TerminalOne OS Reviews

13 Ratings
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Score 7.3 out of 101

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Reviews (1-6 of 6)

Omar MAES profile photo
Score 9 out of 10
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Pros and Cons

  • Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
  • Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.
  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Read Omar MAES's full review
Tyler Stuckey profile photo
Score 8 out of 10
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Pros and Cons

  • Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
  • Optimize to different objectives
  • Listening to platform feedback and integrating it into product road map
  • Customer support is excellent
  • Bulk Editing was limited to only some targeting parameters
  • Projection tools are limited and typically only apply to large scale campaigns
  • App targeting is difficult as app IDs must be manually gathered
Read Tyler Stuckey's full review
Denia Martínez Posadas profile photo
Score 8 out of 10
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Pros and Cons

  • Targeting: it has different options to segment the audience: contextual, day, technology, and location by country, city or geofence through Factual.
  • Appstore: You have extra tools to analyze or do extra things for your campaigns, for example, the bidder insights, with this you have a general panorama of the PMPs implemented, you can see info like matches, bid request, etc. Another app is Factual, in which you can geofence specific locations, for example, all the Walmarts even if you don't have the coordinates.
  • Reports: It has all the detailed reports that you can wish in a DSP, for example, site transparency, performance, technology, reach and frequency, win rate, etc.
  • Inventory: a low in-app inventory
  • You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.
Read Denia Martínez Posadas's full review
Namit Narain profile photo
Score 9 out of 10
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Pros and Cons

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
  • There should be a little more information on Partner Market Place of how we can best use these partners. There are a few partners who are unknown but are valuable to a few organizational and campaign needs.
  • Furthermore, there should be a quick response from the sales team. I joined a new company this April and wanted to on-board and start an initial conversation with MediaMath. But got a delayed reply.
  • MediaMath should organize more events to mix up with partners and know them well face to face and speak/engage with them.
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Christian Schwindle profile photo
Score 6 out of 10
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Pros and Cons

  • Managing Bids - This is great if you want to take your program by the horns and fully control it.
  • Level of Detail - MediaMath goes into the nitty-gritty of bidding and segmentation to allow you to customize to your hearts' content.
  • Customer Service - The support team at MediaMath (at the time that I used it - 2012-2013) was fast, concise, and super helpful in understanding what my problems were, in addition to providing suggestions on how to manage the program even better.
  • MediaMath was pricy for what it is.
  • MediaMath is only one part of the tool - You still need an ad server, such as Mediaplex, to serve the ads on.
  • There are bigger players in the game now, such as Conversant, ValueClick, DoubleClick, etc that have a larger reach.
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Amy Harris profile photo
Score 9 out of 10
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Pros and Cons

  • Drive performance at scale
  • Accomplish both branding and direct response goals
  • Provide detailed analytics and reporting
  • Drive e-commerce sales
  • Work flow could be better managed within the system.
Read Amy Harris's full review

Feature Scorecard Summary

Collection of first-party data (3)
9.2
Collection of third-party data (3)
5.3
Access to Third-party Data Providers (3)
8.2
Audience taxonomy (3)
6.2
Tag Management (3)
7.7
Data Analysis Dashboard (3)
2.7
Data Transfer (2)
8.5
DSP integration (3)
9.8
Campaign Analytics (3)
7.8
Audience Analytics (3)
8.0

About TerminalOne OS

TerminalOne OS Technical Details

Operating Systems: Unspecified
Mobile Application:No