requirements. This flexibility has been highly valued by users who need a tailored analytics solution.
User-friendly data presentation: The visually appealing and user-friendly data presentation in Piwik has been highly valued by many users. They have found it easy to understand and navigate through analytics reports, which has facilitated their analysis of website data.
Support for multiple sites and useful dashboards: Users have found the support for multiple sites and useful dashboards in Piwik to be highly beneficial. This feature allows them to efficiently manage and analyze data from different websites in one centralized location, making their workflow more streamlined.
Difficult Customization: Some users have found it challenging to create custom data sets for tiles/tabs and expressed frustration with the lack of clear instructions on how to do it. They mentioned that the process could be more straightforward and would benefit from additional explanations.
Lack of Help and Support: Several reviewers have mentioned difficulties in getting data to populate after clicking certain buttons, such as the 'WP-Piwik - SEO' button, and felt that the lack of help on the site was unhelpful and frustrating. They emphasized the need for more comprehensive documentation or support resources to assist users in troubleshooting issues.
Limited Features Compared to Competitors: Some users have expressed disappointment with Piwik's goals functionality, stating that other analytics packages offer more comprehensive features. They feel that Piwik falls short in providing advanced goal tracking capabilities, which are available in competing platforms.
Attribute Ratings
Reviews
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Score 9 out of 10
Vetted Review
Verified User
I am currently using Piwik Analytics as a supplement to Google Analytics and other minor WordPress Analytics plugins.
Right out of the "box" Piwik Analytics provides insights that either need to be set up in Google Analytics or (to my knowledge) do not exist. Piwik Analytics gives some tremendously useful and valuable granular insights broken down by individual sessions. I love having the ability to see the path a visitor took, where they went, spent their time and even what they downloaded.
Currently, Piwik Analytics is only used in the Marketing Department... specifically me. Although I do not have a lot of free time to really dive in, learn how to customized Piwik Analytics and set up custom reports; with very little effort I was able to quickly install the program and immediately fill the gaps in our current Analytics reporting. Additionally, having the WP-Piwik plugin loaded on all of our WordPress web sites gives me a very valuable, quick snapshot of the current state of affairs right from the WordPress Administrator dashboard.
Right out of the "box" Piwik Analytics provides insights that either need to be set up in Google Analytics or (to my knowledge) do not exist. Piwik Analytics gives some tremendously useful and valuable granular insights broken down by individual sessions. I love having the ability to see the path a visitor took, where they went, spent their time and even what they downloaded.
Currently, Piwik Analytics is only used in the Marketing Department... specifically me. Although I do not have a lot of free time to really dive in, learn how to customized Piwik Analytics and set up custom reports; with very little effort I was able to quickly install the program and immediately fill the gaps in our current Analytics reporting. Additionally, having the WP-Piwik plugin loaded on all of our WordPress web sites gives me a very valuable, quick snapshot of the current state of affairs right from the WordPress Administrator dashboard.
- Default Admin dashboard provides a ton of very useful information that is easily maneuvered around with "click-n-drag" to meet your preferences
- Provides some very valuable granular insights by default without needing to do additional customizations
- Breaks down insights into categories, then sub-categories which allow you to really drill down
- Compiles and presents the data in a nice, visually friendly way
- I wish there were some additional pre-formatted tiles/tabs to choose from
- Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
- I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
- Piwik has enabled us to determine the value of content offered for download
- It is has provided a more granular view of geographical engagement
- By having access to more data and insights, we are better able to guide our marketing efforts
- Google Analytics,bing webmaster tools,Google Webmaster Tools
We are a pretty small company and even smaller Marketing shop. We use tools from both Google and Bing but have not had the financial freedom to explore additional tools out there. I have looked at Moz and would really like to evaluate that one at some point. For real hard-core Analytics, look into the Adobe products such as Business Catalyst. I had the opportunity to experience that for a little while at a previous employer.
- Initial dashboard view is comprehensive
- Top menu provides nice deep dive into individual metrics
- Detail provided is easy understand
- Still haven't figured out how to make a custom view
- This is not for a beginner or novice...you need to have at least an intermediate knowledge of code
- Adding geo-location info could be difficult for beginners
No
May 28, 2014
Piwik - I liked it from the start!
Score 10 out of 10
Vetted Review
Verified User
Schaper Software is using Piwik to to analyze the usage of the majority of all projects. Piwik enables me, my associates and my clients to get quick and detailed views on statistics about visitor behaviour and helps finding navigation problems and other issues. The main reason to use Piwik has been the respectful privacy options and the open source concept.
- Great customizable dashboard
- Programming API for manually setting events
- Privacy Features !!! (Data protection complies to German laws )
- Quick and easy access to big statistical data
- Moving single projects from one Piwik installation to another
- Define customized views for clients
- More flexibility and enhancements in eCommerce functionality
- Really fast overview on visits, so you can clearly see with one look, if numbers go down because of technical or other problems
- My clients like the clean and customizable interface
- I really like Piwik, I have a good feeling using it and can totally recommend it!
- On ecommerce sites it gives really fast overviews on real and potential purchases
- Moz,Google Analytics
Moz is not directly a competitor, but it lacked (and still lacks) Piwik integration. Compared with Google Analytics the most important advantage has been the different approach to Privacy, GA has long been not compatible with German law and data is not in your own hands. Second most important is the Presentation of Data. With Piwik I see in one second where I need many clicks with Analytics.
- User Tracking
- Dashboard customizing
- Goal tracking
- Overlay (directly see the percentage of clicks as an overlay on the links of the actual webpage)
Yes
The Web interface is responsive, while not 100% perfect. There is a useful android app, it gives me all features I need. But the user experience on the real website on a "big screen" is really better.
Score 8 out of 10
Vetted Review
Verified User
Piwik is mainly used by our marketing deparment, but the insights we are able to take away from it are disseminated throughout the organization. Before having a web-analytics platform, we were not able to measure what was working, and what was not. With Piwik, we are able to recognize which topics/sections are of interest to visitors, and where we should focus our time.
- Complete customization of analytics dashboard with movable widgets.
- Data is easy to export.
- Easy to filter data and create new segments.
- Being able to compare one time period to another within a widget would be useful.
- Real time data.
- More traffic to articles and pages by finding out what visitors are more interested in.
The customizable dashboard is useful so we can create different environments for employees. We have some data stewards who need to see all the data, but others only need to see certain widgets.
Yes, but I don't use it