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What is

Based in San Francisco, is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

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TrustRadius Insights

Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where …
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Review for Metadata.

8 out of 10
March 14, 2023
Although I don't have much recent experience with the tool, We have a very large Techstack and Metadata is certainly one of the tops in …
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per month per installation

Web Personalization


per year

Audience Targeting


per year

Entry-level set up fee?

  • $2,500 one-time fee per installation
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $24,000 per year
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Product Details

What is

B2B marketers can run paid campaigns, personalize web experiences, and optimize everything to revenue automatically with Metadata.

Full Platform

Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.

Areas of the full platform include:
  • Audience Targeting
    • Match business profiles to personal emails to reach the best-fit audiences across Facebook, Google Ads, LinkedIn, and display.
  • Campaign Automation
    • Use the same tool to launch paid campaigns without having to manually build (and rebuild) new campaigns in each ad channel
  • Campaign Experimentation
    • Experiment, except at scale. Launch thousands of campaign experiments to get clarity on what works, what doesn’t, and why
  • Web Personalization
    • Don’t let organic and paid traffic go to waste. Personalize web experiences in real-time and convert site traffic to revenue
  • Lead Enrichment
    • Uses a single field on forms to drive more conversions. Automatically enrich new leads from campaigns with verified business data.
  • Revenue Optimization
    • Improves efficiency on underperforming campaigns with metadata automatically reallocated in a budget based way, on what drives pipeline and revenue.
If marketers want to start small and grow into the Metadata platform, there are two options.

  • MetaMatch
    • MetaMatch is a B2B targeting platform that helps demand gen marketers build more accurate audiences on channels like Facebook, Google Ads, Instagram, and LinkedIn. MetaMatch uses a patented personal-to-corporate identity graph, which matches multiple personal emails to a business profile. The vendor states its match rates of 30% on Facebook and 45% on LinkedIn, with some customers seeing match rates as high as 48% on Facebook and 71% on LinkedIn.

  • Web Personalization
  • Metadata helps B2B marketers automate web personalization without assistance from engineering. Whether it’s new or returning traffic, different industries, or specific personas, users personalize every website visit and start driving more revenue.
  • Screenshots

    Screenshot of Screenshot of Screenshot of Video - Platform Demo and Overview Integrations Competitors Technical Details

    Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
    Operating SystemsUnspecified
    Mobile ApplicationNo

    Frequently Asked Questions

    Based in San Francisco, is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity. starts at $24000.

    6sense, Primer (SayPrimer), and Demandbase One are common alternatives for

    Reviewers rate Ease of integration highest, with a score of 7.8.

    The most common users of are from Mid-sized Companies (51-1,000 employees).
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    Reviews and Ratings


    Community Insights

    TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

    Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where teachers have used it to enhance their lessons and engage their students. With this product, teachers can create interactive presentations and multimedia content that captivate their students' attention and make learning more enjoyable. Students are able to actively participate in the lesson by interacting with the content, answering quizzes, and completing activities. This interactive approach has proven to be highly effective in improving knowledge retention and overall academic performance.

    Another important use case for this product is in the business world. Professionals from different industries have utilized this product to create impressive presentations for clients, colleagues, and stakeholders. The product offers a wide range of customizable templates, graphics, and animations that allow users to create visually appealing slideshows that effectively communicate their ideas and messages. The ability to add multimedia elements such as images, videos, and audio has made these presentations more engaging and impactful. Users have reported positive feedback from their audiences, noting that the visual appeal and interactivity of the presentations have helped them effectively convey complex information and facilitate better understanding.

    In addition to education and business applications, this product has also been used for personal purposes. Many individuals have utilized it to create beautiful photo slideshows for special occasions such as weddings, birthdays, and vacations. The product's user-friendly interface allows even those with limited design skills to create professional-looking slideshows with ease. Users have appreciated the extensive library of pre-designed templates and themes that provide them with a starting point for their creations. They have also praised the intuitive editing tools that enable them to customize every aspect of their slideshows according to their preferences.

