TrustRadius Insights
Media Radar serves as a vital sales tool for media companies, enabling them to search for leads and identify advertising partners. With …
Overview
What is MediaRadar?
Media Radar is a sales intelligence software solution offered by Media Radar.
Recent Reviews
Popular Features
- Load time/data access (6)1.111%
- List quality (6)1.111%
- Advanced search (6)1.010%
- Identification of new leads (6)1.010%
Pricing
N/A
Unavailable
What is MediaRadar?
Media Radar is a sales intelligence software solution offered by Media Radar.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
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YouTube
MediaRadar OTT - Maximize Your OTT Revenue
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Features
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is MediaRadar?
Sales enablement platforms customized for media & ad tech companies to help you close more deals.
The vendor states MediaRadar offers comprehensive ad analysis for over 3.1 million brands across multiple media platforms including TV, digital, mobile, email, social media, print and more. Our 2,200+ clients enjoy unmatched quality and award-winning customer service to help them identify new prospects, create bulletproof pitches, and grow their business.
MediaRadar also offers custom solutions and data licensing for use in market research, sales intelligence, ad compliance, and equity markets.
MediaRadar Features
Prospecting Features
- Supported: Advanced search
- Supported: Identification of new leads
- Supported: List quality
- Supported: Email contacts
- Supported: List upload/download
- Supported: Ideal customer targeting
- Supported: LinkedIn integration
- Supported: Load time/data access
Sales Intelligence Data Standards Features
- Supported: Contact information
- Supported: Company information
- Supported: Industry information
Data Augmentation & Lead Qualification Features
- Supported: Lead qualification process
- Supported: Smart lists and recommendations
- Supported: Salesforce integration
- Supported: Company/business profiles
- Supported: News updates
- Supported: Alerts and reminders
- Supported: Filters and segmentation
MediaRadar Video
MediaRadar Competitors
- Winmo
- Pathmatics
- Kantar
MediaRadar Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Media Radar is a sales intelligence software solution offered by Media Radar.
Winmo and Pathmatics are common alternatives for MediaRadar.
Reviewers rate Automatic data refresh highest, with a score of 7.5.
The most common users of MediaRadar are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(9)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Media Radar serves as a vital sales tool for media companies, enabling them to search for leads and identify advertising partners. With its tailored database designed specifically for media and advertising purposes, users can effectively monitor their competitors and gather valuable information on their clients' buying habits, campaign details, and budget allocations. The software also offers the unique feature of creating mock-ups of clients' ads on their own website, allowing for seamless visualization and presentation.
Moreover, Media Radar acts as a comprehensive research tool for optimizing sales and marketing processes, offering helpful reports and customizable options for market research and prospect lists. It is widely utilized by various teams within the organization, including business development, research, and marketing teams. By utilizing Media Radar, these teams are able to locate brand contacts, analyze media spend to determine advertising investment trends, and gain insights into client-agency relationships. This wealth of information assists in conducting detailed research on sales prospects before making calls or initiating cold outreach efforts.
Overall, Media Radar plays a pivotal role in supporting diverse aspects of sales and marketing efforts by providing industry-specific data and valuable insights into clients' behavior and preferences.
Based on user reviews, here are the three most common recommendations for MediaRadar:
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Users recommend getting proper training on MediaRadar to effectively utilize its features and tools.
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It is recommended to request a demo of MediaRadar before implementing it to gain a better understanding of its capabilities and suitability for one's needs.
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Many users find MediaRadar to be a valuable resource for sales and prospecting. They suggest using it regularly to explore industry trends, source contacts, and catch bigger opportunities in the digital agency world.
Overall, users highly recommend giving MediaRadar a try and finding it helpful for sales and prospecting efforts. However, some caution that research is still required and suggest double-checking the information provided by the platform.
Reviews
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Score 1 out of 10
Vetted Review
Verified User
As a sales enablement tool. We wanted a targeted contact database for our Sales team to leverage in their outbound efforts.
- They sold us well.
- Data is mostly invalid and out of date. We had to look for a new solution.
- Customer service is terrible.
- Their legal team is aggressive and borderline abusive.
10%
1.0
10%
1.0
10%
1.0
N/A
N/A
- Zero ROI
- Stressful communications dealing with their under trained team.
MediaRadar does not stack up well against them, hence why we canceled our contract (which was a nightmare in and of itself).
