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Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where …
Starting at $24,000 per year
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What is Metadata.io?
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
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Pricing
MetaMatch
$295
Cloud
per month per installation
Web Personalization
$24,000
Cloud
per year
Audience Targeting
$24,000
Cloud
per year
Entry-level set up fee?
- $2,500 one-time fee per installationOptional
For the latest information on pricing, visithttps://metadata.io/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $24,000 per year
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Metadata.io?
B2B marketers can run paid campaigns, personalize web experiences, and optimize everything to revenue automatically with Metadata.
Full Platform
Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.
Areas of the full platform include:
Full Platform
Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.
Areas of the full platform include:
- Audience Targeting
- Match business profiles to personal emails to reach the best-fit audiences across Facebook, Google Ads, LinkedIn, and display.
- Campaign Automation
- Use the same tool to launch paid campaigns without having to manually build (and rebuild) new campaigns in each ad channel
- Campaign Experimentation
- Experiment, except at scale. Launch thousands of campaign experiments to get clarity on what works, what doesn’t, and why
- Web Personalization
- Don’t let organic and paid traffic go to waste. Personalize web experiences in real-time and convert site traffic to revenue
- Lead Enrichment
- Uses a single field on forms to drive more conversions. Automatically enrich new leads from campaigns with verified business data.
- Revenue Optimization
- Improves efficiency on underperforming campaigns with metadata automatically reallocated in a budget based way, on what drives pipeline and revenue.
- MetaMatch
- MetaMatch is a B2B targeting platform that helps demand gen marketers build more accurate audiences on channels like Facebook, Google Ads, Instagram, and LinkedIn. MetaMatch uses a patented personal-to-corporate identity graph, which matches multiple personal emails to a business profile. The vendor states its match rates of 30% on Facebook and 45% on LinkedIn, with some customers seeing match rates as high as 48% on Facebook and 71% on LinkedIn.
- Web Personalization
Metadata helps B2B marketers automate web personalization without assistance from engineering. Whether it’s new or returning traffic, different industries, or specific personas, users personalize every website visit and start driving more revenue.
Metadata.io Screenshots
Metadata.io Video
Metadata.io - Platform Demo and Overview
Metadata.io Integrations
- Google Ads
- 6sense
- Salesforce Marketing Cloud
- Qualified
- Bombora
- Drift
- Aberdeen
- Hubspot
- Marketo
- Salesforce
- Eloqua
- G2
Metadata.io Competitors
Metadata.io Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
Metadata.io starts at $24000.
Reviewers rate Ease of integration highest, with a score of 7.8.
The most common users of Metadata.io are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(35)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where teachers have used it to enhance their lessons and engage their students. With this product, teachers can create interactive presentations and multimedia content that captivate their students' attention and make learning more enjoyable. Students are able to actively participate in the lesson by interacting with the content, answering quizzes, and completing activities. This interactive approach has proven to be highly effective in improving knowledge retention and overall academic performance.
Another important use case for this product is in the business world. Professionals from different industries have utilized this product to create impressive presentations for clients, colleagues, and stakeholders. The product offers a wide range of customizable templates, graphics, and animations that allow users to create visually appealing slideshows that effectively communicate their ideas and messages. The ability to add multimedia elements such as images, videos, and audio has made these presentations more engaging and impactful. Users have reported positive feedback from their audiences, noting that the visual appeal and interactivity of the presentations have helped them effectively convey complex information and facilitate better understanding.
In addition to education and business applications, this product has also been used for personal purposes. Many individuals have utilized it to create beautiful photo slideshows for special occasions such as weddings, birthdays, and vacations. The product's user-friendly interface allows even those with limited design skills to create professional-looking slideshows with ease. Users have appreciated the extensive library of pre-designed templates and themes that provide them with a starting point for their creations. They have also praised the intuitive editing tools that enable them to customize every aspect of their slideshows according to their preferences.
Overall, users of this product have found it valuable across various domains including education, business, and personal use. Its ability to create interactive, visually appealing presentations has significantly improved engagement, communication, and learning outcomes for educators, professionals, and individuals alike.
Users have made several recommendations based on their experiences with Metadata. The three most common recommendations are as follows:
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Consider the marketing strategy and costs: Users emphasize that managing expectations and actual results depend on the marketing strategy employed. They recommend having a clear ideal customer profile and target account list in order to maximize the benefits of using Metadata. Additionally, users advise considering the platform's cost and ensuring that a return on investment (ROI) can be proven.
