Likelihood to Recommend Microsoft Advertising 2024

Overview

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and…

Learn from top reviewers

Microsoft Advertising (formerly Bing Ads) review

Rating: 5 out of 10

August 22, 2024

IncentivizedVetted ReviewVerified User

It helps us in new user acquisition from the paid channel - search engine marketing. We currently import everything from Google search ads directly to Microsoft Advertising (f...

Verified user

Employee

3 years of experience

In my opinion, inferior to Google Ads, but a good supplement to expand reach and revenue

Rating: 6 out of 10

June 25, 2024

IncentivizedVetted ReviewVerified User

We are a marketing agency that runs Microsoft Ads for many of our clients as part of a multi-channel marketing strategy. Microsoft Ads fits as a supplemental channel to Google...

Bailey Witt, MBA

Strategist - Marketing

Senior Digital Marketing Strategist

Trellis

5 years of experience

Microsoft is HORRIBLE

Rating: 1 out of 10

December 12, 2023

Vetted ReviewVerified User

Wow....unbelieveable how bad the service is......our account gets suspended.....OK fine....why?....they send a standard email with 13 vague reasons under the sun with no direc...

Verified user

C-Level Executive

2 years of experience

Microsoft advertising, The Worst ever

Rating: 1 out of 10

May 2, 2023

Vetted ReviewVerified User

I believe it is an unbelievable and worst system given company of this magnitude. Advertising account suddenly got banned permanently without specific reasons given. No appeal...

Verified user

General Manager

1 year of experience

DuckDuckGo uses Microsoft advertising at peril!

Rating: 1 out of 10

April 13, 2023

Vetted ReviewVerified User

We tried to use Microsoft advertising. Primarily because this is the only way to access DuckDuckGo search engines marketing. We found on our website that DuckDuckGo what is th...

Verified user

Account Manager

1 year of experience

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Microsoft Advertising

N/A

Unavailable

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI…

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

16 people also want pricing

Alternatives Pricing

Google Ads

$500

in Ads credit in the first 60 days

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Constant Contact

$12

per month

What is Constant Contact?

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…

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Product Demos

Alexa interaction with Microsoft Cortana Demo

YouTube

Microsoft Advertising demo

YouTube

Microsoft Advertising Retail Day, Munich - 29 August 2019

YouTube

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Features

Ad Campaigns

Features related to creating and deploying ad campaigns.

2.4

Avg 4.7

4
Ad campaign creation
(3) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
4.5
Ad deployment
(3) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
1.4
Display advertising
(3) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
2.3
Ad display and retargeting segmentation
(3) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
1
Sequence targeting
(2) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
2.7
Contextual advertising
(3) Ratings
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
1
Social advertising
(2) Ratings
Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

3.3

Avg 5.4

3.2
Ad dashboards
(5) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
3.4
Ad performance reports
(4) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
3.6
Ad conversion tracking
(3) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
3.2
Ad attribution reporting
(3) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
3.2
Ad forecasting and optimization
(3) Ratings
Ad forecasting models predict campaign performance to assist with optimization.

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

4.6

Avg 5.8

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Product Details

About
Tech Details
FAQs

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.

Microsoft Advertising Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.

Reviewers rate Ad bidding highest, with a score of 4.6.

The most common users of Microsoft Advertising are from Mid-sized Companies (51-1,000 employees).

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Comparisons

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Reviews From Top Reviewers

View all reviews

(1-5 of 67)

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In my opinion, inferior to Google Ads, but a good supplement to expand reach and revenue

Rating: 6 out of 10

Incentivized

June 25, 2024

BW

Bailey Witt, MBA

Senior Digital Marketing Strategist

Trellis (Marketing and Advertising, 51-200 employees)

Vetted Review

Verified User

5 years of experience

View profile

Likelihood to Recommend

I think Microsoft ADS is well suited for eCommerce businesses that are already running Google Ads but want to expand their reach and get some additional revenue at a similar return on ad spend as Google Ads. It is best suited for companies that are spending well over $10-15k per month on Google Ads. Below that, it might make more sense to just consolidate spend to Google, depending on search volume and demand. Microsoft ADS is a good supplemental channel for search and shopping ADS, but not so much for display ADS.

Microsoft Advertising (formerly Bing Ads) review

Rating: 5 out of 10

Incentivized

August 22, 2024

Verified User

Employee in Marketing

Leisure, Travel & Tourism Company, 201-500 employees

Vetted Review

Verified User

3 years of experience

Likelihood to Recommend

- keyword match types can be even more precist, when it comes to what kind of keywords targeting can actually help us convert.
- performance max campaign should be improved in terms of helping business to scale and target the right audiences
- would appreciate more guidance on how to scale accounts

Microsoft is HORRIBLE

Rating: 1 out of 10

December 12, 2023

Verified User

C-Level Executive in Corporate

Sports Company, 11-50 employees

Vetted Review

Verified User

2 years of experience

Likelihood to Recommend

It is horrible

DuckDuckGo uses Microsoft advertising at peril!

Rating: 1 out of 10

April 13, 2023

Verified User

Account Manager in Corporate

Consumer Goods Company, 11-50 employees

Vetted Review

Verified User

1 year of experience

Likelihood to Recommend

Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.

Microsoft advertising, The Worst ever

Rating: 1 out of 10

May 02, 2023

Verified User

General Manager in Corporate

Information Technology & Services Company, 11-50 employees

Vetted Review

Verified User

1 year of experience

Likelihood to Recommend

I believe it is the worst kind of ads and accounts quality reviewing process. Your account is banned permanently and they are unable to reveal which part of your account goes wrong No ways to appeal or revive the account. Just dead and no specific reason given. The reason given is your account did something wrong and we are unable to reveal the reason due to privacy reasons and we wish you well, bye. Worst kind of process.

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Alexa interaction with Microsoft Cortana Demo

Microsoft Advertising demo

Microsoft Advertising Retail Day, Munich - 29 August 2019

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