Best social media listening solution for consumer insight
I currently use Meltwater Social for consumer behavior analysis for my company. We do Social listening not only for the brand but also for …
Meltwater Social (formerly Sysomos)
Meltwater Social (formerly Sysomos)
Starting at $1,000 per month
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$1,000.00
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Product Details
What is Meltwater Social (formerly Sysomos)?
Meltwater Social (formerly Sysomos) is a social media management solution that is designed to deliver content discovery, planning, publishing, moderation, and analytics in a single, easy-to-navigate screen. According to the vendor, it’s a platform that can manage social enterprises, no matter how large or complex. The solution aims to make content planning a snap with a simple drag-and-drop content calendar, and workflow that’s easy to track and review, across even the largest enterprises. With this solution, users will know who to speak to; when to engage in conversation and can even integrate with customer care centers.
Additionally, the vendor says with their solution, users will see the best performing content from all of their social media presences and their competitors’ pages, all within one view. Users can share it with brands or markets across their organizations to inspire creative thinking. The vendor’s value proposition is this solution enables marketers to manage their reputation and benchmark their performance at the same time.
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Meltwater Social (formerly Sysomos) Technical Details
| Deployment Types | SaaS |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English, Chinese, Japanese |
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Frequently Asked Questions
What are Meltwater Social (formerly Sysomos)'s top competitors?
Percolate, Sprinklr Social Engagement & Sales, and Khoros Marketing (Formerly Spredfast + Lithium) are common alternatives for Meltwater Social (formerly Sysomos).
What is Meltwater Social (formerly Sysomos)'s best feature?
Reviewers rate Implementation Rating highest, with a score of 10.
Who uses Meltwater Social (formerly Sysomos)?
The most common users of Meltwater Social (formerly Sysomos) are from Mid-sized Companies (51-1,000 employees) and the Marketing & Advertising industry.
Reviews and Ratings
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August 14, 2021
Best social media listening solution for consumer insight
I currently use Meltwater Social for consumer behavior analysis for my company. We do Social listening not only for the brand but also for competitors in the industry. It helps to mitigate crises and understand our customers. The tool is used by the research and marketing team. The marketing team generates leads using the tool. The tool generates consumer insights reports and gets the relevant leads.
- Deep dive reports
- Accounts service team
- Preview listening
- User interface
- High loading time
September 10, 2019
Sysomos Social Listening Review
Sysomos was used by the prior agency I used to work at for social listening ad-hoc client requests, or tracking of mentions or conversations on a daily, weekly, or monthly basis. It helped provide insights on the volume of a certain conversation topic, about a brand, hashtags, crises, and more.
- Social listening tracking and monitoring.
- Sharing of voice analysis.
- Brand voice analysis.
- The user interface could be updated.
- Ease of use - Overall, it's very hard to understand how to create new queries.
- More webinars on uses for the tool.
December 13, 2018
Our experience working with Sysomos and Expion
I was first introduced into Sysomos Expion through their listening solution, a tool considered to be one of the most powerful in the market and one that served our needs to perfection. Fast forward when Sysomos acquired Expion, and our team quickly adopted the new addition to our family of tools with ease. What makes Expion unique is their quite robust solutions, including publishing our content from a centralized location, team collaboration and content review, and analytics. We easily track content and campaigns by adding unique tags to group published content. But our favorite feature to date is competitor tracking, and keywords monitoring.
- Keywords and competitor monitoring/tracking
- Content planning and publishing
- Community engagement
- Analytics and reporting
- The tool is so powerful and filled with features that some of our new users got scared and got lost while trying to master the basics. Would love it if they can develop a beginners onboarding plan where team admins can disable certain features for new joiners until they become accustomed to the platform.
July 22, 2018
A robust content management tool
We have used Expion to streamline our content management across various verticals. Working in food, asset, and content management is a beast. We have a new menu and a new batch of assets every week, so asset discipline and organization is key. We're evaluating Expion as a tool to help us with that.
