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Metadata.io

Metadata.io

Overview

What is Metadata.io?

Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

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Pricing

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MetaMatch

$295

Cloud
per month per installation

Web Personalization

$24,000

Cloud
per year

Audience Targeting

$24,000

Cloud
per year

Entry-level set up fee?

  • $2,500 one-time fee per installation
    Optional
For the latest information on pricing, visithttps://metadata.io/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $24,000 per year
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Product Details

What is Metadata.io?

B2B marketers can run paid campaigns, personalize web experiences, and optimize everything to revenue automatically with Metadata.

Full Platform

Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.

Areas of the full platform include:
  • Audience Targeting
    • Match business profiles to personal emails to reach the best-fit audiences across Facebook, Google Ads, LinkedIn, and display.
  • Campaign Automation
    • Use the same tool to launch paid campaigns without having to manually build (and rebuild) new campaigns in each ad channel
  • Campaign Experimentation
    • Experiment, except at scale. Launch thousands of campaign experiments to get clarity on what works, what doesn’t, and why
  • Web Personalization
    • Don’t let organic and paid traffic go to waste. Personalize web experiences in real-time and convert site traffic to revenue
  • Lead Enrichment
    • Uses a single field on forms to drive more conversions. Automatically enrich new leads from campaigns with verified business data.
  • Revenue Optimization
    • Improves efficiency on underperforming campaigns with metadata automatically reallocated in a budget based way, on what drives pipeline and revenue.
If marketers want to start small and grow into the Metadata platform, there are two options.

  • MetaMatch
    • MetaMatch is a B2B targeting platform that helps demand gen marketers build more accurate audiences on channels like Facebook, Google Ads, Instagram, and LinkedIn. MetaMatch uses a patented personal-to-corporate identity graph, which matches multiple personal emails to a business profile. The vendor states its match rates of 30% on Facebook and 45% on LinkedIn, with some customers seeing match rates as high as 48% on Facebook and 71% on LinkedIn.

  • Web Personalization
  • Metadata helps B2B marketers automate web personalization without assistance from engineering. Whether it’s new or returning traffic, different industries, or specific personas, users personalize every website visit and start driving more revenue.
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    Metadata.io Technical Details

    Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
    Operating SystemsUnspecified
    Mobile ApplicationNo

    Frequently Asked Questions

    Based in San Francisco, Metadata.io is a Demand Generation and ABM platform designed to execute thousands of B2B campaigns in a matter of hours, automatically optimizing campaigns for pipeline impact at a high velocity.

    Metadata.io starts at $24000.

    6sense, Primer (SayPrimer), and Demandbase One are common alternatives for Metadata.io.

    Reviewers rate Ease of integration highest, with a score of 7.8.

    The most common users of Metadata.io are from Mid-sized Companies (51-1,000 employees).
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    Comparisons

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    Reviews From Top Reviewers

    (1-5 of 21)

    Great job at b2b custom audiences.

    Rating: 9 out of 10
    March 11, 2023
    RH
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    • Facebook audience creation using work emails.
    • Cross-channel budget optimization (automatically).
    • Uniform reporting.
    Cons
    • If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month.
    • Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign.
    • Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other.
    • Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one.
    • Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting.

    Metadata helped us transform our Paid Social program - it's saved 100s of hours and proved millions in pipeline

    Rating: 10 out of 10
    March 20, 2023
    AH
    Vetted Review
    Verified User
    Metadata.io
    2 years of experience
    • Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes.
    • Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM.
    • Attribution: see influenced & triggered opportunities/CW deals
    • Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process
    Cons
    • Audience matching: there are great audience capabilities, but there are sometimes errors in matching ABM type audiences.

    Unlimited campaign experimentation without the hassle

    Rating: 8 out of 10
    March 14, 2023
    DK
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    • Intuitive UI
    • Report on audiences and ads
    • Easy campaign setup on multiple ad platforms
    Cons
    • Editing the currently running campaigns instead of having to create a new one to change small things
    • Quicker rollout of new platforms and Hubspot integration

    Metadata.io has been great for us!

    Rating: 10 out of 10
    March 08, 2023
    MD
    Vetted Review
    Verified User
    Metadata.io
    1 year of experience
    • Full Funnel ROI
    • Experiment to find best results
    • Customer Support
    Cons
    • More advanced settings from the Ad platforms to metadata.io would be nice
    • More intuitive dashboards
    • Ability to re-use campaigns without having to duplicate and copy.
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