MediaMath

MediaMath

About TrustRadius Scoring
Score 8.2 out of 100
MediaMath

Overview

Recent Reviews

MediaMath Buy or Not?

8 out of 10
April 25, 2022
MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide. Helps with …
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MediaMath Review

9 out of 10
April 19, 2022
MediaMath has helped in scaling our campaigns with intuitive and easy-to-manage modules and proving diversified ways for various bid …
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MEDIAMATH AT A GLANCE

7 out of 10
April 19, 2022
The marketing department mostly used MediaMath to help make strategic decisions. They were able to analyze advertising data, user …
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MediaMath Review

7 out of 10
March 09, 2022
We use MediaMath for programmatic display advertising. We switch off between DV360 and MediaMath to run programmatic display campaigns - …
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Success with MediaMath!

9 out of 10
May 09, 2014
We use MediaMath's T1 platform to run display, mobile and video campaigns for a wide variety of clients. The platform allows us to use …
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What is MediaMath?

MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

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Product Details

What is MediaMath?

MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.

MediaMath Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Reviews and Ratings

 (20)

Ratings

Reviews

(1-12 of 12)
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Miguel Revelles | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • A comprehensive view of many capabilities that optimize the impact of possible creatives.
  • Faithful and transparent insights about the campaigns.
  • Attribution and economic data.
  • Sometimes it is a bit cumbersome and conflicting to place pixels on sites.
  • The reports, while good, could be better.
April 25, 2022

MediaMath Buy or Not?

Score 8 out of 10
Vetted Review
Verified User
Review Source
  • advertising media
  • data management.
  • technology solutions to advertisers worldwide
  • audience segmentation
  • programmatic marketing
  • identify prospects across various online platforms and device types.
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Automated Campaign Reporting and Optimisation tactics.
  • Better and efficient media planning and measurement.
  • Facilitates Programmatic Media Buying across various channels with very less effective CPM.
  • Reporting and optimisation strategies should be automated.
  • Dashboard could be made more visually attractive and user friendly.
  • Proper tutorial guides should be available for using the platform.
April 19, 2022

MediaMath Review

Prem Phulara | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Allows building multiple campaigns templates
  • Campaigns features are expandable
  • Low cost of ownership
  • Tagging process needs to be refined
  • Custom reporting and integration with other reporting plugins
  • Platform UI/UX can be improvised to allow latest features for better usability
March 09, 2022

MediaMath Review

Score 7 out of 10
Vetted Review
Verified User
Review Source
  • MediaMath's tagging process is the easiest out of other programmatic display providers we work with
  • MediaMath has a wide range of audience selections to choose from for campaign targeting
  • We have had good experiences with the customer support MediaMath provides
  • Although easier than other DSPs, MediaMath's tagging process could be more streamlined
  • The reporting section could be more sophisticated/thorough - there are little to no visualizations currently
  • Platform itself looks a little outdated
Omar MAES | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
  • Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.
  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Denia Martínez Posadas | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Targeting: it has different options to segment the audience: contextual, day, technology, and location by country, city or geofence through Factual.
  • Appstore: You have extra tools to analyze or do extra things for your campaigns, for example, the bidder insights, with this you have a general panorama of the PMPs implemented, you can see info like matches, bid request, etc. Another app is Factual, in which you can geofence specific locations, for example, all the Walmarts even if you don't have the coordinates.
  • Reports: It has all the detailed reports that you can wish in a DSP, for example, site transparency, performance, technology, reach and frequency, win rate, etc.
  • Inventory: a low in-app inventory
  • You can't see the results of your campaigns in the same day, you need to wait until next day to see impressions and clicks and general results of your campaigns.
Tyler Stuckey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
  • Optimize to different objectives
  • Listening to platform feedback and integrating it into product road map
  • Customer support is excellent
  • Bulk Editing was limited to only some targeting parameters
  • Projection tools are limited and typically only apply to large scale campaigns
  • App targeting is difficult as app IDs must be manually gathered
Christian Schwindle | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Managing Bids - This is great if you want to take your program by the horns and fully control it.
  • Level of Detail - MediaMath goes into the nitty-gritty of bidding and segmentation to allow you to customize to your hearts' content.
  • Customer Service - The support team at MediaMath (at the time that I used it - 2012-2013) was fast, concise, and super helpful in understanding what my problems were, in addition to providing suggestions on how to manage the program even better.
  • MediaMath was pricy for what it is.
  • MediaMath is only one part of the tool - You still need an ad server, such as Mediaplex, to serve the ads on.
  • There are bigger players in the game now, such as Conversant, ValueClick, DoubleClick, etc that have a larger reach.
Amy Harris | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Drive performance at scale
  • Accomplish both branding and direct response goals
  • Provide detailed analytics and reporting
  • Drive e-commerce sales
  • Work flow could be better managed within the system.
Namit Narain | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
  • There should be a little more information on Partner Market Place of how we can best use these partners. There are a few partners who are unknown but are valuable to a few organizational and campaign needs.
  • Furthermore, there should be a quick response from the sales team. I joined a new company this April and wanted to on-board and start an initial conversation with MediaMath. But got a delayed reply.
  • MediaMath should organize more events to mix up with partners and know them well face to face and speak/engage with them.