Name: Merkury by Merkle
Author: Merkle

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Development

Alumni Management

Education

Business Intelligence (BI)

Collaboration

Contract Management

Enhanced 911 (E911)

Risk Management

Enterprise

Accounting

Invoicing

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Performance Management (APM)

Cloud Storage

Code Review

Data Integration

Data Lakehouse

Data Mapping

Data Masking

Data Privacy Management

Database Load Balancing

Database Performance Monitoring

Email Verification

Ethernet Switches

Fraud Detection

Governance, Risk & Compliance

Graph Database

IP Address Management (IPAM)

IT Asset Disposal

Integration Platform as a Service (iPaaS)

Low-Code Development

Managed IT Service

Network Performance Monitoring

Network Simulation

SQL Server Performance Monitoring

Tape Storage

Unified Endpoint Management (UEM)

Web Content Filtering

Wireless LAN

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Customer Journey Analytics

Email Marketing

Marketing Automation

Native Advertising

Screen and Video Capture

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Predictive Sales Analytics

Sales Consulting

Sales

Animal Shelter

Chargeback Management

Clinical Data Management

Debt Collection

Laboratory Information Management

Legal Case Management

Real Estate

Travel Agency

Vertical-Specific

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Merkury by Merkle is a solution designed to enable first-party, cookieless identity for marketers, media owners, and publishers. According to the vendor, Merkury allows businesses of all sizes to leverage first-party CRM data and interactions, resolve and link data to person IDs, and enhance cookieless IDs with high-quality, person-based data. This tool is aimed at marketers, media owners, and publishers across various industries, providing them with the means to deliver personalized experiences, target specific audiences, and measure performance at the person level.

## Key Features

**Identity**: Merkury by Merkle utilizes PII-based person IDs to cover all US consumers and households. According to the vendor, this feature enables cross-channel targeting, personalization, and measurement by leveraging first-party CRM data and interactions.

**Data**: Merkury combines third-party data sources with first-party CRM and digital data to resolve and link data to person IDs. The vendor claims that this comprehensive data integration enhances cookieless IDs with high-quality, person-based data.

**Connections**: Merkury creates person ID graph connections and provides an intuitive interface for audience creation, addressable sizing, and audience delivery. According to the vendor, this feature supports media owners, publishers, ad-tech, and martech platforms.

**Clean Room**: Merkury offers a privacy-safe analytics environment and tools to securely key and re-key data to person IDs. The vendor states that this feature supports cross-channel insights, segmentation, and modeling while maintaining data privacy.

**Clean and Link Offline and Digital Records**: Merkury resolves offline and online identity to a single person-based master ID, facilitating data hygiene, personalization, targeting, and measurement use cases across databases, data lakes, and technology platforms.

**Turn Anonymous Engagements into Cookieless IDs**: According to the vendor, this feature enables Merkury to convert anonymous site, media, and email engagements into person-based IDs of consumers. It aims to facilitate personalized experiences and effective cross-channel targeting.

**Enhance Cookieless IDs with High-Quality Data**: Merkury enriches cookieless IDs with comprehensive data attributes, enabling person-based insights, segments, and modeling for improved marketing strategies, as claimed by the vendor.

**Deliver Personalized, Cross-Channel Experiences**: Merkury empowers businesses to deliver personalized experiences across media, site, service, and more. The vendor states that this feature supports personalized targeting and messaging, enhancing customer engagement and satisfaction.

**Measure at the Person Level for Improved Attribution**: Merkury allows businesses to measure performance at the person level, enabling better attribution analysis and privacy-safe closed-loop analysis, according to the vendor.

**Enable Customized Call Center Scripts**: According to the vendor, this feature supports customized call center scripts based on previous audience model scores or behaviors, enabling personalized interactions with customers and enhancing customer service.

Merkury is an identity resolution platform from Merkle, designed to enable marketers, media owners, and publishers to own, build, and control a cookie-less Private Identity Graph. Merkury uses an organization’s first-party CRM data and interactions such as logins, outbound email campaigns and media reach to create and grow a universe of person-based IDs for cross-channel targeting, personalization, and measurement.

Lytics is a customer data platform (CDP) from the company of the same name in Portland.

Starter

Professional

Lytics

Meiro CDP

Merkury by Merkle

Identity Resolution

Merkle is the nation’s largest privately-held agency with just over 1,700 employees, headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Denver; Little Rock; Minneapolis; New Jersey; New York; Philadelphia; San Francisco; Seattle; Hagerstown, MD, Shanghai, and Nanjing. Led by visionary chairman and CEO, David Williams, the agency is dedicated to providing world-class customer relationship marketing (CRM) services to Fortune 1000 companies and leading nonprofit organizations. Williams purchased the small company in 1988 at the age of 25, with big dreams of transforming it into a world-class service organization. With 25 employees and approximately $2 million in revenue, he began building upon his vision. Over the ensuing quarter century, his company has become a leading innovator in CRM techniques. As a result, Merkle has outpaced market growth rates through sustained organic development and a series of smart acquisitions; most recently IMPAQT, Social Amp, 5th Finger and Brilig. Today, Merkle can count itself among the top global CRM agencies and, in 2012, was recognized by Advertising Age as one of the top ten “Agencies to Watch.” Williams has not only set his keen sites on becoming a billion-dollar powerhouse; he is determined to make it happen in this decade. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Merkle

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Merkury

Merkury

Overview

What is Merkury?