TrustRadius Insights
Integration with 3rd party partners: Users have found the integration with 3rd party partners, such as Factual and Grapeshot, helpful in …
Overview
What is MediaMath?
MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.
Recent Reviews
Product Details
- About
- Tech Details
What is MediaMath?
MediaMath Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(18)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Integration with 3rd party partners: Users have found the integration with 3rd party partners, such as Factual and Grapeshot, helpful in bringing in sophisticated targeting abilities. This capability allows for more precise audience segmentation and targeting, which has been praised by multiple reviewers.
Excellent customer support: MediaMath has consistently received praise for its excellent customer support. Reviewers appreciate the fast response times, concise communication, and helpful guidance provided by the dedicated support team.
Easy management and optimization of campaigns: Many users find it easy to manage and optimize their prospecting and re-marketing campaigns using multiple sources of data providers within MediaMath's platform. This streamlined process not only saves time but also helps achieve better results by optimizing cost-per-acquisition goals.
Limited bulk editing: Some users have found that the bulk editing feature in MediaMath is limited, as it is only available for certain targeting parameters. This limitation can make it difficult and time-consuming to make changes to multiple campaigns at once.
Limited projection tools: According to some reviewers, the projection tools in MediaMath are limited and mostly applicable to large scale campaigns. This can be a drawback for users who need more detailed and accurate projections for smaller or niche campaigns.
Difficulties with app targeting: Users have expressed difficulty with app targeting in MediaMath, stating that app IDs have to be manually gathered. This manual process can be time-consuming and may lead to errors or incomplete data when trying to target specific apps effectively.
Based on user reviews, MediaMath receives the following recommendations:
Consider engaging in conversations with the MediaMath team to explore potential opportunities for your business. Use MediaMath alongside other DSPs to diversify your traffic sources. Leverage the support of the account team to address pain points that may not be resolved by the self-service platform. Test out MediaMath as a platform for driving conversions. Evaluate 3 or 4 DSPs to identify the provider with the capabilities and team that best suit your needs. Take the certification course offered by MediaMath for valuable insights. Utilize MediaMath if you handle large amounts of advertising data. Clearly define your goals and custom requirements when selecting a DSP. Employ multiple systems based on client needs, including MediaMath where it outperforms for specific advertisers. Highly recommend MediaMath, particularly for their support and feedback on campaigns. Test the DSP and analyze key performance indicators (KPIs) to optimize results. Allow sufficient time to become familiar with using MediaMath effectively. Employ MediaMath for typical banner display buys and retargeting campaigns. Consider potential delays in receiving answers or deliverables despite strong performance from MediaMath. Utilize the user-friendly MediaMath console and benefit from their supportive team. Ask analysts at MediaMath questions and request previous campaign results similar to yours. Regard MediaMath as a leading DSP highly recommended by users for its quality and extensive support resources. Choose MediaMath as a great platform for large-scale direct response (DR) clients requiring a harmonious blend of human and algorithmic optimization in their campaigns.
Attribute Ratings
Reviews
(1-9 of 9)Companies can't remove reviews or game the system. Here's why
April 25, 2022
MediaMath Buy or Not?
- Easy to sell
- easy to market
- easy to connect
April 19, 2022
MEDIAMATH AT A GLANCE
- Greater Usage
- More Campaigns
- ROI
March 09, 2022
MediaMath Review
- Although Display is not an end-of-funnel tactic/ conversion-driven, it's great for brand awareness.
- MediaMath has allowed us to reach niche audiences with their targeting capabilities
April 17, 2018
TerminalOne - a performance DSP
- Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
- We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.
November 06, 2017
MediaMath | Terminal One | Review by a trader.
- Reach
- ROI
- CTR
November 02, 2017
T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service
- T1 delivered positive results for multiple clients in regards to ROI
- T1 also produced campaigns that did not meet goals
- HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
May 10, 2014
MediaMath Review (from a former customer)
Score 6 out of 10
Vetted Review
Verified User
- MediaMath provided us with a decent ROI (if I recall correctly, somewhere between $2-$5 for our holiday time period).
- Because we were using too many vendors, MediaMath was just another step in the process and slowed us down from getting actionable items out the door quickly. The setup process for a new campaign is not easy or simple.
- MediaMath helped us grow our new-to-file base significantly, which helped us in the long run.
May 09, 2014
Success with MediaMath!
Score 9 out of 10
Vetted Review
Verified User
- Increased overall ROI
May 08, 2014
MediaMath - Efficiency and Excellence
Score 9 out of 10
Vetted Review
Verified User
- Yes, it increases employee efficiency tremendously. Rather going for managed and direct media placements, it gives me an easy access to data and publishers at a wide scale.
- Its reporting tool is very robust, especially the site transparency platform.
- Their response time on account troubleshooting is amazing. The way they provide feedback on campaigns and optimization is terrific.