- Asset organization
- Content management
- Content discovery
- Better bulk upload
- Content category analysis and tagging
February 19, 2018
Sysomos Expion Is Exceptional
Sysomos is an exceptional social media management tool! It has exceptional page analytics, copy and social media post management, and so much more! Additionally, they put on really impressive summits including the New York City one that is coming up https://sysomos.com/summit-newyork/
I would strongly recommend the sysomos and expion tools to anyone!
I would strongly recommend the sysomos and expion tools to anyone!
- Strong Customer Service
- Strong Social Media Management
- Strong Social Media Analytics
- Analytics are strong but more is always better
- Would like to see Instagram usage increase
- Competetive needs work
January 29, 2018
Sysomos MAP - Easy to Use Social Listening Tool
Sysomos MAP is typically used by the social team to provide initial listening into volume, trends, sentiment and authority around a conversation among social audiences. This includes research for new business efforts, competitive auditing, always-on social channel maintenance and internal comms. Different users access different functions within MAP and collectively, our team takes full advantage of the software's offerings.
- Influencer bio search - detailed assessment of Twitter profiles
- Authority scoring - filters out search results to identify influencers talking about a trend or brand
- Facebook page analysis - fan insights, sentiment and top followers
- Sentiment scoring could be more qualitative - typically the majority of sentiment is categorized as neutral
- Logo search - searching social content by brand icons helps filter out irrelevant content
- Context around negative sentiment - some words are categorized as negative when they are actually positive
October 10, 2017
Sysomos Heartbeat Review
Sysomos is used to track online trends and conversation in the industry. It helps all business units keep up with current issues or events pertaining to their department.
- Tracking online trends and conversations
- Removing noise to only see relevant content
- Analytics to track trends overtime and see changes
- Expand forum capabilities, make those posts easier to read and track in platform
- Expand Facebook capabilities - pull in more data from public pages
August 29, 2017
3 years with Sysomos MAP - what I've learned
We enable distributed use by users around our global business, though primary use is centered on key brand and PR users. Our priority is monitoring the impact of our brand in the marketplace, including through share of voice on strategic area of focus.
- Ad-hoc research. During planning phase of a campaign it is a helpful tool to understand the marketplace, key influencers and topics that engage a target demographic.
- Post-event hashtag analysis. Rapid generation of reporting on efficacy of a campaign, key voices, topics that resonated, viral reach and more.
- User interface. Friendly and accessible enough to minimize training needs and enable decentralized access, though we have found some hand-holding is still required to get the most out of the platform.
- Limited API access to some networks. Though this is hardly unique to Sysomos, the limited APIs provided by closed-networks like LinkedIn and Facebook, and others like Instagram, often disappoint our users, who may have unrealistic expectations as to what we can report on. In reality, Sysomos MAP is highly focused on Twitter, which is often not our core channel. Though Sysomos is bound by the limitations of the APIs provided, perhaps some creative innovation would enable limited but interesting observations. Identifying LinkedIn statuses that were simultaneously pushed to Twitter, for example, gives a window into that otherwise private world. Scraping of LinkedIn's trending topics might be revealing.
- Sentiment analysis is automated and therefore only moderately accurate. Some advanced customization might enable us to get better results, perhaps by uploading custom dictionaries of positive, negative or neutral terms. For example to a loss-adjuster or insurer, many terms like flood, bankruptcy, damage, fraud risk etc may in fact be used positively as part of a marketing proposition or work undertaken ("X company insurance saved us from awful disaster"). Automated systems will always struggle with these. I wish I could make mass-edits to such inbound comments that would learn and persist.
Sysomos Expion was the first social media moderation & marketing tool that we used after creating the Community and Social Media teams. The social media team used the program to plan/schedule marketing posts, but my team and I used it for social moderation and monitoring. Expion is meant to address companies' needs for more streamlined planning/scheduling of social posts and for much greater ease with moderation than compared to trying to use native sites, particularly if your company or organization has multiple accounts on each platform.
- Expion was pretty customizable, though the tool we transitioned to has since made me realize how much more customizable other options can be. That said, Expion served us well and offered more customization than other tools we looked at.
