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Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where …
Starting at $24,000 per year
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What is Metadata.io?
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
Recent Reviews
Awards
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Pricing
MetaMatch
$295
Cloud
per month per installation
Web Personalization
$24,000
Cloud
per year
Audience Targeting
$24,000
Cloud
per year
Entry-level set up fee?
- $2,500 one-time fee per installationOptional
For the latest information on pricing, visithttps://metadata.io/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $24,000 per year
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Metadata.io?
B2B marketers can run paid campaigns, personalize web experiences, and optimize everything to revenue automatically with Metadata.
Full Platform
Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.
Areas of the full platform include:
Full Platform
Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.
Areas of the full platform include:
- Audience Targeting
- Match business profiles to personal emails to reach the best-fit audiences across Facebook, Google Ads, LinkedIn, and display.
- Campaign Automation
- Use the same tool to launch paid campaigns without having to manually build (and rebuild) new campaigns in each ad channel
- Campaign Experimentation
- Experiment, except at scale. Launch thousands of campaign experiments to get clarity on what works, what doesn’t, and why
- Web Personalization
- Don’t let organic and paid traffic go to waste. Personalize web experiences in real-time and convert site traffic to revenue
- Lead Enrichment
- Uses a single field on forms to drive more conversions. Automatically enrich new leads from campaigns with verified business data.
- Revenue Optimization
- Improves efficiency on underperforming campaigns with metadata automatically reallocated in a budget based way, on what drives pipeline and revenue.
- MetaMatch
- MetaMatch is a B2B targeting platform that helps demand gen marketers build more accurate audiences on channels like Facebook, Google Ads, Instagram, and LinkedIn. MetaMatch uses a patented personal-to-corporate identity graph, which matches multiple personal emails to a business profile. The vendor states its match rates of 30% on Facebook and 45% on LinkedIn, with some customers seeing match rates as high as 48% on Facebook and 71% on LinkedIn.
- Web Personalization
Metadata helps B2B marketers automate web personalization without assistance from engineering. Whether it’s new or returning traffic, different industries, or specific personas, users personalize every website visit and start driving more revenue.
Metadata.io Screenshots
Metadata.io Video
Metadata.io - Platform Demo and Overview
Metadata.io Integrations
- Google Ads
- 6sense
- Salesforce Marketing Cloud
- Qualified
- Bombora
- Drift
- Aberdeen
- Hubspot
- Marketo
- Salesforce
- Eloqua
- G2
Metadata.io Competitors
Metadata.io Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.
Metadata.io starts at $24000.
Reviewers rate Ease of integration highest, with a score of 7.8.
The most common users of Metadata.io are from Mid-sized Companies (51-1,000 employees).
Comparisons
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Reviews and Ratings
(35)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Users have found this product to be incredibly useful in a variety of use cases. One key use case is in the field of education, where teachers have used it to enhance their lessons and engage their students. With this product, teachers can create interactive presentations and multimedia content that captivate their students' attention and make learning more enjoyable. Students are able to actively participate in the lesson by interacting with the content, answering quizzes, and completing activities. This interactive approach has proven to be highly effective in improving knowledge retention and overall academic performance.
Another important use case for this product is in the business world. Professionals from different industries have utilized this product to create impressive presentations for clients, colleagues, and stakeholders. The product offers a wide range of customizable templates, graphics, and animations that allow users to create visually appealing slideshows that effectively communicate their ideas and messages. The ability to add multimedia elements such as images, videos, and audio has made these presentations more engaging and impactful. Users have reported positive feedback from their audiences, noting that the visual appeal and interactivity of the presentations have helped them effectively convey complex information and facilitate better understanding.
In addition to education and business applications, this product has also been used for personal purposes. Many individuals have utilized it to create beautiful photo slideshows for special occasions such as weddings, birthdays, and vacations. The product's user-friendly interface allows even those with limited design skills to create professional-looking slideshows with ease. Users have appreciated the extensive library of pre-designed templates and themes that provide them with a starting point for their creations. They have also praised the intuitive editing tools that enable them to customize every aspect of their slideshows according to their preferences.
Overall, users of this product have found it valuable across various domains including education, business, and personal use. Its ability to create interactive, visually appealing presentations has significantly improved engagement, communication, and learning outcomes for educators, professionals, and individuals alike.