    Overall, users of this product have found it valuable across various domains including education, business, and personal use. Its ability to create interactive, visually appealing presentations has significantly improved engagement, communication, and learning outcomes for educators, professionals, and individuals alike.

    Users have made several recommendations based on their experiences with Metadata. The three most common recommendations are as follows:

    1. Consider the marketing strategy and costs: Users emphasize that managing expectations and actual results depend on the marketing strategy employed. They recommend having a clear ideal customer profile and target account list in order to maximize the benefits of using Metadata. Additionally, users advise considering the platform's cost and ensuring that a return on investment (ROI) can be proven.

    2. Suitable for multi-channel, data-driven experimentation: Many users recommend Metadata for companies that prioritize multi-channel, data-driven experimentation. The platform is praised for its ability to facilitate targeted demand generation, lead generation efforts, audience creation in social media targeting, and running campaigns on platforms such as Facebook and LinkedIn. It is particularly recommended for implementing an Account-Based Marketing (ABM) strategy.

    3. Adequate ad spend budget and support: Users suggest that companies should have a sufficient ad spend budget to make the most of Metadata's capabilities. Despite potential difficulties during the onboarding process, users still recommend using Metadata due to its effectiveness in multi-channel advertising. Users also appreciate the helpful and responsive support provided by the Metadata team.

    Overall, users recommend Metadata for organizations that are focused on multi-channel, data-driven experimentation and have a suitable ad spend budget. They highlight the importance of aligning the platform with the company's marketing strategy, considering costs and ROI, and leveraging Metadata's capabilities for targeted demand generation and social media advertising. Despite potential onboarding difficulties, users find value in using Metadata for their advertising needs.