- Expion's best asset, really, is its support staff. Our account rep and the support agents were always responsive and reacted with appropriate levels of urgency. Though a lot of the problems we experienced were due to API limitations, the things they COULD address were resolved with relative speed.
- I enjoyed the ability to approach our workload from either an inbox-style view or a more visual view with the workspaces and stacks. People with a more right-brained slant worked better in stacks than left-brained folks who seemed to appreciate the more linear, text-based style of the Single Stream moderation option.
- Reporting is Expion's weakest component. Please bear in mind that I'm not referring to marketing stats or page analytics. I'm talking more about productivity metrics for moderators and quality reports (viewing outbound messages for quality purposes). Expion WILL work with you to get you what you need, but building new reports takes a lot of time, and what you get back isn't always exactly what you're looking for. The tool we moved to has dynamic reporting options that *I* can modify on the spot, so whereas this downside was a tad annoying before, I've come to weight it a bit more heavily because now I see just what can be achieved when you don't have to wait for someone else to build dashboards and widgets for you.
- Locating additional posts from the same customer is a challenge. Although you can perform profile searches, viewing a complete history is frustrating. You can only see outbound messages in relation to each inbound message. The new tool we use allows for you to view the entire message thread all in one view, which is impossible in Expion.
- Expion does not update live. If you have multiple moderators working simultaneously, then it is WAAAAAAAAAAAY too easy to step on each other's toes unless you have people divvying up work and filtering by message type or platform or date ranges. For example, if we're both looking at the same list of messages on different computers and I respond to a message or mark it as read, then that does NOT change on your work list until/unless the workspace, stack, or stream refreshes. (The tool we use now is almost immediately updated with changes you've made.)
- This tool does not allow you to designate any kind of message properties for tracking purposes. This may not matter to companies with only one product line, but our company sells a massive catalog of products that extend across a wide variety of user markets. Being able to tag messages accordingly is a huge benefit, but it's one that Expion does not offer.
April 14, 2016
Sysomos MAPs your way to quick insight
We use Sysomos MAP as a way to get quick insights and numbers for a broad overview of a topic or issue. It can give ideas for volume and what potential irrelevancies may come in without going through a full set up of a monitoring project. It can also provide really good insights on influencer and interrelated communities identification, if that is something that is of use to the client. The tool is used primarily for desk research.
- Influencer and communities identification is definitely a strong suit for the tool.
- Quick analytics.
- Historical data back a year.
- It does not provide a visual for volume over time.
- The visuals aren't excellent, and would require an export to create better looking graphics.
- The interface isn't intuitive and sometimes requires clicking around to find things that seem like they should be under a different title.
March 11, 2016
Thumbs Up for Sysomos MAP
Sysomos MAP is used across the whole organization to measure impact of social media campaigns on Twitter. It is also used to find social influencers.
- Brand mentions
- Most retweeted posts
- Comparison of one Twitter account to another
- Expanding to other platforms, namely Instagram
- Being able to weed out media members/organizations to find social influencers
March 07, 2016
Sysomos - no-frills social listening on a budget
Sysomos is a very simple, easy to use product that returns social listening results within one year.
Its advantages are its ease of use, speed to return data, and unlimited number of queries.
Its disadvantages are its extremely simplistic analysis features. Pales in comparison to Crimson Hexagon for things like sentiment analysis, quality of visualizations, topic waves, topic clusters, etc etc etc. :) Number of users accounts is also limited so depending on your plan and how many people are using the tool you can get kicked out when other people log-in with the same credentials.
It has once NICE feature which is "Communities". This is a cluster analysis based on linguistic patterns. Frankly a GREAT feature, but the other features of the platform are so limited I can't recommend it.
Its advantages are its ease of use, speed to return data, and unlimited number of queries.
Its disadvantages are its extremely simplistic analysis features. Pales in comparison to Crimson Hexagon for things like sentiment analysis, quality of visualizations, topic waves, topic clusters, etc etc etc. :) Number of users accounts is also limited so depending on your plan and how many people are using the tool you can get kicked out when other people log-in with the same credentials.
