Decent tool, but, in my opinion, not a company you want to partner with!
I do not recommend working with Meltwater. I currently use their Explore tool. While the tool itself is fine, I think the company's …
Overview
What is Meltwater?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Pricing
N/A
Unavailable
What is Meltwater?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor…
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.meltwater.com/en/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Would you like us to let the vendor know that you want pricing?
64 people also want pricing
Alternatives Pricing
What is Brandwatch?
Brandwatch, from Cision (acquired February 2021) is an enterprise social intelligence platform that is designed to allow brands to listen and analyze online conversation to extract meaningful insights, inform their business decisions and understand more about the return on their marketing spend.
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Meltwater?
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)
Meltwater Competitors
Meltwater Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Cision Communications Cloud, Agility PR Solutions, and Mention are common alternatives for Meltwater.
Reviewers rate Support Rating highest, with a score of 7.5.
The most common users of Meltwater are from Mid-sized Companies (51-1,000 employees).
Comparisons
Compare with
Reviews and Ratings
(164)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Meltwater has proven to be a versatile platform for a wide range of use cases, as reported by its users. Organizations have relied on Meltwater for media monitoring, allowing them to track media mentions for their own organization, competitors, and the industry as a whole. By utilizing keywords and sentiment analysis, users have been able to stay up-to-date on specific topics of interest, such as technological advancements or industry sentiment. Meltwater's comprehensive coverage has also allowed users to identify placements on obscure trade or science sites that don't show up in traditional search engines' alerts.
Additionally, Meltwater has served as an all-in-one solution for various marketing and communication needs. Users have utilized the platform for social listening, content management, reporting, public relations, influencer relations, and even newsletter distribution. The platform's ability to compile targeted media distribution lists has proved valuable for corporate PR efforts, while the clipping component has helped users generate comprehensive reports by compiling relevant clips. The user-friendly interface and extensive media contacts database have made Meltwater a go-to choice for organizations looking to streamline their marketing and communications efforts.
Furthermore, Meltwater has played a crucial role in enhancing brand presence and engagement on social media platforms. By utilizing Meltwater Buzz, organizations have been able to listen and evaluate diverse audiences across different regions and cultures. The scheduling capabilities have allowed users to plan and promote events effectively while the tool's social listening capabilities have facilitated tracking social mentions and engaging with a large social audience. Moreover, Meltwater's Media Intelligence Platform has provided valuable insights into influencer marketing efforts with its extensive influencer database.
Despite some users experiencing glitches or dissatisfaction after prolonged use, Meltwater has received positive recommendations from customers who appreciate its continually improving services. It has been praised as a great tool for finding influencers and managing influencer marketing efforts efficiently. Educational institutions have utilized Meltwater to educate students on digital analytics and monitoring online conversations, further highlighting its versatility. Organizations across industries have found Meltwater useful for monitoring media coverage, tracking online presence, compiling comprehensive reports, and staying updated on trends and topics of interest. Overall, Meltwater's Media Intelligence Platform has proven to be an indispensable tool for media research, outreach, distribution, and monitoring.
Convenient Email Reports: Users appreciate the convenience of receiving morning and afternoon media monitoring reports via email, saving them time and ensuring they are always informed about mentions of their company or competitors in the news. This feature has been praised by many reviewers.
Efficient Content Curation: The ability to archive relevant stories directly from the monitoring report and easily add them to company newsletters is highly valued. It streamlines the process of curating content for newsletters, making it more efficient for users. Many reviewers have found this feature beneficial.
Customizable Monitoring and Automated Newsletters: Users find it beneficial to be able to customize the frequency of media monitoring reports and set up automatic newsletters based on archived stories. This flexibility allows them to tailor the monitoring to their specific needs and automate their content distribution. Several reviewers have expressed appreciation for this customizable and automated feature.
-
Limited database coverage: Some users have mentioned that Meltwater's database lacks coverage of non-traditional media sources such as bloggers and social media influencers, which are important for picking up niche content.
-
Disjointed experience with integration: Several users have found that the platform does not seamlessly integrate with the Engage platform, leading to a disjointed user experience when using both tools.
-
Expensive for non-profits: Some users feel that Meltwater is expensive for non-profit organizations, making it less accessible for those with limited budgets.
Users commonly recommend the following when using Linkfluence:
-
Utilize training sessions: Joining training sessions offered by Linkfluence is advised to better understand how to effectively use the tool. This recommendation highlights the importance of investing time in learning the features and functionalities of Linkfluence.
