Microsoft Advertising Return on Investment, Reviews & Ratings 2025

Overview

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and…

Learn from top reviewers

Microsoft Advertising Ease of Content visibility plus reachability

Rating: 7 out of 10

May 23, 2025

IncentivizedVetted ReviewVerified User

It broadens reachability on WWW. It provides platform to have payments done on basis of clicks from end-user. Analytical power for tracking performance.

Varun Kohli

Professional - Information Technology

Senior Executive

Vardhman textiles ltd.

3 years of experience

Verified on LinkedIn

Great Advertising Platform if you want to target USA Businesses.

Rating: 10 out of 10

May 16, 2025

IncentivizedVetted ReviewVerified User

Microsoft Ads is used for lead generation. We run ads on the Bing and partner search networks. Users search, click on our ads, and then sign up for our app. It's a great adver...

Verified user

Professional

5 years of experience

Microsoft Advertising (formerly Bing Ads) review

Rating: 6 out of 10

December 9, 2024

IncentivizedVetted ReviewVerified User

It helps us in new user acquisition from the paid channel - search engine marketing. We currently import everything from Google search ads directly to Microsoft Advertising (f...

Verified user

Employee

3 years of experience

In my opinion, inferior to Google Ads, but a good supplement to expand reach and revenue

Rating: 6 out of 10

June 25, 2024

IncentivizedVetted ReviewVerified User

We are a marketing agency that runs Microsoft Ads for many of our clients as part of a multi-channel marketing strategy. Microsoft Ads fits as a supplemental channel to Google...

Bailey Witt, MBA

Strategist - Marketing

Senior Digital Marketing Strategist

Trellis

5 years of experience

Microsoft is HORRIBLE

Rating: 1 out of 10

December 12, 2023

Vetted ReviewVerified User

Wow....unbelieveable how bad the service is......our account gets suspended.....OK fine....why?....they send a standard email with 13 vague reasons under the sun with no direc...

Verified user

C-Level Executive

2 years of experience

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Microsoft Advertising

N/A

Unavailable

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI…

Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

17 people also want pricing

Alternatives Pricing

Google Ads

$500

in Ads credit in the first 60 days

What is Google Ads?

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

PRunderground.com

$74.99

Per press release distribution

What is PRunderground.com?

PRUnderground is a media distribution tool for public relations, from the company of the same name headquartered in New York.

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Product Demos

Alexa interaction with Microsoft Cortana Demo

YouTube

Microsoft Advertising demo

YouTube

Microsoft Advertising Retail Day, Munich - 29 August 2019

YouTube

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Features

Ad Campaigns

Features related to creating and deploying ad campaigns.

6.1

Avg 5.5

6.9
Ad campaign creation
(5) Ratings
Allows users to programmatically create ads and build new campaigns within the tool.
7.4
Ad deployment
(5) Ratings
Allows users to quickly and easily deploy new ad campaigns from within the tool.
5.6
Display advertising
(5) Ratings
Supports banner and rich media display ads, including video, audio, mobile, etc.
6.1
Ad display and retargeting segmentation
(5) Ratings
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
6.1
Sequence targeting
(4) Ratings
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
5.5
Contextual advertising
(5) Ratings
Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.
5.3
Social advertising
(4) Ratings
Advertising on social media platforms like Facebook, LinkedIn, etc.

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

5.7

Avg 5.6

5.1
Ad dashboards
(7) Ratings
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
5.6
Ad performance reports
(6) Ratings
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
6
Ad conversion tracking
(5) Ratings
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
5.8
Ad attribution reporting
(5) Ratings
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
6.1
Ad forecasting and optimization
(4) Ratings
Ad forecasting models predict campaign performance to assist with optimization.

Ad Auctions

Allows users to bid for ad space for search results based on specific keywords.

6.2

Avg 7.1

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Product Details

About
Tech Details
FAQs

What is Microsoft Advertising?

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.

Microsoft Advertising Technical Details

Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Microsoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.

Reviewers rate Ad deployment highest, with a score of 7.4.

The most common users of Microsoft Advertising are from Mid-sized Companies (51-1,000 employees).

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Comparisons

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Reviews From Top Reviewers

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(1-5 of 67)

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Microsoft Advertising Ease of Content visibility plus reachability

Rating: 7 out of 10

Incentivized

May 23, 2025

VK

Varun Kohli

Senior Executive

Vardhman textiles ltd. (Textiles, 10,001+ employees)

Vetted Review

Verified User

3 years of experience

Verified on LinkedIn

Return on Investment

Metrics used in Microsoft Advertising like top impression share, etc. gives is an edge over others
Linkedin is No. 1 Professional Network platform and this Microsoft platform is completely in-sync with this platform.
Video extensions add dynamism to overall ad creation mechanism

Great Advertising Platform if you want to target USA Businesses.

Rating: 10 out of 10

Incentivized

May 16, 2025

Verified User

Professional in Marketing

Information Technology Services Company, 11-50 employees

Vetted Review

Verified User

5 years of experience

Return on Investment

Return on Investment.
Generated Sales Pipeline.
Drive website Traffic.
Closed Won Sales.
Drive awareness.

In my opinion, inferior to Google Ads, but a good supplement to expand reach and revenue

Rating: 6 out of 10

Incentivized

June 25, 2024

BW

Bailey Witt, MBA

Senior Digital Marketing Strategist

Trellis (Marketing and Advertising, 51-200 employees)

Vetted Review

Verified User

5 years of experience

View profile

Return on Investment

From our agency perspective, Microsoft ADS is included in our fees to clients for search ADS; however, being able to run effective Microsoft ADS as well as Google Ads helps us scale clients' businesses quicker, which helps us retain clients
From our clients' perspective, we see a varied return on ad spend based on the industry, but we have one averaging a 3x, one averaging 6x, and one doing nearly 20x return on ad spend. All of these clients are profitable, so Microsoft provides great value and additional reach beyond Google Ads.