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What is MediaRadar?

Media Radar is a sales intelligence software solution offered by Media Radar.

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Recent Reviews

TrustRadius Insights

Media Radar serves as a vital sales tool for media companies, enabling them to search for leads and identify advertising partners. With …
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Popular Features

View all 20 features
  • Load time/data access (6)
  • List quality (6)
  • Advanced search (6)
  • Identification of new leads (6)
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What is MediaRadar?

Media Radar is a sales intelligence software solution offered by Media Radar.

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

How to Find Sponsors For Your Events & Tradeshows - MediaRadar Events


MediaRadar Podcasts - How to Increase Your Podcast's Revenue


MediaRadar OTT - Maximize Your OTT Revenue

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Features related to generating leads and finding new contacts.

Avg 7.6

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Avg 7.6

Data Augmentation & Lead Qualification

Features around contact data management and lead intelligence.

Avg 7.4

Sales Intelligence Email Features

Features that support sending emails to leads, especially initial emails to a list of prospects. May gather additional sales intelligence based on email engagement, adding additional info to the contact record and/or contributing to lead prioritization.

Avg 7.5
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Product Details

What is MediaRadar?

Sales enablement platforms customized for media & ad tech companies to help you close more deals.

The vendor states MediaRadar offers comprehensive ad analysis for over 3.1 million brands across multiple media platforms including TV, digital, mobile, email, social media, print and more. Our 2,200+ clients enjoy unmatched quality and award-winning customer service to help them identify new prospects, create bulletproof pitches, and grow their business.

MediaRadar also offers custom solutions and data licensing for use in market research, sales intelligence, ad compliance, and equity markets.

MediaRadar Features

Prospecting Features

  • Supported: Advanced search
  • Supported: Identification of new leads
  • Supported: List quality
  • Supported: Email contacts
  • Supported: List upload/download
  • Supported: Ideal customer targeting
  • Supported: LinkedIn integration
  • Supported: Load time/data access

Sales Intelligence Data Standards Features

  • Supported: Contact information
  • Supported: Company information
  • Supported: Industry information

Data Augmentation & Lead Qualification Features

  • Supported: Lead qualification process
  • Supported: Smart lists and recommendations
  • Supported: Salesforce integration
  • Supported: Company/business profiles
  • Supported: News updates
  • Supported: Alerts and reminders
  • Supported: Filters and segmentation

MediaRadar Video

MediaRadar Competitors

MediaRadar Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Media Radar is a sales intelligence software solution offered by Media Radar.

Winmo and Pathmatics are common alternatives for MediaRadar.

Reviewers rate Automatic data refresh highest, with a score of 7.5.

The most common users of MediaRadar are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Media Radar serves as a vital sales tool for media companies, enabling them to search for leads and identify advertising partners. With its tailored database designed specifically for media and advertising purposes, users can effectively monitor their competitors and gather valuable information on their clients' buying habits, campaign details, and budget allocations. The software also offers the unique feature of creating mock-ups of clients' ads on their own website, allowing for seamless visualization and presentation.

Moreover, Media Radar acts as a comprehensive research tool for optimizing sales and marketing processes, offering helpful reports and customizable options for market research and prospect lists. It is widely utilized by various teams within the organization, including business development, research, and marketing teams. By utilizing Media Radar, these teams are able to locate brand contacts, analyze media spend to determine advertising investment trends, and gain insights into client-agency relationships. This wealth of information assists in conducting detailed research on sales prospects before making calls or initiating cold outreach efforts.

Overall, Media Radar plays a pivotal role in supporting diverse aspects of sales and marketing efforts by providing industry-specific data and valuable insights into clients' behavior and preferences.

Based on user reviews, here are the three most common recommendations for MediaRadar:

  1. Users recommend getting proper training on MediaRadar to effectively utilize its features and tools.

  2. It is recommended to request a demo of MediaRadar before implementing it to gain a better understanding of its capabilities and suitability for one's needs.

  3. Many users find MediaRadar to be a valuable resource for sales and prospecting. They suggest using it regularly to explore industry trends, source contacts, and catch bigger opportunities in the digital agency world.

Overall, users highly recommend giving MediaRadar a try and finding it helpful for sales and prospecting efforts. However, some caution that research is still required and suggest double-checking the information provided by the platform.


(1-6 of 6)
Companies can't remove reviews or game the system. Here's why
Peter Reitano | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
As a sales enablement tool. We wanted a targeted contact database for our Sales team to leverage in their outbound efforts.
  • They sold us well.
  • Data is mostly invalid and out of date. We had to look for a new solution.
  • Customer service is terrible.
  • Their legal team is aggressive and borderline abusive.
If you want good data and a product that works, stay well away. There are much better solutions on the market.
Score 9 out of 10
Vetted Review
Verified User
We use it as a research tool for various aspects of our sales and marketing process. The reports available in the interface as well as custom-built reports are super helpful for market research and building prospect lists. When it comes to doing detailed research on Sales prospect our team uses it to get the most insights before a call or even cold call to customize messaging. Another great feature is the contact section which also shows the client-agency relationship.
  • Client-agency relationships: Which agency represents which clients.
  • Creative examples from real ads.
  • They don't capture smaller media spenders.
  • Numbers/media spends are often super low - MR only measures where they have access and don't assume another spend.
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
David Willette | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Media Radar as a sales tool to search for leads. I work for a media company, and we have recently started looking for advertising partners, and media radar is a great tool to find the right contacts in this space. It's not as extensive as other databases, but it's extremely tailored to media and advertising.
  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
If you're looking for contacts and leads in the media and advertising space, this is a very useful tool. I only have the light version, so I only have access to contact information, which is good for our budget. It makes it very easy to find the right people to get in touch with on media and advertising opportunities. If you pay more, you also get good info on their spend, spending categories, and spending periods.
Score 9 out of 10
Vetted Review
Verified User
Media Radar is currently used by the business development team, research team, and marketing team.
  • Tracks media spent from advertisers and brands.
  • It provides insights into a brands past campaigns and company outlook.
  • Provides location details for media agencies.
  • Further customizability when generating reports.
It is a fantastic tool for prospecting clients. Personally, it serves as a trove for a company/brand media spending budget.
November 23, 2018

Great program!

Cassidy Ebert | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use MediaRadar to watch our competitors. We use it to see what our clients are buying from our competitors, what their campaigns look like, what they are paying, and what months of the year these clients have the biggest budgets. We also use it to make mock-ups of what clients ads would look like on our website.
  • Gauges client budgets
  • Keeps up with competitors
  • Creates mock ups for clients
  • Could be more user-friendly
  • Could be less costly
MediaRadar is a great tool for any company that has major competitors in the business that they want to keep up with. It is also great for people whose clients use both their services as well as competitors services because you can see what they like about each and cater to that.
Score 9 out of 10
Vetted Review
Verified User
A large majority of our organization uses Media Radar. Personally, my team and I use it to locate brand contacts. I have not really used Media Radar for any other purpose. I search for brands and am able to pull the brand contacts. Sometimes I take a look at the media spend as well and where brands are putting their money.
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
  • For some brands, no contacts are listed. This is really the only thing I believe Media Radar could improve on. Again, I'm primarily using it to pull contacts so that is an important feature to me.
I sound like a broken record, but Media Radar is very well suited for finding contact information for different brands. Additionally, you can see a brand's media spend and what they have put their money towards. To dive even deeper, you can see trends in what a brand has done in terms of its media spend, what has seemed to work for them, etc.
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