TrustRadius
https://media.trustradius.com/product-logos/zx/gn/TLTE2TIXI0WU.JPEGMentionUse Mention If You Care About Your Brand's Online Presence (Seriously!)2019-05-13T18:19:35.483ZAt Softorino, we develop our own software solutions. And when we launch our software, we receive a wave of press related articles and mentions. It's not easy to monitor who and what was said about your brand or product online. We discovered Mention and use it as an online and social media monitoring tool. It helps us monitor what people say about our products online 24/7.
Whenever a news article mentions our apps or someone posts a review or comments online with our brand/app name – we receive a notification allowing us to react and share this information even further. Long story short, Mention keeps a finger on our pulse of "online presence. It became a strong tool to maintain and build relationships with thought-leaders online.,Monitors all web content and finds any information that is being published that is related to our brand or software solution.
We are notified on a daily basis with a list of mentions from news websites, forums and social channels. This is super important because we are always aware of the current product status and opinion from people. We are always ready to react to any negative or positive online mention.
We are able to see who mentions us the most from the reports made by Mention. As a result, we can invest more into the channels that mention us a lot and expand exposure even more.,Inaccurate mentions. At least once a day, we receive inaccurate mentions that are not related to us at all but they do have our brand name there. I assume this is not Mention's fault because they use the keywords we provide to them. But I think they can improve it but making their system smarter and adapt to valid mentions from the past.
The price. We don't use Mention for all of the features and we wish it'd be cheaper. We're a small company, so pricing is always an important part of making a decision.
Doesn't always catch your company mention. In most cases, it alerts us of all popular mentions but there are still times when a blog posts was posted but Mention did not catch it.,9,Definitely, the positive impact revealed itself when we are decided to monitor our competitors. Mention helped us stay aware of all mentions for our competitors and we increased our PR presence by reaching out to bloggers and journalists who covered competitors in our niche.
Customer feedback response time increased by 500%. In all honesty, I can't imagine monitoring every comment or tweet online that is in some way related to our brand - manually. Mention takes care of this and when we answer everyone swiftly, customer satisfaction grows rapidly.
Improves our link building.,3,Slack, Skype, Trello,10,10Josh BrownMention: the best tool you didn't know you needed!2019-01-16T19:42:32.886ZCurrently, Mention is being used only by the Marketing department and honestly, only by myself! I manage all the SEO and social media projects in the department and find that I'm generally the only person that uses Mention daily. I use Mention for two specific tasks. First, I use it all the time to monitor social mentions that do not explicitly tag our company. This helps me keep track of potential issues, sale leads, and more in one easy to monitor software. The second major task I use the software for is SEO link building. In particular, I use Mention to find unlinked brand mentions. Using Mention I have been able to find and obtain many backlinks for the company and occasionally, ask for our company name to be removed from a site we do not wish to be associated with. With my busy schedule, I honestly couldn't succeed in these tasks if I didn't have Mention!,Alerts!!! Mention allows total customization of what they call Alerts. You are able to set up monitored pages, sources, and locations, keywords, set color of alert for quick reference and more.
Negative keywords! It is super easy to add in keywords and phrases that you do not want pulled into an alert. Making it super easy to set up an alert to monitor your brand, but excluded any mentions of job postings!
The UI of the software is clean and easy to read! Makes it easy to scan quickly and see all the most current mentions you have set up to track
It integrates with Slack. If you are addicted to Slack, you will rejoice. If you don't understand why this matters, then I recommend downloading Slack today!,Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard.
Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless!
Better plans. This is a small issue, but I wish the lower plans has some basic reporting.,9,Mention helped to jumpstart and increase our link building strategy 100%. (AKA--we had none and then had something after getting Mention started.)
Helps to monitor potential risks to the company and has helped us stay on top of any negative feedback that we would have missed otherwise.
Mention helped us discover new influencers that we now work with and have had a positive impact on traffic, leads, and demos on our website.,1,,Slack, Sprout Social, Crazy Egg,8,10Aaron TreguboffA lightweight and affordable solution for monitoring your brand and others' on social media2018-12-06T20:37:01.105ZI've used Mention since the early days and they've really come a long way. They're such a great alternative to the insanely expensive guys who do social media monitoring. The enterprise guys will charge 6 figures (at least) and they certainly give a lot, but Mention is a lightweight solution that has pricing listed on their site and will really get you where you need to go if you're trying to monitor your own and competitor social channels and mentions.,Easy to review found posts
Easy to setup and start seeing it immediately working
Great notifications,They keep getting better at this but this is a hard thing for anyone—and that's monitoring generic names of companies like Delta. It's tough to filter out where someone may be saying "Delta" in a way that doesn't apply to the airline. Again, that's tough for everyone, but they have the same issue.,10,It has helped us be kept aware of the latest released by competitors.
It helped us find a few people interested in our space as they were tweeting about our topic.,2,NetBase, Sprinklr and Hootsuite ProMatthew FinneranMention powers your PR team2019-02-04T17:39:20.855ZMention is used by the marketing department as a social listening tool.