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Suitable for multi-channel, data-driven experimentation: Many users recommend Metadata for companies that prioritize multi-channel, data-driven experimentation. The platform is praised for its ability to facilitate targeted demand generation, lead generation efforts, audience creation in social media targeting, and running campaigns on platforms such as Facebook and LinkedIn. It is particularly recommended for implementing an Account-Based Marketing (ABM) strategy.
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Adequate ad spend budget and support: Users suggest that companies should have a sufficient ad spend budget to make the most of Metadata's capabilities. Despite potential difficulties during the onboarding process, users still recommend using Metadata due to its effectiveness in multi-channel advertising. Users also appreciate the helpful and responsive support provided by the Metadata team.
Overall, users recommend Metadata for organizations that are focused on multi-channel, data-driven experimentation and have a suitable ad spend budget. They highlight the importance of aligning the platform with the company's marketing strategy, considering costs and ROI, and leveraging Metadata's capabilities for targeted demand generation and social media advertising. Despite potential onboarding difficulties, users find value in using Metadata for their advertising needs.
Attribute Ratings
Reviews
(1-21 of 21)Companies can't remove reviews or game the system. Here's why
March 20, 2023
Only for big spenders.
We use Metadata to manage our lead gen campaigns on Facebook and LinkedIn. We define the budgets here, manage ad creatives, manage audiences and run experiments across these channels. We also have an integration with Bombora to target audiences that have shown intent across defined topics. We have used their onboarding and campaign advice on a bi-weekly basis before running things on our own.
- Insights in one place.
- Providing ROI data by connecting to our Salesforce org.
- Single UI to manage campaigns.
- Content on ad creative best practices.
- Bombora integration was not automated (at the time).
- Does not support all creative types.
Metadata.io manages a significant amount of our advertising spend. Their offer includes optimizing software and a specialized services team to help ensure we deliver quality ads to the right audiences. MD connects with our CRM which allows for easy bottom-of-funnel tracking and performance. I'm able to save a lot of time with the ability to duplicate campaigns, and it's the only way that allows for effective B2B targeting on Facebook.
- Optimizing ad experiments.
- Revenue performance tracking.
- Audience building.
- Better timing product updates when ad platforms release products.
- Some limited ad formats.
March 20, 2023
Metadata unlocks the power of b2b on facebook
Metadata.io is the perfect tool for unlocking b2b advertising on Facebook. Without it, I am not able to build the same high quality audiences like I can on Linkedin. Additionally, their lead enrichment capabilities and reporting infrastructure in general means that I never have to guess which campaigns are bringing in quality leads and more importantly, revenue.
- b2b audience matching on FB
- lead enrichment
- A/B testing analysis
- Attribution
- Native functionality from ad platforms
- editing live campaigns
March 20, 2023
Metadata helped us transform our Paid Social program - it's saved 100s of hours and proved millions in pipeline
We use Metadata to run all our paid social campaigns (LinkedIn & Facebook ads). It's dramatically cut down the amount of time it's takes us to launch new campaigns, create ads, and optimize performance. We also are able to see how our paid social campaigns impact actually pipeline via the CRM integration. It's made it possible to know what the ROI and actual pipeline contributions. Before Metadata, this was not possible.
- Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes.
- Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM.
- Attribution: see influenced & triggered opportunities/CW deals
- Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process
- Audience matching: there are great audience capabilities, but there are sometimes errors in matching ABM type audiences.
We use Metadata to help support paid ad campaigns on LinkedIn and Facebook. The Metadata team provided support for campaign set up, budget allocation, and testing to help optimize ad performance. Metadata was brought on to help augment a small team.
- Data visualization
- Running lots of ad variations and tests at once
- Consolidating account management and ad execution on multiple platforms in one interface.
- It was difficult to set goals on the individual campaign level vs. all ad campaigns
- It seems like the automation in-platform is better than what Metadata provides so you can have better results running ads natively.
- They have some work to do to improve the user experience for running experiments because it is one of their best features but it's hard to use.
March 18, 2023
Great tool for full funnel attribution!
Metadata.io changed the way we look at our lead channels by taking the lead all the way through to a closed-won opportunity in Salesforce. This allows us to optimize campaigns for the ultimate end goal and not just the conversion which is the completion of a form. This helps us realize ROI in a much better way.