    Attribute Ratings


    (1-21 of 21)
    Companies can't remove reviews or game the system. Here's why
    Score 7 out of 10
    Vetted Review
    Verified User
    We use Metadata to manage our lead gen campaigns on Facebook and LinkedIn. We define the budgets here, manage ad creatives, manage audiences and run experiments across these channels. We also have an integration with Bombora to target audiences that have shown intent across defined topics. We have used their onboarding and campaign advice on a bi-weekly basis before running things on our own.
    • Insights in one place.
    • Providing ROI data by connecting to our Salesforce org.
    • Single UI to manage campaigns.
    • Content on ad creative best practices.
    • Bombora integration was not automated (at the time).
    • Does not support all creative types.
    Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
    Score 8 out of 10
    Vetted Review
    Verified User
    Incentivized manages a significant amount of our advertising spend. Their offer includes optimizing software and a specialized services team to help ensure we deliver quality ads to the right audiences. MD connects with our CRM which allows for easy bottom-of-funnel tracking and performance. I'm able to save a lot of time with the ability to duplicate campaigns, and it's the only way that allows for effective B2B targeting on Facebook.
    • Optimizing ad experiments.
    • Revenue performance tracking.
    • Audience building.
    • Better timing product updates when ad platforms release products.
    • Some limited ad formats.
    Any digital marketer is looking to improve ad effectiveness with limited internal headcount/team growth. Their professional services team is incredible, and the software performs just as sold for me. If you already have an agency running your ads, I don't think it makes sense to have both. I recommend one or the other.
    Ali Yildirim | TrustRadius Reviewer
    Score 10 out of 10
    Vetted Review
    Verified User
    Incentivized is the perfect tool for unlocking b2b advertising on Facebook. Without it, I am not able to build the same high quality audiences like I can on Linkedin. Additionally, their lead enrichment capabilities and reporting infrastructure in general means that I never have to guess which campaigns are bringing in quality leads and more importantly, revenue.
    • b2b audience matching on FB
    • lead enrichment
    • A/B testing analysis
    • Attribution
    • Native functionality from ad platforms
    • editing live campaigns
    if you are looking to advertise on FB you need to use some sort of data solution like While the platform takes a bit to learn, the fact that you can launch multiple different ad channels from the same UI (google, LI, meta) means that it's super powerful and worth the learning curve.
    Andrew Harder | TrustRadius Reviewer
    Score 10 out of 10
    Vetted Review
    Verified User
    We use Metadata to run all our paid social campaigns (LinkedIn & Facebook ads). It's dramatically cut down the amount of time it's takes us to launch new campaigns, create ads, and optimize performance. We also are able to see how our paid social campaigns impact actually pipeline via the CRM integration. It's made it possible to know what the ROI and actual pipeline contributions. Before Metadata, this was not possible.
    • Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes.
    • Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM.
    • Attribution: see influenced & triggered opportunities/CW deals
    • Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process
    • Audience matching: there are great audience capabilities, but there are sometimes errors in matching ABM type audiences.
    if you launch new campaigns/ads on a weekly/bi-weekly basis, you will save soooo much time If you need help attributing pipeline, revenue, Metadata makes it easy If you have a small team and want to do large scale testing, Metadata makes that possible
    Score 8 out of 10
    Vetted Review
    Verified User
    We use Metadata to help support paid ad campaigns on LinkedIn and Facebook. The Metadata team provided support for campaign set up, budget allocation, and testing to help optimize ad performance. Metadata was brought on to help augment a small team.
    • Data visualization
    • Running lots of ad variations and tests at once
    • Consolidating account management and ad execution on multiple platforms in one interface.
    • It was difficult to set goals on the individual campaign level vs. all ad campaigns
    • It seems like the automation in-platform is better than what Metadata provides so you can have better results running ads natively.
    • They have some work to do to improve the user experience for running experiments because it is one of their best features but it's hard to use.
    Metadata is great if you're managing a lot of accounts and you want to do things from one interface. It's also great for teams that don't have the resources to spend a lot of time setting up ads, allocating budget, and adjusting campaigns based on performance. They can really benefit small teams or teams with less experience running paid ads.
    Score 9 out of 10
    Vetted Review
    Verified User
    Incentivized changed the way we look at our lead channels by taking the lead all the way through to a closed-won opportunity in Salesforce. This allows us to optimize campaigns for the ultimate end goal and not just the conversion which is the completion of a form. This helps us realize ROI in a much better way.
    • attribution
    • lead enhancement
    • experiments
    • integration with bing ads
    • more advanced settings available from the native platforms
    • ability to run campaigns with smaller budgets
    Very likely to recommend to people that have the ability to pull in attribution full funnel.
    Score 9 out of 10
    Vetted Review
    Verified User
    Metadata makes it easy for small teams to do more. Skip the traditional route and bring all of your ads to one place. It helps you improve your audiences, targeting, and retargeting, and eliminate the stress of advertiser UI. It brings all of your reports to a central hub giving an un-siloed view of your ad landscape.
    • Audience Matching
    • Customer Support/Technical Support
    • Reports
    • Attribution views
    • Audience views
    • Multiple Goals
    If you are looking for an agency to run for you this is not that, if you do not have a budget, this will not be for you. But! When you doo have large budgets and complicated budgeting systems to run many ads at once, this is your tool for a comprehensive ad strategy.
    Score 9 out of 10
    Vetted Review
    Verified User
    Metadata helps us with creating audiences, targeting them with ads, and enriching those conversions in our MA software. It can be used for target social, search, and display advertising and also helps optimize spend based on which ads and channels are performing best - whether you want to optimize to pipeline, MQLs, SQLs or whatever.
    • Optimized and highly target social advertising
    • Lead enrichment
    • ROI tracking
    • User experience could be a little bit better
    • Sometimes things don't work quite the way you want them to
    • If you're new to the platform, its easy to get lost in the system and not know what to do
    Metadata is excellent for B2B companies that know their target audience and need to test and optimize performance to get leads. They also have a wonderful support team, so it could be the right choice if you're marketing team is short handed. I would not use Metadata for B2C products and services.
    March 14, 2023

    Review for Metadata.

