July 06, 2018
Great Option for Small Scale TV News Monitoring
My department used Media Monitor Pro for more than 4 years to monitor mentions of our company on television newscasts. Only those in my department, myself and my boss, log in to the platform, but we do share the information and news clips with others as a way to show ROI on the cost we pay for the monitoring program. The program allows us to find out when our company is mentioned in television newscasts, to watch the clips and share them with others.
- Cost effective - Media Monitor Pro offers very affordable and competitive pricing for television news media monitoring services.
- Ease of use - it's easy to view clips sent in the daily emails and to edit, download and share them with others, even if they are not registered users of the Media Monitor Pro platform.
- The scope of monitoring - Media Monitor Pro monitors the majority of local news television stations throughout the country, plus a decent amount of radio stations.
- Clip availability - quite frequently, the links to clips in the daily digest emails would not work. After clicking the link, you would be taken to the clip player and it would "load" for quite a while and then say the clip failed to play. I would have to contact the support team to figure out if it was an issue with the clip or why it wasn't loading.
- Clip timing - often when you begin playing a clip in the player, it's not at the specific part that mentioned your company's keywords. That would mean I had to listen to a long clip/story to find what part was relevant to me.