- attribution
- lead enhancement
- experiments
- integration with bing ads
- more advanced settings available from the native platforms
- ability to run campaigns with smaller budgets
March 18, 2023
Take your ad strategy to the next level
Metadata makes it easy for small teams to do more. Skip the traditional route and bring all of your ads to one place. It helps you improve your audiences, targeting, and retargeting, and eliminate the stress of advertiser UI. It brings all of your reports to a central hub giving an un-siloed view of your ad landscape.
- Audience Matching
- Customer Support/Technical Support
- Reports
- Attribution views
- Audience views
- Multiple Goals
Metadata helps us with creating audiences, targeting them with ads, and enriching those conversions in our MA software. It can be used for target social, search, and display advertising and also helps optimize spend based on which ads and channels are performing best - whether you want to optimize to pipeline, MQLs, SQLs or whatever.
- Optimized and highly target social advertising
- Lead enrichment
- ROI tracking
- User experience could be a little bit better
- Sometimes things don't work quite the way you want them to
- If you're new to the platform, its easy to get lost in the system and not know what to do
March 14, 2023
Review for Metadata.
Although I don't have much recent experience with the tool, We have a very large Techstack and Metadata is certainly one of the tops in terms of customer success and support. They are extremely responsive to any needs that have come up in the past. The interface is also very simple to use and navigate.
- Audience creation functionality.
- Top-tier support.
- Pricing is competitive and affordable.
- The bidding section is confusing.
- Creating and organizing campaigns is not as easy as other software.
- I wish I could build more complex logic into audience segmentation (like you can in Marketo).
March 14, 2023
Unlimited campaign experimentation without the hassle
We started using Metadata.io to test Linkedin-level targeting on other platforms like Facebook, where we saw good engagement due to the relevant targeting. It's also great that we can easily launch campaigns on multiple platforms with a few clicks, and that we are able to see the aggregated performance of different audiences and ads in one place - not having to manually download reports from different ad managers. Our customer success team was eager to help to set up the system and educate us along the way.
- Intuitive UI
- Report on audiences and ads
- Easy campaign setup on multiple ad platforms
- Editing the currently running campaigns instead of having to create a new one to change small things
- Quicker rollout of new platforms and Hubspot integration
March 11, 2023
Great job at b2b custom audiences.
We use Metadata.io to manage all of our Facebook and LinkedIn ads, as well as Google search ads. There are two primary reasons we use Metadata.io. Their ability to upload business emails and match them to a Facebook audience is a game changer that greatly extends our reach. It is also great for allocating and optimizing budgets across Facebook and Linkedin to higher performers.
- Facebook audience creation using work emails.
- Cross-channel budget optimization (automatically).
- Uniform reporting.
- If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month.
- Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign.
- Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other.
- Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one.
- Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting.
March 08, 2023
Nice features but could do a lot of things better
We use metadata to build targeted lists of people for Facebook and Linkedin advertising as well as easy campaign launching and management the lists are great and very helpful, that is the main reason we use the platform. The marketing automation is nice to have but I don't care for it. Metadata has reporting functionality but we do not use that feature very much.
- Building Lists
- Campaign Management
- Reporting
- Automation
- Software bugs
- Customer Success Process
March 08, 2023
Likely Very Good For Some, But Not A Great Fit For Us
Our marketing team utilized Metadata.io to consolidate all of our paid ad campaigns within a single UI, allowing us to deploy campaigns across Google, Facebook and LinkedIn simply. Metadata hosted all of our ad copy, creative, and landing page experiences in a central location, while also providing us with access to additional audience-building tools separate from the traditional ad platforms.
- Ad Management
- Audience Building
- Customer Support
- Ease of Use / User Interface
- Campaign Management
- Ad Spend / Budget Management
March 08, 2023
Metadata.io - a major timesaver and godsend.
We use Metadata to promote our business and drive top of funnel leads. The act of testing and experimenting ad collateral, offers and audiences is made very easy with metadata. It saves me tons of time and allows for tons of testing.
- Advertising testing
- Advertising reporting
- Advertising optimization
- Reporting could be a bit more visual
March 08, 2023
Metadata.io has been great for us!
Metadata.io has been a great tool to focus on advertising spend on the channels it's most productive. Rather than split up budgets by channel, we now split them up by assets and judge performance based on closed won in Salesforce rather than just the conversion in the platform. This is extremely valuable in evaluating ROI not only per channel but by advertising type, which allows us to focus more on what works and less on what doesn't.
