Skip to main content
TrustRadius
Metadata.io

Metadata.io

Overview

What is Metadata.io?

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

Read more
Recent Reviews

TrustRadius Insights

Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where …
Continue reading
TrustRadius Insights
TrustRadius Insights

Review for Metadata.

8 out of 10
March 14, 2023
Incentivized
Although I don't have much recent experience with the tool, We have a very large Techstack and Metadata is certainly one of the tops in …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Return to navigation

Pricing

View all pricing

MetaMatch

$295

Cloud
per month per installation

Web Personalization

$24,000

Cloud
per year

Audience Targeting

$24,000

Cloud
per year

Entry-level set up fee?

  • $2,500 one-time fee per installation
    Optional
For the latest information on pricing, visithttps://metadata.io/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $24,000 per year
Return to navigation

Product Details

What is Metadata.io?

B2B marketers can run paid campaigns, personalize web experiences, and optimize everything to revenue automatically with Metadata.

Full Platform

Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.

Areas of the full platform include:
  • Audience Targeting
    • Match business profiles to personal emails to reach the best-fit audiences across Facebook, Google Ads, LinkedIn, and display.
  • Campaign Automation
    • Use the same tool to launch paid campaigns without having to manually build (and rebuild) new campaigns in each ad channel
  • Campaign Experimentation
    • Experiment, except at scale. Launch thousands of campaign experiments to get clarity on what works, what doesn’t, and why
  • Web Personalization
    • Don’t let organic and paid traffic go to waste. Personalize web experiences in real-time and convert site traffic to revenue
  • Lead Enrichment
    • Uses a single field on forms to drive more conversions. Automatically enrich new leads from campaigns with verified business data.
  • Revenue Optimization
    • Improves efficiency on underperforming campaigns with metadata automatically reallocated in a budget based way, on what drives pipeline and revenue.
If marketers want to start small and grow into the Metadata platform, there are two options.

  • MetaMatch
    • MetaMatch is a B2B targeting platform that helps demand gen marketers build more accurate audiences on channels like Facebook, Google Ads, Instagram, and LinkedIn. MetaMatch uses a patented personal-to-corporate identity graph, which matches multiple personal emails to a business profile. The vendor states its match rates of 30% on Facebook and 45% on LinkedIn, with some customers seeing match rates as high as 48% on Facebook and 71% on LinkedIn.

  • Web Personalization
  • Metadata helps B2B marketers automate web personalization without assistance from engineering. Whether it’s new or returning traffic, different industries, or specific personas, users personalize every website visit and start driving more revenue.

    • Metadata.io Screenshots

    Screenshot of Screenshot of Screenshot of

    Metadata.io Video

    Metadata.io - Platform Demo and Overview

    Metadata.io Integrations

    Metadata.io Competitors

    Metadata.io Technical Details

    Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
    Operating SystemsUnspecified
    Mobile ApplicationNo

    Frequently Asked Questions

    Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

    Metadata.io starts at $24000.

    6sense, Primer (SayPrimer), and Demandbase One are common alternatives for Metadata.io.

    Reviewers rate Ease of integration highest, with a score of 7.8.

    The most common users of Metadata.io are from Mid-sized Companies (51-1,000 employees).
    Return to navigation

    Comparisons

    View all alternatives
    Return to navigation

    Reviews and Ratings

    (35)

    Community Insights

    TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

    Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where teachers have used it to enhance their lessons and engage their students. With this product, teachers can create interactive presentations and multimedia content that captivate their students' attention and make learning more enjoyable. Students are able to actively participate in the lesson by interacting with the content, answering quizzes, and completing activities. This interactive approach has proven to be highly effective in improving knowledge retention and overall academic performance.

    Another important use case for this product is in the business world. Professionals from different industries have utilized this product to create impressive presentations for clients, colleagues, and stakeholders. The product offers a wide range of customizable templates, graphics, and animations that allow users to create visually appealing slideshows that effectively communicate their ideas and messages. The ability to add multimedia elements such as images, videos, and audio has made these presentations more engaging and impactful. Users have reported positive feedback from their audiences, noting that the visual appeal and interactivity of the presentations have helped them effectively convey complex information and facilitate better understanding.

    In addition to education and business applications, this product has also been used for personal purposes. Many individuals have utilized it to create beautiful photo slideshows for special occasions such as weddings, birthdays, and vacations. The product's user-friendly interface allows even those with limited design skills to create professional-looking slideshows with ease. Users have appreciated the extensive library of pre-designed templates and themes that provide them with a starting point for their creations. They have also praised the intuitive editing tools that enable them to customize every aspect of their slideshows according to their preferences.

    Overall, users of this product have found it valuable across various domains including education, business, and personal use. Its ability to create interactive, visually appealing presentations has significantly improved engagement, communication, and learning outcomes for educators, professionals, and individuals alike.

