Microsoft is HORRIBLE
Wow....unbelieveable how bad the service is......our account gets suspended.....OK fine....why?....they send a standard email with 13 …
Overview
What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign.…
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What is Microsoft Advertising?
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft…
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- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Constant Contact?
Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and…
Product Demos
Alexa interaction with Microsoft Cortana Demo
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Microsoft Advertising demo
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Microsoft Advertising Retail Day, Munich - 29 August 2019
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Product Details
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What is Microsoft Advertising?
Microsoft Advertising Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Microsoft Advertising (formerly Bing Ads) is Microsoft's search engine marketing and advertising campaign management alternative to the popular Adwords, that, similar to its competitor, provides analytics and a management dashboard for running a pay per click (PPC) paid listing campaign. Microsoft Advertising features the ability to delimit advertising to particular responsive demographics and to intermittent times and days of the week. It also supports offline updates that sync later.
Reviewers rate Ad dashboards highest, with a score of 1.
The most common users of Microsoft Advertising are from Mid-sized Companies (51-1,000 employees).
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February 12, 2020
Bing Ads - if you're not using it you're missing out
Bing Ads is the 2nd most popular search engine that we sell ads on in the paid search area. It provides a slightly different audience and searches are a little bit better in some cases than with Google. We use it primarily for promoting our clients as a complete solution.
- Lower CPC (not always but usually).
- Better CTR (again not always but normally).
- Reach, especially in display.
- It has allowed us to reach people that don't use Google.
- It helps us advertise for our clients better.
- Google Ads (formerly AdWords)
Bing Ads works similarly to Google Ads (Formerly AdWords) in the fact that it is search engine marketing. It differs in how it reaches a slightly more educated audience, has lower CPC (less competition) and often a better ROI. "Green technologies", solar, wind, etc. work extremely well in Bing Ads. Automotive advertising works very well here too!
3
Paid Search and Programmatic Display. We run ads for clients that are advertising with us.
1
I am the primary contact with bing ads support but others have contacted them in the past.
- Paid Search
- Shopping Campaigns
- Green Technology Promotion
- Automotive ads
- More Shopping if inventory gets better
September 04, 2015
A cantankerous review of an opinionated user
We do PPC, and Bing is a part of it, albeit not a large one (about 1/7 of AdWords currently).
- Simplicity
- Reporting
- Excellent ROI on some campaigns (usually in languages other than English)
- No picture ads
- Excellent ROI for some campaigns.
Bing is losing by a huge margin, both in terms of the reach and the convenience of its interface. The good thing about Bing is that the competition tends to treat it scornfully, which opens up at least one or two opportunities for a highly profitable campaign. But then again, it is impossible to capitalize on that campaign due to the small scale.
1
Marketing.
1
Analytical mind, drive for optimization, love for human psychology.
- Driving ROI
- Increasing brand awareness (Bing falls particularly short of AdWords here)
- None.
- Remarketing would be used a lot if Bing had that.
No
- Price
- Product Features
- Product Usability
We were looking to expand the reach of our marketing, Bing Ads was one of the options, and we went for it. I never viewed Bing as competing against other PPC products: it was only complementing them. And yes, for some campaigns the ROI does end up extraordinary... on 3-4 conversions a month, though:).
I'd keep it the same.
- Implemented in-house
No
Change management was minimal
- They had nothing to do with Bing itself: we just struggled to get our developers' attention to it.
- I like Bing's geo reporting, although it gets annoying when you need to generate different reports in a row.
- I wouldn't call it cumbersome, but the overall design of the interface is not even nearly as visually appealing as that of AdWords. Put simply, it doesn't encourage you to stay on it for a long time. It's discouragingly dated.