It has once NICE feature which is "Communities". This is a cluster analysis based on linguistic patterns. Frankly a GREAT feature, but the other features of the platform are so limited I can't recommend it.
- Simple queries within 1 year
- Quick to return data
- Good at basic volume and sentiment
- Low quality of visualizations
- Poor filtering options for exploring drivers of positive / negative sentiment over time
- Poor filtering options by platform / content source
- Limited to 1 year of data
- Limited number of concurrent users
March 01, 2016
Sysomos Map Rules!
I was consulting with a company that was involved in political polling and social media for political candidates and campaigns. I used Sysomos Map to query conversations regarding candidates, their campaigns and other wide varying subjects regarding climate change, alternative energy and traditional energy economic impacts. Sysomos Map gathers conversational data across the internet in detail from websites, forums, blogs and all major social media outlets. Sysomos Map is very effective at being able to reach backwards in time; which was very important and enlightening for my work.
- It is particularly good at being able to look backwards in time at conversations.
- The information generated from queries is rich, and comes off in real time.
- The graphs generated along with data as spreadsheets is intensely rich with useful information.
- Sysomos MAP does take some significant ramp up time to get a comfortable level of usability due its richness and sheer power of scraping from billions of conversations and web data.
- Sysomos MAP needs better tutorials and tools to help users quickly become adept at using.
- Sysomos should offer longer trial periods.
- The entry price is quite [high] compared to other tools that are now offered.
- The pricing structure is makes entry tough for many businesses and Sysomos could do better by offering alternative pricing and use possibilities.
February 19, 2016
Gets the job done, but you can do better
I use Sysomos Expion to moderate and schedule a clients' social content. It is used by the department I work in for one client. The application allows me to moderate the numerous social pages in one place across Facebook, Twitter, and Google +. The feed within the app updates as content comes in from fans and followers, allowing us to address them.
- You can publish the same message to multiple platforms.
- Moderating comments is in one feed.
- Interface is slow.
- Resource hog on computer.
- Live feed isn't live. It is always on a delay.
With Sysomos, you get instant and unlimited access to all social media conversations. The ability to see what's happening, why it's happening, and who's driving the conversations. And the power to uncover meaning in the data—not only from the tone of conversations, but from advanced sentiment analysis by gender, age and location. We used Sysomos across the Remington eCommerce Team for social media listening and evaluating how our hotels were doing in the social atmosphere (primarily Facebook & Twitter). It helped supplement the social media management software we had which didn't give as detailed reports as Sysomos Expion did.
- Sysomos Heartbeat: the proactive social media monitoring software. The dashboard was efficient and minimalist, and provided detailed reporting on where the social conversation was held for each individual hotel. The rich data and the simplicity of the dashboard made this tool particularly useful and easy to implement -- it was also easier to train new employees with the software.
- Sysomos Heartbeat: We also used it to keep track of any crisis that arose. The tool made it easy to catch any spikes in conversation that would spread rapidly either across one channel or multiple channels.
- Customer Service: Our hotels receive lots of inquiries, requests, payments, and reviews through various social channels. Sysomos helped keep track of them.
- Slow/clunky: the dashboard wasn't always as fast and load times were slow. When scheduling content for 90 hotels, this can be particularly burdensome.
- Scheduled posts would often not post or go through.
- The dashboard did have some responsiveness issues, and wasn't as user friendly as expected or marketed.
February 16, 2016
Sysomos Expion Review - Ins and Outs!
Expion is being used by the social media team at my organization. My business has over 400 business locations and every location has it's own social media page. Expion helps publish content across all of the pages. I use it for scheduling content and reviewing analytics.
- Scheduling content across Facebook and Twitter
- Publishing the same content to multiple pages
- Viewing a scheduling calendar
- Great account management team/friendly service
- Not as user-friendly as I'd like
- Slow loading time/often freezes
- Scheduled posts often fail
February 05, 2016
Expeditious Expion
Our company uses Sysomos Expion to schedule multiple social posts at one time. It is being used primarily in one department. It is a great way to save time and plan your social media posts in advance. I think it is a great program and I have really enjoyed using it.
