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MessageGears

MessageGears

Overview

What is MessageGears?

MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.

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Recent Reviews
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Reviewer Pros & Cons

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Pricing

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What is MessageGears?

MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.

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  • No setup fee

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  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

MessageGears Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(7)

Attribute Ratings

Reviews

(1-3 of 3)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
MessageGears is being used by both the Lifecycle Marketing team and the CRM team to send email. We use this service to drive sales and to support active customers along their lifecycle. MessageGears lets our organization leverage our first-party data to drive pertinent messaging to our current and potential clients at the right time, and for a reasonable cost.
  • Customer Support
  • Sends Email
  • Maintains deliverability
  • Multiple routes to build and send email
  • Multivariate testing
  • WYSIWYG email builder
  • SQL audience error report
  • Native reporting
If you have a large amount of first-party data and your email marketing team knows how to code in SQL, then this is the platform for you. Take direct control of how you define your audiences and send email at enterprise level with very little issues. There are of course some downsides to a system like MessageGears, but they are balanced by price and product capability.
  • Sending more email!
  • Onboarding handoff was a little rough
  • Great control on who we are sending to
  • Dynamic content is very easy!
Email & Online Marketing (9)
57.77777777777778%
5.8
WYSIWYG email editor
50%
5.0
Dynamic content
90%
9.0
Ability to test dynamic content
100%
10.0
Landing pages
N/A
N/A
A/B testing
70%
7.0
Mobile optimization
N/A
N/A
Email deliverability reporting
20%
2.0
List management
90%
9.0
Triggered drip sequences
100%
10.0
Reporting & Analytics (3)
16.666666666666668%
1.7
Dashboards
20%
2.0
Standard reports
20%
2.0
Custom reports
10%
1.0
Pre-Send Testing (1)
80%
8.0
Link Tracking
80%
8.0
MessageGears is a completely different approach to email marketing than its competitors, and while it has a learning curve, it is superior after you've figured it out . The ability to find your audience through SQL on top of quick control of your templates allows for lightning fast email turn-around. The customer support is the best there is and bridges a lot of the knowledge gaps that can come up with a new service.
Score 1 out of 10
Vetted Review
Verified User
We use MessageGears as our main email marketing platform. The intent was to utilize the platform for highly personalized and segmented marketing campaigns to support our brands.
  • The MessageGears Support team is very helpful.
  • The platform is extremely literal. Every possible scenario (included unsubscribes) must be written into every audience query.
  • Messy user interface
  • Email development is overly complicated.
Unless you have someone on your team who is an expert in writing SQL queries and APIs, this platform is not for you.
  • IP Reputation issues because the system is so literal, we've accidently sent multiple versions of an email to the same people.
  • Difficulty tracking revenue because there are no real built-in reports
Email & Online Marketing (9)
14.444444444444445%
1.4
WYSIWYG email editor
10%
1.0
Dynamic content
30%
3.0
Ability to test dynamic content
10%
1.0
Landing pages
N/A
N/A
A/B testing
20%
2.0
Mobile optimization
N/A
N/A
Email deliverability reporting
40%
4.0
List management
10%
1.0
Triggered drip sequences
10%
1.0
Reporting & Analytics (3)
10%
1.0
Dashboards
10%
1.0
Standard reports
10%
1.0
Custom reports
10%
1.0
Pre-Send Testing (4)
12.5%
1.3
URL Validation
10%
1.0
Link Tracking
20%
2.0
Spam Testing
10%
1.0
Email Previews
10%
1.0
MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
MessageGears is used by our marketing department (4 out of 7 team members use it daily). Our emails are coded in html, loaded up into MessageGears as content, and then blasted as campaigns. We also deploy triggered messages. We've built a custom connection with MessageGears to talk to our large database.
  • Solid customer service
  • Inexpensive solution
  • Flexibility in setup
  • Due to our custom connection, we miss out on some features
  • Our organization codes in HTML versus drag and drop editor
  • Education on new enhancements
MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
  • Very High ROAS
  • Inexpensive CPMs
  • Always a top performing marketing channel
Email & Online Marketing (9)
35.55555555555556%
3.6
WYSIWYG email editor
N/A
N/A
Dynamic content
20%
2.0
Ability to test dynamic content
20%
2.0
Landing pages
N/A
N/A
A/B testing
60%
6.0
Mobile optimization
80%
8.0
Email deliverability reporting
80%
8.0
List management
50%
5.0
Triggered drip sequences
10%
1.0
Reporting & Analytics (3)
30%
3.0
Dashboards
30%
3.0
Standard reports
30%
3.0
Custom reports
30%
3.0
Pre-Send Testing (8)
51.25%
5.1
URL Validation
N/A
N/A
Link Tracking
80%
8.0
Image Validation
70%
7.0
Inbox Display
70%
7.0
Email Accessibility Tools
N/A
N/A
Spelling and Grammar Check
60%
6.0
Spam Testing
60%
6.0
Email Previews
70%
7.0
Bronto is a much better email service provider, though our choice to use MessageGears is based on our unique database situation, our partnership with them, and our deal structure. The automation and functionality within Bronto is superior, but it also comes with a hefty price tag; MessageGears provides the scale we need.
Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality.
MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
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