-
Define scope and choose keywords wisely: Users suggest defining the scope of use and selecting keywords carefully to avoid getting lost in the data. By narrowing down the focus and choosing relevant keywords, users can reduce noise and increase the meaningfulness of their analysis.
-
Configure dashboards effectively: Users emphasize spending enough time on configuring dashboards in Linkfluence, especially when choosing keywords. This recommendation aims to reduce irrelevant information and enhance the accuracy of social media analysis.
By following these recommendations, users can make better use of Linkfluence's social listening capabilities, gain deeper insights, and improve their monitoring and analytic efforts.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
August 20, 2021
Beware of Hidden Contract Terms like Auto-renewal Clauses and Built-in Price Increases.
Score 1 out of 10
Vetted Review
Verified User
We use Meltwater as a News Aggregator tool and as a social media intelligence tool to a lesser degree. It helps business leaders to stay on top of industry news through a daily newsletter, and it allows the Marketing Department to monitor public sentiment of the brand.
- Nothing
- Big learning curve for minimal results with dashboards, filters and reports.
- Very expensive for what it offers.
- Appalling customer service.
- Too many account limitations even with an expensive package.
- Difficult to customize properly.
- Irrelevant content is hard to filter out.
- Shady business practices.
- None
- Negative Impact. Very little value provided at a high cost.
Meltwater is the most expensive option with the worst customer service. Terrible experience.
5
Management roles
- Company news sentiment monitoring
- Following industry news
- Social Media sentiment monitoring
- Tracking PR campaign performance
- Tracking Social Media Campaigns performance
- None
- None, we are stopping its use as soon as possible
Not Sure
- Product Features
- Product Usability
The decision was made by someone who has since left the company. We inherited the tool and decided to keep it because the sales team showed us lots of promising features that would had allowed us to monitor the competitive landscape quite easily. After using the tool for a few months, we lost confidence in it.
I would had ensured having a trial period with a money back guarantee to ensure satisfaction with the product before being on the hook for a long time period. I would had also focused on reducing the price drastically and evaluating alternatives.
No, suppliers should provide quality support to all users and not just those who pay extra for it.
No
No, never happened. Support offered was always subpar.
- None
- Any minor task becomes painful to complete
£4,000 for Meltwater Regular and Premium Social Package.
Don't waste your time. Find a different provider. If you still want to continue with the folly of working with Meltwater, then be extra careful when reading the contract terms as they tend to sneak autorenewal clauses and automatic price increases into the Terms of Service which are only referenced on the contract, but not shown.
August 17, 2021
Easy to use, great resource to have!
Meltwater is used to track and monitor the mention of our company in media outlets. We also use it to monitor key words that are important to our industry and the members we serve. It is used by myself as well as 3 other key employees.
- Monitor key words chosen by us.
- Produces great reports.
- Provides key influencers.
- Adding more influencers.
- Reporting
- Analytics
- Meltwater helps us evaluate and analyze our press efforts and media connections.
We have yet to use other platforms as a comparison.
3
Marketing and Communication
1
I do the support through our account manager at meltwater
- Media Monitoring of our Corporate Brand Name
- Social listening for certain hashtags
- Monitoring of Government actions that link to our industry
- Monitoring of our social consumer programs
- Including their new platform KLEAR
- Monthly and Quarterly Reporting on the industry
- Reporting on the success of our campaigns
Score 1 out of 10
Vetted Review
Verified User
We have attempted to use the tool for press and social media capture. We also wanted to leverage the dashboards to look at how we compare against competition and our % share of voice. We wanted to report these metrics to show how media efforts were paying off with increased results.
- Right now it does nothing well and support has refused to help us.
- The filters do not work against the numerous market research reports.
- The tool does not capture media from the industry we are in. We are seeing major gaps in what it should catch versus what it is actually capturing.
- The support is really horrible. The very first thing our customer service rep said to us was that he had to support over 80 clients and that we would not get any of his time. Well, he was right!
- Capture of as it happens media mentions.
- Search for influencers.
- Benchmarking against competition.
- It's really been totally useless for us. No kidding, ZERO value.
Cision acquired TrendKite which we loved. I was worried that TrendKite would not be supported as well so we switched to Meltwater.
Years ago Meltwater was a fine choice. Now ... it is so bad it's hard to even imagine how they get by with the state of the product and the very bad services they say is included. I REALLY RECOMMEND STAYING AWAY FROM MELTWATER.
Years ago Meltwater was a fine choice. Now ... it is so bad it's hard to even imagine how they get by with the state of the product and the very bad services they say is included. I REALLY RECOMMEND STAYING AWAY FROM MELTWATER.