    Users have made several recommendations based on their experiences with Metadata. The three most common recommendations are as follows:

    1. Consider the marketing strategy and costs: Users emphasize that managing expectations and actual results depend on the marketing strategy employed. They recommend having a clear ideal customer profile and target account list in order to maximize the benefits of using Metadata. Additionally, users advise considering the platform's cost and ensuring that a return on investment (ROI) can be proven.

    2. Suitable for multi-channel, data-driven experimentation: Many users recommend Metadata for companies that prioritize multi-channel, data-driven experimentation. The platform is praised for its ability to facilitate targeted demand generation, lead generation efforts, audience creation in social media targeting, and running campaigns on platforms such as Facebook and LinkedIn. It is particularly recommended for implementing an Account-Based Marketing (ABM) strategy.

    3. Adequate ad spend budget and support: Users suggest that companies should have a sufficient ad spend budget to make the most of Metadata's capabilities. Despite potential difficulties during the onboarding process, users still recommend using Metadata due to its effectiveness in multi-channel advertising. Users also appreciate the helpful and responsive support provided by the Metadata team.

    Overall, users recommend Metadata for organizations that are focused on multi-channel, data-driven experimentation and have a suitable ad spend budget. They highlight the importance of aligning the platform with the company's marketing strategy, considering costs and ROI, and leveraging Metadata's capabilities for targeted demand generation and social media advertising. Despite potential onboarding difficulties, users find value in using Metadata for their advertising needs.

    Attribute Ratings

    Reviews

    (1-21 of 21)
    Companies can't remove reviews or game the system. Here's why
    March 20, 2023

    Only for big spenders.

    Verified User
    Manager in Marketing
    Information Technology & Services Company, 11-50 employees
    Score 7 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
    March 20, 2023

    Helped improve CAC payback, overall ad strategy, and campaign confidence.

    Verified User
    Manager in Marketing
    Computer Software Company, 201-500 employees
    Score 8 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    Any digital marketer is looking to improve ad effectiveness with limited internal headcount/team growth. Their professional services team is incredible, and the software performs just as sold for me. If you already have an agency running your ads, I don't think it makes sense to have both. I recommend one or the other.
    March 20, 2023

    Metadata unlocks the power of b2b on facebook

    Ali Yildirim | TrustRadius Reviewer
    Ali Yildirim
    Manager
    Understory Agency (Marketing & Advertising, 1-10 employees)
    Score 10 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    if you are looking to advertise on FB you need to use some sort of data solution like metadata.io. While the platform takes a bit to learn, the fact that you can launch multiple different ad channels from the same UI (google, LI, meta) means that it's super powerful and worth the learning curve.
    March 20, 2023

    Metadata helped us transform our Paid Social program - it's saved 100s of hours and proved millions in pipeline

    Andrew Harder | TrustRadius Reviewer
    Andrew Harder
    Senior Paid Media Manager
    Webex Events (Computer Software, 51-200 employees)
    Score 10 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    if you launch new campaigns/ads on a weekly/bi-weekly basis, you will save soooo much time If you need help attributing pipeline, revenue, Metadata makes it easy If you have a small team and want to do large scale testing, Metadata makes that possible
    March 18, 2023

    Metadata is good if you're strapped for people resources.

    Verified User
    Manager in Marketing
    Information Technology & Services Company, 51-200 employees
    Score 8 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    Metadata is great if you're managing a lot of accounts and you want to do things from one interface. It's also great for teams that don't have the resources to spend a lot of time setting up ads, allocating budget, and adjusting campaigns based on performance. They can really benefit small teams or teams with less experience running paid ads.
    March 18, 2023

    Take your ad strategy to the next level

    Verified User
    Manager in Marketing
    Information Technology & Services Company, 51-200 employees
    Score 9 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    If you are looking for an agency to run for you this is not that, if you do not have a budget, this will not be for you. But! When you doo have large budgets and complicated budgeting systems to run many ads at once, this is your tool for a comprehensive ad strategy.
    March 18, 2023

    Metadata is the best solution for running social ads at scale

    Verified User
    Employee in Marketing
    Computer Software Company, 51-200 employees
    Score 9 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    Metadata is excellent for B2B companies that know their target audience and need to test and optimize performance to get leads. They also have a wonderful support team, so it could be the right choice if you're marketing team is short handed. I would not use Metadata for B2C products and services.
    March 14, 2023

    Review for Metadata.

