Matomo Analytics (formerly Piwik) Reviews

46 Ratings
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Score 8.3 out of 100

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May 13, 2020
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Verified User
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Pros and Cons

  • USP: On premise Hosting
  • No license costs Initial ( paid plugins available)
  • Basic Analytics and Dashboard functions
  • GDPR conform cause in premise Hosting
  • Only 3 free custom parameters ( paid plugins to upgrade available)
  • No cloud Hosting possible
  • Not recommended for large companies
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February 03, 2020
Anonymous | TrustRadius Reviewer
This review does not include a rating.
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Pros and Cons

  • Tracking user visits on websites.
  • Great analytics.
  • Robot detection.
  • Migration issues.
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October 04, 2019
Jean Franco | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Fully customizable
  • Supports multiple sites/ multiple logins
  • Provides all the information we need from customers visiting the sites
  • Provides extra information that helps us improve our sites
  • Navigation can be improved
  • Some of the plugins from the Premium Marketplace can improve price
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December 21, 2018
Cristian Bodnarasec | TrustRadius Reviewer
Score 8 out of 10
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Pros and Cons

  • Nice way of seeing the data: visitors and traffic. Also, the user interface is somewhat customizable.
  • Support for multiple sites, displayed in useful dashboards.
  • Access to the raw data since you have the database local.
  • Open source - especially useful when you have no budget for software purchasing.
  • I find the real-time map feature very useful when we load the system n times more to stretch its limits.
  • Installation can be a small pain, especially if install permissions are controlled by IT on development environments also.
  • When large sets of data need to be displayed, it can be a little slow. It looks like the database design and the queries used have room for optimization.
  • Since it needs to be "present" in all the pages of the web application, if something goes wrong with Matomo, it can break your app. They call it the JavaScript Tracking Tag that needs to be there on all pages.
Read Cristian Bodnarasec's full review
April 29, 2015
Erik Rühling | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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Pros and Cons

  • Multiple sites can be easily configured and tracked in one central dashboard.
  • There is more than one way to track the site visits - javascript is not necessary (but is of course the easiest way to track)
  • With the new version 2.0, various reports can be 'widgetized' and embedded in other web pages that are not necessarily part of the main Piwik domain (i.e. you can embed live reports in a client's intranet)
  • Initial setup is simple, but you'll need to know something about your server environment.
  • Importing raw data from server logs is not trivial, and takes a bit of work to get right.
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April 03, 2018
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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Pros and Cons

  • Easy to track daily traffic
  • Easy to monitor visitor traffic
  • Can set up website goals and tie them to marketing campaigns
  • When looking through visitor log it only allows you to go back one day
  • Cannot see how long the visitor spent on each page, only the total length of their visit
  • Need to add real time visitors on your page to show if there are any active visitors on your page at the current moment, similar to Google Analytics
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June 04, 2014
Sharon Hurley Hall | TrustRadius Reviewer
Score 8 out of 10
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Pros and Cons

  • One of Piwik's strengths is the provision of customizable widgets for different bits of analytics data. The ability to add and remove them, change dates and more makes this a flexible way to visualize data.
  • The visitor log section is also rich, providing date, keywords, actions and more in a single table, which makes it easy to identify your most effective content.
  • And the visitor actions table includes both bounce rate and time on site, so you can quickly tell which pages have the most engagement.
  • Data display is a strength for Piwik, as you have access to overview charts while simultaneously being able to drill deeper.
  • My impression is that you can do more with goals in other analytics packages, though the basic functionality works well in Piwik.
  • The WordPress integration can be buggy. Though it worked well most of the time, in one case I had to remove the Piwik code to fix a site error.
Read Sharon Hurley Hall's full review
May 29, 2014
Jeff Wallace | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Default Admin dashboard provides a ton of very useful information that is easily maneuvered around with "click-n-drag" to meet your preferences
  • Provides some very valuable granular insights by default without needing to do additional customizations
  • Breaks down insights into categories, then sub-categories which allow you to really drill down
  • Compiles and presents the data in a nice, visually friendly way
  • I wish there were some additional pre-formatted tiles/tabs to choose from
  • Creating custom data sets for tiles/tabs is not straightforward and there isn't much in the way of explanations on how to do it
  • I have clicked the "WP-Piwik - SEO" button in setting/statistics but can't seem to get the data to populate. Again, not much in the way of "Help" on the site to assist in figuring it out.
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May 28, 2014
Hendrik Schaper | TrustRadius Reviewer
Score 10 out of 10
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Verified User
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Pros and Cons

  • Great customizable dashboard
  • Programming API for manually setting events
  • Privacy Features !!! (Data protection complies to German laws )
  • Quick and easy access to big statistical data
  • Moving single projects from one Piwik installation to another
  • Define customized views for clients
  • More flexibility and enhancements in eCommerce functionality
Read Hendrik Schaper's full review
July 21, 2017
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Verified User
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Pros and Cons

  • Access to the raw data, and allowing us the ability to customize as needed.
  • Painless install, for the most part. It was nice to be able to customize the interface.
  • I really love the mobile app, which make it easy to get insights on the go.
  • A perfect replacement for Google Analytics for us when we needed to know we were in control of the data.
  • I feel the upgrade process could be smoother.
  • Sometimes the speed in the backend is a bit slow.
  • I'd like to see the realtime get more detailed, and the design to be rethought, maybe with more real-time summaries.
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May 10, 2014
Maison Tan | TrustRadius Reviewer
Score 10 out of 10
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Verified User
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Pros and Cons

