Name: MediaMath
Rating: 7.4 (18 reviews)
Author: MediaMath

Help Desk

Web and Video Conferencing

Customer Support

Batch Management Software

Feature Management

Innovation Management

Product Lifecycle Management (PLM)

Development

Classroom Management

Education

Business Intelligence (BI)

Calendar

Collaboration

Digital Rights Management (DRM)

Enterprise Content Management

Statistical Analysis

Visitor Management

Enterprise

Accounting

Corporate Performance Management (CPM)

Digital Banking

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Management

Leadership Development

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Archiving

Cloud Storage

Configuration Management Databases

Disk Cloning

Email Encryption

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

Log Management

Network Performance Monitoring

Office Migration and Repair

SIP Trunking

Software Asset Management

Telecom Expense Management (TEM)

Vendor Risk Management

Virtual Data Room

Web Scraping

WiFi Hotspot

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Ecommerce Personalization

Email Marketing

Enterprise Marketing Management

Market Intelligence

Market Research

Marketing Automation

Social Media Management

Survey & Forms Building

Video Marketing

Web Analytics

Marketing

Job Site Management

Project Management

Waste Management

Writing and Proofreading Tools

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Sales Performance Management

Sales

Fleet Management

Membership Management

Municipal

Rental Property Management

Roofing

Warranty Management

Vertical-Specific

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Based on user reviews, MediaMath receives the following recommendations:

Consider engaging in conversations with the MediaMath team to explore potential opportunities for your business. Use MediaMath alongside other DSPs to diversify your traffic sources. Leverage the support of the account team to address pain points that may not be resolved by the self-service platform. Test out MediaMath as a platform for driving conversions. Evaluate 3 or 4 DSPs to identify the provider with the capabilities and team that best suit your needs. Take the certification course offered by MediaMath for valuable insights. Utilize MediaMath if you handle large amounts of advertising data. Clearly define your goals and custom requirements when selecting a DSP. Employ multiple systems based on client needs, including MediaMath where it outperforms for specific advertisers. Highly recommend MediaMath, particularly for their support and feedback on campaigns. Test the DSP and analyze key performance indicators (KPIs) to optimize results. Allow sufficient time to become familiar with using MediaMath effectively. Employ MediaMath for typical banner display buys and retargeting campaigns. Consider potential delays in receiving answers or deliverables despite strong performance from MediaMath. Utilize the user-friendly MediaMath console and benefit from their supportive team. Ask analysts at MediaMath questions and request previous campaign results similar to yours. Regard MediaMath as a leading DSP highly recommended by users for its quality and extensive support resources. Choose MediaMath as a great platform for large-scale direct response (DR) clients requiring a harmonious blend of human and algorithmic optimization in their campaigns.

Limited bulk editing: Some users have found that the bulk editing feature in MediaMath is limited, as it is only available for certain targeting parameters. This limitation can make it difficult and time-consuming to make changes to multiple campaigns at once.

Limited projection tools: According to some reviewers, the projection tools in MediaMath are limited and mostly applicable to large scale campaigns. This can be a drawback for users who need more detailed and accurate projections for smaller or niche campaigns.

Difficulties with app targeting: Users have expressed difficulty with app targeting in MediaMath, stating that app IDs have to be manually gathered. This manual process can be time-consuming and may lead to errors or incomplete data when trying to target specific apps effectively.

Integration with 3rd party partners: Users have found the integration with 3rd party partners, such as Factual and Grapeshot, helpful in bringing in sophisticated targeting abilities. This capability allows for more precise audience segmentation and targeting, which has been praised by multiple reviewers.

Excellent customer support: MediaMath has consistently received praise for its excellent customer support. Reviewers appreciate the fast response times, concise communication, and helpful guidance provided by the dedicated support team.

Easy management and optimization of campaigns: Many users find it easy to manage and optimize their prospecting and re-marketing campaigns using multiple sources of data providers within MediaMath's platform. This streamlined process not only saves time but also helps achieve better results by optimizing cost-per-acquisition goals.

MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.

MediaMath

Demand-Side

Likelihood to Recommend

Likelihood to Renew

MediaMath empowers the online marketing professional with technology and services that enable advertisers and their agencies to make more efficient, effective and profitable marketing decisions across display, social, video and mobile formats. Its math-driven TerminalOne platform brings together digital media and data into a powerful and flexible solution that simplifies planning, execution, optimization and analysis of both direct response and branding campaigns. 