We use it as a research tool for various aspects of our sales and marketing process. The reports available in the interface as well as custom-built reports are super helpful for market research and building prospect lists. When it comes to doing detailed research on Sales prospect our team uses it to get the most insights before a call or even cold call to customize messaging. Another great feature is the contact section which also shows the client-agency relationship.
- Client-agency relationships: Which agency represents which clients.
- Creative examples from real ads.
- They don't capture smaller media spenders.
- Numbers/media spends are often super low - MR only measures where they have access and don't assume another spend.
86.66666666666666%
8.7
86.66666666666666%
8.7
78%
7.8
N/A
N/A
- We identified many accounts of prospects and people at the company. The ROI is in time saved for the teams.
MediaRadar was the best tool in the native advertising space. We use a combination of multiple resources like Alf, Winmo, Seller Crowd to get a holistic view. Every platform has its unique advantages and disadvantages over the others.
MediaRadar's support is outstanding and makes it easy to work with them. Winmo has a more comprehensive view of media budgets compared to MR.
MediaRadar's support is outstanding and makes it easy to work with them. Winmo has a more comprehensive view of media budgets compared to MR.
November 01, 2019
Great for media/ad sales, specifically
I use Media Radar as a sales tool to search for leads. I work for a media company, and we have recently started looking for advertising partners, and media radar is a great tool to find the right contacts in this space. It's not as extensive as other databases, but it's extremely tailored to media and advertising.
- Very simple to use.
- Lots of data on media agencies and media spend.
- Very good customer service.
- I think the user interface could use improvement.
- Would be nice to have more accurate phone # information.
- Could be updated more frequently.
86.66666666666666%
8.7
70%
7.0
47.77777777777778%
4.8
N/A
N/A
- Given the spend amounts in media, finding the right contacts has a big ROI.
- Saves a lot of time by giving you the media/marketing contacts you're looking for in media.
- They have a concierge to help you if it's missing contacts.
- ZoomInfo and DiscoverOrg
Media Radar is not as clean an interface, and not nearly as robust a platform. If you're looking for lots of information in every category on a company, you're better off going with the biggest firms (like ZoomInfo/DiscoverOrg). There's just more data on more people, with a more robust platform. However, if you really are focused on media/advertising, Media Radar is the right choice.
November 23, 2018
Great program!
We use MediaRadar to watch our competitors. We use it to see what our clients are buying from our competitors, what their campaigns look like, what they are paying, and what months of the year these clients have the biggest budgets. We also use it to make mock-ups of what clients ads would look like on our website.
- Gauges client budgets
- Keeps up with competitors
- Creates mock ups for clients
- Could be more user-friendly
- Could be less costly
95%
9.5
100%
10.0
67.5%
6.8
N/A
N/A
- Helps with leads
- Gives us the edge over competitors
- Makes our job easier
- TriNet, Google Drive, Google Forms, Google Hangouts, Google Pay (formerly Google Wallet), Sailthru, Salesforce.com, Salesforce Mobile (formerly salesforce1 Mobile App), OpenX and ClearSlide
MediaRadar is what my company chooses to use for this purpose because of a few specific unique things it does, such as tracking competitors and allowing us to make mock-ups.
September 15, 2017
Media Radar - the greatest source for locating brand contact information
A large majority of our organization uses Media Radar. Personally, my team and I use it to locate brand contacts. I have not really used Media Radar for any other purpose. I search for brands and am able to pull the brand contacts. Sometimes I take a look at the media spend as well and where brands are putting their money.
- One of the strengths of Media Radar is that it has a lot of brands in the database. The big money spenders are there, along with smaller brands and startups. This is helpful when I'm looking for information for smaller brands, because I cannot say the same about other products I use.
- The contact information is super organized and the site overall is very user-friendly.
- For some brands, no contacts are listed. This is really the only thing I believe Media Radar could improve on. Again, I'm primarily using it to pull contacts so that is an important feature to me.
61.66666666666667%
6.2
93.33333333333334%
9.3
40%
4.0
N/A
N/A
- Since I use Media Radar to locate brand information as well as contacts for outreach, it has positively impacted the amount of opportunities my organization receives.
The two products are fairly similar, and I use both to supplement one another. Personally, Winmo is more useful to me as a tool to view industry trends, brand changes, etc. I do also use Winmo for contacts, however Media Radar is what I find most effective when doing brand outreach. They have the most contacts in terms of volume and tend to be very accurate.