- Social media planning - you can plan your entire day, week or month of posts out in advance.
- Time management - you can schedule multiple posts at once which saves you time.
- The ability to post on multiple platforms at once.
- I have had scheduled posts fail, but that might have been an issue with the social media site I was posting to.
June 03, 2015
I Heart Expion
- I love the different templates that you can select for Craigslist. This makes the listing stand out. Sometimes we have special promotions like "waived pet fee" and I love to use the dogs and cats template for this.
- I have used other social media management software that make you do 3 to 5 different steps to post on Craigslist, Expion is the fastest. The one we use currently make use puts in the current price and fix come up with new ad headlines every week. It's terrible.
- I love the photo options when posting to Craigslist, we were using the same 3 photos for every Ad until someone showed me how to change the photos to customize each listing.
- After posting the Ad, an acknowledgment link is sent to your e-mail before the Ad can truely be listed. I always forget to hit the acknowledgement link.
January 21, 2015
One of the biggest tool around. Again they go back to the promise of the ultimate solution for SMM.
Expion is used to manage 9 brands by the same team. Mostly on the Facebook pages but also other social networks.
- Collaboration
- Organizing different accounts
- As most of the tools dealing with Social Networks the biggest issues come when you spend more time executing an action than doing your job. This comes from the difficulties of bringing any feature and function from the front end social network to the Social Media Management Tool.
- When the tech team does some improvement there are some issues and this has not been effectively communicated.
December 17, 2014
I miss you, MAP. Review from a former user.
Sysomos MAP is a fantastic intelligence gathering tool. At my previous employer, I frequently used this product for two reasons:
- Tracking success of a social media or PR campaign by looking at the growing number of mentions of a company name, hashtag or topic over time
- Doing new business research by discovering strengths and weaknesses of an organization based on social media chatter around their products or services or discovering trends in their industry
In both occasions, I found Sysomos MAP to be incredibly helpful. Being able to save searches and return to them over time was great, though I did wish for the ability to get a regular update mailed to me with new hits/data. The interface isn't the most user-friendly/visual in this space, but the quality of the data and speed of the product made that worthwhile for me. Their customer service is also top-notch: very helpful, friendly and quick to respond.
- Tracking success of a social media or PR campaign by looking at the growing number of mentions of a company name, hashtag or topic over time
- Doing new business research by discovering strengths and weaknesses of an organization based on social media chatter around their products or services or discovering trends in their industry
In both occasions, I found Sysomos MAP to be incredibly helpful. Being able to save searches and return to them over time was great, though I did wish for the ability to get a regular update mailed to me with new hits/data. The interface isn't the most user-friendly/visual in this space, but the quality of the data and speed of the product made that worthwhile for me. Their customer service is also top-notch: very helpful, friendly and quick to respond.
- Huge amounts of data available across multiple channels (blogs, social. web, etc)
- Price was not too expensive for my agency's needs
- Speed of being able to quickly run searches and produce answers
- Email alerts of recurring reports would be helpful
- Speed in adding new social networks is sometimes slow
- Visuals were lacking (downloadable reports weren't easy to read or print, graphics needed to be re-created by our designers to be client-friendly)
December 01, 2014
Sysomos Map for Social Planning and Insights
We use it for 3 functions. Monitoring, measurement, and insight development.
- Quickly allows us to pull basic data.
- Very easy to use if you know how to construct Boolean queries.
- Flexibility to quickly update keywords / queries.
- Customer service.
- Needs more and faster growth for shared / owned channel analysis.
- It is twitter heavy. Pulling from more social sources would be ideal.
- Online training
- Self-taught
November 14, 2014
Map is a great listening tool with a few expected caveats
It is primarily used by the firm marketing team for brand research. We also use it on a limited basis for client research. On the client side, we use it most frequently for share of voice research. That means when we are doing a RFP or something, we'll show a client how they stand in their competitive environment. Most clients at this phase aren't doing any social efforts (or poor ones), so the results can be quite startling.
