Mediarithmics

Mediarithmics offers an open and integrated data marketing infrastructure, covering all DMP and CDP uses. The vendor states that the platform can also be used to create Data Alliances, guaranteeing the impermeability of data between partners and compliance with current and future regulations.

The technology enables the collection of customer and prospect data (offline & online) without compression, allowing segmentation and orchestration of multi-channel campaigns in real time. mediarithmics’ clients can add their own algorithms to personalize the platform's strategic points, whether it be on 360° marketing personalization or Data monetization use cases.

Created in 2014, and opening international offices every year, mediarithmics helps customers including big retailers, media groups, ambitious scale-ups, and more generally companies that want to leverage their data.