Meltwater

We use it for community search, so we run a query for Reddit forums or X feeds around topics our audience is talking about.

I do not recommend working with Meltwater. I currently use their Explore tool. While the tool itself is fine, I think the company's business practices are problematic. In my experience, sales reps will push you into signing multi-year agreements to avoid steep year over year price increases. In my experience, there is no flexibility to terminate early if your circumstances change or you are dissatisfied with their service.

Meltwater has definitely grown as a service provider, providing more features than it has in the past. I have been able to link certain notifications directly to a teams channel to push out alerts faster without having to use manual time to disseminate information. From Meltwaters explore function, I was able to quickly pick up on activity from a competitor that showed they were attempting to increase their online reputation score. Meltwater also notified me of an increase in media mentions (which I had noticed before, and decided to test if Meltwater would also pick up on it), and it was a good indication that the competitor is trying to increase interest with potential investors. The service REPs were helpful, but the newsletter function is still giving me some issues. If I can get this sorted out, then my ranking would be higher of the overall tool.

We were looking for a platform that served a variety of needs for our Engagement team. At the time, we were using different platforms to serve those needs and realized it would be better to consolidate if we could find something that would serve as an "all-in-one" platform. Upon discovering Meltwater, we felt assured our needs would be met, and they have been great to work with ever since. We utilize them for social listening, content management, reporting, public relations, and influencer relations. They have a great team who works with us closely to ensure our needs are met, and they are very responsive to our feedback as well. I'd recommend them to anyone looking for an all-in-one service to fulfill a variety of social media and public relations needs.

I use Meltwater Media Intelligence to distribute press releases, to measure results, to create lists, and to locate journalists on various beats.