MediaMath Buy or Not?
Rating: 8 out of 10
April 25, 2022
Verified User
Vetted Review
Verified User
1 year of experience
- advertising media
- data management.
- technology solutions to advertisers worldwide
Overview
What is MediaMath?
MediaMath is a demand-side platform that offers off-the-shelf and custom capabilities for brands to reach and influence customers and prospects on any screen. Powered by the company's Brain algorithm which predicts performance and optimal price for bids.
Learn from top reviewers
MediaMath Buy or Not?
Rating: 8 out of 10
April 25, 2022MediaMath develops and delivers digital advertising media and data management technology solutions to advertisers worldwide. Helps with connecting to clients
Verified user
Analyst
1 year of experienceMEDIAMATH AT A GLANCE
Rating: 7 out of 10
April 19, 2022The marketing department mostly used MediaMath to help make strategic decisions. They were able to analyze advertising data, user information, prospects, and more on one platf...
Verified user
Analyst
1 year of experienceMediaMath Review
Rating: 7 out of 10
March 9, 2022We use MediaMath for programmatic display advertising. We switch off between DV360 and MediaMath to run programmatic display campaigns - We decide which platform to run on bas...
Verified user
Analyst
2 years of experienceTerminalOne - a performance DSP
Rating: 9 out of 10
April 17, 2018We use TerminalOne for all our digital media marketing campaigns and for the moment it allows us to get some truly nice insight as their platform is run by MediaMath and is ef...
Omar MAES
C-Level Executive - Research & Development
Chief Technology Officer - Board Member
TheMediaTrader
3 years of experienceMediaMath | Terminal One | Review by a trader.
Rating: 8 out of 10
November 6, 2017We use TerminalOne (T1) to implement programmatic campaigns of display or video. It is used across the organization, specifically by Mobext (mobile) and Affiperf (desktop) tha...
T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service
Rating: 8 out of 10
November 2, 2017Predominantly used by the media team at FRWD. Some departments such as the business analysts had reporting access. TerminalOne MOS allowed us to purchase media pragmatically f...
Tyler Stuckey
Supervisor - Marketing
Digital Media Supervisor
Haworth Marketing + Media
3 years of experienceMediaMath Review (from a former customer)
Rating: 6 out of 10
May 10, 2014We used MediaMath as a bidding platform to set our strategic campaigns and set CPM's and CPC's accordingly. Just I used it, in Online Marketing, to run our display advertising...
Christian Schwindle
Analyst - Marketing
Display Advertising Specialist
Harry and David
1 year of experienceSuccess with MediaMath!
Rating: 9 out of 10
May 9, 2014We use MediaMath's T1 platform to run display, mobile and video campaigns for a wide variety of clients. The platform allows us to use it's advanced technology to optimize cam...
Amy Harris
Vice-President - Sales
Regional Vice President, West Coast
Huddled Masses
2 years of experienceMediaMath - Efficiency and Excellence
Rating: 9 out of 10
May 8, 2014MediaMath is used at our insurance company as a primary display service platform. As in auto insurance industry, due to high competitiveness, it is hard to find placements, wh...
Namit Narain
Former Employee - Marketing
Director Media & Metrics
Sentient Interactive
1 year of experience
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Product Details
- About
- Tech Details
What is MediaMath?
MediaMath Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
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Reviews and Ratings
(18)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
- Recommendations
Integration with 3rd party partners: Users have found the integration with 3rd party partners, such as Factual and Grapeshot, helpful in bringing in sophisticated targeting abilities. This capability allows for more precise audience segmentation and targeting, which has been praised by multiple reviewers.
Excellent customer support: MediaMath has consistently received praise for its excellent customer support. Reviewers appreciate the fast response times, concise communication, and helpful guidance provided by the dedicated support team.
Easy management and optimization of campaigns: Many users find it easy to manage and optimize their prospecting and re-marketing campaigns using multiple sources of data providers within MediaMath's platform. This streamlined process not only saves time but also helps achieve better results by optimizing cost-per-acquisition goals.
Limited bulk editing: Some users have found that the bulk editing feature in MediaMath is limited, as it is only available for certain targeting parameters. This limitation can make it difficult and time-consuming to make changes to multiple campaigns at once.
Limited projection tools: According to some reviewers, the projection tools in MediaMath are limited and mostly applicable to large scale campaigns. This can be a drawback for users who need more detailed and accurate projections for smaller or niche campaigns.