    Score 8 out of 10
    Vetted Review
    Verified User
    Although I don't have much recent experience with the tool, We have a very large Techstack and Metadata is certainly one of the tops in terms of customer success and support. They are extremely responsive to any needs that have come up in the past. The interface is also very simple to use and navigate.
    • Audience creation functionality.
    • Top-tier support.
    • Pricing is competitive and affordable.
    • The bidding section is confusing.
    • Creating and organizing campaigns is not as easy as other software.
    • I wish I could build more complex logic into audience segmentation (like you can in Marketo).
    From what I recall, a few years back, the onboarding experience was very smooth. Our CSM has been exceptionally knowledgeable and helpful. She's very responsive, well-organized, and on top of her game. Once you have that ICP in Metadata, it's really easy to target this audience with experiments across channels-and you can have your campaigns up and running asap.
    Dorottya Kiss | TrustRadius Reviewer
    Score 8 out of 10
    Vetted Review
    Verified User
    We started using to test Linkedin-level targeting on other platforms like Facebook, where we saw good engagement due to the relevant targeting. It's also great that we can easily launch campaigns on multiple platforms with a few clicks, and that we are able to see the aggregated performance of different audiences and ads in one place - not having to manually download reports from different ad managers. Our customer success team was eager to help to set up the system and educate us along the way.
    • Intuitive UI
    • Report on audiences and ads
    • Easy campaign setup on multiple ad platforms
    • Editing the currently running campaigns instead of having to create a new one to change small things
    • Quicker rollout of new platforms and Hubspot integration
    Use if: You have a well-described target audience and you want to reach them on non-B2B platforms as well, not just on Linkedin. You want to see ad and audience performance across different platforms. It saves a lot of time and helps generate insights quicker. You have a decent budget and you don't need to micro-manage and adjust the campaigns, budgets, ads every other day, then's campaign creation will work as a charm for you.
    Ray Huang | TrustRadius Reviewer
    Score 9 out of 10
    Vetted Review
    Verified User
    We use to manage all of our Facebook and LinkedIn ads, as well as Google search ads. There are two primary reasons we use Their ability to upload business emails and match them to a Facebook audience is a game changer that greatly extends our reach. It is also great for allocating and optimizing budgets across Facebook and Linkedin to higher performers.
    • Facebook audience creation using work emails.
    • Cross-channel budget optimization (automatically).
    • Uniform reporting.
    • If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month.
    • Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign.
    • Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other.
    • Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one.
    • Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting.
    Their customer success team is fantastic from technical onboarding to ongoing check-ins bi-weekly. They are really invested in helping you become successful. You need an adequate budget and specifically run lead capture campaigns.
    Score 7 out of 10
    Vetted Review
    Verified User
    We use metadata to build targeted lists of people for Facebook and Linkedin advertising as well as easy campaign launching and management the lists are great and very helpful, that is the main reason we use the platform. The marketing automation is nice to have but I don't care for it. Metadata has reporting functionality but we do not use that feature very much.
    • Building Lists
    • Campaign Management
    • Reporting
    • Automation
    • Software bugs
    • Customer Success Process
    The tool is great for advertising on paid social channels and that is what I use it for most. Some people like the marketing automation but I prefer to be hands on, I don't trust AI quite yet. The reporting also helps determine which images and campaigns are running most effectively so you can quickly prioritize
    Score 6 out of 10
    Vetted Review
    Verified User
    Our marketing team utilized to consolidate all of our paid ad campaigns within a single UI, allowing us to deploy campaigns across Google, Facebook and LinkedIn simply. Metadata hosted all of our ad copy, creative, and landing page experiences in a central location, while also providing us with access to additional audience-building tools separate from the traditional ad platforms.
    • Ad Management
    • Audience Building
    • Customer Support
    • Ease of Use / User Interface
    • Campaign Management
    • Ad Spend / Budget Management is great for advertisers that have simple campaigns that they want to deploy across various channels efficiently. Our team preferred to create unique campaigns for each channel, nullifying much of the benefit of having all of our campaigns under a single interface.

