July 06, 2018
Score 6 out of 10
My department used Media Monitor Pro for more than 4 years to monitor mentions of our company on television newscasts. Only those in my department, myself and my boss, log in to the platform, but we do share the information and news clips with others as a way to show ROI on the cost we pay for the monitoring program. The program allows us to find out when our company is mentioned in television newscasts, to watch the clips and share them with others.
- Cost effective - Media Monitor Pro offers very affordable and competitive pricing for television news media monitoring services.
- Ease of use - it's easy to view clips sent in the daily emails and to edit, download and share them with others, even if they are not registered users of the Media Monitor Pro platform.
- The scope of monitoring - Media Monitor Pro monitors the majority of local news television stations throughout the country, plus a decent amount of radio stations.
- Clip availability - quite frequently, the links to clips in the daily digest emails would not work. After clicking the link, you would be taken to the clip player and it would "load" for quite a while and then say the clip failed to play. I would have to contact the support team to figure out if it was an issue with the clip or why it wasn't loading.
- Clip timing - often when you begin playing a clip in the player, it's not at the specific part that mentioned your company's keywords. That would mean I had to listen to a long clip/story to find what part was relevant to me.
Read Cindy Arco's full review
Media Monitor Pro is a great choice for smaller organizations, such as companies, nonprofits or PR agencies, that need to monitor television news coverage when a lot of television news clips are not expected on a daily basis. It offers competitive pricing compared to some of the larger players in the media monitoring space but without the "bells and whistles" of reports and analytics, but a smaller company wouldn't need those as much as a larger company that is in the news on television a lot. It's not as great of a fit for those larger companies, particularly when there is a crisis PR situation and the company needs to be tracking news media coverage constantly and have instant access to any and all clips.