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Medium

Medium

Overview

What is Medium?

Medium is a blogging and web publishing platform from the company of the same name in San Francisco, California.

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Recent Reviews

TrustRadius Insights

Medium is a highly popular and versatile platform that offers a range of use cases for users across various industries. Professionals and …
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Pricing

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What is Medium?

Medium is a blogging and web publishing platform from the company of the same name in San Francisco, California.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Medium?

Medium Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Medium is a blogging and web publishing platform from the company of the same name in San Francisco, California.

Reviewers rate Support Rating highest, with a score of 9.5.

The most common users of Medium are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(29)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Medium is a highly popular and versatile platform that offers a range of use cases for users across various industries. Professionals and authoritative writers rely on Medium to publish original content and reach a wider audience, thereby increasing the authority of their websites. The platform enables users to cross-link their articles on different websites, enhancing visibility and attracting new readers. This feature has been well-received by users who appreciate Medium as a blogging platform because it provides a simple and easy way to publish articles without the risk of external editing.

Companies also utilize Medium as part of their content marketing strategy to showcase thought leadership and engage with their target audience. By leveraging the self-editable platform provided by Medium, sales and marketing departments can craft stories and insights relevant to their industry, positioning themselves as thought leaders. The excellent feature set and user experience offered by Medium make it an ideal choice for companies looking for a highly visible platform to promote their brand and blog posts.

Individuals interested in growing their online presence find value in Medium's large following. They leverage the platform to gain followers, increase their online presence, and encourage readers to follow them on social media platforms. Additionally, Medium provides a valuable space for users to share knowledge and contribute insights, driving the overall growth of their respective fields.

Overall, Medium serves as an effective tool for users across different domains, allowing them to expand their reach, engage with readers, showcase expertise, and contribute to the online community.

Robust and Easy to Use Editor: Reviewers have found the editor provided by Medium to be surprisingly robust and easy to use. Many users appreciated the user-friendly interface and editing features, which made it easy for them to navigate and create content. Visually Pleasing Default Formatting: The default formatting of content on Medium has been praised by reviewers for being visually pleasing. Users appreciated not having to worry about formatting their articles from scratch, allowing them to focus on their writing. Easy Embedding of Media: While embedding media may not have initially been intuitive, many users found it very easy to do on Medium. They also highlighted the good features available for embedding various types of media such as videos and images. These three pros were mentioned frequently in user reviews, highlighting the robustness and ease-of-use of the editor, the visually appealing default formatting, and the simplicity of embedding media on Medium.

Weak Content Curation: Some users have expressed dissatisfaction with the topic selection in their Medium feed, stating that they often receive content that they are not interested in. It is unclear whether this is due to their own topic selection or if the publishers tagged their pieces poorly.

Limited Marketing Success Tracking: Several reviewers have mentioned that they are unsure if Medium is worth their content marketing efforts as they have not been able to tie any particular marketing success back to their efforts on the platform. This lack of measurable results has left them questioning the effectiveness of using Medium for content promotion.

Difficulty Gaining Traction and Visibility: Many users have found it challenging to gain traction and visibility for their articles on Medium due to various factors. They mention that the broad reach of the platform can be a double-edged sword, as while it allows them to reach a large audience, it also means that their content can easily get lost in the noise. Additionally, they note that content on Medium often gets buried quickly, making it harder for their own articles to be seen.

Attribute Ratings

Reviews

(1-1 of 1)
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Jack Edward Heald | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Medium is part of our content marketing strategy. We create original content that we publish on our website and on various 3rd party websites. Since cross-linking helps to increase a site's authority, we link to related content on the various sites where we publish. Medium allows us to reach an audience that might never see our website through traditional searches. It also gives us another outlet where we can publish without fear that our content will be mangled by an external editor.
  • The editor is surprisingly robust and easy to use.
  • Embedding media - while not intuitive - is very easy.
  • The default formatting of content is visually quite pleasing. It's nice to not worry about that.
  • I think the broad reach of Medium is both a strength and a weakness. It is one more place where we can reach a ton of people, and likewise one more place where we can get lost in the noise.
  • The way you select topics to appear in your feed is pretty simple, but I find that I get a lot of stuff I am not remotely interested in. I don't know if that is because my topic selection was poor, or if the publishers tagged their pieces poorly, or something else.
  • I am still not 100% convinced that Medium is worth our content marketing efforts. On the one hand, it is visually appealing and easy to access. On the other hand, I cannot yet tie any particular marketing success back to our efforts on Medium.
If you are vanity publishing and just want to see your stuff on the web, it is very, VERY easy to get involved with. Of course, your writing is not likely to stand out if you don't have a clear plan.
The more I use it, the more I like it. The user interface is extremely well-done. I kinda wish my WordPress-based blogs had editors that were that easy to use.
  • Like I said previously, the jury is still out on whether or not it is positive. I can definitely say it has not hurt us, but I likewise cannot say for sure that it has helped.
  • Implemented in-house
No
Change management was minimal
Bah! Implementing Medium is a doddle. If you are already doing content marketing, then adding Medium to the mix will require minimal effort. If you are not doing content marketing yet, then the hard part is learning to do content marketing. Medium will not be the speed bump that keeps you from implementing a strong content marketing program.
Medium is dirt easy to use. The hard part is figuring out if it is worth the effort to include it as part of our content-marketing strategy.
  • Editor
  • Follow/Unfollow topics & tags
  • I didn't find anything terribly difficult
By comparison, most online editors are clunky. The Medium editor is amazingly powerful and still easy to use.
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