Users have made several recommendations based on their experiences with Metadata. The three most common recommendations are as follows:
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Consider the marketing strategy and costs: Users emphasize that managing expectations and actual results depend on the marketing strategy employed. They recommend having a clear ideal customer profile and target account list in order to maximize the benefits of using Metadata. Additionally, users advise considering the platform's cost and ensuring that a return on investment (ROI) can be proven.
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Suitable for multi-channel, data-driven experimentation: Many users recommend Metadata for companies that prioritize multi-channel, data-driven experimentation. The platform is praised for its ability to facilitate targeted demand generation, lead generation efforts, audience creation in social media targeting, and running campaigns on platforms such as Facebook and LinkedIn. It is particularly recommended for implementing an Account-Based Marketing (ABM) strategy.
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Adequate ad spend budget and support: Users suggest that companies should have a sufficient ad spend budget to make the most of Metadata's capabilities. Despite potential difficulties during the onboarding process, users still recommend using Metadata due to its effectiveness in multi-channel advertising. Users also appreciate the helpful and responsive support provided by the Metadata team.
Overall, users recommend Metadata for organizations that are focused on multi-channel, data-driven experimentation and have a suitable ad spend budget. They highlight the importance of aligning the platform with the company's marketing strategy, considering costs and ROI, and leveraging Metadata's capabilities for targeted demand generation and social media advertising. Despite potential onboarding difficulties, users find value in using Metadata for their advertising needs.
Attribute Ratings
Reviews
(1-21 of 21)Companies can't remove reviews or game the system. Here's why
March 20, 2023
Only for big spenders.
We use Metadata to manage our lead gen campaigns on Facebook and LinkedIn. We define the budgets here, manage ad creatives, manage audiences and run experiments across these channels. We also have an integration with Bombora to target audiences that have shown intent across defined topics. We have used their onboarding and campaign advice on a bi-weekly basis before running things on our own.
Metadata.io manages a significant amount of our advertising spend. Their offer includes optimizing software and a specialized services team to help ensure we deliver quality ads to the right audiences. MD connects with our CRM which allows for easy bottom-of-funnel tracking and performance. I'm able to save a lot of time with the ability to duplicate campaigns, and it's the only way that allows for effective B2B targeting on Facebook.
March 20, 2023
Metadata unlocks the power of b2b on facebook
Metadata.io is the perfect tool for unlocking b2b advertising on Facebook. Without it, I am not able to build the same high quality audiences like I can on Linkedin. Additionally, their lead enrichment capabilities and reporting infrastructure in general means that I never have to guess which campaigns are bringing in quality leads and more importantly, revenue.
March 20, 2023
Metadata helped us transform our Paid Social program - it's saved 100s of hours and proved millions in pipeline
We use Metadata to run all our paid social campaigns (LinkedIn & Facebook ads). It's dramatically cut down the amount of time it's takes us to launch new campaigns, create ads, and optimize performance. We also are able to see how our paid social campaigns impact actually pipeline via the CRM integration. It's made it possible to know what the ROI and actual pipeline contributions. Before Metadata, this was not possible.
We use Metadata to help support paid ad campaigns on LinkedIn and Facebook. The Metadata team provided support for campaign set up, budget allocation, and testing to help optimize ad performance. Metadata was brought on to help augment a small team.
March 18, 2023
Great tool for full funnel attribution!
Metadata.io changed the way we look at our lead channels by taking the lead all the way through to a closed-won opportunity in Salesforce. This allows us to optimize campaigns for the ultimate end goal and not just the conversion which is the completion of a form. This helps us realize ROI in a much better way.
March 18, 2023
Take your ad strategy to the next level
Metadata makes it easy for small teams to do more. Skip the traditional route and bring all of your ads to one place. It helps you improve your audiences, targeting, and retargeting, and eliminate the stress of advertiser UI. It brings all of your reports to a central hub giving an un-siloed view of your ad landscape.
Metadata helps us with creating audiences, targeting them with ads, and enriching those conversions in our MA software. It can be used for target social, search, and display advertising and also helps optimize spend based on which ads and channels are performing best - whether you want to optimize to pipeline, MQLs, SQLs or whatever.
March 14, 2023
Review for Metadata.
