Name: Mediatoolkit
Rating: 7 (2 reviews)
Author: Mediatoolkit

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Performance Testing

Virtual Reality

Development

Online Proctoring Software

Virtual Classroom

Education

Business Intelligence (BI)

Collaboration

Contract Analysis

Emissions Management

Intellectual Property (IP) Management

Internal Communications

Payment Facilitation

Workflow

Enterprise

Accounting

CTRM

Travel Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Design

Change and Configuration Management

Cloud Storage

Custom Software Development Services

Data Deduplication

DevOps

Fraud Detection

Integration Platform as a Service (iPaaS)

Migration

Mobile Identity

Network Performance Monitoring

Privileged Access Management

Requirements Management

Sensitive Data Discovery

Software Composition Analysis (SCA)

Storage as a Service (STaaS)

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Email Marketing

Market Research

Marketing Automation

Online Reputation Management

Product Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Sales Incentive Compensation Management

Sales Training

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Secure Service Edge (SSE)

Security

Aviation

Church Management

Donor Management

Financial Services CRM

Fleet Management

Hospital Management

Internet of Medical Things

Veterinary

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

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Cision

Talkwalker by Hootsuite

Hootsuite

Sysomos, now part of Meltwater

Discontinued Products

Oracle Social Cloud (legacy)

Social Suite by Reputation.com

Reputation.com, Inc

Mention

Ipsos Synthesio

Ipsos

Social Mention

uberVu (discontinued)

Netvibes

Dassault Systemes

### Social Media Monitoring
Users generally praise Mediatoolkit for its robust social media monitoring capabilities. They appreciate the ease of setting up queries to track mentions across various social media platforms and websites. However, some users express concerns about the tool's limitations in tracking mentions on emerging platforms like TikTok. Despite this drawback, the majority of users find Mediatoolkit's social media monitoring feature to be a valuable asset for tracking brand mentions and staying informed about online conversations.

### Brand Management
Users consistently praise Mediatoolkit's brand monitoring capabilities. They find the tool easy to use and appreciate the real-time alerts and accurate sentiment analysis it provides. However, some users have noted that the tool falls short in picking up mentions on YouTube and that the sentiment analysis can be somewhat inaccurate. Despite these minor drawbacks, users rely on Mediatoolkit for efficiently tracking brand mentions and gaining valuable insights to optimize their brand management strategies.

### Campaign Management
Users consistently highlight Mediatoolkit's campaign management capabilities as a valuable asset for monitoring brand performance, analyzing competitor activity, and optimizing media investments. The platform's ability to track online appearances, assess social media campaign results, and facilitate quick responses to user feedback has been instrumental in enhancing overall marketing effectiveness. Additionally, users appreciate the ease of creating detailed reports for clients, showcasing the platform's versatility in campaign management tasks.

### Reporting and Analytics
Users consistently praise Mediatoolkit for its robust reporting and analytics capabilities. They appreciate the ease of use, detailed insights, and the ability to create visually appealing reports for clients. Some users highlight the platform's real-time alerts and accurate sentiment analysis as key strengths in monitoring brand mentions across various channels. While there are minor suggestions for improvement, such as the ability to include offline mentions in reports, overall, users find Mediatoolkit's reporting and analytics features to be valuable assets in their marketing campaigns and communication strategies.

### Real-Time Tracking
Users consistently highlight Mediatoolkit's real-time tracking as a standout feature, praising its ability to provide instant notifications and detailed reports on brand mentions across various online platforms. While some users have reported occasional irrelevant alerts, the majority appreciate the platform's quick response time and accurate sentiment analysis. Additionally, the availability of personalized assistance and a comprehensive 13-day trial period further enhance the user experience with Mediatoolkit's real-time tracking functionality.

Based on user feedback, the following recommendations have been commonly made for Mediatoolkit:

- Try a free account of Mediatoolkit to assess its utility. Users suggest taking advantage of the opportunity to sign up for a free account and explore the features and capabilities of Mediatoolkit. This allows users to get a firsthand experience of how the tool functions and evaluate its usefulness for their monitoring needs.

