MediaMath

Limited bulk editing: Some users have found that the bulk editing feature in MediaMath is limited, as it is only available for certain targeting parameters. This limitation can make it difficult and time-consuming to make changes to multiple campaigns at once.

Limited projection tools: According to some reviewers, the projection tools in MediaMath are limited and mostly applicable to large scale campaigns. This can be a drawback for users who need more detailed and accurate projections for smaller or niche campaigns.

Difficulties with app targeting: Users have expressed difficulty with app targeting in MediaMath, stating that app IDs have to be manually gathered. This manual process can be time-consuming and may lead to errors or incomplete data when trying to target specific apps effectively.

Based on user reviews, MediaMath receives the following recommendations:

Consider engaging in conversations with the MediaMath team to explore potential opportunities for your business. Use MediaMath alongside other DSPs to diversify your traffic sources. Leverage the support of the account team to address pain points that may not be resolved by the self-service platform. Test out MediaMath as a platform for driving conversions. Evaluate 3 or 4 DSPs to identify the provider with the capabilities and team that best suit your needs. Take the certification course offered by MediaMath for valuable insights. Utilize MediaMath if you handle large amounts of advertising data. Clearly define your goals and custom requirements when selecting a DSP. Employ multiple systems based on client needs, including MediaMath where it outperforms for specific advertisers. Highly recommend MediaMath, particularly for their support and feedback on campaigns. Test the DSP and analyze key performance indicators (KPIs) to optimize results. Allow sufficient time to become familiar with using MediaMath effectively. Employ MediaMath for typical banner display buys and retargeting campaigns. Consider potential delays in receiving answers or deliverables despite strong performance from MediaMath. Utilize the user-friendly MediaMath console and benefit from their supportive team. Ask analysts at MediaMath questions and request previous campaign results similar to yours. Regard MediaMath as a leading DSP highly recommended by users for its quality and extensive support resources. Choose MediaMath as a great platform for large-scale direct response (DR) clients requiring a harmonious blend of human and algorithmic optimization in their campaigns.