- It's good for major brands and research (especially consumer facing)
- It's good for establishing share of voice
- It's good for identifying trends over time - focusing in on what caused conversations spikes.
- Their influencer/klout score algorithm is worthless - it caps out at 10 so the New York Times and Jo Schmo gamer dude and Justin Bieber all have the same score.
- The Boolean builder can be frustrating, it will tell you there is an error, but gives you no indication of where. In a complex string it can take forever to figure out what you messed up.
- Twitter listening only goes back one year. If you ever need to compare something year over year, without anticipating the need in advance and downloading reports, you're screwed.
October 28, 2014
Expion... Better than all the rest!
Expion is being used across eight of the Hanesbrands brands.
Expion is our go-to vendor for Social Media Platform. Each of our brands has multiple agencies and the Expion Platform allows one central area for all agencies to manage their posts, and gives management oversight into what each brand/agency is posting, performance, schedule and benchmark the data.
Several of our agencies use the library to share social assets. Each brand/agency can only see the brand for which they are responsible and mgmt can see everything.
Expion helps ensure best practices are being implemented across brands.
Expion is our go-to vendor for Social Media Platform. Each of our brands has multiple agencies and the Expion Platform allows one central area for all agencies to manage their posts, and gives management oversight into what each brand/agency is posting, performance, schedule and benchmark the data.
Several of our agencies use the library to share social assets. Each brand/agency can only see the brand for which they are responsible and mgmt can see everything.
Expion helps ensure best practices are being implemented across brands.
- The calendar view of posts is a plus for managing multiple social pages.
- The ability to monitor competitive brands in the advanced analytics section has been very informative.
- The Library is a great place to share assets amongst teams or cross-functional agencies.
- The ability to post in different languages and utilize globally.
- We use the App builder regularly, and I'd like to see more flexibility in some aspects of the current templates.
- For example: Some times we do not want email selection to be mandatory and in some templates there is no option to change.
October 27, 2014
A great tool I hope to use again in the future
I am not using Expion at my current organization, but I was in the middle of evaluating it for purchase at my previous agency before I left, and had used daily it at the company prior to that.
At the company where I used it daily, I was the main user with our clients checking in weekly to make content approvals. It was incredibly helpful in organizing, publishing, and measuring the success of our social content across Facebook and Twitter. At this time, many of the features that are now available natively, such as content scheduling and post editing, were not available so this tool made it possible. However the most useful part to us was being able to measure our ROI across networks as well as compare against competitors and industry averages.
At the company where I used it daily, I was the main user with our clients checking in weekly to make content approvals. It was incredibly helpful in organizing, publishing, and measuring the success of our social content across Facebook and Twitter. At this time, many of the features that are now available natively, such as content scheduling and post editing, were not available so this tool made it possible. However the most useful part to us was being able to measure our ROI across networks as well as compare against competitors and industry averages.
- I was responsible for providing a detailed analytics dashboard to my clients on a weekly, monthly and yearly basis. Expion made this process very easy because I was able to simply export all of our data into Excel and otherwise make very easy to understand presentations.
- It has been a while since I've used the product on a regular basis, so I'm not aware of current pain points.
September 15, 2014
Sysomos: track your marketing footprint on real-time
At my company, the Insights team uses Sysomos MAP on a daily basis for many different clients; from CPG to financial brands and many more. The tool is reliable and we mostly use it for real-time monitoring, tracking what people are saying on different digital channels (social media, forums and blogs) about a specific brand or campaign.
- Identify most retweeted and most authoritative tweets. This helps us understand why and how conversations go viral and who is influencing the overall sentiment.
- Show volume trend and popularity. A snapshot overview on how conversations are evolving throughout a specific date range. This helps us analyze relevant spikes and predict future analysis.
- Build queries and analyze everything and anything. Within Sysomos, we can build infinite queries and also analyze competitive share of voice.
- Sentiment. The sentiment analysis in Sysomos is not as accurate as it is in other third party tools where you can apply/modify sentiment manually.
- Any link of content analyzed within Sysomos should open on a different tab.