#1 most frequent
United States of America
85.6%208 installations of 243
What is MediaRadar?
Media Radar is a sales intelligence software solution offered by Media Radar.
Categories & Use Cases
Product Demos
Top Performing Features
Sales email templates
Users can create and share templates for emailing leads. May also include template testing capabilities, or other analytics that will recommend a template for a particular lead.
Category average: 7
Append emails to records
Allows users to selectively or automatically append email threads and attachments to leads/contact records.
Category average: 7.3
Automatic data refresh
Contact and company data are automatically kept up to date.
Category average: 7.7
Areas for Improvement
Company/business profiles
Provides account-level information, including firmographics, business objectives, industry information, similar companies, and contact information for key decision-makers and influencers at a company. Gives sales reps context so they can deliver tailored sales pitches.
Category average: 8.1
Alerts and reminders
Sends sales teams alerts/reminders about key happenings, opportunities, and recommended actions to take with leads.
Category average: 7.4
Filters and segmentation
Allows users to filter contacts and segment leads to explore data and create lists.
Category average: 8.1
Who Buys & Uses MediaRadar
#2 most frequent
Canada
2.5%6 installations of 243
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
2.5%6 installations of 243
Terrible platform that under delivers every step of the way
Pros
- They sold us well.
Cons
- Data is mostly invalid and out of date. We had to look for a new solution.
- Customer service is terrible.
- Their legal team is aggressive and borderline abusive.
Return on Investment
- Zero ROI
- Stressful communications dealing with their under trained team.
Other Software Used
Salesforce Advertising Studio (formerly Social.com), monday.com, Facebook for Business
Great for media/ad sales, specifically
Pros
- Very simple to use.
- Lots of data on media agencies and media spend.
- Very good customer service.
Cons
- I think the user interface could use improvement.
- Would be nice to have more accurate phone # information.
- Could be updated more frequently.
Return on Investment
- Given the spend amounts in media, finding the right contacts has a big ROI.
- Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
- They have a concierge to help you if it's missing contacts.
Alternatives Considered
ZoomInfo and DiscoverOrg
Other Software Used
UberConference, Zoom, HubSpot CRM
Great program!
Pros
- Gauges client budgets
- Keeps up with competitors
- Creates mock ups for clients
Cons
- Could be more user-friendly
- Could be less costly
Return on Investment
- Helps with leads
- Gives us the edge over competitors
- Makes our job easier
Alternatives Considered
TriNet, Google Drive, Google Forms, Google Hangouts, Google Pay (formerly Google Wallet), Sailthru, Salesforce.com, Salesforce Mobile (formerly Salesforce1 Mobile App), OpenX and ClearSlide
Other Software Used
Google Drive, ClearSlide, TriNet, OpenX, Sailthru, Slack, Salesforce.com, Salesforce Mobile (formerly Salesforce1 Mobile App), Google Analytics
MediaRadar is a great research tool to start your marketing/company research
Pros
- Client-agency relationships: Which agency represents which clients.
- Creative examples from real ads.
Cons
- They don't capture smaller media spenders.
- Numbers/media spends are often super low - MR only measures where they have access and don't assume another spend.
Return on Investment
- We identified many accounts of prospects and people at the company. The ROI is in time saved for the teams.
Alternatives Considered
Winmo, DiscoverOrg and Data.com
Other Software Used
Winmo, ClearSlide, BlueJeans
Media clients are now on my radar
Pros
- Tracks media spent from advertisers and brands.
- It provides insights into a brands past campaigns and company outlook.
- Provides location details for media agencies.
Cons
- Further customizability when generating reports.
Return on Investment
- It has allowed us to create compelling pitches that result in business for our company.
Alternatives Considered
Winmo