It solves a few business problems for us:
It lets us track what people say about our brand and our competitors on social media.We can easily find people who talk about subjects of interest to us.Mention ranks 'influencers' for those topics of interest. We then reach out to those influencers to share our content with them.,Mention has nice support and implementation function. They will do some of the harder work for you (e.g. refining your alerts).
It helps us to easily track and rank influencers, which improves the effectiveness of our Public Relations (PR).
You can filter and refine alerts e.g. by language. This is useful if you want to break into new markets.,It can be hard to set up the alerts, especially if you're tracking a popular term. You need to use boolean language (which Mention will help with) to ensure proper setup.
The pricing can be a little steep for smaller businesses.
They're pushing to be an all-in-one social media management solution. It works well, but I'd rather just have the social listening tool and reduce the cost. Perhaps they could segment their pricing by feature?,8,It has helped us to manage our reputation better. We can spot negative mentions of our brand and reach out to those people.
We use the influencer ranking feature when we enter new markets. It saves us time in identifying who is important.
It reduces our time spent tracking what people say about us on social media.,3,HubSpot, Microsoft Office 365, Slack,8,7Verified UserA great tool for seeing your press and social media mentions2018-12-04T16:26:02.540ZJust like it sounds, mention helps us keep track of mentions in social media and blog posts. Whenever someone tweets a post of ours or links to un in a blog post, we get those notifications delivered to our inbox. It's used by our marketing and it helps us keep track of PR,Daily notifications
Web scraping
Dashboard customization,Sometimes it misses certain web mentions,9,Visibility into Linkbuilding ROI
Better Public Relations stats,3,,Instapage, Zapier, Customer.io, SlackVerified UserMention: The Best Kept Secret for Social Media Marketing!2018-05-23T19:29:04.209ZI use Mention to monitor mentions of my company on social media. We are a small company, so I am the only one that uses it. I get daily emails that show our top mentions of the day with links to each of them. I can also go to the Mention website and see ALL of the mentions, rather than just the top few. I often find Tweets, Instagram, and Facebook posts that mention my company, HeidiSongs.com, where I sell educational music and video collections for young children. I am then able to repost these and thank the poster! Occasionally, I have found some complaints that I have been able to handle immediately, so that I can do some instant damage control to protect my brand online. I find this to be an invaluable tool, and I only have used the free service!
I have recommended Mention to many of my friends that are in business, and they have ALL started using it- and love it! Mention is one of the best kept secrets for the small business owner on that uses social media marketing!,Mention allows you to filter out certain websites that you do not need mentions from, such as Pinterest. For example, I do not need an alert each time someone repins one of my photos. Once I filtered that website out, I was able to easily stay within the 100 mentions per month that are allowed on the free plan.
Mention gives you a link to the actual social media post where you can find your brands "shout out." This is great, because it is quick and easy to go to the post and thank the poster for their mention. You do not have to visit the Mention website to do this unless you want to.
Mention allows you to mark certain website's mentions of you as irrelevant. I appreciate this, because there are always certain "spammy" types of mentions that come up here and there, and I don't want to waste any of my 100 free monthly mentions on that!,It did take me a while to figure out how to filter out the websites that I didn't need and focus only on what I needed the most. Perhaps this could be explained a little bit better.,10,Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.,1,Buffer and Tailwind,Microsoft Office 2016, Adobe Illustrator CC, Adobe PhotoshopHeidi ButkusMention May Be The Only Tool Of Its Kind And Ahead Of The Game2018-05-02T19:28:26.583ZAn Invaluable Tool Long Overdue For Small Businesses
Mention is used to gauge the interaction and quality of our social media content. We use the data to improve our content and gain insight into what our audience likes or dislikes. Seeing the click-through rate of our material helps with developing exciting content our followers will more likely be interested in reading. It also helps to know the effectiveness and reach our content gets once posted and the organic reach of older material. The data acquired when using mentions has proven to be an asset to our company. The features provided help us get an idea of what improvements are needed or may improve the engagement of our posts and impression on our audience. Without some of the features available, we would be spending countless dollars trying to keep track of all the details of running content campaigns. Having a small company on a limited budget, it helps to have mentioned as a tool that replaces the lack of employee power.,Engagement - Knowing how well your content is doing with your audiences is a beneficial feature to have at your disposal.
Reach - Knowing the who, and where your content ends up, gives a better insight into how compelling your content is.
