TrustRadius Insights
Mention is a versatile tool that serves various use cases across different departments. For the Marketing team, it is an essential tool …
Starting at $29 per month
View PricingOverview
What is Mention?
Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web.…
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Pricing
Solo
$29.00
Cloud
per month
Starter
$99.00
Cloud
per month
Company
Custom
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://mention.com/fr/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
YouTube Videos Keyword Mentions Tracker in Python (Demo Showcase)
YouTube
OGP Awards 2016 - Regional Honorable Mention, Asia: Undral Gombodorj, DEMO Mongolia, Mongolia
YouTube
Demo Mondays #53 - Seller Metrix - Amazon Analytics Tool for Sellers
YouTube
Demo German with Omega
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Mention?
Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.
Mention Features
- Supported: Social Measurement
- Supported: Sentiment Scoring
- Supported: Influencer Identification
- Supported: Social Reporting
- Supported: Web & Social Listening
Mention Screenshots
Mention Video
What is Mention
Mention Competitors
Mention Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Mobile Web |
| Supported Languages | english, french, spanish |
Frequently Asked Questions
Reviewers rate Ease of integration highest, with a score of 9.4.
The most common users of Mention are from Small Businesses (1-50 employees).
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Reviews and Ratings
(39)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Mention is a versatile tool that serves various use cases across different departments. For the Marketing team, it is an essential tool for monitoring social media mentions that are not explicitly tagged to their company, enabling them to keep track of potential issues and sales leads. Additionally, Mention is used for SEO link building, helping businesses find unlinked brand mentions and obtain valuable backlinks.
Customer Service teams also benefit from Mention as it helps them catch critical mentions of the brand across the internet, whether they are customer complaints lost in obscure forums or missed on social media feeds. This empowers them to address complaints promptly and engage with customers more effectively. Moreover, small business owners find Mention useful for social media marketing, as it allows them to gauge the interaction and quality of their social media content, improving content development and gaining insight into audience preferences.
Furthermore, Mention provides valuable data on click-through rates, effectiveness, reach, and organic reach of posted content. This information helps companies identify areas for improvement and enhance engagement in their content campaigns. The software also automates the tedious task of manually searching for business mentions on the web that are not linked back to the company's website. This saves time for the team while contributing to search engine rankings and increasing organic traffic through acquired links.
Moreover, Mention is employed by PR teams to track brand mentions in real-time across various platforms. This contributes to a company's PR strategy by allowing them to join conversations promptly and build relationships with thought leaders. It is also a cost-effective alternative to expensive social media monitoring solutions, offering 360-degree visibility into what people are saying about a brand.
Lastly, Mention proves invaluable to Customer Service departments as it enables fast notifications and prompt response to interactions with the brand on social media. By receiving email notifications of brand mentions on social media platforms like Twitter, Instagram, and Facebook, they can catch comments and questions that would otherwise be missed.
In conclusion, Mention serves a diverse range of use cases, from social media monitoring and SEO link building to customer service and PR strategies. Its capabilities empower businesses to stay informed about what people are saying about their brand on the internet, contribute to content development and engagement enhancement, and monitor interactions with customers in real-time.
Users commonly recommend the following:
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Try the free plan: Many users suggest trying Mention's free plan before committing to a paid subscription. This allows businesses to get a feel for the tool and see if it meets their needs without any financial commitment.
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Set up specific filters: Users recommend setting up specific filters in Mention to sift through content that is relevant to their business. By customizing the filters, businesses can ensure that they only receive notifications for mentions that matter to them.
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Use in conjunction with other tools: Many users recommend using Mention in conjunction with other PR and marketing tools for a more comprehensive monitoring solution. By combining Mention with other tools, businesses can enhance their analytics and tracking capabilities.
Overall, users find Mention to be a valuable tool for tracking brand mentions on the web. It is often suggested to take advantage of its dashboards, add all social media accounts to maximize benefits, and use it to monitor brand mentions or key conversations. However, some users mention that it may not be suitable for businesses with a limited budget, so it is recommended to evaluate the cost-effectiveness based on individual needs.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
At Softorino, we develop our own software solutions. And when we launch our software, we receive a wave of press related articles and mentions. It's not easy to monitor who and what was said about your brand or product online. We discovered Mention and use it as an online and social media monitoring tool. It helps us monitor what people say about our products online 24/7.
Whenever a news article mentions our apps or someone posts a review or comments online with our brand/app name – we receive a notification allowing us to react and share this information even further. Long story short, Mention keeps a finger on our pulse of "online presence. It became a strong tool to maintain and build relationships with thought-leaders online.
- Monitors all web content and finds any information that is being published that is related to our brand or software solution.
- We are notified on a daily basis with a list of mentions from news websites, forums and social channels. This is super important because we are always aware of the current product status and opinion from people. We are always ready to react to any negative or positive online mention.
- We are able to see who mentions us the most from the reports made by Mention. As a result, we can invest more into the channels that mention us a lot and expand exposure even more.
