MediaRadar Reviews

5 Ratings
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Score 9.3 out of 100

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Reviews (1-5 of 5)

David Willette | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use Media Radar as a sales tool to search for leads. I work for a media company, and we have recently started looking for advertising partners, and media radar is a great tool to find the right contacts in this space. It's not as extensive as other databases, but it's extremely tailored to media and advertising.
  • Very simple to use.
  • Lots of data on media agencies and media spend.
  • Very good customer service.
  • I think the user interface could use improvement.
  • Would be nice to have more accurate phone # information.
  • Could be updated more frequently.
If you're looking for contacts and leads in the media and advertising space, this is a very useful tool. I only have the light version, so I only have access to contact information, which is good for our budget. It makes it very easy to find the right people to get in touch with on media and advertising opportunities. If you pay more, you also get good info on their spend, spending categories, and spending periods.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use it as a research tool for various aspects of our sales and marketing process. The reports available in the interface as well as custom-built reports are super helpful for market research and building prospect lists. When it comes to doing detailed research on Sales prospect our team uses it to get the most insights before a call or even cold call to customize messaging. Another great feature is the contact section which also shows the client-agency relationship.
  • Client-agency relationships: Which agency represents which clients.
  • Creative examples from real ads.
  • They don't capture smaller media spenders.
  • Numbers/media spends are often super low - MR only measures where they have access and don't assume another spend.
It's a great research tool to give someone a direction but it's definitely not the most accurate tool. The agency hierarchy (it shows the holding company structures) and client relationships are awesome. Certain webcrawler activities should available in reports but on the other hand MR builts custom reports if needed. Overall, it's a great tool for sales development. It helps sales and marketing to get started but not to rely on it 100%.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Media Radar is currently used by the business development team, research team, and marketing team.
  • Tracks media spent from advertisers and brands.
  • It provides insights into a brands past campaigns and company outlook.
  • Provides location details for media agencies.
  • Further customizability when generating reports.
It is a fantastic tool for prospecting clients. Personally, it serves as a trove for a company/brand media spending budget.
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Cassidy Ebert | TrustRadius Reviewer
November 23, 2018

Great program!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use MediaRadar to watch our competitors. We use it to see what our clients are buying from our competitors, what their campaigns look like, what they are paying, and what months of the year these clients have the biggest budgets. We also use it to make mock-ups of what clients ads would look like on our website.
  • Gauges client budgets
  • Keeps up with competitors
  • Creates mock ups for clients
  • Could be more user-friendly
  • Could be less costly
MediaRadar is a great tool for any company that has major competitors in the business that they want to keep up with. It is also great for people whose clients use both their services as well as competitors services because you can see what they like about each and cater to that.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
A large majority of our organization uses Media Radar. Personally, my team and I use it to locate brand contacts. I have not really used Media Radar for any other purpose. I search for brands and am able to pull the brand contacts. Sometimes I take a look at the media spend as well and where brands are putting their money.
  • One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
  • The contact information is super organized and the site overall is very user-friendly.
  • For some brands, no contacts are listed. This is really the only thing I believe Media Radar could improve on. Again, I'm primarily using it to pull contacts so that is an important feature to me.
I sound like a broken record, but Media Radar is very well suited for finding contact information for different brands. Additionally, you can see a brand's media spend and what they have put their money towards. To dive even deeper, you can see trends in what a brand has done in terms of its media spend, what has seemed to work for them, etc.
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MediaRadar Scorecard Summary

Feature Scorecard Summary

Advanced search (5)
8.2
Identification of new leads (5)
8.4
List quality (5)
9.0
List upload/download (4)
9.3
Ideal customer targeting (4)
9.2
Load time/data access (5)
9.5
Contact information (5)
8.9
Company information (5)
8.7
Industry information (5)
8.9
Lead qualification process (4)
9.3
Smart lists and recommendations (4)
7.5
Salesforce integration (1)
7
Company/business profiles (5)
7.2
Alerts and reminders (4)
6.7
Data hygiene (4)
5.8
Automatic data refresh (3)
7.1
Tags (3)
6.7
Filters and segmentation (5)
7.7
Sales email templates (1)
8
Append emails to records (1)
8

About MediaRadar

Sales enablement platforms customized for media & ad tech companies to help you close more deals.

The vendor states MediaRadar offers comprehensive ad analysis for over 3.1 million brands across multiple media platforms including TV, digital, mobile, email, social media, print and more. Our 2,200+ clients enjoy unmatched quality and award-winning customer service to help them identify new prospects, create bulletproof pitches, and grow their business.

MediaRadar also offers custom solutions and data licensing for use in market research, sales intelligence, ad compliance, and equity markets.

MediaRadar Features

Prospecting Features
Has featureAdvanced search
Does not have featureWeb browser extension
Has featureIdentification of new leads
Has featureList quality
Has featureEmail contacts
Does not have featureDirect dial contacts
Has featureList upload/download
Has featureIdeal customer targeting
Has featureLinkedIn integration
Does not have featureData.com integration
Has featureLoad time/data access
Does not have featureReverse IP lookup
Sales Intelligence Data Standards Features
Has featureContact information
Has featureCompany information
Has featureIndustry information
Data Augmentation & Lead Qualification Features
Has featureLead qualification process
Has featureSmart lists and recommendations
Has featureSalesforce integration
Has featureCompany/business profiles
Has featureNews updates
Does not have featureWeb traffic insights
Does not have featureProspect tracking/following
Has featureAlerts and reminders
Does not have featureData hygiene
Does not have featureAutomatic data refresh
Does not have featureTags
Has featureFilters and segmentation
Does not have featureNotes
Does not have featureSalesforce opportunity creation
Does not have featureAbility to append contact, lead, and account level data
Sales Intelligence Email Features Features
Does not have featureAutomated initial emails
Does not have featureSales email templates
Does not have featureSales landing pages
Does not have featureEngagement tracking
Does not have featureAppend emails to records
Does not have featureGmail integration
Does not have featureExchange integration
Does not have featureMarketing automation integration

MediaRadar Competitors

Winmo, Pathmatics, Kantar

MediaRadar Technical Details

Operating Systems: Unspecified
Mobile Application:No