Data Reports - The many features offered by Mention is invaluable. Some of the best thought out features are with this company.,Price - This is the only issue we have encountered. As a small company struggling to stay afloat. Pricing is always an issue. Mindfulness of the unfortunate needs more attention in the future. Doing so may attract more users in our opinion.,9,At this point, the data to support if the results of using Mention has helped or hurt our Return on Investment. We are using wishful thinking to evaluate the effectiveness of using Mention. More time will be needed to determine the actual value of using Mention.,1,Stephen ThomasAre you being Mentioned?2018-04-25T15:26:09.418ZWe actively use Mention to track how people across social media are interacting with our brand. Mention allows me to see when others have shared one of our articles or social media posts, as well as any tags or mentions of our brand online. While it is only within my Customer Service department that we use Mention, it is extremely useful for receiving fast notifications of mentions of our brand. That way we can choose to interact socially when it's happening or nip any complaints in the bud before they can impact too many people.,My favorite benefit of using Mention is the speed of notification! I have used other services where I'm not notified of interaction until way after the fact. I want to know immediately so that I have the option to interact LIVE with the consumer.
The "Influencer Score" is used to help me pick and choose who I want to engage with. If there is someone if high influence who shares one of our posts, I may reach out to them directly to network. This can help build relationships where guest posting and backlinking is possible.
I LOVE that Mention also tracks article mentions of our brand. Not online do I get notified when people are talking (or sharing) on social media - but I get notified when we receive a backlink in an article.,I'm not a huge fan of the layout of Mention. I'm a sucker for a clean and minimalistic presentation, and I feel like there is too much going on with the Mention dashboard.
I feel like there isn't a lot of bells and whistles to the program. I think that they could probably stand to spruce it up a bit.,8,We are more aware than ever of the mentions of our business name online. Before, we were in the dark. I would only find out that someone mentioned our brand if I had actively searched for our brand.
Because I am aware of when we are being mentioned, I am able to combat any negativity right away. When I am alerted to negative commentary, I have the ability to connect with that consumer and make them happy before the negativity impacts our brand.
The time Mention saves me in researching our online mentions is priceless. Deep research is time-consuming and now I don't have to do that on my own.,1,HubSpot, Agency Analytics, BrightLocalSarah NelsonMention: See Where Your Business is Mentioned.2018-04-25T15:12:05.778ZWe use Mention within our marketing department. We have started when the company was very young and we wanted to know who and where mentioned us (without constantly Googling the brand's name). By now, we've grown and got our SEO specialist who monitors the mentions and links to us as well, but Mention is still a useful thing.,Convenient features that help you monitor the mentions (hence the name) online.
Good UI/UX that helps you streamline the process and the navigation is clear and simple (although the features are many)
The free version is efficient enough to see whether you need this instrument in your arsenal or not.,I wish there was a trial version of the insights to see what features are inside when one just starts to use Mention. (They have this demo feature for the Influencers so you get to see what's in it.),8,We have started small and the entire marketing department consisted of one person. Considering the amount of work that's needed to do, Mention was a great tool for social media monitoring that helped to save some (or a lot of) time.
Besides saving time, it also boosted confidence :) When you have a startup, it's always nice to see your name mentioned online (even if sometimes it was by your friends, there were times when it was Huffington Post.),2,HubSpot CRM, HubSpot, MailChimp, SendGrid Marketing Email, Google AnalyticsZee GimonMention Gives You 360° Visibility in Real Time2018-04-24T18:48:49.575ZWe use Mention to track real-time mentions of our company, products, and competitors. Our marketing team and company has access to Mention data through a Zapier integration to a Clack channel. We are a lean team, so this gives us the ability to all take ownership of our brand without additional effort. Mention is a great way to gain 360-degree visibility into what's being said about your brand.,Mention kills it at real-time updates across all channels.
Mention makes it easy to listen to what people are saying about your product.
Mention enables us to follow what our competitors are doing with little to no effort.,The mention dashboard in the web app is noisy. It could be streamlined to make the most pertinent information easier to consume.,10,At $29/month, Mention is a bargain. We are able to see potentially harmful news bits in real-time which gives us the time to craft a response and act quickly.,2,Bottlenose, TweetDeck and Hootsuite Pro,Slack, Zoom, FreshdeskLauren FitzHughGreat as an additional monitoring service2018-02-15T18:56:56.559ZWe use Mention as an additional component to other online monitoring services. Key words are monitored for mentions on blogs, forums and online news sites.,Easy to review and digest email alerts on key search words
Catches mentions other services have missed,Some searches are not as accurate and we get some irrelevant results,7,Fast and pretty easy to use
Finds clients' online mentions other services have missed,1,Google Analytics, Hootsuite Pro and BurrellesLuce Workflow,BurrellesLuce Workflow, Google Analytics, Hootsuite ProVerified UserUsing Mention Weekly2016-08-30T23:13:25.832ZI receive an email notification of mentions each day until I reach my quota for the month. It helps me catch comments/questions on social media that I would otherwise miss.,Displaying tweets that mention your organization/company without you having to search
Delivering an automated response right to your inbox
Links directly to users that mention you so you can respond easily,Searching instagram and facebook too!
Having an unlimited quota!
Allowing a user to answer within Mention rather than linking to an account or post,It certainly saves me time
Teaches a new method of using social media
Stresses the importance of great customer service,6,Twitter,Hootsuite Free, SumAll,1,5,3Nicky Enriquez
Unspecified
Mention
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
