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What is Mediatoolkit?
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Mediatoolkit is a comprehensive platform that allows users to monitor keywords efficiently across media and social platforms. Users can track information about their company and competitors, providing simple and actionable insights, making it great for building crisis management plans. The platform is easy to use, and the customer service is amazing, with helpful and competent staff always available to answer questions.
One of the most significant business problems Mediatoolkit solves is providing real-time monitoring across all mentions of a brand on social channels. Its real-time notification system is perfect for businesses in advertising and PR when early response is critical for successful communication. Additionally, its reporting and brand monitoring capabilities allow users to upload data effectively, making site scraping and early alert of concurrent sites easier. By providing insights into the themes customers talk about the most, Mediatoolkit helps users plan online campaigns effectively and send out successful campaign strategies. This platform also provides valuable insight into target groups and helps solve the business problem of access to real-time coverage in digital and social media. Therefore, Mediatoolkit is highly beneficial for any business looking to analyze tracking data efficiently and make informed decisions based on them.
Real-time tracking: Many users have praised Mediatoolkit for its real-time tracking capabilities. They appreciate the ability to monitor all relevant online sources, including news portals, forums, and social media in real-time. This allows them to respond quickly and evaluate data in a timely manner.
Customer service: Several reviewers have mentioned that the customer service provided by Mediatoolkit is exceptional. The support team has been found to be very responsive and helpful in understanding the tool, which is important for getting the desired results. Users also appreciate that education is available whenever needed, whether it's related to some new feature or new team members.
Easy-to-use interface: A majority of users find Mediatoolkit easy to use with an intuitive interface that helps both novice and expert users set up searches quickly and receive results right away. The visual indicators on tone and other valuable metrics are appreciated as they help highlight keywords and phrases for easy identification in search results. Overall, users find the tool user-friendly with clear graphics and reports that can be easily exported.
Expensive: Some users have commented that the software is expensive and may not be suitable for those on a budget.
Limited Data Retrieval: Several reviewers have expressed their dissatisfaction with the limited data retrieval feature of Mediatoolkit, which only allows 90 days of data to be obtained.
Complex Query Setup: The complexity of setting up queries to find information on specific websites or social media accounts such as TikTok and Instagram Reels has been a common issue among some users.
Based on user feedback, the following recommendations have been commonly made for Mediatoolkit:
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Try a free account of Mediatoolkit to assess its utility. Users suggest taking advantage of the opportunity to sign up for a free account and explore the features and capabilities of Mediatoolkit. This allows users to get a firsthand experience of how the tool functions and evaluate its usefulness for their monitoring needs.
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Check out the analytics and reporting sections of Mediatoolkit for relevant data. Users recommend exploring the analytics and reporting features of Mediatoolkit. These sections provide valuable insights and metrics related to brand performance, allowing users to gain a better understanding of their online presence and track the impact of their marketing efforts.
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Utilize Mediatoolkit as an excellent tool to track brand performance. Users have praised Mediatoolkit as an effective solution for monitoring and tracking brand performance. By analyzing mentions, sentiment, and trends across various online platforms, users can stay up-to-date with their brand's reputation, identify potential opportunities or issues, and make informed decisions to improve their overall performance.
By considering these recommendations, potential users can make an informed decision about whether Mediatoolkit is the right tool for their monitoring needs.