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https://dudodiprj2sv7.cloudfront.net/product-logos/bY/IC/V0F8AN3WPK3T.PNGMautic is a solid small team playerWe deployed Mautic because it was able to get us into Marketing Automation quickly and easily. We had a small marketing team and were definitely on a budget. I was migrating us from simple email automation through Mailchimp, and I would definitely say in that regard, it was an upgrade. We wanted to get more into lead tracking, replace LeadLander for web tracking, be able to track documents and quickly build out emails and landing pages.,Cool automation and flow builder - very visual and easy to follow and understand. Simple to use, the interface is clean. Integration with Salesforce was a snap - not too difficult or involved. Focus items! Love this concept - Javascript flyouts with buttons and forms (if needed). Mautic is a trendsetter here!,Both the email and landing WYSIWYG was flawed, ran into errors and glitches. Form actions were lacking, and simple automation from forms was problematic. Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.,7,Quickly saw tie-ins to web traffic, email analytics, form and landing page conversions - helped better measure individual marketing campaigns. Slowed us down on the automation side - some pieces had to be implemented through Salesforce automation. Took time and effort! Simple - easy to set up and integrate with Salesforce. Had this finished within a day, so we were able to start seeing results immediately.,,25,000 to 100,000,B2B,Wistia, BrightTALK, WrikeSolid Open Source Marketing Automation PlatformWe used Mautic to create a marketing automation pipeline. Inbound marketing was a staple of our marketing and sales process, so finding a reliable solution at a reasonable cost was important to us. We used Mautic to set up inbound marketing assets (whitepapers, guides, etc.) and trigger a follow-up campaign once a prospect downloaded the asset. We also integrated Mautic with our product demo to capture and nurture leads at that stage of the buyer's journey.,Free and open source Full-featured marketing automation Lead scoring and lead nurturing,Because it's open source, support is limited to community forums Integrations and features are still being developed Need to install it yourself, which can be a challenge if you don't have a developer on staff,7,Automated the lead nurturing process Led to more leads and more customers,HubSpot and SharpSpring,Less than 10,000,B2B,MailChimp, Facebook for Business
Windows, Linux, Mac
Mautic Marketing Automation
6 Ratings
Score 7.3 out of 101
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Mautic Marketing Automation Reviews

Mautic Marketing Automation
6 Ratings
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Score 7.3 out of 101
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Ian Nate profile photo
January 14, 2019

Mautic Marketing Automation Review: "Mautic is a solid small team player"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We deployed Mautic because it was able to get us into Marketing Automation quickly and easily. We had a small marketing team and were definitely on a budget. I was migrating us from simple email automation through Mailchimp, and I would definitely say in that regard, it was an upgrade. We wanted to get more into lead tracking, replace LeadLander for web tracking, be able to track documents and quickly build out emails and landing pages.
  • Cool automation and flow builder - very visual and easy to follow and understand.
  • Simple to use, the interface is clean.
  • Integration with Salesforce was a snap - not too difficult or involved.
  • Focus items! Love this concept - Javascript flyouts with buttons and forms (if needed). Mautic is a trendsetter here!
  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
It's bred from an open source product and is a nice little automation engine. The interface is clean and easy to use, but it definitely doesn't have the bells and whistles of a full-featured Marketing Automation platform like Marketo, Eloqua or Pardot. It's easy to stand up and run with a 1 person team. If you're looking to do simple web tracking, forms and landing pages, and email automation, it's a solid tool. If you like the idea of quickly being able to add focus items to your website it is also a great tool. Keep in mind it's new, and there will be bugs and issues here and there, but Mautic's support team was always very responsive and quick. I would consider both Mautic and Act-On to be "break-in" marketing automation tools, and Mautic stacks up. Not ready for prime time, but will definitely be an upgrade from simple email automation!
Read Ian Nate's full review
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May 11, 2018

Mautic Marketing Automation Review: "Solid Open Source Marketing Automation Platform"

Score 7 out of 10
Vetted Review
Verified User
Review Source
We used Mautic to create a marketing automation pipeline. Inbound marketing was a staple of our marketing and sales process, so finding a reliable solution at a reasonable cost was important to us. We used Mautic to set up inbound marketing assets (whitepapers, guides, etc.) and trigger a follow-up campaign once a prospect downloaded the asset. We also integrated Mautic with our product demo to capture and nurture leads at that stage of the buyer's journey.
  • Free and open source
  • Full-featured marketing automation
  • Lead scoring and lead nurturing
  • Because it's open source, support is limited to community forums
  • Integrations and features are still being developed
  • Need to install it yourself, which can be a challenge if you don't have a developer on staff
Mautic is particularly well suited for smaller companies who need a full-featured marketing automation suite at a reasonable cost. Commercial options are prohibitively expensive for small companies and agencies. Mautic takes a little work to get up and running, but once you have it configured, you're good to go.

If you need the support or onboarding training that a commercial platform provides, Mautic may not be the best choice.
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Mautic Marketing Automation Scorecard Summary

Feature Scorecard Summary

WYSIWYG email editor (2)
6.0
Dynamic content (2)
7.5
Ability to test dynamic content (2)
7.0
Landing pages (1)
8
A/B testing (1)
6
Mobile optimization (1)
5
Email deliverability (2)
7.5
List management (2)
7.5
Triggered drip sequences (2)
9.0
Lead nurturing (2)
8.0
Lead scoring and grading (2)
8.0
Data quality management (1)
5
Automated sales alerts and tasks (2)
8.0
Social profile integration (1)
6
Dashboards (2)
7.0
Standard reports (2)
7.5
Custom reports (1)
7
API (2)
7.5
Customizability (1)
8
Integration with Salesforce.com (2)
7.5

About Mautic Marketing Automation

Mautic is a free and open source marketing automation tool.  The vendor says it is a powerful tool which businesses and organizations can use to effectively communicate with their audience and market their products and services by improving their lead generation, nurturing, and tracking as well as email marketing, asset management and a variety of other useful add-ons. 

Every aspect of marketing automation, from email marketing to social media marketing can be done with Mautic. Businesses of every size can take advantage of the tools and resources available.

You can learn more and take a complete tour: https://www.mautic.org/complete-tour

Mautic Marketing Automation Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

Mautic Marketing Automation Integrations

Mautic Marketing Automation Competitors

Pricing

Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No
EditionPricing DetailsTerms
Mautic Marketing Automation$0

Mautic Marketing Automation Support Options

 Free VersionPaid Version
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

Mautic Marketing Automation Technical Details

Deployment Types:On-premise, SaaS
Operating Systems: Windows, Linux, Mac
Mobile Application:No