Microsoft Advertising

Formerly Bing Ads

Because of duckduckgo we have to use Microsoft advertising and it turns out as the worst user experience given the company of this magnitude. Worst.

This is a platform that had potential if only it was run by ethically minded people. It's not.

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Not a good experience I will you skippable ads on Youtube.

Technically, there is no comparison with the above systems - just a lack of features and a bunch of technical bugs.

You have lower volume on Bing ads but the traffic is usually better and you get lower CPC with higher conversion rates.

The cost per click is definitely lower than Google Ads. But the drawback of it is that the audience size is smaller as well. The reason we picked Microsoft Advertising is that it is a good complementary solution to Google Ads. We use both of them with different budgets and we feel that lets us advertise to a large audience across different search engines.

Microsoft Advertising supports Google Ads integration, one of the efficient paid search engine extension. More so, Microsoft Advertising has a responsive, and informative live chat option, simplifying the customer help services. Microsoft Advertising supports conversion analysis and tracking, a major option to monitor the progress of the brand in the market.

Unfortunately, I don't think anyone has been able to properly and effectively compete with Google. They are the mammoth in the space - so therefore, I don't think either Bing or Gemini have had a fair shot to showcase their potential worth.
Again, I have found it very difficult for Bing to effectively spend our campaign budgets and customer service has been less than helpful.

It's a smaller market and different demographic, but CPCs can be lower so your ROI can be decent. Overall the interface feels a bit clunky and it's hard to find some features, but that may be because I spend most of my time in Google Ads.

We picked Microsoft Ads because it's helpful to cover the Bing side of things even if Google Ads is going well.

Microsoft advertising is a creative, and diverse marketing option, which makes it preferred by many enterprises. The success rate of Microsoft advertising due to its stability and consistency is another huge merit, and this results to practical results. Finally, Microsoft advertising has a technical team that is top-notch in their undertaking.

Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not.

Microsoft Advertising has more trustworthy and reliable keyword targeting, but the volume is much lower on Bing.com and related networks than on Google.com and related networks. The display capabilities and performance is lower on Bing as well. The import tool is easy to use for Microsoft Advertising so you don't have to create campaigns from scratch if you're just trying to increase your visibility across networks.

[Microsoft Advertising (formerly Bing Ads)] has access to superior traffic volume and ability / capability to spend ad dollars. [Microsoft Advertising (formerly Bing Ads)] is really the only paid search advertising option that competes with Google Ads in any capacity whether it be volume / ad spend / quality leads.

Bing Ads has a bit less traffic, however, its syndicated network is preferred because we can see where traffic is coming from. I would like to see custom mods for publisher sites to become a feature.

Bing Ads works similarly to Google Ads (Formerly AdWords) in the fact that it is search engine marketing. It differs in how it reaches a slightly more educated audience, has lower CPC (less competition) and often a better ROI. "Green technologies", solar, wind, etc. work extremely well in Bing Ads. Automotive advertising works very well here too!

Bing Ads is an excellent complement to Google Ads because most likely, it is reaching a different audience. Depending on where your traffic is coming from, one search engine may be better to focus on than the other.

Less cost than Google Ads but smaller audience. The interface is not as user-friendly and it is somewhat slow. The Bing Ads audience is smaller as they only have about 20% of the search market place. So you are limited by the number of searches vs. budget usually.

In general, Bing Ads as an alternative to Google Ads is pretty weak. As mentioned, while it does have its use cases, many times these are limited as well. With Bing, it seems like there is always a large drop off in the quality of traffic versus advertising products, which makes you question what percentage of clicks are legitimate. It would make more sense if the actual CPCs were significantly lower than Google or Facebook, but we've observed several instances where they were actually higher. Note that many of these keywords were highly specific long-tail keywords with what we would estimate as very low competition.

Bing is definitely most comparable to Google; in terms of audience sizes, it has about 30% of the traffic that Google Ads can drive; however, its costs are much more efficient, and this additional inventory is less competitive. Additionally, Bing has some features not available in Google - such as image ad extensions and LinkedIn audience targeting capabilities - that are fun to take advantage of.

As mentioned, it is overall more cost effective and you cannot afford to ignore all that Search traffic.

Google and Facebook both performed superiorly to Bing, which actually only took the money and didn't give even one single impression back. In short, it's a useless system with no regard for the paying customer.

Bing Ads is like the step-brother of PPC platforms. It's there, people know about it, but it's a latter growth channel. Most paid media agencies don't bother with it as it's not as much of a revenue driver as Google Ads. As a result, time is prioritized on other paid media platforms or further optimizing Google Ads.

Bing Ads is great in the sense that they know they are not as good as Google Ads. So what they do is allow you to easily import your Google Ads Campaigns into your Bing Ads account. They are the same exact product (or solution) just on different search engines but due to an awful UI/UX, poor onboarding, no easy power features, and low search volumes, Bing Ads has a tough time competing with Google Ads. If you want to set something up quick, set it up on Google and start running it there then push it to Bing if you think it will help. But you'll most likely get better results in Google or other ad networks.

Bing Ads are often more cost-effective than Google AdWords, especially for small or medium sized businesses who don't want to spend a lot of money on advertising. If your business can't risk losing too much money on PPC ads, the Bing Ads are what we suggest rather then Google Ads. However, if you would like a lot of A/B testing with a diverse variety of ad designs, phrases, or demographics, then Google AdWords is the way to go.