    Additionally, Metadata is great for advertisers looking to expand their B2C audiences, as the platform utilizes several different data aggregators to create unique audiences based on interests, intent, etc. However, as a B2B advertiser, we were unable to take full advantage of this tool due to its limited data on these audience types.
    Dan McKee | TrustRadius Reviewer
    Score 10 out of 10
    Vetted Review
    Verified User
    We use Metadata to promote our business and drive top of funnel leads. The act of testing and experimenting ad collateral, offers and audiences is made very easy with metadata. It saves me tons of time and allows for tons of testing.
    • Advertising testing
    • Advertising reporting
    • Advertising optimization
    • Reporting could be a bit more visual
    Extremely well suited for testing tons of different ads across multiple platforms. Integrates well with CRM and marketing automation tools. Is useful if you plan to advertise online.
    Michael Dillon | TrustRadius Reviewer
    Score 10 out of 10
    Vetted Review
    Verified User
    Incentivized has been a great tool to focus on advertising spend on the channels it's most productive. Rather than split up budgets by channel, we now split them up by assets and judge performance based on closed won in Salesforce rather than just the conversion in the platform. This is extremely valuable in evaluating ROI not only per channel but by advertising type, which allows us to focus more on what works and less on what doesn't.
    • Full Funnel ROI
    • Experiment to find best results
    • Customer Support
    • More advanced settings from the Ad platforms to would be nice
    • More intuitive dashboards
    • Ability to re-use campaigns without having to duplicate and copy.
    It is very well suited for B2B to be able to test out different types of marketing collateral and see results per channel on what types of collateral perform best (most conversions, best cost per conversion). It's ability to split test is also very impressive in all types of marketing.
    Matthew Underwood | TrustRadius Reviewer
    Score 8 out of 10
    Vetted Review
    Verified User
    Incentivized lets us see full cycle lead-to-opp revenue reporting so we can understand how Marketing generates money for the business and get away from top of funnel vanity metrics like number of clicks and landing page conversions. provides a B2B targeting layer on top of social networks (Facebook & LinkedIn) that helps us serve ads to the right audiences.
    • Paid Advertising Revenue Reporting
    • B2B Audiences for Traditionally B2C Advertising Platforms
    • Automated Budget and Spend Optimization
    • Cleaner campaign build structure in native platforms
    • Edit campaigns in platform rather than relaunch is great for B2B companies with a large budget and a high number of advertising experiments. The auto-optimizer works very well and can save you hundreds of hours of tweaking and tinkering with campaigns in the native platforms.
    Score 8 out of 10
    Vetted Review
    Verified User
    We use Metadata to (i) find and syndicate audiences for paid media targeting across Facebook and LinkedIn and (ii) manage our ad creative and spending.
    • Third-party audience creation.
    • Paid social creative management.
    • Budget management at scale.
    • Google ads campaign structure is limiting to the point we cannot use it.
    • A limited number of channels we can send audiences to and run ads on (no Twitter, Reddit, Google Display, etc).
    • Pricing negotiation was frustrating because they initially anchored 3X higher than they were willing to settle at.
    Metadata is a phenomenal tool to make paid social work for B2B software companies. It is not particularly useful to run Google ads or ads on other channels.
    Score 10 out of 10
    Vetted Review
    Verified User
    Metadata really help us with getting valid business email addresses and contact info for leads so sales can have successful outreach, attributing MQLs and pipeline to specific ads, making launching new paid social campaigns and building audiences so much faster, and quickly giving us actionable reporting on our campaigns. For a small team like ours, this tool has allowed us to spend much less time managing budget and optimizing ads and given us more time to focus on testing new content, ads, and audiences. We manage all of our Facebook and LinkedIn campaigns through this platform.
    • The onboarding process, live training, and support we get from our customer success team are second to none!