  • Where the point of entry to the website is from. This allows us to redirect advertising funds to increase clicks.
  • What type of browsers are visiting the website. This assist in better allocating resources for future web development. If there are more mobile users, we might implement a better looking responsive site, or if more of our users that visit the site uses IE, we will need to make sure the site looks good in IE.
  • What time visitors are visiting the site. With this info, we can time competitions or schedule maintenance during the down time.
  • What keywords are being used to search for the site. This assists us in purchasing Google Adwords.
  • Instructions on how to better use the ecommerce functionality would be awesome.
  • how to better use the funnelling options and get more data out of it.
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May 06, 2014
Mike Tihonchik | TrustRadius Reviewer
Score 7 out of 10
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Pros and Cons

  • Ease of integration into the environment
  • Easy to create custom plugins using PHP
  • Piwik was setup on our own servers (straight forward process), so we had more control over data, compared to NewRelic or Omniture
  • It's Open-Source... enough said...
  • I think Piwik could use a face-lift in the dashboard GUI department. I have used both NewRelic (best presentation in my opinion) and Adobe Omniture, and both seems to have a better flowing, modern-design dashboard GUI that is somewhat easier to navigate
  • Had to make sure analytics server that is running Piwik is always "up", as we hosted our own instances
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May 30, 2014
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Verified User
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Pros and Cons

  • Piwik does a great job of allowing customized campaign tracking to try and hit marketing or funding goals.
  • The robust plugin architecture allows for a large amount of custom development to track very specific needs. The availability of a REST API also allows you to build in support for Piwik to your in-house applications which can enable developers to track bugs with more precision.
  • The dashboard structure allows you to create specialized views for specific user roles so that you can give a specific focus to a small subsection of the reported data. This is an excellent way to show non-technical users only the portion of the data they are interested in without getting bogged down into the details.
  • From a user security standpoint it would be useful to provide users the ability to have two-factor authentication. While stats data is not necessarily sensitive in aggregate, some users may feel that certain portions need to be more secure.
  • It would be nice if there was a tighter integration with the Google search/referrer API so that "keyword not defined" would be replaced more often with the actual keyword that is being used to send a visitor to a site.
  • An easier branding method, maybe in the form of an API function set, that pulled branding URLs from a set of database fields would be great as well.
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May 28, 2014
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
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Pros and Cons

  • Complete customization of analytics dashboard with movable widgets.
  • Data is easy to export.
  • Easy to filter data and create new segments.
  • Being able to compare one time period to another within a widget would be useful.
  • Real time data.
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May 09, 2014
Anonymous | TrustRadius Reviewer
Score 6 out of 10
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Verified User
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Pros and Cons

  • Easy and simple implementation. Simple JS code addition.
  • Detailed Documentation, Online community for help.
  • Version update handling could be executed better
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What is Matomo Analytics (formerly Piwik)?

Matomo is an open-source web analytics platform, used on over 1.4 million websites in over 190 countries and translated into over 50 languages. Matomo says it values privacy protection, 100% data ownership and no data sampling.

It has two different hosting options - cloud and on-premise. Cloud takes the hassle out of installation, whereas On-Premise is the free, open-source and self-hosted PHP/MySQL software you can install on your own server, which gives you max. flexibility.

This premium web analytics and conversion optimisation tool is designed to give you the most conclusive insights with a complete range of features such as heatmaps, sessions recordings, goals, form analytics, ecommerce and funnels.

It provides real time updates on the details of your visitors; has goal conversion tracking to track business objectives; event tracking to identify and measure interaction of the user with your website; and A/B testing which helps you optimise your website campaigns by experimenting and running A/B tests.

Matomo Analytics (formerly Piwik) Features

Has featurePrivacy Compliant Analytics
Has featureWeb, E-commerce, Intranet, App Analytics
Has featureCustomizable Dashboard
Has featureVisitor's Journeys
Has featureGoals and Conversion Tracking and Funnels
Has featureEvent Tracking
Has featureContent Tracking
Has featureSite Search Analytics
Has featureReal Time Data Updates
Has featureStrong Focus on Software Security & Full control of your data
Has featureWide Range of Free and Premium Features
Has featureForm Analytics
Has featureA/B Testing
Has featureHeatmaps
Has featureSessions Recording
Has featureTag Manager
Has featureMedia Analytics
Has featureAcquisition
Has featureEcommerce
Has featureCustom Reports
Has featureVisitors Behaviour
Has featureRoll-Up Reporting
Has featureWhite Label Analytics
Has featureNo data limits

Matomo Analytics (formerly Piwik) Screenshots

Matomo Analytics (formerly Piwik) Video

Matomo Analytics Visitors overview

Matomo Analytics (formerly Piwik) Integrations

WordPress, Drupal, WooCommerce, Shopify, vBulletin, Magento Commerce, Joomla, phpBB, Vanilla, iOS/Android SDKs, PHP, Java, Python, SharePoint, Overall 100+ integrations

Matomo Analytics (formerly Piwik) Competitors

Matomo Analytics (formerly Piwik) Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
On-premise EditionPricing DetailsTerms
Free download (open source)$0
Content Optimization Bundle$579per installation
Growth Bundle$1,149per installation
Premium Bundle$1,499per installation
Email Support Subscription$2,090per installation
SaaS EditionPricing DetailsTerms
Essential$9number of pageviews (monthly traffic)
Business$29number of pageviews (monthly traffic)
Enterprise$199your requirements and monthly traffic
Free 30 day trial$0limited to 30 days

On-premise Edition is free to download and install on one's own servers.

Matomo Analytics (formerly Piwik) Support Options

 Free VersionPaid Version
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

Matomo Analytics (formerly Piwik) Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:Apple iOS, Android, Mobile Web
Supported Countries:All
Supported Languages: Over 55 languages