    Verified User
    Account Manager in Customer Service
    Computer Software Company, 201-500 employees
    Score 8 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    From what I recall, a few years back, the onboarding experience was very smooth. Our CSM has been exceptionally knowledgeable and helpful. She's very responsive, well-organized, and on top of her game. Once you have that ICP in Metadata, it's really easy to target this audience with experiments across channels-and you can have your campaigns up and running asap.
    March 14, 2023

    Unlimited campaign experimentation without the hassle

    Dorottya Kiss | TrustRadius Reviewer
    Dorottya Kiss
    PPC Team Leader
    SEON. Fraud Fighters (Computer & Network Security, 201-500 employees)
    Score 8 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    Use Metadata.io if: You have a well-described target audience and you want to reach them on non-B2B platforms as well, not just on Linkedin. You want to see ad and audience performance across different platforms. It saves a lot of time and helps generate insights quicker. You have a decent budget and you don't need to micro-manage and adjust the campaigns, budgets, ads every other day, then Metadata.io's campaign creation will work as a charm for you.
    March 08, 2023

    Nice features but could do a lot of things better

    Verified User
    Contributor in Marketing
    Business Supplies & Equipment Company, 11-50 employees
    Score 7 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    The tool is great for advertising on paid social channels and that is what I use it for most. Some people like the marketing automation but I prefer to be hands on, I don't trust AI quite yet. The reporting also helps determine which images and campaigns are running most effectively so you can quickly prioritize
    March 08, 2023

    Likely Very Good For Some, But Not A Great Fit For Us

    Verified User
    Manager in Marketing
    Financial Services Company, 201-500 employees
    Score 6 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    Metadata.io is great for advertisers that have simple campaigns that they want to deploy across various channels efficiently. Our team preferred to create unique campaigns for each channel, nullifying much of the benefit of having all of our campaigns under a single interface.

    Additionally, Metadata is great for advertisers looking to expand their B2C audiences, as the platform utilizes several different data aggregators to create unique audiences based on interests, intent, etc. However, as a B2B advertiser, we were unable to take full advantage of this tool due to its limited data on these audience types.
    March 08, 2023

    Metadata.io has been great for us!

    Michael Dillon | TrustRadius Reviewer
    Michael Dillon
    Director of Marketing
    Mend: Integrated Telehealth for the Modern Practice. (Hospital & Health Care, 51-200 employees)
    Score 10 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    It is very well suited for B2B to be able to test out different types of marketing collateral and see results per channel on what types of collateral perform best (most conversions, best cost per conversion). It's ability to split test is also very impressive in all types of marketing.
    March 08, 2023

    Solid B2B Paid Advertising Tool with a Focus on Revenue Marketing

    Matthew Underwood | TrustRadius Reviewer
    Matthew Underwood
    Senior Marketing Operations Manager
    Assignar (Computer Software, 51-200 employees)
    Score 8 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    Metadata.io is great for B2B companies with a large budget and a high number of advertising experiments. The auto-optimizer works very well and can save you hundreds of hours of tweaking and tinkering with campaigns in the native platforms.
    February 14, 2023

    The B2B Marketing Tool We Always Wanted for Paid Social Media

    KC
    Kyle Cohenour
    Digital Marketing Manager
    ConnectWise (Information Technology & Services, 1001-5000 employees)
    Score 10 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    Well suited for any marketing team running paid social media and paid search campaigns, especially for B2B it's amazing! For a small team like ours this tool has allowed us to spend much less time managing budget and optimizing ads and given us more time to focus on testing new content, ads, and audiences.
    October 24, 2022

    Metadata.io truly is the Operating System for your B2B Marketing machine!

    Chris Spellman | TrustRadius Reviewer
    Chris Spellman
    Sr. Demand Generation Manager
    SCYTHE (Computer & Network Security, 11-50 employees)
    Score 9 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    If you are about to hire a paid media agency to handle your paid social and/or paid search campaigns, think again! Between your own in-house expertise and the white-glove service provided by Metadata.io's professional services team, you'll have everything you need to be successful and drive real revenue results, not just MQLs.
    March 31, 2021

    Metadata is a good alternative when you don't have internal resources for ABM Management

    Michal Wachstock | TrustRadius Reviewer
    Michal Wachstock
    Head of Global Marketing
    Personetics (Computer Software, 201-500 employees)
    Score 9 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    For a company that doesn't have a robust demand generation team, working with [Metadata.io] was a great adjustment to the team. Not sure that it was better than doing it internally but we didn't have the option. Their platform is robust but all the optimization is done on their platform which means it takes longer for LinkedIn to optimize the account from their side.
    December 12, 2019

    Metadata.io is an essential part of our digital marketing team!

    Andrew Racine | TrustRadius Reviewer
    Andrew Racine
    Senior Director, Demand Generation and Digital Marketing
    Turbonomic (Computer Software, 501-1000 employees)
    Score 9 out of 10
    Vetted Review
    Verified User
    Incentivized
    Likelihood to Recommend
    If you are a lean digital marketing team but feel that your target audience is on LinkedIn and Facebook, but need to quickly experiment and measure your content's impact, Metadata is the solution for you.
    Return to navigation