- Check out the analytics and reporting sections of Mediatoolkit for relevant data. Users recommend exploring the analytics and reporting features of Mediatoolkit. These sections provide valuable insights and metrics related to brand performance, allowing users to gain a better understanding of their online presence and track the impact of their marketing efforts.

- Utilize Mediatoolkit as an excellent tool to track brand performance. Users have praised Mediatoolkit as an effective solution for monitoring and tracking brand performance. By analyzing mentions, sentiment, and trends across various online platforms, users can stay up-to-date with their brand's reputation, identify potential opportunities or issues, and make informed decisions to improve their overall performance.

By considering these recommendations, potential users can make an informed decision about whether Mediatoolkit is the right tool for their monitoring needs.

Mediatoolkit is a comprehensive platform that allows users to monitor keywords efficiently across media and social platforms. Users can track information about their company and competitors, providing simple and actionable insights, making it great for building crisis management plans. The platform is easy to use, and the customer service is amazing, with helpful and competent staff always available to answer questions.

One of the most significant business problems Mediatoolkit solves is providing real-time monitoring across all mentions of a brand on social channels. Its real-time notification system is perfect for businesses in advertising and PR when early response is critical for successful communication. Additionally, its reporting and brand monitoring capabilities allow users to upload data effectively, making site scraping and early alert of concurrent sites easier. By providing insights into the themes customers talk about the most, Mediatoolkit helps users plan online campaigns effectively and send out successful campaign strategies. This platform also provides valuable insight into target groups and helps solve the business problem of access to real-time coverage in digital and social media. Therefore, Mediatoolkit is highly beneficial for any business looking to analyze tracking data efficiently and make informed decisions based on them.

Real-time tracking: Many users have praised Mediatoolkit for its real-time tracking capabilities. They appreciate the ability to monitor all relevant online sources, including news portals, forums, and social media in real-time. This allows them to respond quickly and evaluate data in a timely manner.

Customer service: Several reviewers have mentioned that the customer service provided by Mediatoolkit is exceptional. The support team has been found to be very responsive and helpful in understanding the tool, which is important for getting the desired results. Users also appreciate that education is available whenever needed, whether it's related to some new feature or new team members.

Easy-to-use interface: A majority of users find Mediatoolkit easy to use with an intuitive interface that helps both novice and expert users set up searches quickly and receive results right away. The visual indicators on tone and other valuable metrics are appreciated as they help highlight keywords and phrases for easy identification in search results. Overall, users find the tool user-friendly with clear graphics and reports that can be easily exported.

Expensive: Some users have commented that the software is expensive and may not be suitable for those on a budget. 

Limited Data Retrieval: Several reviewers have expressed their dissatisfaction with the limited data retrieval feature of Mediatoolkit, which only allows 90 days of data to be obtained. 

Complex Query Setup: The complexity of setting up queries to find information on specific websites or social media accounts such as TikTok and Instagram Reels has been a common issue among some users.

Premium

Free

Standard

Professional

Agency

Agency Plus

Zoho Social

Mediatoolkit

At the most basic level, social monitoring incorporates scanning the web for potential PR crises, identifying industry trends, gathering intelligence on competitors and identifying sales opportunities. But the quantity of data these tools return can be overwhelming. Many tools have filters to help remove noise, and some include sentiment analysis which helps to categorize comments into positive or negative categories, but this is still a somewhat inexact science. 

Tools are distinguished by the social channels covered and number of languages supported.

Social Media Monitoring

Mediatoolkit is the fastest way to find out if important information for your business is mentioned online. 

Contents

00:37 Setting up folders and queries
02:15 Setting up alerts
03:35 Feed
05:02 Filtering results
05:42 Additional information about mentions
05:55 Translating mentions
06:16 Marking sentiment
06:48 Tagging
07:20 Social statistics
7:52 Reports
09:52 Comparing queries in reports
10:32 Sources
11:18 Influencers
12:22 Keyword cloud
12:47 Exporting data in pdf and xls
13:26 Adding users to account

Mediatoolkit Demo

How did Mediatoolkit build a sales team?

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