Since inventing the DSP in 2007, MediaMath has delivered results for customers that include every major international ad agency and holding company as well as top 5 retail, financial services, CPG, auto and travel advertisers. In 2011, AdAge declared MediaMath the winner of the first Forrester Research Wave report on DSPs. MediaMath is a privately held company headquartered in New York with offices in London, San Francisco, Los Angeles, Boston and Chicago.

MediaMath 2022-04-22 23:27:09

Adform FLOW

MediaMath 2022-04-18 12:36:08

MediaMath 2022-03-08 16:49:46

Google Analytics

Google BigQuery

AWS Lambda

Chief Technology Officer - Board Member

TerminalOne Marketing Operating System 2018-04-13 08:20:13

Google Campaign Manager 360

Meta Business Suite

IFS Field Service Management

Bid Manager from Solution Crafters Group (discontinued)

Comscore Ad Metrix

Digital Media Supervisor

TerminalOne Marketing Operating System 2017-11-02 12:38:49

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Device types

Data related

Visually appealing

Bulk editing

User friendly

Bit cumbersome

Learning curve

Third party

Large scale

Using the platform

Audience targeting

Latest technology

Digital media

Campaign management

Marketing campaigns

Operating system

Detailed reports

Data management

Source of data

Multiple channels

Home

Demand-Side Platforms

MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide. Helps with connecting to clients

advertising media
data management.
technology solutions to advertisers worldwide

audience segmentation
programmatic marketing
identify prospects across various online platforms and device types.

Easy to sell
easy to market
easy to connect

The marketing department mostly used MediaMath to help make strategic decisions. They were able to analyze advertising data, user information, prospects, and more on one platform. Greatly helped with marketing campaigns, in creating, launching, and managing. We started using this as a mid sized company of about three to four hundred people.

Prospecting
Audience segmentation
Programmatic marketing

Learning Curve
3rd Part Integration
Granularity

We use MediaMath for programmatic display advertising. We switch off between DV360 and MediaMath to run programmatic display campaigns - We decide which platform to run on based on available audiences. Overall, MediaMath is more user-friendly than DV360. Specifically, MediaMath's tagging/tracking process is significantly more seamless than in DV360 since this can be accomplished in the platform on MediaMath where most DV360 tagging has to be done in a separate platform (CM360).

MediaMath's tagging process is the easiest out of other programmatic display providers we work with
MediaMath has a wide range of audience selections to choose from for campaign targeting
We have had good experiences with the customer support MediaMath provides

Although easier than other DSPs, MediaMath's tagging process could be more streamlined
The reporting section could be more sophisticated/thorough - there are little to no visualizations currently
Platform itself looks a little outdated

Although Display is not an end-of-funnel tactic/ conversion-driven, it's great for brand awareness.
MediaMath has allowed us to reach niche audiences with their targeting capabilities

We use TerminalOne for all our digital media marketing campaigns and for the moment it allows us to get some truly nice insight as their platform is run by MediaMath and is effectively and one of the few which are still open to any development. Indeed we can develop all the internal tools we need to get the maximum insight we are required by our client to provide them.

Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.

Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.

Really good ROI as our clients are always keen to try new and innovative campaigns that only TerminalOne help us to deploy.
We can develop all the internal tools we needed to get the maximum insight we are required by our client to provide them.

aws, Google BigQuery, Rocket Fuel, tradedesk and AppNexus

Predominantly used by the media team at FRWD. Some departments such as the business analysts had reporting access. TerminalOne MOS allowed us to purchase media pragmatically for our clients. Many of our clients had limited distribution or didn't need national coverage and T1 allowed us to target users in a small geographical area. Additionally, T1 allowed us to target 1st party data and tangibly move customers along a funnel.

Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
Optimize to different objectives
Listening to platform feedback and integrating it into product road map
Customer support is excellent

Bulk Editing was limited to only some targeting parameters
Projection tools are limited and typically only apply to large scale campaigns
App targeting is difficult as app IDs must be manually gathered

T1 delivered positive results for multiple clients in regards to ROI
T1 also produced campaigns that did not meet goals
HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.

The Trade Desk and DoubleClick Bid Manager

Google Analytics, Facebook for Business, comScore Ad Metrix

MediaMath

Overview

What is MediaMath?