- Inaccurate mentions. At least once a day, we receive inaccurate mentions that are not related to us at all but they do have our brand name there. I assume this is not Mention's fault because they use the keywords we provide to them. But I think they can improve it but making their system smarter and adapt to valid mentions from the past.
- The price. We don't use Mention for all of the features and we wish it'd be cheaper. We're a small company, so pricing is always an important part of making a decision.
- Doesn't always catch your company mention. In most cases, it alerts us of all popular mentions but there are still times when a blog posts was posted but Mention did not catch it.
- Definitely, the positive impact revealed itself when we are decided to monitor our competitors. Mention helped us stay aware of all mentions for our competitors and we increased our PR presence by reaching out to bloggers and journalists who covered competitors in our niche.
- Customer feedback response time increased by 500%. In all honesty, I can't imagine monitoring every comment or tweet online that is in some way related to our brand - manually. Mention takes care of this and when we answer everyone swiftly, customer satisfaction grows rapidly.
- Improves our link building.
3
Our PR and SEO team uses mention to always stay informed of which articles are published, customer feedback and if there are any articles that mentioned us but did not link back. This is an essential part of our link building strategy. The entire team at Softorino uses it Mention pretty much because we all get a Slack notification allowing even the developers to know what is being said about us online.
February 04, 2019
Mention powers your PR team
Mention is used by the marketing department as a social listening tool.
It solves a few business problems for us:
It solves a few business problems for us:
- It lets us track what people say about our brand and our competitors on social media.
- We can easily find people who talk about subjects of interest to us.
- Mention ranks 'influencers' for those topics of interest. We then reach out to those influencers to share our content with them.
- Mention has nice support and implementation function. They will do some of the harder work for you (e.g. refining your alerts).
- It helps us to easily track and rank influencers, which improves the effectiveness of our Public Relations (PR).
- You can filter and refine alerts e.g. by language. This is useful if you want to break into new markets.
- It can be hard to set up the alerts, especially if you're tracking a popular term. You need to use boolean language (which Mention will help with) to ensure proper setup.
- The pricing can be a little steep for smaller businesses.
- They're pushing to be an all-in-one social media management solution. It works well, but I'd rather just have the social listening tool and reduce the cost. Perhaps they could segment their pricing by feature?
- It has helped us to manage our reputation better. We can spot negative mentions of our brand and reach out to those people.
- We use the influencer ranking feature when we enter new markets. It saves us time in identifying who is important.
- It reduces our time spent tracking what people say about us on social media.
3
Our marketing team (and more frequently) our PR person use it.
We take an inbound approach to marketing, so we produce a lot of content. We need to share this with our market, so our PR person uses Mention to find people who would be interested in our content. By knowing who cares most about our content themes, we have greater success in getting it promoted by influencers.
We take an inbound approach to marketing, so we produce a lot of content. We need to share this with our market, so our PR person uses Mention to find people who would be interested in our content. By knowing who cares most about our content themes, we have greater success in getting it promoted by influencers.
January 16, 2019
Mention: the best tool you didn't know you needed!
Currently, Mention is being used only by the Marketing department and honestly, only by myself! I manage all the SEO and social media projects in the department and find that I'm generally the only person that uses Mention daily. I use Mention for two specific tasks. First, I use it all the time to monitor social mentions that do not explicitly tag our company. This helps me keep track of potential issues, sale leads, and more in one easy to monitor software. The second major task I use the software for is SEO link building. In particular, I use Mention to find unlinked brand mentions. Using Mention I have been able to find and obtain many backlinks for the company and occasionally, ask for our company name to be removed from a site we do not wish to be associated with. With my busy schedule, I honestly couldn't succeed in these tasks if I didn't have Mention!
- Alerts!!! Mention allows total customization of what they call Alerts. You are able to set up monitored pages, sources, and locations, keywords, set color of alert for quick reference and more.
- Negative keywords! It is super easy to add in keywords and phrases that you do not want pulled into an alert. Making it super easy to set up an alert to monitor your brand, but excluded any mentions of job postings!
- The UI of the software is clean and easy to read! Makes it easy to scan quickly and see all the most current mentions you have set up to track
- Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard.
- Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless!
- Better plans. This is a small issue, but I wish the lower plans has some basic reporting.
- Mention helped to jumpstart and increase our link building strategy 100%. (AKA--we had none and then had something after getting Mention started.)
- Helps to monitor potential risks to the company and has helped us stay on top of any negative feedback that we would have missed otherwise.
- Mention helped us discover new influencers that we now work with and have had a positive impact on traffic, leads, and demos on our website.
Honestly, I did a little research on different competitors, but my budget was very tight. Mention was the best reviewed and had the best reputation based on the price point. It was really an easy decision as all the other software solutions were charging $100s of dollars a month to accomplish something that paper Mention can do for $29-$99 a month. No contest for a marketer on a tight budget!
1
I'm the only one currently using Mention! I personally work on all the digital analytics for the organization, I post and manage the social media for the company and I'm the sole person working on SEO. Mention provides a great way to connect these three different work areas together and allow me to track all three in a matter of minutes. It's literally a lifesaver!