    • Metadata has greatly helped us to hone in on our very niche B2B audience with new audience types not available natively in LinkedIn and Facebook.
    • Thanks to Metadata, we can now attribute MQLs and, more importantly, sales pipeline to specific ads which makes optimization so much more efficient and also helps us create more banners and ad copy like our top-performing content.
    • We've improved our lead quality significantly now that we are getting business emails for the majority of leads (something that seemed impossible previously) and thanks to Metadata's lead enhancement, we're now providing our sales teams with more information about each lead and their company so they can have more productive outreach.
    • Nothing major to mention here, every month there are new enhancements. The software is easy to use (if you do the training and onboarding correctly). In only a few months we've seen the product evolve greatly and provide many new features that we asked for.
    Well suited for any marketing team running paid social media and paid search campaigns, especially for B2B it's amazing! For a small team like ours this tool has allowed us to spend much less time managing budget and optimizing ads and given us more time to focus on testing new content, ads, and audiences.
    Chris Spellman | TrustRadius Reviewer
    Score 9 out of 10
    Vetted Review
    Verified User
    Incentivized has been a tremendous help to my current org (and also my previous company). We were looking to scale our paid social and paid search campaigns without hiring an expensive (and often ineffective) agency. To do that, we brought on which has helped us automate our campaigns with the help of their top-notch professional services team, while also providing data on paid social leads that we never would have had (like business email addresses, etc.).
    • Automating paid social and paid search campaigns
    • Providing data on paid social leads that we wouldn't have had otherwise (like business email address)
    • Providing white-glove professional services to audit campaigns regularly and provide time advice all with a share Slack channel
    • Sometimes focuses too much on driving MQLs rather than getting the message to the right audience
    • Sometimes too encouraging of using direct response paid social and the use of eBook downloads, etc.
    • Encourages use of display, which typically is ineffective for most B2B companies
    If you are about to hire a paid media agency to handle your paid social and/or paid search campaigns, think again! Between your own in-house expertise and the white-glove service provided by's professional services team, you'll have everything you need to be successful and drive real revenue results, not just MQLs.
    Michal Wachstock | TrustRadius Reviewer
    Score 9 out of 10
    Vetted Review
    Verified User
    We used [] to help us do microtargeting of our ABM campaigns on Facebook and LinkedIn. [] account managers handled the day to day management of our campaigns and we had weekly meetings to update the status and brainstorm about new campaigns and ways to optimize the activities we were doing.
    • Understood ABM concepts
    • Interaction with the company's management was easy
    • Reports were sent regularly and I knew where we stood
    • Dashboard was hard to utilize, they needed to walk us through it
    • Knowledge of LinkedIn nuances were less than expected
    • First 6 month intro pricing was affordable but then prices spiked
    For a company that doesn't have a robust demand generation team, working with [] was a great adjustment to the team. Not sure that it was better than doing it internally but we didn't have the option. Their platform is robust but all the optimization is done on their platform which means it takes longer for LinkedIn to optimize the account from their side.
    Andrew Racine | TrustRadius Reviewer
    Score 9 out of 10
    Vetted Review
    Verified User
    The Digital Marketing Team is using Metadata to drive predictable and scalable lead generation via LinkedIn and Facebook as well as programmatic advertising.
    • Ease of Use
    • Customer Support
    • Submitting changes to campaigns.
    • Simplified executive dashboards.
    If you are a lean digital marketing team but feel that your target audience is on LinkedIn and Facebook, but need to quickly experiment and measure your content's impact, Metadata is the solution for you.
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