- Full Funnel ROI
- Experiment to find best results
- Customer Support
- More advanced settings from the Ad platforms to metadata.io would be nice
- More intuitive dashboards
- Ability to re-use campaigns without having to duplicate and copy.
Metadata.io lets us see full cycle lead-to-opp revenue reporting so we can understand how Marketing generates money for the business and get away from top of funnel vanity metrics like number of clicks and landing page conversions. Metadata.io provides a B2B targeting layer on top of social networks (Facebook & LinkedIn) that helps us serve ads to the right audiences.
- Paid Advertising Revenue Reporting
- B2B Audiences for Traditionally B2C Advertising Platforms
- Automated Budget and Spend Optimization
- Cleaner campaign build structure in native platforms
- Edit campaigns in platform rather than relaunch
March 07, 2023
Great for B2B paid social.
We use Metadata to (i) find and syndicate audiences for paid media targeting across Facebook and LinkedIn and (ii) manage our ad creative and spending.
- Third-party audience creation.
- Paid social creative management.
- Budget management at scale.
- Google ads campaign structure is limiting to the point we cannot use it.
- A limited number of channels we can send audiences to and run ads on (no Twitter, Reddit, Google Display, etc).
- Pricing negotiation was frustrating because they initially anchored 3X higher than they were willing to settle at.
February 14, 2023
The B2B Marketing Tool We Always Wanted for Paid Social Media
Metadata really help us with getting valid business email addresses and contact info for leads so sales can have successful outreach, attributing MQLs and pipeline to specific ads, making launching new paid social campaigns and building audiences so much faster, and quickly giving us actionable reporting on our campaigns. For a small team like ours, this tool has allowed us to spend much less time managing budget and optimizing ads and given us more time to focus on testing new content, ads, and audiences. We manage all of our Facebook and LinkedIn campaigns through this platform.
- The onboarding process, live training, and support we get from our customer success team are second to none!
- Metadata has greatly helped us to hone in on our very niche B2B audience with new audience types not available natively in LinkedIn and Facebook.
- Thanks to Metadata, we can now attribute MQLs and, more importantly, sales pipeline to specific ads which makes optimization so much more efficient and also helps us create more banners and ad copy like our top-performing content.
- We've improved our lead quality significantly now that we are getting business emails for the majority of leads (something that seemed impossible previously) and thanks to Metadata's lead enhancement, we're now providing our sales teams with more information about each lead and their company so they can have more productive outreach.
- Nothing major to mention here, every month there are new enhancements. The software is easy to use (if you do the training and onboarding correctly). In only a few months we've seen the product evolve greatly and provide many new features that we asked for.
Metdata.io has been a tremendous help to my current org (and also my previous company). We were looking to scale our paid social and paid search campaigns without hiring an expensive (and often ineffective) agency. To do that, we brought on Metadata.io which has helped us automate our campaigns with the help of their top-notch professional services team, while also providing data on paid social leads that we never would have had (like business email addresses, etc.).
- Automating paid social and paid search campaigns
- Providing data on paid social leads that we wouldn't have had otherwise (like business email address)
- Providing white-glove professional services to audit campaigns regularly and provide time advice all with a share Slack channel
- Sometimes focuses too much on driving MQLs rather than getting the message to the right audience
- Sometimes too encouraging of using direct response paid social and the use of eBook downloads, etc.
- Encourages use of display, which typically is ineffective for most B2B companies
March 31, 2021
Metadata is a good alternative when you don't have internal resources for ABM Management
We used [Metadata.io] to help us do microtargeting of our ABM campaigns on Facebook and LinkedIn. [Metadata.io] account managers handled the day to day management of our campaigns and we had weekly meetings to update the status and brainstorm about new campaigns and ways to optimize the activities we were doing.
- Understood ABM concepts
- Interaction with the company's management was easy
- Reports were sent regularly and I knew where we stood
- Dashboard was hard to utilize, they needed to walk us through it
- Knowledge of LinkedIn nuances were less than expected
- First 6 month intro pricing was affordable but then prices spiked
December 12, 2019
Metadata.io is an essential part of our digital marketing team!
The Digital Marketing Team is using Metadata to drive predictable and scalable lead generation via LinkedIn and Facebook as well as programmatic advertising.
- Ease of Use
- Customer Support
- Submitting changes to campaigns.
- Simplified executive dashboards.