Although I don't have much recent experience with the tool, We have a very large Techstack and Metadata is certainly one of the tops in terms of customer success and support. They are extremely responsive to any needs that have come up in the past. The interface is also very simple to use and navigate.
March 14, 2023
Unlimited campaign experimentation without the hassle
We started using Metadata.io to test Linkedin-level targeting on other platforms like Facebook, where we saw good engagement due to the relevant targeting. It's also great that we can easily launch campaigns on multiple platforms with a few clicks, and that we are able to see the aggregated performance of different audiences and ads in one place - not having to manually download reports from different ad managers. Our customer success team was eager to help to set up the system and educate us along the way.
March 11, 2023
Great job at b2b custom audiences.
We use Metadata.io to manage all of our Facebook and LinkedIn ads, as well as Google search ads. There are two primary reasons we use Metadata.io. Their ability to upload business emails and match them to a Facebook audience is a game changer that greatly extends our reach. It is also great for allocating and optimizing budgets across Facebook and Linkedin to higher performers.
March 08, 2023
Nice features but could do a lot of things better
We use metadata to build targeted lists of people for Facebook and Linkedin advertising as well as easy campaign launching and management the lists are great and very helpful, that is the main reason we use the platform. The marketing automation is nice to have but I don't care for it. Metadata has reporting functionality but we do not use that feature very much.
March 08, 2023
Likely Very Good For Some, But Not A Great Fit For Us
Our marketing team utilized Metadata.io to consolidate all of our paid ad campaigns within a single UI, allowing us to deploy campaigns across Google, Facebook and LinkedIn simply. Metadata hosted all of our ad copy, creative, and landing page experiences in a central location, while also providing us with access to additional audience-building tools separate from the traditional ad platforms.
March 08, 2023
Metadata.io - a major timesaver and godsend.
We use Metadata to promote our business and drive top of funnel leads. The act of testing and experimenting ad collateral, offers and audiences is made very easy with metadata. It saves me tons of time and allows for tons of testing.
March 08, 2023
Metadata.io has been great for us!
Metadata.io has been a great tool to focus on advertising spend on the channels it's most productive. Rather than split up budgets by channel, we now split them up by assets and judge performance based on closed won in Salesforce rather than just the conversion in the platform. This is extremely valuable in evaluating ROI not only per channel but by advertising type, which allows us to focus more on what works and less on what doesn't.
Metadata.io lets us see full cycle lead-to-opp revenue reporting so we can understand how Marketing generates money for the business and get away from top of funnel vanity metrics like number of clicks and landing page conversions. Metadata.io provides a B2B targeting layer on top of social networks (Facebook & LinkedIn) that helps us serve ads to the right audiences.
March 07, 2023
Great for B2B paid social.
We use Metadata to (i) find and syndicate audiences for paid media targeting across Facebook and LinkedIn and (ii) manage our ad creative and spending.
February 14, 2023
The B2B Marketing Tool We Always Wanted for Paid Social Media
Metadata really help us with getting valid business email addresses and contact info for leads so sales can have successful outreach, attributing MQLs and pipeline to specific ads, making launching new paid social campaigns and building audiences so much faster, and quickly giving us actionable reporting on our campaigns. For a small team like ours, this tool has allowed us to spend much less time managing budget and optimizing ads and given us more time to focus on testing new content, ads, and audiences. We manage all of our Facebook and LinkedIn campaigns through this platform.
Metdata.io has been a tremendous help to my current org (and also my previous company). We were looking to scale our paid social and paid search campaigns without hiring an expensive (and often ineffective) agency. To do that, we brought on Metadata.io which has helped us automate our campaigns with the help of their top-notch professional services team, while also providing data on paid social leads that we never would have had (like business email addresses, etc.).
March 31, 2021
Metadata is a good alternative when you don't have internal resources for ABM Management
We used [Metadata.io] to help us do microtargeting of our ABM campaigns on Facebook and LinkedIn. [Metadata.io] account managers handled the day to day management of our campaigns and we had weekly meetings to update the status and brainstorm about new campaigns and ways to optimize the activities we were doing.
December 12, 2019
Metadata.io is an essential part of our digital marketing team!
The Digital Marketing Team is using Metadata to drive predictable and scalable lead generation via LinkedIn and Facebook as well as programmatic advertising.