Difficulties with app targeting: Users have expressed difficulty with app targeting in MediaMath, stating that app IDs have to be manually gathered. This manual process can be time-consuming and may lead to errors or incomplete data when trying to target specific apps effectively.
Based on user reviews, MediaMath receives the following recommendations:
Consider engaging in conversations with the MediaMath team to explore potential opportunities for your business. Use MediaMath alongside other DSPs to diversify your traffic sources. Leverage the support of the account team to address pain points that may not be resolved by the self-service platform. Test out MediaMath as a platform for driving conversions. Evaluate 3 or 4 DSPs to identify the provider with the capabilities and team that best suit your needs. Take the certification course offered by MediaMath for valuable insights. Utilize MediaMath if you handle large amounts of advertising data. Clearly define your goals and custom requirements when selecting a DSP. Employ multiple systems based on client needs, including MediaMath where it outperforms for specific advertisers. Highly recommend MediaMath, particularly for their support and feedback on campaigns. Test the DSP and analyze key performance indicators (KPIs) to optimize results. Allow sufficient time to become familiar with using MediaMath effectively. Employ MediaMath for typical banner display buys and retargeting campaigns. Consider potential delays in receiving answers or deliverables despite strong performance from MediaMath. Utilize the user-friendly MediaMath console and benefit from their supportive team. Ask analysts at MediaMath questions and request previous campaign results similar to yours. Regard MediaMath as a leading DSP highly recommended by users for its quality and extensive support resources. Choose MediaMath as a great platform for large-scale direct response (DR) clients requiring a harmonious blend of human and algorithmic optimization in their campaigns.
Reviews
(1-9 of 9)Companies can't remove reviews or game the system. Here's why
MEDIAMATH AT A GLANCE
Rating: 7 out of 10
April 19, 2022
Verified User
Vetted Review
Verified User
1 year of experience
- Prospecting
- Audience segmentation
- Programmatic marketing
MediaMath Review
Rating: 7 out of 10
March 09, 2022
Verified User
Vetted Review
Verified User
2 years of experience
- MediaMath's tagging process is the easiest out of other programmatic display providers we work with
- MediaMath has a wide range of audience selections to choose from for campaign targeting
- We have had good experiences with the customer support MediaMath provides
TerminalOne - a performance DSP
Rating: 9 out of 10
April 17, 2018
OM
Vetted Review
Verified User
3 years of experience
- Good operating system with a constant effort to integrate all the latest technology needed to perform well in digital media buying.
- Really attentive and well-trained platform specialists to answer all the questions a media trader can ask about media buying on the platform.
MediaMath | Terminal One | Review by a trader.
Rating: 8 out of 10
November 06, 2017
DM
Vetted Review
Verified User
1 year of experience
- Targeting: it has different options to segment the audience: contextual, day, technology, and location by country, city or geofence through Factual.
- Appstore: You have extra tools to analyze or do extra things for your campaigns, for example, the bidder insights, with this you have a general panorama of the PMPs implemented, you can see info like matches, bid request, etc. Another app is Factual, in which you can geofence specific locations, for example, all the Walmarts even if you don't have the coordinates.
- Reports: It has all the detailed reports that you can wish in a DSP, for example, site transparency, performance, technology, reach and frequency, win rate, etc.
T1 is a solid plaform that integrates well with 3rd parties and provides excellent customer service
Rating: 8 out of 10
November 02, 2017
TS
Vetted Review
Verified User
3 years of experience
- Integration with 3rd party partners such as Factual, Grapeshot and more, helping bring in sophisticated targeting abilities
- Optimize to different objectives
- Listening to platform feedback and integrating it into product road map
- Customer support is excellent
MediaMath Review (from a former customer)
Rating: 6 out of 10
May 10, 2014
CS
Vetted Review
Verified User
1 year of experience
- Managing Bids - This is great if you want to take your program by the horns and fully control it.
- Level of Detail - MediaMath goes into the nitty-gritty of bidding and segmentation to allow you to customize to your hearts' content.
- Customer Service - The support team at MediaMath (at the time that I used it - 2012-2013) was fast, concise, and super helpful in understanding what my problems were, in addition to providing suggestions on how to manage the program even better.
Success with MediaMath!
Rating: 9 out of 10
May 09, 2014
AH
Vetted Review
Verified User
2 years of experience
- Drive performance at scale
- Accomplish both branding and direct response goals
- Provide detailed analytics and reporting
- Drive e-commerce sales
MediaMath - Efficiency and Excellence
Rating: 9 out of 10
May 08, 2014
NN
Vetted Review
Verified User
1 year of experience
- It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
- It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
- It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.